How to Make Money Buying and Selling Gold Bonus Item #4
Sandwich Board Advertising By Skip McGrath
Copyright 2011, Skip McGrath & Vision-‐One Press. All rights reserved.
Sandwich Board Advertising One of the chapters in the book talked about putting on Gold Buying Events at a local hotel or community center. In the book I mentioned that newspaper and radio advertising were an excellent way to attract sellers to such an event. But many of you starting out just don’t have the funds to do that, so there is another way. Look at the photos below:
I saw this sign a few days ago (in early May 2011) when I was on my way to meet some friends for brunch on a Sunday morning after church. This fellow had about 6 of these signs spread around town –all near busy intersections. So I went by the hotel and spoke with him. I asked how he was doing and he said he had been there since yesterday and had seen about two dozen people each day. That was pretty impressive. In my experience the average person brings in about 1 to 2 ounces of gold scrap, which works out to about 1 ounce of pure gold. Times 2-‐dozen (24) that is a lot of gold. Even after paying for the hotel room and your food, you would make somewhere between $10,000 and $16,000 each day. Even if you did 25% of that amount it would be a winner ($2500-‐$4000). We live in a small town of only 12,000 so you would probably do even better in a larger town.
I asked the gentleman putting on the sale if he did any radio or TV advertising. He said no, all he uses were the sandwich boards and he also emails all his prior customers and asks them to tell their friends he is coming to town. So I called a sign shop and looked into the cost of sandwich boards. Here is what I found out. If I made the boards myself they would cost me about $11 each for materials and the sign maker would charge me $12 per sign on plastic that I could just glue on the board. If the sign maker did the boards for me, he would charge me $64 per signboard. So six signboards would run me $384 if they made the signs and $138 if I made the boards myself and just glued the signs on. The signs are printed on weather proof plastic and the sign maker said they would be good for about 2000 hours outside in the sun and weather before they started to fade. He also said that every once in a while someone would steal a sign so you should factor in occasional replacement cost.