Date post: | 13-Nov-2014 |
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SCORE WITH US
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Market Potential• Total current market
potential is USD 20 bn
• Cumulative Annual Growth Rate: 18 % till 2016
• Current market spend on Coaching Classes is USD 6400m in 2008 and expected to growth to USD 11,194mn by 2012
• Specifically in the tuition section from class VI to XII, the growth is expected to be from USD 5,088mn to USD 8,899mn in 2012
MARKET REVIEW
Source: IDFC – SSKI Research
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Source: IDFC – SSKI Research
• 50 % of the tuition/coaching market is for classes VI – XII• Great scope to venture into Education sector
Market Share (Tuition Centers for VI - XII)
MARKET REVIEW
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Why Become A Partner ?Growing BoardMarks Network offers the following to its partners
Reward SystemReward system is instituted for
high performing partners
RecruitmentTeacher’s and Staff recruitment
assistance will be provided
Personal and Business Development
Provides assistance in Public Relations, Teacher’s Training,
Support Staff Training and Management
Marketing & Sales support
Advertisements, Promotions and Sales material will be provided in
partnership with Partners
TrainingOffer training for new teachers and also re-training to ensure
they are updated
Product StrategyComprehensive mix allows to
maximize income with customized learning packages
and interactive multimedia solutions
BrandUndertake brand building and extension exercises to ensure
constant visibility
TechnologyState of the art IT solutions to
assist in management of centre
Business SystemsAllows increase in student
intake and profits
WHY JOIN THE BOARD MARKS FAMILY ?
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www.boardmarks.netSUPPORT SYSTEMS
Business Systems
– Profit Optimization– Database Management– Marketing and Sales– Teacher’s Recruitment– Staff Recruitment– Increasing Employee
Retention– General business
operating systems
Achieve KPIs in profitability, revenue, trade spend and volume
Regular reviews and increased communication
Increased trust and transparency in business
Greater listening and understanding of both sides
Share Objectives
Align Plans
Joint Business Planning
Mutual Rewards
Work Together
• Support and guidance is provided in the areas of
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Technology
• Proprietary use of Gurukul 1 software
• Effective and efficient management of in-house software
• Auto-loading software
Product Strategy• Aims at maximizing
income and profits• The product mix
aims to cater the students of different aptitudes and needs
• Additional assistance is also available through supplementary programmes
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Marketing Support
SUPPORT SYSTEMS
Brand• Brand extensions are used to
bring about association or promote complementary business
• Branded promotional equipment include– Marquees– BoardMarks Swan
• BoardMarks provides an effective marketing mix to support Partners at the cost of 2% of their earnings. BoardMarks focus on certain activities includes:
ADVERTISING & PROMOTIONAL
FUNDS
Branded promotional Equipment &
Mascots
Public Relations
Media Visibility
Merchandise Range
Signage System
© 2011 Board Marks. All right reserved.
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Personal & Business Development
• Three days of perfect product training at their headoffice
• Assistance to get onboard into the system
• Support services are shown in the diagram
Training for career development
Maintains consistency in delivery
Leadership programme for Partner owners
Accreditation course for support staff to ensure increase productivity and efficiency
Teachers Training Solution
Core Training
Management Development Programme
Support Staff Courses
Comprehensive brief on Education and Public Relations
Public Relation Training Courses
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EDUCATION THROUGH TECHNOLOGY
• Online (Internet, V-SAT)
• English classes through V-SAT, (To cover Remote areas)
• Anywhere Teaching & Learning Methodology
• Career Counseling, Admission Abroad guidance through V-SAT
• Online test for different courses
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www.boardmarks.netSTUDENTS DILEMMA
PARENTAL EXPECTATION EXAM
PRESSURE
TUITIONS
CO-CURRICULAR ACTIVITIES
PEER PRESSURE
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SUBJECTS & CLASSESS
As a logical extension we would also be introducing courses for State Level Engineering and Medical entrance competitive examinations
CLASS XII
CLASS XI
CLASS X
CLASS IX
CLASS VIII
CLASS VII
CLASS VI
CLASSES to VI to XII
MATHS
PHYSICS
CHEMISTRY
BIOLOGY
ACCOUNTANCY
ECONOMICS
EVS
HISTORY & CIVIC
GEOGRAPHY
ENGLISH
ENGLISH CONVERSATION
SUBJECTS
CBSE ICSE
STATE
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• To become a BoardMarks Partner the applicant must match the expectations under certain categories such as:
• Applicant must also display a passion towards Education and should agree with philosophies promoted by BoardMarks
Ideal Candidate Profile
Vision
Meets Financial Qualifications
Ideal Candidate RequirementsBusiness
Experience/ Skills
Geographically desirable
Student Maniac
Proper Traits
Committed to Building people
capacity
PROCESS TO BECOME A PARTNER
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STEP BY STEP PARTNERSHIPPROCESS WITH APPROVAL TIMELINE
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PARTNER ROLE
The following is expected as a pre-requisite for any partner
– Have a s space of 1000- 2200 sq. ft. area at a prominent location
– Have local market knowledge
– Be responsible for student acquisition
– Undertake local marketing activities
Bus Panels/ Auto Panels Posters
Banners Leaflet Inserts
Local cable ads Kiosks on lamp posts
HoardingsOperating manuals
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Capital Investment
The capital expenditure is Rs. 2,24,500 + Rs. 1,00,000 or 50% (whichever is higher)*
*Depending on location of operation and six months working capital, hardware, software, infrastructure, etc.
Warm Start – An established business that already has a 50 student capacity
INVESTMENT AND FINANCIALS
Cold Start – New business
The capital expenditure required for a Cold Start is Rs. 7,06,000 to Rs. 32,55,000*
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Fees and Charges for Cold start
Joining FeeIt is a one time payment. For cold start applicants the joining fee varies from Rs. 1,00,000 to Rs. 15,00,000 depending on the area of potentialityFor warm start applicants the fee is Rs. 1,00,000 or 50% of cold start
Royalty FeeA fee of 27% on income (including tuition fees, management income, etc.) received at the office is charged.
Marketing ContributionEvery partner contributes 2% of all income to the marketing fund
Software FeeA monthly software development fee of Rs. 1,500 is charged
Stream Fees and Charges to be paid by Partners
INVESTMENT AND FINANCIALS (CONTD..)
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BoardMarks provides all
its partners a start up
package which will
contain branding
material. It is
recommended to utilize
this package in order to
maintain a similar brand
identity across all
partners
PROPERTY AND VEHICLE SIGNAGECorporate Merchandising and Branding
INVESTMENT AND FINANCIALS
STAFF UNIFORMS
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Corporate Merchandising and Branding
INVESTMENT AND FINANCIALS STATIONERY
MEMENTOS
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For more details and opportunities in India, please contact us atE-mail : [email protected]
Ph : 080 - 40600926Fax : 080 - 40600700
Enquire now to find out how you can be a part of the BOARDMARKS family !
INVESTMENT AND FINANCIALS
Head Office - BangaloreRegional Offices: Bhopal | Chennai | Delhi | Hyderabad | Kolkata | Mumbai | Pune | Ranchi
International Offices: Dubai | Singapore
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THANK YOU Looking forward to partnering with you….
© 2011 Board Marks. All right reserved.