BOLOGNA MICE DESTINATION

CULTURE BRAND DESTINATION NETWORK PROCESS LOVE

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KEY FACTORS

CULTURE

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ITALIANS USED TO DO IT BETTER... CHANGE OR DIE

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TOGETHER WE ARE STRONGER

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BRAND

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IS OUR BRAND COMMUNICATION INCISIVE?

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DESTINATION

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STRATEGIC LOCATION

AIRPORT HUB

HOTEL INVENTORY

TRAIN HUB

NO DIRECT CONNECTIONS TO FAIR DISTRICT

S

T O

W

BRAND... WHAT DO REALLY PEOPLE KNOW ABOUT BOLOGNA ABROAD?

LEAD THE WAY CREATING AN INNOVATIVE MODEL

NO SINERGY BETWEEN PUBLIC AND PRIVATE ACTORS

UNIVERSITY

FOOD CULTURE

MOTOR VALLEY

SMART CITY APPEAL

COMPETITIVE SET

LOSE KNOLEDGE ECONOMY OPPORTUNITIES

REMAIN SMALL-TOWN

OPERATORS (HOTEL+PCO) DO NOT HAVE A COMMON VISION

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NETWORK

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LET’S TALK TO EACH OTHER MORE OFTEN

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PROCESS

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EASY

QUICK

TRASPARENT

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LOVE IS MAIN MOTIVATION

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