Bonfaya Proposal (2015 / 390420 / 07)bonfaya.co.za/docs/Proposal - bonfaya (NYDA).pdf · 3...

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O N L I N E

Www.bonfaya.co.za

[email protected]

FB: Bonfaya Shisanyama

IG: Bonfaya Shisanyama

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TIM

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EPA

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T EL EPH O N E

+ 27 11 052 1728

FA X

+ 27 86 551 4161

A D D R E SS

14 Crown Road

Delville, Germiston

South Africa

1401

Proposal.CO M PA N Y NA M E

BONFAYA CO M PA N Y AG E

START-UPR EG I S T R AT I O N N O

2015/390420/07PR OJ EC T M A NAG ER

L .L MALEBADITO

NYDA

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2015/390420/07Www.bonfaya.co.za

Bonfaya since inception has been promoting a culture of youth entrepreneurship and without a doubt going forward we will be intensifying this war on unemployment and develop our brand nationwide so we can help other poor neighbourhoods.

Bonfaya also wishes to see a healthy youth population hence events that are lined up in the year 2017 once the Bonfaya brand is well established. We wish to organize fitness training and fun walks by the park opposite the outlet. These among a few activations are close to our hearts as the community is in grave danger with a teenage baby-boom era and drug infested community we only wish to bring awareness on these social ills. Furthermore, As of 2013, the prevalence rate of youth between the ages of 15 to 24 who had HIV was 8,5%. Which saw a decline from 13,6% in 2002 but remains unreasonably high especially in the day and age of available education we have provided by TV, schools and the internet.

The Bonfaya management team have truly demonstrated the power of youth, unification and “youth being the solution not the problem“. Through volunteering their time and efforts we managed to implement countless strategies and tactics to alleviate problems in our community. We look forward to further development through the aid of our Government so we can play a positive role and hand down the baton to the next energetic generation.

- Letlhogonolo Malebadi (Founder & Manager)

Bonfaya is a “one stop hospitality shop” which has received a massive support base from the local community, business owners around Ekurhuleni and on social media with a staggering 1000+ patrons joining us on our launch day. The Bonfaya team have made a definite footprint which will not be removed over night in the heart of our loyal patrons and Germiston at large.

The realisation that South Africa is in great danger with staggering unemployment rates, HIV & Aids still defeating our youth and other stats such as total early-stage entrepreneurial activity rate (TEA rate) among South Africans is only at 10,6% . Whereas, on the same continent other countries such as Nigeria, Malawi, Zambia and Ghana have TEA rates above 30%. Is a crucial statistic that can no longer be ignored and needs a serious revolution and a proactive youth to tackle this guns blazing. As Bonfaya we would want to account for the youth establishing new and viable enterprises and move South Africa forward as the average rate in the Sub-Saharan Africa currently sits at 15,4%.

The availability of financial and non-financial support for young entrepreneurs has increased exponentially over time and today the NYDA, Small Enterprise Financing Agency (SEFA) and Industrial Development Corporation (IDC) partnerships can bring a massive change for small businesses like Bonfaya. We are yet to tap into the NYDA grant as we first wanted to prototype our business model and have a clear vision on how we can make a sustainable business.

01 Bonfaya Est. 2015

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02 This Past Year

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Is it a dream worth living when it impacts the whole community positively? - I was once asked. “Most definitely, if I had the resources I would have started Bonfaya a long time ago”. - Letlhogonolo Malebadi

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Www.bonfaya.co.za 2015/390420/07

NYDA, SEFA and IDC partnerships can bring a massive change for small businesses like Bonfaya. With R2,7-billion available to assist aspiring young entrepreneurs. Bonfaya is more than ready to use it’s resources coupled with additional funds to expand and radically bring transformation our poor communities.

Image Left — Image Description Bonfaya Founder, Letlhogonolo Malebadi

Image Right — Image Description Image Author 1998

03 We Have Faith in Our Government

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01 About Us In A Nutshell

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Bonfaya is a “one-stop hospitality shop” - Enjoy live performances, pub & grill, car-wash facility and bed in breakfast.

