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Boat & Yacht Ownership comes with high cost of maintenance, storage and insurance.
Yacht Rental requires an experienced operator and must be booked in advance
Private Charters are not verified, unreliable and in short supply. Clunky UX
The Problem
The Solution
Anchor books on-the-water experiences with local yacht owners through a dedicated concierge service.
“Charter a private yacht w/ a local Captain"
Connect Private Boat Owners
While the boat sits idle
To Rent / Charter for $$$
Anchor Marks Up:
25 - 30% on Yachts / Crew
30 - 50% on Provisions / Events
w/ Licensed Captains
How We Do It
Who are activelylooking for work
Transactional Lifestyle
The Competitive Landscape
< 37’ Boat < $1000 Full Day
Owner Self Management
> 123’ Mega Yacht > $5000 Full Day - $ 50,000 WeeklyTraditional Charters and Yacht Sales
> 37’ - 123’ Mega Yacht > $1200 Half Day - $5000 Full Day
Full Concierge Service
Experience
24/7 Concierge Services & Helpdesk
Full Marketing Support
Peer-to-Pier Coordination
Safety ComplianceInsurance
Unique Value
Proposition for
BoatownersCharters/Renters
Captains
Anchor: Empowering Best-in-Class Charter Services with Technologies
Transactional Lifestyle
Niche and Deep in a $50B Addressable Market
< 37’ Boat < $1000 Full Day
Owner Self Management
> 123’ Mega Yacht > $5000 Full Day - $ 50,000 WeeklyTraditional Charters and Yacht Sales
> 37’ - 123’ Mega Yacht > $1200 Half Day - $5000 Full Day
Full Concierge Service
Experience
SalesMarketing Coordination Compliance
A Trusted Brand & Loyal
Community of Satisfied Owners,
Customers & Captains
Life is cooler on the water• Half-day & Full-day charters• Weekend trips / Overnight stays / Weekly rates• Family outings / Special occasions• Executive meetings, VIP events
The Experience
Year Over Year Growth
Jan - June, 2019
Jan - Jun, 2018 (PY) Change %
Change
Total Revenue $410,143.23 $48,528.12 $361,615.11 745.17%
Gross Profit $154,493.65 $17,337.44 $137,156.21 791.10%
Total Expenses $223,046.16 $107,484.59 $115,561.57 107.51%
EBITA -$68,552.51 -$90,147.15 $21,594.64 23.95%
Net Income -$113,756.18 -$90,147.15 -$23,609.03 -26.19%
• 7x Revenue YoY and $200,000 bookings to-date for July & August• ~38% Gross Margin • 10,000 Monthly Net burn
2018 - 2021 Financial Projections
Profitable
Current
Zach Hatraf - CEO
Founder @ Who’s Your Captain?Successful exit in 2014
James Dickman - CTO
CEO/Architect @ SiglaLead Architect @ TDK Technologies
Anthony Haddad - CMO
CEO @ Yummy Marketing10+ yrs Marketing experience
Bob KooglerInvestor/Advisor
VP Global IT @ Monsanto
Judy SindecuseInvestor/Advisor
CEO @ Capital Innovators
Rachel West - CFO | Board Member
BRIDGE Angel InvestorsStrategy Advisor @ DELL EMC
Jeremy Nelson – COO | CRO
President @ FCS INCSuccessful exit in 2014
Capt. Dan Kubli - Head Captain
COO @ AmpTix50 ton Master Captain
Leadership Team
Advisors
David SaslowLegal Counsel
General Counsel @ GPSi
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Expansion Plan - 3 New Markets
Tampa / St. Pete / Clearwater(current)
Naples/Florida Keys(March / April 2020)
Fort Myers / Cape Coral(Jan 2020)
Sarasota/Anna Maria Island( Sept / Oct 2019 )
BAI Convertible Note: 3.5% ==> Nov 1, 2020Conversion Cap: $3-4MMTarget Raise: $750,000
$350K – Raised to date
Use of Growth Capital:
Launch and establish new markets.Hire area Head Captain and add to concierge team as needed. Technology enhancement for proprietary Anchor platform.
Investment Opportunity
Exit Strategy:Recent acquisitions by Brunswick, Marine Max, and Airbnb suggest increased demand in a mid-market niche player like Anchor.
