• Astrategicgeographicallocation

• Accesstomainregionalmarkets

• Abundantandskilledworkforce

• Competitivecosts

• Anexcellentbusinessenvironment

• Highqualityoflife

• Satisfiedinvestors

• Highlypromisingsectors

Furthermore,thecityhasaworld-classagencythatwill

facilitateyourinvestment:

Invest in Bogota.

thecapitalofColombia,isaprosperousandcosmopolitancity

of7.4millionpeoplewhichhaspositioneditselfasoneofthe

mostimportantbusinessdestinationsinLatinAmerica.

Thecity’smainattractionsforinvestmentare:

Bogota,

Photo:CamiloMonsalve-InvestinBogotaPhotoArchive

a thriving center of economic development

Bogota has a GDP of

US$ 70.3billion

Bogota,

-4.0

-2.0

0.0

2.0

4.0

6.0

8.0

10.0

2004 2005 2006 2007 2008 2009 2010 2011*

Perc

enta

ge

Bogotá

Bogota Colombia Latin America

4.75.2

6.1

4.04.7

5.5

•Thecityhasapopulationof7.4millionpeople,makingitthesixthlargestcityinLatinAmerica.

•IthasaGDPofUS$70.3billion,morethancountriessuchasEcuador,Uruguay,CostaRicaorPanama.

•IthasaGDPpercapitaofUS$9,424,higherthancitiessuchasRiodeJaneiro,SanJoseorLima.

•IthasreceivedforeigndirectinvestmentinexcessofUS$24billioninthepasttenyears,whichrepresents79%

ofnon-oilinvestmentinColombia.

•Forthesixthconsecutiveyear,thecity’sdebthasbeenratedAAA(Duff&PhelpsandBRCInvestorServices).

In recent years, Bogota’s growth has been more dynamic than Colombia’s and Latin America’s.

Bogota has a large, dynamic and diversified economy.

Economic Growth (2004-2011*)

*EstimatedSource:ECLAC,StatisticalYearbookofLatinAmericaandtheCaribbean;SecretaríaDistritaldeHacienda

The city has a diversified economy with an emphasis in services.Bogota’s GDP by Economic Sector (2010*)

*EstimatedSource:DANE,StateAccounts

11.8 %

5.8 % 0.2 %

82.2 %

Services

Manufacturing

Construction

AgricultureandMining

Photo:GuillermoTorres-RevistaSemana

Bogota,According to America Economía Intelligence, Bogota is the 8th best city to do business in Latin America and is the 1st in the Andean Region.

The main factors that have contributed to Bogota’s excellent performance in the America Economía ranking are:

•Qualityofhumanresources

•Anexcellentcombinationofqualityoflife,professionaldevelopmentandbusinesspotential

•Strongpublic–privatecooperation

•Supportforbusinessesandentrepreneurship

•Goodconnectivity

•Improvedsecurity

•Globalrecognition

•Hometoagrowingnumberofmultinationalcorporations

Best Cities to do Business in Latin America (2011)

*MiamiisconsideredbyitscommercialandbusinessrelationwithLatinAmericaSource:AmericaEconomíaIntelligence,2011

Miami*

SãoPaulo

Santiago

MexicoCity

RiodeJaneiro

Montevideo

SanJose

PanamaCity

Monterrey

Brasilia

PortoAlegre

Quito

Curitiba

BuenosAires

Bogota

Lima

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

0 5 10 15 20 25 30 35 40 45GeneralRanking

37

43

44

35

LaPaz

Caracas

one of the best cities to do business in Latin America

Bogota is the

8th best city to do business in Latin America

BogotahasThere are numerous daily flights from Bogota to major cities in the Americas and Europe.

Flights from Bogota

Source:AeronáuticaCivildeColombia,Aerocivil,2011

Destination Flight Time (Hours)

Daily Frequency

Atlanta 5:04 1

Barcelona 9:25 1

BuenosAires 6:16 2

Caracas 1:50 4

MexicoCity 5:45 3

PanamaCity 1:30 6

FortLauderdale 3:30 3

Frankfurt 12:00 1

Houston 5:17 2

LaPaz 4:30 1

Lima 3:00 6

LosAngeles 7:45 1

Madrid 10:00 2

Miami 3:30 4

NuevaYork 5:30 4

Orlando 4:03 1

Paris 10:20 1

Quito 1:10 5

Santiago 5:40 2

SantoDomingo 2:28 1

SãoPaulo 5:00 2

Toronto 6:10 1

Washington 5:15 1

Thanks to various trade agreements signed by Colombia, companies in Bogota have access to a market of US$ 41 trillion and 1.4 billion people.

