shifting perspectives or….we’re not in Kansas anymore

today’s business complexity is not anything like we’ve ever seen before

because companies today are one big data retail machine

transparency

RFID

global supply chain

accountability

loyalty

smart POP

just-in-time inventory

privacy

contactless paymentAPIs

sensors

pulling back the curtain…

big data’s brute muscle “broke” the marketing trust model

the personal web, marketing to one person at a time … at scale.

everyone is different which affects how they buy

everyone has a story that affects what they buy

everyone wants to buy but everyone has a different path to purchase

3 principles for monetizing the personal web epoch(shh! Content is not king)

1. Creative technology is a new creative palette

2. Engagement experiences that lead to outcomes

3. Platforms are the new media buys

Compelling opportunity to monetize human contact …New revenue lies at the intersection of content creation, social marketing and immersive branding  Connecting the experiential dots is the new revenue model … such as mobile, social & commerce

Media revenue is engagement media … CPMs are secondary to engagement & relevance.  

the “show me the money” summary

“You’ve always had the power my dear”, the business is out there, now take it home!

Judy Shapiro: judyshapiro@engagesimply.com

the journey begins… thank you!