A CASE STUDY ON

BOEING Corp.

By Team 1

Members :- Bharath Kamal, Bimal Kumar, Dhiman Sanyal, Kunal Basu, Madhu Bala, Neha Priya, Shatabdi Paul, Suresh SK

Company Prospectives..

• An American MNC, 26th

in WMC.

• First name was Pacific Aero Products.

• Founder > William Boeing, 1916

• First Tested and Started 1934.

• Largest Exporter of US by $ Value

• Revenue US$86.623 billion (2013)

• Operating Income US$ 6.562billion (2013)

• Net Income 4.585 billion (2013)

• US$ Total Assets US$ 92.663 billion

The Test Flight in 1937 ( Bnq no. A34 )

Divisions

•Commercial Jets

•Defense

• Space & Security **

•Boeing Corporation

• Engineering, Operation And Technology

• Eco-ment Serving

•Nature & Shared Services

Other Collaborations under Boeing

•Boeing Canada

•Boeing Australia

•Boeing UK

•Defense UK

•Associated with NASA and EASA

Head Quarter >> Chicago

• Exports and support most of the Countries Aviation•Has a glitch with competitors like German’s Giant

Airbus and Russian’s “Autonov Qualcox henleh”• Still trying to make big as Airbus.•Problem in Joint satellite program with EASA since

2006.•Had two failure in Maiden Space Programs.• Still trying to minimize air fuel surcharge to make

more Eco-Bio-efficient engines with lowest carbon discharge.

Steps to do a Case Study

Study

Contemplate

Decide

Implement

How to solve Problem in General

Arising Problems & their Solutions

•Technical

•Engine

•Resource

•Economy

•Bio-genic

Planning in the organization1) Strategic

2) Tactical

3) Operational

Interior of a Boeing Chartard

Interior of Boeing 747-400 Business Class

Factors Affecting Planning

• Internal Factors

• External Factors

MOTIVATION PROBLEM

COMPETITION

TIME AND PLACE

CUSTOMERS/FLYERS

COMMUNICATION FACTOR

LACK OF VISION

RESOURCE FACTOR

LACK OF DIRECTION

INTERNAL FACTORS AFFECTING PLANNING

ORGANIZATION STRUCTURE

5 External Factors affecting

planning process..

•Ethical•Legal•CSR•Safety•Customer Satisfaction

Boeing Warehouse, CA

Environment Analysis

• S(Strengths): Passenger safety, Technology, World Class Quality

• W(Weaknesses):Costly, Improper R & D, Time Consuming Technology

• O(Opportunity):Forecast of a Bright Market in 2020.

• T(Threats):Its competitor Airbus is using better technology

Conclusion

•Growth

• Innovative Business Planning

•New Strategy

•Competition

• Surviving Strategies

• Safety & Comfort