Trade Agreements

RatifiedAndeanCommunityChileCaricomEuropeanFreeTradeAssociationMexicoCAN–MERCOSURElSalvador,GuatemalaandHondurasCanadaUnitedStates Pending RatificationEuropeanUnion Agreements in NegotiationSouthKoreaPanamaTurkey

Andean RegionPopulation:101.7

millionGDP:US$579.1

billion

AmericasPopulation:904millionGDP:US$22.4trillion

Latin America

Population:556.9million

GDP:US$5.6trillion

Extended Market

Population:1.4billion

GDP:US$41.5triillion

From Bogota, companies have access to a market of 1.4 billion people

Bogota is a 5 hours from New York City, Mexico City or São Paulo

BogotaPopulation: 7.4 million

GDP: US$ 770.3 billion

a strategic geographic location with access to markets

ColombiaPopulation:46million

GDP:US$321.4billion

•4millionworkers;morethanSantiagoorMonterrey

•861,000highereducationstudents;morethanSantiagoorLima

•94,000highereducationgraduatesperyear;morethantheentirecountriesofChileorPeru

•115highereducationinstitutions

•Morethan2,300highereducationprograms

•ColombiaisrankedsecondintermsofavailabilityofskilledlaborinLatinAmerica,accordingtothe

IMDWorldCompetitivenessYearbook

an abundant and skilled workforce

In Bogota there is high availability of skilled human resources. Companies operating in the city consider this is one of its most important assets.

“Bogota satisfied our requirement for highly qualified human capital and an appropriate infrastructure to handle remote sales (…) We found a wide range of human resources.”

“Bogota’s greatest strength is its human resources. Our employees, most of them engineers, are highly qualified and completely committed to their job.”

Yolanda Auza - General Manager, LACSA, Unisys

Diego Dzodan - Country Manager, SAP Colombia

Bogota has861,000students enrolled in higher education

Photo:CarlosLema-InvestinBogotaPhotoArchive

Bogota has competitive operating costs

…office space rental…

human resources,…

6.1

US$7

MexicoCity 1.9

3.2

3.2

3.5

3.7

4.6

5.7

Lima

Bogota

BuenosAires

RiodeJaneiro

Caracas

SãoPaulo

Santiago

0 1 2 3 4 5 6

Net Hourly Pay* (2010)**

*Effectivehourlywagein14professions,takingintoaccountworkinghours,paidvacationandlegalholidays.Weightingaccordingtodistributionofprofessions**InvestinBogotaforecastSource:USB,PricesandEarnings

…and services

Bogota’s cost structure is very competitive in variables such as:

*Pricesof27publicandprivateservices**ProyecciónInvestinBogotaFuente:UBS,PricesandEarnings

Average Cost of Renting an Office* (2011)

US$

840

800700 900

BuenosAires

Bogota

322

299

365

371

434

477

378

SãoPaulo

RiodeJaneiro

Santiago

Lima

Caracas

0 100 200 300 400 600500

MexicoCity

*Rangeofrentalpriceinthemostrepresentativebuildingofeachcity(A+)Source:ColliersInternational,Research&ForecastReport,2012

Cost of Services* (2010)**

US$/m2

SanJose 23

25

27

29

30

70

BuenosAires

Bogota

SãoPaulo

Santiago

MexicoCity

0 10 20 30 40 50 60 70

19Lima

According to Everest Research Institute, the cost of operating a contact center in Bogota is

25% less than Buenos Aires

Unísono

Bogotahas

•BogotahasoneofthemostflexiblelaborlegislationsinLatin

America,accordingtoIMD.

•Itispossibletoincorporateacompanyin2days.

•Itranks8thinBest Cities to do Businessrankingand4thCity

ofthefutureintheregion.

•Ithasawideofferingofcorporativeservices,suppliersand

potentialpartners.

•ElDoradoInternationalAirporthandlesthehighestvolumeof

cargoinLatinAmericaandranks3thinnumberofpassengers.

Colombia has the third best business environment in Latin America, according to the World Bank’s Doing Business 2012 report.

Free Trade ZonesTheFreeTradeZonelegislationoffersbenefitssuchas:

•Apreferentialincometaxof15%

•Dutyfreeimportofmachineryandrawmaterials

•Purchaseofrawmaterials,capitalgoodsandserviceswithnoVAT

•PossibilityofsellingtotheColombianmarket

•PossibilityofcreatingaSingle-CompanyFreeTradeZonesubjecttocertain

requirements

Income Tax Deductions•Upto125%ofscience,technologyandinnovationprojects

•Upto20%ofinvestmentincontrolandimprovementoftheenvironment

•Upto120%ofwagesofemployeeswithdisabilities

VAT and ICA ExemptionsGoodsandservicesexportedfromBogotaareexemptofVAT(16%)and

localICAtax(1.14%ofgrosssales).