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Www.bonfaya.co.za

Bonfaya is ready to assist with the 3-m

illion sustainable jobs the South African governm

ent wishes to create

and radically transform the lives of our people.

Letlhogonolo Malebadi founder of Bonfaya has always believed in the culture of entrepreneurship and fostering this with his friends. It is no surprise in 2015 he took it upon himself to launch Bonfaya Shisanyama.

The name “Bonfaya” was derived from “Bonfire” which is your traditional man-hole that’s crafted to trap heat and friends can enjoy the warmth around it.

With that said, the Bonfaya business is surrounded around humidity and humanity. We strongly believe in a unified community and this is easily seen when our patrons come for a car wash, drinks and meal - it’s like they’ve found home. Hence the growth strategy is mainly surrounded the Bed & Breakfast business that will see exponential growth.

02 Company Background

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Image Left — Svedka Event Attendance: 100+ guests Success Rating: 5/5

Image Right Top — Bonfaya Bunnies The ladies who assist with weekend promotions

Image Right Bottom — Official launch 16December 2015

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LE TLHOGONOLO

MALEBADIFounder & Owner

60%Female Employment (3

waitresses, 2 cleaners and 1 quality officer)

NKOSINATHI

MHL ANGAHead Chef

89%Average Customer Satisfaction

with our food & service

THAPELO

SEK HUK HUNE Assistant Manager

18Current potential employees

(Candidates we have interviewed and some are

currently working as temps)

THANDIWE KHATISOAccounts & Admin

36,500Promotional Flyers Printed &

Distributed Since October 2015

MEET OUR TEAM —

“Alone we can do so little, together we can do so much.” --Helen Keller

TEAM STATISTICS —

There’s a lot one can say but numbers don’t lie - for more numbers our detailed

business plan is readily available.

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Everyone has a drive and that drive is what gets them to see through their business day - Here at Bonfaya we have a few internal and external motivations that get the team going!

WHAT DRIVES BONFAYA

“Monetary rewards are not a substitute for intrinsic motivation.”

- W. Edwards Deming

“Put aside ambition for public recognition, and simply do what you do because it feels good inside.” - Alan Cohen

Intrinsic motivation refers to behaviour that is driven by internal rewards.

Extrinsic motivation refers to behaviour that is driven by external rewards such as money, fame, grades, and praise.

INTERNAL

E X TERNAL

The Spirit of UBUNTU

Money

Entrepreneurial Culture

Public Recognition (by Government and Community)

Friends

Job Creation

Circumstances (poverty)

Competition

Working & Learning

Fear of Failure

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PUB / BAR + CIGARWe offer international and local beers, ciders and a

cocktail bar that has exotic and mild drinks available + Tobacco products will be readily available but we

also want to welcome cigar lovers to a premium

BED AND BRE AKFASTThis service is available to both existing and new

customers. (Customers will need to be captured on our system)

FAST FOOD We offer fast food for people on the go - then also

offer more stable filling food.

FREE WIFIThanks to E-mbizo Wifi we are able to provide free

wifi to our customers.

PHOTOGR APHYFor large events we capture awesome motion

pictures to be uploaded on our social media pages.

C AR WASHCar / Motorbikes / Taxis / Trucks - We can wash them

all!

TENT / SOUND / FRIDGE HIREUsing the exiting tents, chairs, tables, sound, mobile

fridge and more can make use of these assets by leasing them out to customers to generate cash-flow.

MERCHANDISESelling of branded T-shirts, cups, goodies, calenders

and more material

E VENTS MANAGEMENTLive performances bring out the largest crowed and

this drives overall sales at the venue.

SERVICE & PRODUC T LIST —

Bonfaya is a youthful business seeking to capture and capitalise on granule or large business opportunities.

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Car Wash - (pit stop to Get your baby clean)

Pub & Grill - (drinks

served cold and meals hot)

Bed & Breakfast - (Book your stay with us)

Bonfaya car-wash prides itself with its location and great potential it has to expand and grow the other aspects of this multifaceted enterprise. Bonfaya car-wash has already been integrated into our point of sale so as soon as a customer arrives and parks their car at the washing bay and orders a snack and a cold beverage - their bill is all integrated with their car-wash bill and also if we running car wash special - stands a chance of getting a discount on a meal or getting a FREE car wash.

