BODA VERDE: Environmentally friendly

suits/dresses business

Business’s number: F

NO!!!!!!!!!

= Wedding

Green =

• To encourage the public to have green wedding

• To let customers have a memorable experience

• To reduce the disposal of wedding dress and suit

MISSION!!

For customers to select, to dress up

and to talk with us

For internal use

recycled silk belt

sleeves made

by recycled

linen

Original old dress:

Peace silk:

-taken without killing

the silkworms

-protect the

environment

Research done in……

85% of interviewees said they

NEVER heard of environmentally

friendly suits/dresses before.

92% of interviewees will TRY

environmentally friendly

suits/dresses.

Promotion strategies:

Sponsor the dresses for the

Valentine's day program

- Sponsor dresses that celebrities wore before

- Increase popularity

Participate in the Wedding Expo

in the following years

Set up official website

Employ graduates from universities by

holding designing competition

produce

Business operating

cycle

Strengths-Attractive and unique products that

are high quality with reasonable

prices

-One-on-one personal services

-Operation tightly based on 5Rs

-Strong ethical values and social

responsibility

Weaknesses-Lack of confidence from

customers to this new product

-Profit is not guaranteed

Opportunities-People are more conscious on

environment and sustainable

development

-Change in trend of consumption

behaviour

Threats-Existing competitors from overseas

market

-Conflicts with traditional

materialistic values

Special thanks to our alumni 馮細華 for lending us her work to display