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Max My Dividends How To Get Maximum Yield On Dividend Stocks For The Rest Of Your Life By Jack Carter Superior Information LLC. ©2014
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Page 1: Bonus Max My DividendsMy+Dividends.pdf · invest in dividend stocks and own a few at all times. Especially when bank yields are low, dividend stocks have been a great investment for

Max My Dividends

How To Get Maximum Yield On Dividend Stocks For The Rest Of Your Life

By Jack Carter w Superior Information LLC. ©2014

Page 2: Bonus Max My DividendsMy+Dividends.pdf · invest in dividend stocks and own a few at all times. Especially when bank yields are low, dividend stocks have been a great investment for

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 ALL  RIGHTS  RESERVED.  No  part  of  this  book  may  be  reproduced  by  any  means,  electronic  or  otherwise,  in  any  form  including:  electronic,  mechanical,  photocopying,  recording  or  by  any  informational  retrieval  system.    LEGAL  NOTICES.  While  all  attempts  have  been  made  to  verify  information  in  this  book,  neither  the  author  nor  the  publisher  assumes  responsibility  for  errors,  omissions  or  contradictory  interpretations  of  the  subject  matter  herein.  Any  slights  of  people  or  organizations  are  unintentional.  If  advice  concerning  tax,  legal,  compliance,  or  related  matters  is  needed,  the  services  of  a  qualified  professional  should  be  sought.  This  book  is  not  a  source  of  legal,  regulatory  or  accounting  information  or  advice  and  should  not  be  regarded  as  such.  This  publication  is  designed  to  provide  accurate  and  authoritative  information  in  regard  to  the  subject  matter  covered.  All  users  are  advised  to  retain  competent  counsel  to  determine  what  state  and  or  local  laws  or  regulations  may  apply  to  the  user's  particular  business.  The  purchaser  or  reader  of  this  information  and  publication  assumes  responsibility  for  the  use  of  these  materials  and  information.  Adherence  to  all  applicable  laws  and  regulations,  governing  the  securities  industry  in  all  aspects  of  doing  business  is  the  sole  responsibility  of  the  purchaser  or  reader.  The  publisher  assumes  no  responsibility  or  liability  whatsoever  on  behalf  of  any  purchaser  or  reader  of  this  material  and  information.    DISCLAIMER.  Information  illustrated  is  for  educational  purposes  only.  This  information  is  based  upon  sources  believed  to  be  reliable.  The  author  and  publisher  assume  no  responsibility  for  the  consequences  of  anyone  acting  with  this  educational  information.  NO  ADVICE  IS  GIVEN  OR  IMPLIED.  It  should  not  be  assumed  that  the  methods  techniques  or  indicators  presented  will  be  profitable  or  that  they  will  not  result  in  losses.  Past  results  are  not  necessarily  indicative  of  future  results.  Examples  are  for  educational  purposes  only.  This  is  not  a  solicitation  of  any  order  or  an  offer  to  buy  or  sell  stocks  or  securities  of  any  kind.  No  representation  is  being  made  that  any  account  will  or  is  likely  to  achieve  profits  or  losses  similar  to  those  shown  in  any  example  given  in  this  book.  No  guarantees  of  income  or  profits  are  intended  by  this  book.  Many  variables  affect  each  person’s  results.  Your  results  will  vary  from  examples  given.      Published  By  Superior  Information  LLC.    www.superiorinformation.com  303-­‐494-­‐7099  ©  2014  Superior  Information  llc.  All  rights  reserved.            

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   Dear investor,

Thank you for getting this guide. Like you, I

invest in dividend stocks and own a few at all

times. Especially when bank yields are low,

dividend stocks have been a great investment

for many people. Plus they are more liquid than

any CD and pay much higher rates.

Before we get into dividend investing and

maximizing yields, let me tell you a little

about myself, and why you should listen to me.

My name is Jack Carter. As of this writing, I

have over 25 years and close to one billion

dollars in trading experience.

That’s not a misprint.

I started in 1984 and traded throughout the

largest up and down market in history.

In fact, I traded over eight million dollars

worth of stock in one day. That was the day I

traded 284,000 shares of ORCL and a few other

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stocks.

I’ve been a stockbroker, a Nasdaq Market Maker,

a professional day trader and a “fast –money”

hedge fund manager.