Offering a relaxing place to enjoy sensational music or live performances whenever there’s events makes Bonfaya stand out from the crowed. A uniform transition from day to evening that makes for an excellent and intimate atmosphere. The food is great and the drinks are always served chilled.

The experience can either be taken home or you can book a stay with us for as long as you want. We value the fact customers come to our place but also their safety is a priority to us. Hence, after a night out experience and the patrons are either to tired to drive or intoxicated we will always recommend they book in with us for the night so they can continue their following day revitalized and fresh.

Avg. Spending /customer:

R60

Avg. Spending /customer:

R250

Avg. Spending /Customer:

R350

BONFAYA PACK AGES —

Bonfaya is a lifestyle - a way of living with others and enjoying every moment of it.

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S T EP 1

S T EP 2

PATRON ARRIVALThe variety of what a potential customer wants varies depending on their set preference. However, we do try up-sale

product offerings although not always as we believe the patron should have freedom of choice.

** Staff member may welcome them for a seat or if they driving assist them to find convenient parking.

THE PATRON PL ACES AN ORDERThe ordering phase is between the patron and a Bonfaya staff member. We then continue to execute their order -

ORDERS RANGE FROM:

1. FOOD2. DRINKS

3. CAR WASH4. BOOKING OF VENUE FOR AN EVENT5. BOOKING FOR BED AND BREAKFAST

The activity of determining the execution of a sale, customer options, and implementation requirements for a particular process.

OUR PROCESS

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S T EP 3

S T EP 4

SALE IS CAPTUREDThe patrons order is captured by a service provider (Bonfaya staff member) using our POS (Point of Sale) then

provided a receipt for services/product purchase.

** However, before closing the sale the Bonfaya rep must always ask “Will that be all Sir/Madam?” And further on make our patron aware of any promotions for the day (especially if the patron automatically qualifies for

example booking a B&B gets you a FREE car wash during weekdays)

EVALUATIONAfter the purchase is complete, we follow up with the patron to assess the outcome of their stay. We are keen

to hear not only their insights on our process and approach, but also any feedback they have received from our other audiences. If they are keen, we often work with them to design data-gathering tools – such as customer

surveys – to collect insight from our target audiences.

We believe that good quality service gets more customers to remember you and always come back to you. As the Bonfaya team we evaluate every footprint of every customer that walks in and walks out our outlet. We understand it could be the last time we see them so we always want to leave a memorable good experience whenever they come to us.

This document will be followed up via email with a detailed systematic brief and a more detailed process we apply in each business/scenario at Bonfaya.

4PHASE APPROACHTHE BRIEF

PHOTO SOURCE Wikipedia: HTTPS://upload.wikimedia.org/wikipedia/commons/6/6f/Germiston_CBD.jpg

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ABOUT THE CUSTOMER

ABOUT GERMISTON:

South Africa, GautengMunicipality: EkurhuleniEstablished: 1886Population (2011) - Total: 255,863

Racial makeup (2011)- Black African: 62.3%

- Coloured: 2.3%

- Indian/Asian: 3.0%

- White: 31.3%

- Other: 1.1%

First languages (2011) • English: 24.3%

• Afrikaans: 16.6%

• Zulu: 16.6%

• Xhosa: 9.4%

• Other: 33.1%

Link: HTTPS://en.wikipedia.org/wiki/Germiston

THE GOOD AND THE BAD FROM OUR RESEARCH ABOUT THE POTENTIAL BONFAYA HAS FOR GROWTH-The rate of youth and adult unemployment in and around Germiston is astonishingly high in the year 2016. With this phenomenon not nearing an end and instead increasing on a daily basis it is no wonder the rich are slowly leaving this location and would rather find themselves in other regions of Gauteng (like the North).