Training ProgramsThecityofferstailor-madetrainingprogramssuchasTalktotheWorld,an

intensiveEnglishlanguagetrainingprogram.

Bogota and Colombia offer a variety of national and local benefits.

Chile

Panama

Colombia

PuertoRico

Mexico

Guatemala

Paraguay

DominicanRepublic

ElSalvador

Argentina

Nicaragua

CostaRica

Brazil

Honduras

Ecuador

Bolivia

Venezuela

Peru

Uruguay

39

61

42

43

53

41

90

97

102

108

112

113

0 40 80 120 160 200

118

121

126

128

130

153

177

Ranking

In Colombia, companies may register as Free Trade Zones in any part of the country

In Bogota, a company can be incorporated in 2 days

Ease of Doing Business (2012)

Source:WorldBank,DoingBusiness2012

an excellent business environment with attractive investment incentives

Bogota has a high quality of life

Bogota has an average temperature

of 66.2º F (19º C)

1 million take part in the Ciclovía every Sunday and on major holidays

CiclovíaEverySundayandonmajorholidays,thecitycloses120kilometersofstreetstocars,allowingamillionpeople to walk, jog, bike and rollerblade. TheCiclovía has inspired similar projects inNew YorkCity, San Francisco, Miami, El Paso, Chicago andClevelandamongothers.

Bike Paths Bogotahas344kilometersofbikepaths,themostextensivenetworkinLatinAmerica.

Public TransportTransMilenio, thecity’smasstransportationsystem,isaninnovativededicatedbuslanesystemthathasbeen implemented inmore than57 cities aroundtheworld,includingNewYorkCity,Amsterdam,Paris,Sidney, Seoul, Los Angeles, Taipei, Boston, MexicoCity,Johannesburg,GuatemalaCityandNewDelhi,amongothers.

SurroundingsThere are many tourist destinations close to thecity, such as colonial towns, recreational areas intropical climes and the extensive eastern plainsof Colombia, known as Los Llanos. There arenumerousopportunitiesforhiking,mountainbikingandotheroutdooractivities.

SafetyBogota is one of the safest large cities in LatinAmerica,moresothanMexicoCity,RiodeJaneiroorSãoPaulo.

Pleasant WeatherTheaveragetemperatureis66.2ºF(19ºC)duringthedayand50ºF(10ºC)atnight.

Green AreasBogotahasmorethan5,200publicparks,includingtheSimónBolívarthathasanareaofover400acres.

CultureThe city has 70 museums that have hostedinternationalexhibitionssuchasAndyWarholandtheTerracotaWarriorsofXian,amongothers.TheBoteroMuseumhasoneofthemostimportantWesternartcollectionsinLatinAmerica.Bogotahas45theatres,90artgalleriesandmorethan200cinemas.

Dining and NightlifeThecityhasawidevarietyofrestaurantsandcafes,andoneofLatinAmerica’smostvibrantnightlife.

Major EventsTheFestival Iberoamericano de TeatroofBogotaisone of the largest independent theater festivals inthe world, with the participation of more than 45countriesand3millionspectatorsineachedition.

Rock al Parqueisoneofthelargestfreerockfestivalsintheworld,attractingover400,000spectators.Inthepast years Bogota has hosted international artistssuchasYo-YoMa,EltonJohnandColdplay.

Photo:AlbertoSierra-InvestinBogotaPhotoArchive

3 M

FromBogotaThisUScompanyinvestedintheexpasionofitslocal

manufacturingcapacity.

Convergysrecentlyestablishedabilingualcallcenterto

servetheUSmarket.

FoxTelecolombiaproducestelevisionseriesforinternational

marketsfromitsBogotastudios.

ThisArgentinianmultinationalofsoftwaredevelopmentwith

presenceinmarketsworldwide,establishedoperationsin

Bogotasince2010.

Henkelproducespersonalcareproducts,adhesivesand

surfacetreatmentsforLatinAmericanmarkets.

Hinorecentlyinauguratedatruckandbusassemblyplant

toservetheSouthAmericanmarket.

More than 1,300multinationals have branches in Bogota

multinational companies serve their global clients

ZTEestablishedaregionaltrainingcenterforLatinAmerica

inassociationwiththeJaverianaUniversity.

IBMoperatesoneof12globalsalescentersinBogota.

Merckproducesliquid,solidandsemi-solidpharmaceuticalformulasforregionalmarketsandofferscontractmanufacturingservices.

