Bank of Lee’s Summit Customer Appreciation Day Valerie Reed [email protected]A fun filled day of free food, activities and games to show a big “thank you” to the current loyal customers. Goals Express their appreciation to their dedicated customers, of all ages. With games, food and activities, the goal is to say a big “thank you” to all Bank of Lee’s Summit customers. Games will include a coin and M&M guessing game, which the winner will receive the product, and grabbing for apples; a couple apples will have a prize sticker on the bottom, with one (or two) chances to win a red Apple iPod. Food will be hot dogs and apple cider. Objective Primary: To thank current customers. Secondary: Gain new customers, by representing community values. Strategies for success Keeping the customer in mind, create a fun- filled day with food and games. This will show the customers that the Bank of Lee’s Summit, truly, is appreciative. Target Audience Primary: Current bank customers. Secondary: Prospective customers. Checklist Budget: April 1 Fliers/Banner/Signs: April 7 Budget $4,000 for all 4 locations Table and chair rental (Celebrate KC): Chairs: $.75/chair = $200– 200 chairs Table: $7/banquet table = $150 – 20 tables Hot dogs: $375 Cider: $500 Cups: $400 Condiments & Napkins: $100 Advertising: Banners: $200 In-House Printing: $200
Transcript
Bank of Lee’s Summit Customer Appreciation Day Valerie Reed [email protected]
A fun filled day of free food, activities and games to show a big “thank you” to the current loyal customers. Goals Express their appreciation to their dedicated customers, of all ages. With games, food and activities, the goal is to say a big “thank you” to all Bank of Lee’s Summit customers. Games will include a coin and M&M guessing game, which the winner will receive the product, and grabbing for apples; a couple apples will have a prize sticker on the bottom, with one (or two) chances to win a red Apple iPod. Food will be hot dogs and apple cider. Objective Primary: To thank current customers. Secondary: Gain new customers, by representing community values.
Strategies for success
Keeping the customer in mind, create a fun- filled day with food and games. This will show the customers that the Bank of Lee’s Summit, truly, is appreciative. Target Audience Primary: Current bank customers. Secondary: Prospective customers. Checklist
Budget: April 1 Fliers/Banner/Signs: April 7
Budget
$4,000 for all 4 locations Table and chair rental (Celebrate KC): Chairs: $.75/chair = $200– 200 chairs Table: $7/banquet table = $150 – 20 tables Hot dogs: $375 Cider: $500 Cups: $400
Decorations (& remaining budget): $365 Visa Gift Cards: $800 Thank You Gifts: $400 Prizes (M&M’s, Money Jar, iPod): $110 Advertising permit: $200
Consider logistics
- Four volunteers per location
Plan publicity
This event will require gaining the awareness of the community. Advertising tools will be the local newspaper, partners’ newspapers, fliers, lobby signage, outdoor signage, statement and e-statements stuffers, and information on the bank’s website homepage.
Evaluate the event
The amount of customers; did advertising get across? Did the customers have fun and get the idea that this event is thanking them? What was overlooked?
Bank of Lee’s Summit Celebrates “You’re Our Core” Customer Appreciation Week By: Valerie Reed It is that time of year again, and the Bank of Lee’s Summit family wants to show their appreciation to all their loyal customers. Bank of Lee’s Summit would like to invite all of their customers to Customer Appreciation day; “You’re Our Core,” Friday, October 15th from 11 a.m. to 4 p.m. Be sure to bring the whole family. Freshly grilled hotdogs and crisp apple cider will be served. Take a chance and enter the Visa Gift Card giveaway, test your skill at the coins and M&M’s. count. Remember, the winner of the games will take home the entire jar of coins or M&M’s. This year, Bank of Lee’s Summit is also giving away a red Apple iPod Nano! Register at the apple grab for your chance to win. Bank of Lee’s Summit hopes to see all of their customers at each of their four locations. Come join us for a day of free food, fun games and great prizes!
You’re Our Core
Bank of Lee’s Summit Customer Appreciation Day
Friday, October 15 11a.m. - 4 p.m.
- Hot Dogs, Chips & Drinks - - Games & Prizes -
Bank of Lee’s Summit is a member of FDIC
You’re Our Core
Bank of Lee’s Summit Customer Appreciation Day
Friday, October 15 11a.m. - 4 p.m.
- Hot Dogs, Chips & Drinks - - Games & Prizes -
Sign up to win an Apple iPod Shuffle!
210 SW Main St • 1101 SW 3rd St 1021 NE Sam Walton Ln • 250 SW Greenwich Dr
bankofleessummit.com
How Many M&M’s?
submit your best guess to win the JAR of M&M’s!
“Shuffle” up to register for an Apple iPod!
Guess the Amount
submit your best guess to win the JAR of COINS!
Win a Family Fun Pack at
Paradise Park!Visa Gift Card
Giveaway!
You’re Our CoreBank of Lee’s Summit
Customer Appreciation DayFriday, October 15
11a.m. - 4 p.m.- Hot Dogs, Chips & Drinks -
- Games & Prizes -
bank
oflee
ssum
mit.
com
Bank of Lee’s Summit Invites You to Celebrate Customer Appreciation Day!
Friday, October 15, 11a.m. - 4p.m.
Please let us thank you with some good food, fun games, great prizes, and the chance to win an Apple iPod!