This movement of financial muscle has left to town with more harm than good. Instead of seeing further development and growth (which Germiston defiantly has) the small town is now surrounded by multiple “skwata-camps” like Ramaposa, Dikatole, Angelos, knights and the list goes on. Where there is literately no clean water and sometimes no electricity yet the poor have found solitude in such places and now call it call home.

This type of setup obviously making Germiston CBD a hotspot for horrendous criminal actives and slowly becoming the Sandton vs Alexander township scenario. With that said, Bonfaya is aiming to target the customers who live in and/or nearby Bonfaya and your affluent neighbouring suburbs like Lambton, Albamore, Dinwidde, Primrose and Bedfordview.

“Germiston is slowly becoming the Sandton vs Alexander Township scenario”-

Ever since 2002 there has been a sky rocketing number of foreigners penetrating the city and targeting the shops beneath flats which were previously owned by whites. The owners of these shops (either bars, salons and so on) are limited vs Bonfayas potential of growth - in a essence Bonfaya is proudly South African meaning our food, music and culture is of the same origin. Furthermore, we have “unlimited” parking space and offer more services than just a typical bar or beer hall can offer.

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Bonfayas’ Current Best-Selling Product - Is the R45.00 “Faya Plate”

The Bonfaya patrons love our fast food like the awesome Kotas, mouth watering dagwoods served with chips and so on but they are almost inseparable when it comes to the steak or chicken or wors (or combined) the pap and mild chakalaka served on the side.

DID YOU KNOW: The name “shisanyama” - Shisa Nyama is a term used in many South African townships to describe a barbecue or braai where people (friends or families) come together to grill meat in an open fire (usually near a butchery. The site is usually provided by the butcher owner and only people who buy meat from the butcher are allowed to use the facility. Shisa nyama is a Zulu phrase and, literally, means to “burn meat”.

+8

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VALUE PROPOSITIONWe are creating value for customers who seek a convenient place to eat, wash their car and probably book in with us for the night.

We deliver excellent service and products for a variety of customers so they can be rewarded and feel the value for their money. Furthermore, we offer customers with a central location should they be travelling long distance or just walking to the mall.

85%• Customer segmentation - Most customers are between the ages

of 21 to 42 - Gender we expect male (30%), female 67% and other (2%) - Nationality mostly South Africans who are mostly employed (or self-employed) in or around Germiston.

• Psychographic segmentation - the persona, lifestyle and sociality of our customers is the affluent middle class who seek entertainment in a clean, safe and well secured environment.

• Customer relations - Business-2-Business and Business-2-Customer

• Distribution channels - our most effective channel is from retailer to consumer.

• Revenue streams - These range from car wash, booking of venue for events, bed and breakfast, cold beverages and fast food.

• Our revenue streams profit margins indicate the bed and breakfast and the car wash business have greater profit margins.

• Suppliers - Crown Nation, Meat Paradise, Picarddi, Makro, Spaza Rama, Plantation.

The current percentage of customers who’ve completed our surveys and stated Bonfaya managed to satisfy their needs (either once off or repeatedly)

THE BUSINESS MODEL —

The Bonfaya scope is clear - we are in the retail field so everything from technology infrastructure, sourcing and distribution, financial strength, the final product and more needs to be above par.

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OBJEC TIVE 1Getting the Bonfaya brand well established and attracting the right target market to ensure it’s own growth through funds raised through customer purchases, grants provided by the government and small micro loans for bigger operations.

OBJEC TIVE 3Create an effective operational system between all 3 businesses that will maximize on profit and growth.

OBJEC TIVE 5Give back to the community - As a social responsibility Bonfaya will be involved in a number of community uplifting activities.

OBJEC TIVE 2Ensure targets are reached at the Bonfaya Shisanyama and Bonfaya Car-wash in order to fuel the expansion of the Bonfaya Bed and Breakfast business.

OBJEC TIVE 4Empower the youth by creating jobs through every expansion phase of the business.

OBJEC TIVE 6Branch out into other semi-developed cities around South Africa where we only focus on improving our “Bonfaya concept” which includes all the that is mentioned in this document.

PUB & GRILL

Fast food to be served under 10 Min & for more sophisticated meals - 20 Min at Max.

