Boeing

2015

Name: Ganeshwara Shanmugam

TP number: TP038112

Intake code: UCDF1505ICT (SE)

Lecturer Name: Kantharow A/L Apparavu

Submission Date: 10th August 2015

Word count: 1627 words

Table of Contents

1 Introduction...................................................................................................................................3

2 Vision, mission and goals..............................................................................................................5

2.1 Vision....................................................................................................................................5

2.1.1 Boeing’s vision..............................................................................................................5

2.2 Mission..................................................................................................................................5

2.2.1 Boeing’s mission............................................................................................................5

2.3 Goals......................................................................................................................................5

2.3.1 Boeing’s goals...............................................................................................................5

3 The Functions of Management......................................................................................................6

3.1 Planning.................................................................................................................................6

3.1.1 Planning in Boeing.........................................................................................................6

3.2 Organising.............................................................................................................................7

3.2.1 Organising in Boeing.....................................................................................................7

3.3 Leading..................................................................................................................................8

3.3.1 Leading in Boeing..........................................................................................................9

3.4 Controlling.............................................................................................................................9

3.4.1 Controlling in Boeing....................................................................................................9

4 Stakeholders................................................................................................................................11

4.1 Internal Stakeholders...........................................................................................................11

4.1.1 Employees...................................................................................................................11

4.1.2 Managers.....................................................................................................................11

4.2 External Stakeholders..........................................................................................................12

4.2.1 Customers....................................................................................................................12

4.2.2 Suppliers......................................................................................................................13

5 Conclusion...................................................................................................................................14

6 References...................................................................................................................................15

1 Introduction

The purpose of this research is to learn how the companies complies with the four functions

of management which is planning, organising, leading and controlling. The company that I

have chosen for the research is The Boeing Company.

The Boeing Company is an American multinational corporation that designs,

manufactures, and sells military and commercial aircrafts, rotorcrafts, weapons, electronic

and defence systems and satellites. It was founded on July 15, 1916 by William E Boeing in

Seattle, Washington, United states .Boeing is among the largest global aircraft manufacturers

(its equal competitor AIRBUS), is the second-largest defence contractor in the world based

on 2013 revenue, and is the largest exporter in the United

States by the dollar value.

Diagram 1

The picture is a photo of the founder the Boeing Company William E. Boeing

(Wikipedia, 2015)

Diagram 2

The picture above is the Replica of the first plane built by William E. Boeing and his friends know as the B&W Seaplane

(Wikipedia, 2015)

Diagram 3

The old Boeing Company in Seattle near the Duwanish River.

(Bing, n.d.)

2 Vision, mission and goals.

2.1 Vision

Organisational vision is an aspirational description of what an organisation like to

achieve or accomplish in the mid-term or long-term future. The vision is also intended

to serve as a clear guide for choosing current and future course of action.

(BusinessDictionary, 2015)

2.1.1 Boeing’s vision

“People working together as a global enterprise for aerospace industry leadership”

(Boeing, 2015)

2.2 Mission

Organisational mission defines an organisations core purpose and focus that normally

remains unchanged over time. A mission is something to be accomplished.

2.2.1 Boeing’s mission

“To ensure that innovative/creative solutions are developed and implemented to

improve the health and safety, employee development, and productivity in the

workplace.”

(Boeing, n.d.)

2.3 Goals

Organisational goals are smaller aims/objectives need to be taken by an organisation

in-order to achieve their mission and vision.

2.3.1 Boeing’s goals

Boeing’s goals are twofold:

To understand and take advantage of marketplace changes

To reduce waste and increase optimal usage of its resources.

(123HelpMe, 2006)

3 The Functions of Management

For any kind of organisation to run smoothly, it needs to implement core management

concepts. The four function of management are planning, organizing, leading and controlling.

(Pakhare, 2013)For effective and efficient functioning, the companies must be able to

develop and implement management concepts that will lead them to the realization of their

company’s vision.

3.1 Planning

Planning involves defining the goals of the organisation first and then determining the

activities and the resource required to achieve them. Planning requires the information

(Example; about completion and methods of production), judgements and decision-making.

(Gaberial, 2003)

3.1.1 Planning in Boeing

The plan to achieve Boeing’s goal is to implement a three-point transformation

strategy in their commercial airplane segment.

