Bobblehead Marketing Lessons from the L.A. Dodgers

The LA Dodgers recently held Magic Johnson bobblehead night. Leading up to the event, their marketing department announced a promotion called the “#MeetMagic Scavenger Hunt.”

#MeetMagic Scavenger Hunt

Contest Details• Participants must follow Dodgers on Twitter

to be eligible for prize

• Twitter clues released each day about location of a hidden Magic bobblehead

• Bobbleheads hidden in locations around Southern California

WinnersThe first person to arrive at that day’s location

and correctly answer a trivia question qualified for a chance to meet Magic and

receive two suite tickets to the game.

Recipe for SuccessCUSTOM BOBBLEHEADS

+SOCIAL MEDIA PROMOTION

+LOCAL FOCUS

=RESULTS

“Bobblehead Hunt” Ideas

• Local promotion• In-store contest• Tradeshow• Company retreat

Objections

• “My company doesn’t have a large following like the Dodgers.”

• “My company doesn’t have an iconic mascot or famous employee whose bobblehead would be recognized outside the office.”

Sponsor a Bobblehead

• Sponsor a local team or famous personality

• Think of it as a celebrity endorsement

• Excellent branding opportunity

• Guaranteed to reach a lot of people, including decision makers

Get Your Message Out

This Marlins Josh Johnson bobblehead put Preferred Care Providers’ brand and logo in front of 10,000 -

20,000 prospective customers.

Improve marketing results, grow your audience, and engage

consumers by visiting CustomBobbleheads.com!