I’m not telling you all this to impress you ‐

rather, to impress upon you that, when it comes

to stocks and trading, I have successfully done

it all. And I can help you make money using my

experience.

These days I actively trade stocks, options and

dividend stocks in my IRA. Dividend stocks can

be great to buy and hold, trade and use options

with. I even have 1 dividend paying stock that

I buy instead of leaving money in cash in my

account.

To say I love dividend stocks in an

understatement.

Why dividend stocks?

Dividend stocks are a win win!

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With dividend stocks, you have two ways to win:

when the share value rises and when the company

cuts you a dividend check, paying you a portion

of its profits. If the share price rises by 4

percent, and the company pays a 3-percent

dividend, you pocket a 7-percent profit, minus

taxes, of course. (Or you can reinvest your

dividends to buy more shares.)

In addition to providing two ways to win, the

share-price-plus-dividend advantage allows you

to hedge your bet. If share prices fall by 4

percent and the company pays a 3-percent

dividend, you lose only 1 percent of your

investment. Of course, companies can always

choose to slash dividends, so you’re not

completely safe, but you’re often safer than if

you’re relying solely on rising share prices to

score a profit.

Secure a steady stream of income

With most other investments, you don’t realize

a profit until you sell.

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Before you tell a broker to sell, any profit is

a paper profit — you can see it on a statement,

but you can’t spend it or stick it in your

piggy bank.

Dividend stocks are different. Companies pay

out the dividends in cold, hard cash. These

aren’t paper profits that can disappear in a

bear market. Dividends are money in your

pocket, and after they’re paid they can’t be

taken from you.

Companies typically pay dividends on a regular

basis — usually every fiscal quarter (three

months).

Historically, investing in dividend stocks

has proven to be one of the best ways to make

money in stocks.

Here’s a little research you might find

interesting...

Howard Silverblatt, of Standard & Poor’s,

calculates that from 1926 through March 2009,

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reinvested dividends accounted for 44% of the

9.5% annualized return of the S&P 500-stock

index ($INX).

From 1972 through April 2009, dividend growers

returned 8.7% annualized, according to Ned

Davis Research, compared with 6.2% for the S&P

500 and just 0.7% for stocks that paid no

dividends.

Standard & Poor’s defines “Aristocrats” as

stocks that have a 25-year history of annual

increases in dividends.

Aristocrats delivered an average 11.04 percent

return each year from 1990 to 2012 compared to

8.23 percent for stocks overall, according

to Heritage.com.

When dividends are reinvested, you have a

combination of potential growth in stock price

with the compounding effect of reinvesting the

income dividends provide.

Over the long term, this combination can yield

consistently good returns.

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The June 2012 issue of Money magazine reported

on research from Dr. Robert Haugen of Haugen

Financial Systems that “…found that between

1990 and 2011, the steadiest U.S. shares

produced the highest returns while the most

volatile domestic shares lost value.”

A 2008 study found that between 1968 and 2007,

the 100 top-yielding stocks in the S&P 500

returned 13.52% annually versus 10.53% for the

S&P 500 as a whole.

During the market highs of 2014, dividend

stocks were the market leaders. Price

appreciation alone can add significant yield.

The power of dividend growth to help you reach

and sustain retirement

In 2004, Ned Davis released a study showing

that not only do higher-yielding stocks do

better than the market over time, but those

that grow their dividends are the top-

performing stocks of all:

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Dividend Policy

Annual Return 1972-

2004

S&P 500 8.5%

Non-dividend payers 4.3%

Dividend cutters and

eliminators 5.2%

Dividend growers 7.2%

All dividend payers 10.1%

Dividend growers and

initiators 10.6%

These facts prove that you can beat the market

and market your fortune in stocks with a

dividend stock portfolio.

So even if you are a terrible stock picker, if

you just stick to dividend paying stocks,

you’ll do better.

This is interesting information for another

reason. That is, the number 1 problem with

investing in dividend stocks is losing more on

the stock price than you make in dividend

yield.

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If you buy a stock and make 15% per year in

dividends and the stock price goes down 30%,

you lose 15%. It happens all the time.

Investors buy a stock because the dividend is

great then the stock price drops by more than

the dividend and they end up losing money… even

with the dividend.

So it’s good to know that most dividend stocks

hold the share value.

The biggest problem dividend investors make is

losing money the stock price.

The biggest mistake dividend investors make is

buying a stock just because of it’s high yield.