Transforming and simplifying their product offering

:-Boeing is focusing its new plane development efforts on the Boeing 787 Dreamliner,

a super-efficient commercial plane that applies latest aerospace technology. The 787

Dreamliner will be the most advanced and efficient commercial of its class.

Transforming customer relationships to ensure the requirements and deliverance are

met on time

:-Through Boeing’s new passenger-to-freighter conversion program and the opening

of the Commercial Aviation service Operations Centre, Boeing help their customers

to run their businesses more profitable. Boeing is also able to respond to customer

needs 24/7.

Transforming and streamlining their product system

:-The plan is to use disciplined production increase to higher delivery levels over the

next two years.

(123HelpMe, 2006)

This three-point transformation strategy implemented by Boeing in its company will

lead them to the realization of their company vision.

3.2 Organising

Organising involves acquiring the resources needs to achieve its aims. Organisation

also means creating an organisational structure that is suitable for achievement of agreed

goals.

(Gaberial, 2003)

3.2.1 Organising in Boeing

For effective and efficient organisation, Boeing has implemented the matrix

management structure into its organisation. (Ann Blasius, 2008) According to Boeing,

through this type of management, the company is able to combine functional and product

departments in a dual authority system. This configuration helps Boeing to bring together

individuals who report to different parts of the company in order to focus and complete a

specific project.

Dennis MuilenbergChairman, President, and

CEO

Michael J. Cave,Sr. Vice President

Business Development and Strategy

Tom Downey, Sr. Vice PresidentCommunications

John Tracy,Sr. Vice President

Engineering, Operations,&Technology

James Bell, Executive Vice PresidentChief Financial Officer

Richard Stephens,Sr. Vice President

Human Resource & Administration

Wanda Denson-LowSr. Vice PresidentInternal Goverence

Shep Hill, President

Boeing International

J. Michael Luttig,Sr. Vice President &

General Counsel

Timothy Keating, Sr. Vice President

Public Policy

On the other hand, Boeing has organised a good incentive program called “Well

Being” for their employees. The program is an initiative that aims to help employees achieve

a sense of physical and emotional well-being.

Furthermore, the Boeing Company is going to implement a system called Lean. This

system is known as an employee-driven system where the employees can voice out their

lessons learned and ideas to elevate company efficiencies.

Offering of such reimbursements to the employees, the employees will be glad to see

that the company have appreciated their efforts. Hence, the employees will be more

motivated to do their jobs and also be more loyal to the company. Boeing has done a good

job in employee benefit optimization which will help them achieve their vision as stated

above.

3.3 Leading

Management must provide direction and leadership to motivate staff to perform the

essential task within the required timeframe and with the most efficient use of resources. It is

Diagram 4

The organisational chart of The Boeing Company

(Ann Blasius, 2008)

Diagram 5

A screenshot of a small briefing the Lean system that is going to be implemented by Boeing.

(Boeing, 2015)

the management’s responsibility to create the right level of communication and cooperation

where everyone is committed to common objectives.

(Gaberial, 2003)

3.3.1 Leading in Boeing

According to Boeing, the company has

started a companywide initiative called

“leadership Matters”. This initiative focuses on

enabling a culture of openness and

accountability in order to sustain an ethical and

compliant work environment and enhance

business performance. Boeing is intended to

embed ethical decision-making into all aspects

of business, and equip managers and employees

with tools to confidently address ethics-related

matters, and to raise questions without fear of retaliation.

Diagram 6

The focus of the Leadership Matters program

(Boeing, 2015)

3.4 Controlling

Controlling is an important function because it helps to check the errors and to take

the corrective action so that deviation from standards are minimized and stated goals of the

organisation are achieved in a desired manner.

(Wikipedia, 2015)

3.4.1 Controlling in Boeing

To ensure control in the Boeing Organisation, the company has implemented a Code

of conduct. Boeing stated that, the Code of Conduct establishes behavioural expectation for

its employees at all levels of the company. Boeing has also indicated that the codes serve as a

foundation for the culture of their workplace and also provides the basis for the way they

conduct their business.

Diagram 7

A screenshot of Boeing’s Code of conduct

(Boeing, 2015)

4 Stakeholders

A stakeholder is a person, group or organisation that has interest or concern in an

organisation. They are either affected or be affected by the actions, objectives and policies of

the organisation. There are two type of stakeholders, internal stakeholders (people who are

part of the particular organisation) and external stakeholders (people who are not part of the

particular organisation).