SAPoperatesasalesandsupportcenterforLatinAmerica.

Siemensproducestransformers,electricmotorsandhearing

aidsforglobalclients.

Sony/Telesetproducesaudiovisualcontentforregionalmarkets

fromitsstudiosinBogota.

Operatesoneofeightglobalcentersfortheremotehandling

ofinfrastructureofmultinationalclients.

WoodGroupadquiresPSNworldwide,wichbringsforWood

GroupColombianewexpectationsofgrowthandinvestment.

Corporate InfrastructureBogota is becoming one of the main businesscentersinLatinAmerica.Therearemanyinvestmentopportunities forcorporate infrastructure, suchashotels, distribution and logistics operations andbusinessparks.

Training CentersAstrategicgeographic location,excellenthumanresourcesandthepossibilityofallianceswithwellestablished institutions of higher education areleadingmanymultinationalstoestablishregionaltrainingcentersinthecity.

Services for the Oil and Gas IndustrySkilledhumanresources,competitivecostsandastrategiclocationaretransformingBogotaintoanimportant oil and gas services hub for northernSouthAmerica,CentralAmericaandtheCaribbean.

Value Added ManufacturingA large local market, access to main regionalmarkets,experienceinmanufacturing,skilledhumanresources and competitive costs make Bogota anexcellentlocationformanufacturingofvalueaddedgoodsin:

•Plastics•Cosmetics•Electricalproducts•Publishing•Foodprocessing•Consumerproducts•Textiles

Offshore ServicesExtensive experience, abundant and skilledhuman resources, competitive costs, a strategicnear-shore location and government supportmakeBogotaoneofthemostcompetitivecitiesforoffshoreoperationsintheregionfor:

• Contactcenters• BPO• Sharedservicescenters• ITO: software and remote infrastructure

managementservices

Health SciencesA large local market, access to regional markets,humanresourceswithspecificexpertise,competitivecostsandexperienceinresearchanddevelopmentmakeBogotaanideallocationforthe:

• Productionofpharmaceuticalproducts•Productionofmedicaldevices•Healthservices

Audiovisual ProductionExtensiveexperience, specializedhuman resour-ces,competitivecosts,wideavailabilityofcompli-mentary services,avarietyof climatesand loca-tions and government supportmake Bogota anexcellentlocationforproductionof:

•Televisionseries• Movies• Commercials• Digitalanimation

Bogota has dynamic and attractive sectors for investment

Photo:CamiloMonsalve-InvestinBogotaPhotoArchive

Bogota has

Photo:PHILLIPS

WearetheinvestmentpromotionagencyforBogotaanditsregion,apublic-privatepartnershipcreatedbytheBogotaChamberofCommerce,andtheBogotaCityGovernmentin2006.

OurmissionistosupportinvestorsthatareexploringopportunitiesinBogotaandCundinamarca.

In2009wewererankedasthetopnon-OECDinvestmentpromotionagencyintheworldbytheWorldBank.

Wehaveamultidisciplinaryteamwithsector-specificexpertisewhichallowsustoprovideprospectiveinvestorswithvalueaddedadviceandinformation.

Weoffer,freeofcharge,andinabsoluteconfidentiality,servicesforinvestorsduringeachstageoftheirinvestmentprocess.

Exploratory Phase:•General,sectorandcompanyspecificinformation•Coordinationoffact-findingvisitstoBogota•Meetingswithgovernmentandregulatoryauthorities•Visitstoexistinginvestors•Meetingswithprofessionalservicefirms•Meetingswitheducationalandtraininginstitutions

Start-Up Phase:•Adviceduringstart-up•Supportwithpermitsandregulations•Contactswithpotentialsuppliers,clientsorpartners•Developmentoftailormadetrainingprograms,including•Talk to the World,thecity’sEnglishlanguagetrainingprogram

Operational Phase:•Followupofyourcompany’sdevelopment•Supportinreinvestment-relatedactivities•Networkingwithothercompanies•Continuousmonitoringandimprovementofbusinessclimate

Invest in Bogota

In 2009, Invest in Bogota was recognized

as the best investment promotion agency in a developing country

For more information, contact us:

Email: info@investinbogota.orgPBX: +57 (1) 742-3030Fax: +57 (1) 742-3050

Address: Carrera 7 No. 71-21, Torre B, Suite 901 Bogota, Colombia

www.investinbogota.org

For more information, contact us:Email: info@investinbogota.org

PBX: +57 (1) 742-3030Fax: +57 (1) 742-3050

Address: Carrera 7 No. 71-21, Torre B, Suite 901 Bogota, Colombia

www.investinbogota.org