C AR WASH

To ensure customers cars can be washed while they enjoy their stay with us but should be quick just in-case the customer is only there for this service.

BED AND BRE AKFAST

Offer a clean and simple B&B for patrons to relax and unwind after a long day or celebration.

1 3 52 4 6

BONFAYAS OBJEC TIVE —

We offer a range of hospitality services that complement each other to ensure your stay with us has synergy across all our offerings.

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Bed & BreakfastThe main house was built in the victory age - meaning the place has an elegant yet simple vintage look that is rare in today houses let alone B&B’s - even on expanding this aspect of the business we hope to maintain its authenticity.

Car WashReliable, fast and consistent is the aim and mission of our car wash businesses that will see us empowering a lot of South African youth boys between 16 to 24.

THE MISSION IS TOMEET, CONNEC T & ENJOY

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The PubThe “shisanyama” experience will be captured all in this space - with scintillating music, good company and an endless night filled with possibilities.

TO P CL A SS S T E AK O N T H E M EN U

Yes, we offer chicken but most of our fans enjoy their red meat and how we prepare it with love and attention to detail.

The pub experience is currently out door but we wish to build a fully enclosed seating area - to keep patrons warm on cold or rainy days.

The Grill

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A satisfied customer is the best business strategy of all time.

GROW TH STRATEGIES

COST REDUC TIONOne key point of improving operations is reducing the costs of our products and services. By finding

creative ways of avoiding costs, training our employees and knowing our manufacture reps better

is the definite key to cost cutting for Bonfaya.

1 2 3PROCESS

IMPROVEMENTBy consistently analysing the processes involved

in the business we can better understand all that is going on by interpreting the data. We will then test

new concepts and their stability in the business then further asses the common cause variations to which

will assist in planning and implementing effective changes.

TECHNOLOGYThis phase will assist the business grow in leaps and bounds. We will be cutting costs by promoting our

business online and reducing the costs on flyers and banners. Furthermore, having an effective point of sale system will ensure finances and growth is

monitored accurately and frequently.

MORE MONEYIn order for us to keep getting more money

from existing customers we will need to keep a competitive edge on our competition from product offering to our costing for each product or service.

1 2 3MORE CUSTOMERS

Attracting more customers we will first need to ensure our current customer base is strong and well

looked after. Word of mouth accounts for 30% of our marketing and is more effective compared to

directing and online marketing.

OFFERINGSOur products and services will expand only once we

have perfected our current list. This goes without saying once Bonfaya grows geologically we will have

to keep our offering uniform and consistent.

EXPA

ND

ING

MAR

KETS

IMPR

OVI

NG

OPE

RATI

ON

S

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HIRING PEOPLEOur hiring process is strictly open to the youth - As there is a great need for job creation we feel

the youth must get into grips with South Africans economy. Furthermore, we seek to empower both

women and male equally.

1 2RETAINING PEOPLE

Depending on workers operational effectiveness - the employee should be incentivized accordingly

and promoted to the level best suited. Furthermore, empower the employees by finding means to get

them an education.

EX TERNAL CAPITALWith the right risk management formula we will asses

each opportunity carefully. Bonfaya will be open to angel investors, banks (over draft and bank loan) and venture capitalists who may be interested in

investing into Bonfaya.

1 2WORKING CAPITAL

The retained profits are a key part of internal working capital so we will focus mainly on this

aspect as a start-up. Other opportunities will be to reduce working capital and sell of assets (sale

and leaseback).

EMPO

WER

ING

PEO

PLE

INCR

EASE

FIN

ANCE

S

KEY SUPPLIERS FOR DEVELOPMENT PHASE

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OUR FINANCIAL LIFE C YCLE

Client Name will provide one main point of contact through which all feedback and communication will flow

INTERIOR CONCEPT - MAIN HOUSE

The interior of where patrons sit and dine should be the centre piece of everything happening at Bonfaya.

INTERIOR CONCEPT - OFFICE HOUSE

The office is where we intend to build the B&B with a welcoming receptionist area and office plus 7 rooms in total with own showers and toilet.