(Dictionary, 2015)

4.1 Internal Stakeholders

4.1.1 Employees

Employees are one of the most important assets to a company. They are the people

who manages a company’s daily progressions. The employees are key stakeholders which

determine a company’s competency and performance. For example, In Boeing, the

employees of the Commercial Aviation Service Operations centre are needed to work around

the clock in order to meet customer needs.

(Ann Blasius, 2008)

4.1.2 Managers

A manager is the person responsible for coordinating and monitoring the work of the

employees to achieve the organisational goals. Managers are also involved in making

organisation-wide decisions. For example, former CEO and Executive Chairman of the

Boeing Company, Mr W. James McNerney, Jr, and the board of managers had introduced the

matrix management structure to enhance the workflow in the company. Hence, the decision

made by the CEO and the board of managers was a relevant decision and has improved the

workflow in the company toward achieving their vision.

(123HelpMe, 2006)

4.2 External Stakeholders

4.2.1 Customers

Customers are the main source of income to a company. The more customers you get,

the more income you will receive and also the more successful you will be in the business

world. Boeing has been in the aircraft industry for almost a century and has met many

customers throughout their journey. Their customers are quite satisfied by their products. To

support this, the Boeing Company and Cathay Pacific Airlines celebrated upon receiving

their 50th Boeing 777-300ER. Cathay pacific claims that they have also to receive more

planes from Boeing in this year. This shows the satisfaction of the Boeing product.

(Boeing, 2015)

Diagram 8

The screenshot show the news on Boeing and Cathay Pacific Airlines Celebrating upon their 50th

Boeing aircraft.

(Boeing, 2015)

4.2.2 Suppliers

Suppliers are the party that supplies goods and services needed. A supplier may be

also distinguished from a contractor or a subcontractor who commonly add specialized inputs

and deliverables. Even though Boeing is a large company, it does not make all the parts

required to manufacture their planes. For example’ Boeing has chosen General electric to

supply them the engine for their 700-300ER and 777X planes.

(Spiderbook, n.d.)

Diagram 9

Screenshot of Boeing And GE (General Electric) supplier information.

(Spiderbook, n.d.)

5 Conclusion

Through this research, we are able to see how has The Boeing Company able to stand tall in

the aircraft business for almost a century by implementing the four functions of management.

Boeing is still at the urge of creating more fleets of aircraft for both the military and the

commercial airline companies to ensure that their vision to become a leading aircraft

enterprise can be achieved.

6 References

123HelpMe, 2006. Boeing"s Goals And Actions. [Online]

Available at: http://www.123helpme.com/boeing-companys-goals-and-actions-view.asp?id=158433

[Accessed 8 August 2015].

Ann Blasius, J. C. J. C. S. a. N. T., 2008. slideshare. [Online]

Available at: http://www.slideshare.net/rscalmo/teamdweek3alltogetherr


Available at: http://mw2.google.com/mw-panoramio/photos/medium/2700592.jpg


Boeing, 2015. Boeing. [Online]

Available at: http://www.boeing.com/commercial/customers/cathay-pacific-airways/boeing-delivers-

cathay-pacific-airways-50th-777-300er.page


Boeing, 2015. Boeing. [Online]

Available at: http://www.boeing.com/principles/vision.page


BoeingFrontiers, 2002-2015. Boeing. [Online]

Available at: http://www.boeing.com/news/frontiers/archive.html


Boeing, n.d. IAM/Boeing. [Online]

Available at: http://www.iam-boeing.com/about/mission.cfm


BusinessDictionary, 2015. Business Dictionary.com. [Online]

Available at: http://www.businessdictionary.com/definition/vision-statement.html


Dictionary, B., 2015. Business Dictionary. [Online]

Available at: http://www.businessdictionary.com/definition/stakeholder.html


Gaberial, V., 2003. Management. 3rd ed. Singapore: Peareson education asia Singapore Pte Ltd.

Pakhare, J., 2013. Buzzle. [Online]

Available at: http://www.buzzle.com/articles/management-concepts-the-four-functions-of-

management.html


Spiderbook, n.d. Spiderbook. [Online]

Available at: http://spiderbook.com/company/17272/details?

rel=90464&show_current=True&show_others=True&people_page=0&document_page=0&current_ta

b=supporting_documents


Wikipedia, 2015. Wikipedia. [Online]

Available at: https://en.wikipedia.org/wiki/Control_(management)


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