The dividend stocks paying high yields are most

often traps.

What I have discovered in over 30 years of

investing in dividend stocks is this:

If your goal is to get 10% per year from a

dividend stock, you are more likely to get that

from a stock that pays a 5% dividend AND goes

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up in price 5% than you are in buying stock

with a 10% yield.

For maximizing your dividends you want...

Dividends + Price Appreciation

That is the way to maximize your dividends and

that is the foundation for my trading strategy.

Then we add a simple strategy to max our yield

on dividend stocks, I do this by selling

covered calls against the dividend stock I own.

This way, I have three sources of yield...

1. Stock price appreciation

2. Dividends 3. Premium from selling covered Calls.

To make this work, we only want to deal with

dividend stocks that are rising in price when

we find them. This is critical to achieve our

goal of dividends plus stock price

appreciation.

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Here’s a real example…

I used this strategy in my IRA with Coca

Cola, ticker symbol KO.

Let me tell you about my trade.

Because it was my retirement money I

needed a low risk way to make consistently make

small, but measureable returns on my trades…

with very little risk!

In this case, my strategy included these

four things…

Buy A Dividend Stock,

Capture The Dividend,

Max My Return And…

Take Almost No Risk!

I’m going to reveal how to do this step by

step.

So let’s get started.

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Why Coca-Cola?

Because KO has these three things going

for it…

1. It was stable in price. (For my strategy to

work, the stock doesn’t have to go up, it just

has to not drop much.

2. KO pays a dividend to shareholders.

3. KO has options on it.

I was going to buy a stock that paid a

nice dividend, capture the dividend then sell

the stock.

One of the secrets to making this work

stocks with stable stock prices.

And some of the best stocks with stable

prices are dividend stocks.

OK, here’s another great thing about

dividend stocks, you can pick from hundreds

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that pay a dividend yield of anywhere from 2%

to 15% or more per year.

So, not only are dividend stocks stable

and proven to appreciate, they also pay a

dividend to shareholders.

In my case, KO pays about 2.8% per year.

But I didn’t plan on holding it a year, my

strategy was simple

Buy A Dividend Stock,

Capture The Dividend,

Max My Return And…

Take Almost No Risk!

Here’s something important you need to

know. When you invest or trade dividend stocks,

there are special dates you need to know.

I won’t bore you with those now.

But the bottom line is that you can buy a

dividend stock on the last day you need to be

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shareholder so you’re entitled to the dividend.

Then sell it the next day.

My strategy was to buy a dividend stock,

capture the dividend, boost my return and… take

almost no risk.

Step 1: The first thing I did was, I

bought 400 shares of Coca-Cola, ticker symbol

KO.

When you invest in dividend stocks you

also need to know that the market is designed

so you can’t “game the system.”

So what happens is, dividend stocks

usually drop by the amount of the dividend on

the day after the last day you need to own it

to get the dividend.

This prevents traders from using the

“dividend capture” strategy to “game” the stock

market. So most guru’s advise against dividend

capture strategy.

But what I do is different.

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You need to know that what you learn from

me was NOT back-tested in some guys spare

bedroom on his time off, then promoted as a

system.

I trade stocks. I don’t just talk the talk

I walk the walk.

And I put my own money on the line to

prove it works before I teach you to do it.

OK, so back to my trade.

My goal was to buy the stock, capture the

dividend, boost my return and… take almost no

risk.

But like I said, this dividend capture

strategy is rigged NOT to work.

Step 2: My first step was to buy stock to

capture the dividend. My second step was to

take to away almost all the risk of the stock

dropping. So when I bought the 400 shares of

stock at about $65.11, my second step was to

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immediately sell 4 calls against my position.

This is known as a covered call, or a Buy-

write.”

When you sell covered calls you bring in

money. In my case I got about $1.11 for mine.

But the trick here is that I didn’t use

just any option.

My secret weapon in this trade was to use

a “weekly Option”

So on my trade, I was able to buy a

dividend paying stock, KO, catch the dividend

of .47 plus make $1.11 per share buy selling

the call.

Step Three: Plan on getting called out. If

you plan ths ahead of time you can even make

more money. I made a profit of $1.58. That is

the same as 2.3% or 4.6% on margin for about 8

days.

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And because, I bought Coca-Cola (KO) on

this date, I am also going to receive the

dividend of .$47 per share.