The premises has great potential and we intend to make use of every corner of the property - see below drawings sketched in 2011 - before the inception of the Bonfaya we already knew what we wanted to achieve.

DESIGNS AND DEVELOPMENT

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STEP ONE (FUNDING)The biggest delay for Bonfaya lies in the fact it does

not have the needed funding to grow..

STEP FOUR (DE VELOPMENT )Putting what we have planned for over a month will

be executed - this phase could many years but we understand Rome was not built in 1 day.

STEP T WO (LEGAL )To ensure we are running a legitimate business we

will need to get all the licenses needed to operate in RSA.

STEP FIVE (E VALUATION)To evaluate, track progress and effectiveness is always

essential. Hence this will take place through the life cycle of the businesses development phase.

STEP THREE (DESIGN)The designing of systems, buildings and improving

on what exists will be important for our success.

STEP SIX (L AUNCH)To (re)launch is important as the market needs to

be aware we exist and what other new products or services they can expect from Bonfaya.

This timeline showcases all the building phases involved in improving Bonfaya from the shisanyama to the B&B - This is after the cash injection which will be the catalyst for growth.

OUR TIMELINE

WHAT WE WORKING ON

AT THE MOMENT

FU N D I N G

Growing the business needs capital

LEG AL

Approval phase for liquor license, B&B, Safety and more

D E SI G N

The design phase of the buildings, electrical, plumbing etc.

D E V ELO PM EN T

Taking the approved plans by council and implement

E VALUAT I O N

The stage that can not be ignored in order for a successful project to prosper

L AU N CH

After renovations it will be important to re-launch other aspects of the business to our customers

O C T M A RSEP T FEBD EC M AY J U LN OV A PRJA N J U N E AU G

2016 - 2017

Description Delivered by Amount

C AR WA SH EQ U I PM EN T

Vacuums, additional attachments for our pressure machine, washing detergents and other washing material.

September 2016 R6,000

I N V EN TO RY (S TO CK )

The need for inventory is essential to the livelihood of our business - the obvious of bulk purchases will assist the business in the long run to increase profit.

November 2016 R66,000

G EN ER ATO R

The need for a strong and large generator is essential to our line of business. We can not afford to shut down operations when load shedding kicks-in.


EQ U I PM EN T

A reliable touch screen point of sale system (to replace our current system) + office equipment


S T R E TCH T EN T

The need for a strong reliable stretch tent - www.tents-tarps-marquees.co.za - showcases the 30 x40 tent peg & pole heavy duty tent.

June 2017 June 2017

BU I LD I N G M AT ER IAL

Building material will either be purchased from Jedro, Jacks Paint or builders warehouse - all costs will be monitored closely.

June 2017 June 2017

CO NS T R U C T I O N L AB O U R

The construction companies to be used in our project will be narrowed down towards the date of project kick-start.

June 2017 June 2017

SUB—TOTAL R100,000

TA X R0,00

TOTAL R100,000

ESTIMATE FOR CASH INJEC TION (R100K GRANT )

O N L I N E

Www.bonfaya.co.za

[email protected]


I G: Bonfaya Shisanyama

BAN K AD D R E SS

STANDARD BANK Lambton Shopping Cnr Beacon & Webber Rd Germiston, 1401

ACCO UN T D E TAIL S

Account Holder: Bonfaya

Account Number: 25 320 9927 Account Type: Cheque

Branch Code: 29145

Swift Code: SBZAZAJJ

T EL EPH O N E

+ 27 11 052 1728

FA X

+ 27 86 551 4161

A D D R E SS

14 Crown Road

Delville, Germiston

South Africa

1401

CL I EN T S I G N – O FF

Bonfaya thanks you for the support and we trust we will complete all that is entailed in this document to the best of our ability.

FU N D ER S I G NAT U R E:

FU N D ER NA M E (U PPER - C A SE ) :

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O N L I N E

Www.bonfaya.co.za

[email protected]


I G: Bonfaya Shisanyama

T EL EPH O N E

+ 27 11 052 1728

FA X

+ 27 86 551 4161

A D D R E SS

14 Crown Road

Delville, Germiston

South Africa

1401

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