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Copyright © 2010 The Nielsen Company. Confidential and proprietary.

Title of Presentation Copyright © 2010 The Nielsen Company. Confidential and proprietary.

Nielsen Greater China Innovation Initiatives

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Phase 1 Nielsen Innovation Day

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Nielsen Innovation Day Agenda Time SH

07:30am Leave office

09:00am Arrive Venue 09:00am The Voice of Innovation

12:00noon BBQ Lunch

14:00pm Dragon Boat Kite Flying Team 1 to 20 Team 21 to 40

15:00pm Dragon Boat Kite Flying Team 21 to 40 Team 1 to 20

16:00pm Group Photo 16:45pm

Closing Cocktail 17:15pm 18:10pm Departure

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Invitation Pack & Gift

T-shirt for all associates in 6 colours Invite & key chain

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Phase 2

• A culture change – No counting numbers – No targets – Slow change

• Build a community – Share ideas – Garner support and gather like minds – Build on existing ideas

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Phase 2

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Next Step

• Innovation Funnel –  “Non-management” team that will regularly review ideas on

website

• Seed Capital –  $ amount that will be offered to key ideas

• Senior Level Engagement – Regular senior management connection through pizza lunch

reviews etc.

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Thanks