monitoraggio

business intelligence resources

communication

SMS

Twitter

Facebook

purchase influence

social networking

brand reputation

You Tube

Web 2.0

review online

Case studyBoehringer Buscofen creative crowdsourcing

monitoraggio

business intelligence resources

communication

SMS

Twitter

Facebook

purchase influence

social networking

brand reputation

You Tube

Web 2.0

review online

codice a barre

Ehm!

Conversation: is there anything more human?

From conversation to knowledge

and

5

Madame de Raimboullet and

her Chambre Bleue

The most challenging goal for corporations?

Metrics

How much a conversation

between friends costs?

Or what is its value?

Target or People

Consumers or Clients

Roi or Benefits?

Conversation is human so it has to be the listening

and not driven by algorithms

The human touch

www.gr8balls.blogspot.com

@Buzzdetector we believe in the human factor

www.triggerandfreewheel.com

Conversations are made of nuances

Consumers’ insights

Buscofen is THE remedy

for menstrual pains

Photo: Gayle_T from Flickr

Baby, it will pass by..It’s like when the first Buscofen pill effect is gone and still you

haven’t got another one…think about it…and you’ll get better soon

Mozartina 88

Consumers’ insight - Passerà Baby

Feature Claim Output

Consumers’ insight - Passerà Baby

It works

It’s fast

Non aggressive

passerà Baby… it will get better soon It’s like when the first Buscofen pill effect is gone and still you haven’t get another one

It works

Pain between two pills goes away fast

You can get more than one pill without any problem

“Days and nights…Be honest, the menstrual cycle is God’s revenge on men

Sweet creatures turned into evilish being…Must be stoical! Well, may I express once

more my love for Buscofen?

Antonio Savethepellessa

Consumers’ insight - San Buscofen

Feature Claim Output

Consumers’ insight - San Buscofen

It works

Positive collateral effects

Sweet creatures turned into evilish being!

We must be patient. Anyway, let me express my love for Buscofen

It drives back to their best our wife, girlfriends, fiancees

Passerà Baby

Focus on product and its effect

More rational

Empathy between women and women

Action - Concepts vis-à-vis

San Buscofen

More balanced between direct and collateral effects

More ironic

Empathy between men and women

Works fine on non users

Clear proposition

+ 19%

The test resultSan Buscofen vs. other copy

Clear proposition

+ 19%

The test resultSan Buscofen vs. other copy

It works

+ 17%

Clear proposition

+ 19%

The test resultSan Buscofen vs. other copy

It works

+ 17%

Fast acting

+ 19%

+ 20%

Business factsWithin the first flight of adv, two weeks, sales

were up

+ 20%

Business facts The average increase in sales

+ 7%

+ 20%

Business factsAwareness Women 25/40

+ 7%+100%