Date post: | 12-Apr-2017 |
Category: |
Business |
Upload: | aparajith-jithu |
View: | 113 times |
Download: | 0 times |
Presenter – L.Aparajith
1736 ; 280 years ago
Wadia Group of companiesFounders
Mumbai, Maharashtra, IndiaLovji Nusserwanjee Wadia
Presenter – L.Aparajith
Chairman Nusli is the son of businessman Neville
Wadia and Dina Wadia.
His maternal grandfather Muhammad Ali Jinnah was the founder of Pakistan
Bombay Dyeing is part of the Wadia Group, which is 250 years old
Wadia Group initially ventured into the area of ship building Nowrosjee Wadia sensed an opportunity in India's
mushrooming textile industry August 23, 1879, Bombay Dyeing
was founded
HISTORY -
Presenter – L.Aparajith
Company & Business within the group
Presenter – L.Aparajith
Status of the company :- Split between Domestic sales
Nearly 50% of the bombay dyeing’s products is exported to USA, Canada, UK, Germany, Netherland, Italy, France, Poland, Czechoslovakia ,New Zealand Switzerland and many more
Increasing business in fast growing export market
Presenter – L.Aparajith
Modes of sales
Retail outlets
Online
Presenter – L.Aparajith
Segmentation
Target
Positioning
Criteria Size : Both on Urban and RuralDifference : luxury and designMoney : All category pricingAccessible : Retail and online experienceFocus on different : Separate experience benefits given to different set of people
STYL
E
LUXURY ECONOMY
FAMILY
Designer bed sheets
SIGNATURE LINE
GAMA
METRO
Presenter – L.Aparajith
Products
19 states Over 1200
stores
•Bombay dyeing bed sheets•Linen and bedding•Bedding linens•Bedding sheets•Designer bed sheets•Premium bed sheets•Towels•Gifts for all occasions
Place
Presenter – L.Aparajith
Price
Elite class
Pricing range Rs 3001 - Rs 7000
Budget class
Pricing range Rs 500 - Rs 3000Dual retail
strategy
Presenter – L.Aparajith
Promotion#The entire campaign saw a reach of 7,13,168 on Facebook and 1,41,400 impressions on Twitter
“#Black & #White ‘###Shamitabh' ##style”
Celebrity endorsing
Visual media
#Contest #festivals
Presenter – L.Aparajith
TECHNOLOGICAL DEPENDENCE:
BUYING POWER OF CUSTOMERS:
ENVIRONMENTAL FACTORS
NATURAL BARRIERS:
TECHNOLOGICAL
SOCIO CULTURAL
Company Dependence
Advantage of the opportunities -
BRAND BUILDING
DUAL RETAIL STRATEGY
TO TAP THE RURAL MARKET
Brand Crack
AparajithPresenter – L.Aparajith
Thank you-By Aparajith(School of managementSastra university)
Presenter – L.Aparajith