My total per share profit is 1.07 (for

selling the call) plus .47 (for the dividend)

for a total of 1.54.

That is the same as 2.3% in a cash account

like your IRA… or a 4.6% on margin for about 7

days.

Here’s a secret: Because I’m using weekly

options instead of monthly options I can make

twice as much per month.

Weird but true. All the weekly call

options are worth at east twice as much as the

same strike priced monthly calls. And with

weekly options, your money isn’t tied up nearly

as long.

Plus you’re money is liquid more often so

you can decide when to be or out of the market.

You have total control.

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That’s just on 1 trade and if you do that…

using any size account… 20 times a year then

you’re making a killing.

You can also set this up to create monthly

income. And you can create this monthly income

for life.

Getting Started

OK, let’s review the criteria we need to make

this work.

We will only use dividend stocks and we’ll

screen them for 3 things…

1. Yield (I like to stay at about 3.5% or

more)

2. Price trend this is key.

3. Has available options to sell.

And any company paying out too much yield is

luring you into a trap.

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Why? Because any company paying out super high

yield is probably going to lose more than that

in stock price. There are some companies out

there offering ridiculous yields to get you to

buy the stock. But their business simply can’t

support an ongoing dividend. So consider most

of those traps.

The other common way to search for dividend

stocks is to look at the payout ratio. This

ratio is the percentage of a company’s net

income that it pays out in it’s dividend. For

example, if a company earned $1.00 per share

and paid out .50 cents in dividends then the

payout ratio is 50%.

It’s nice to know what a payout-ratio is, but

there are problems with this approach.

The problem is that it relies on fundamental

analysis.

I want to share with you a core secret of why

the trading strategy you’ll learn works so

well...

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There are two different ways of approaching the

stock market in terms of looking for a stock to

invest in or trade.

Those two different ways of looking for a

stock are fundamental analysis and technical

analysis. In other words from a “predicative”

view or “reactive” view.

The guys doing fundamental analysis read

tons of stuff. They read all the company press

releases, stacks piled to the ceiling of Wall

Street analyst’s reports (what a joke) from

every brokerage firm on Wall Street.

They read the company’s quarterly earnings

reports (what a lie). Ever read one of these?

These company produced quarterly reports and

annual reports are filled with jargon and

accounting language that nobody can understand

and some of which seems to be totally made up.

Like the “synthetic lease” found in one of

Krispy Kreme Donut’s quarterly reports.

The fundamental analysts read all this

stuff and more, etcetera, etcetera, ad

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nauseum...

From all these piles of crap they come up

with calculations and stock price valuations to

determine if a stock’s price is overvalued or

undervalued and from there they try to

“predict” the stock’s price movement.

Fundamental Analysis Is A Total Waste Of Time!

There are two reasons fundamental analysis

is a total waste of time.

#1. The reason is because you cannot rely upon

any information you get from the company you

are researching or from Wall Street analysts.

Before I found success as a trader I was

trained as a stock broker on Wall Street so I’m

telling you this as an insider –

Company Management’s Job Isn’t To Tell You The

Truth...

It’s To Get You To Like The Stock!

Same thing with Wall Street analysts,

company management blows smoke up their skirt

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and the next thing you know the analyst’s

brokerage firm is issuing a “strong buy”

recommendation.

2. Wall Street brokerage firms have already

been busted for “conflict of interest” when it

comes to recommending stocks. They would issue

“buy recommendations” then talk amongst their

peers and friends about what a piece of shit

the company was.

I’ve said it before and I’ll say it again…

Nobody On Wall Street Cares If YOU Make Money,

They Only Care If THEY Make Money!

You cannot trust any information you get

from a company or from Wall Street! Since you

cannot trust any information from the company

or Wall Street analysts, any time you spend on

fundamental analysis is a complete and total

waste of time.

Besides, all the relevant information is

already built into a stock’s price.

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And... that leads us away from fundamental

analysis, into technical analysis. Technical

analysis is “reactive.” And that’s what I like

about it.

Understand something: I don’t try to

predict anything. I simply react to a stock’s

price movement.

I like to ride trends in a stocks price.

If the stocks price starts moving up, I react

by buying it.

It’s a reactive trading approach and it

all starts with...

Stocks That Are Already Moving Up In Price!

Once you limit yourself to only getting

involved with stocks that are already moving up

in price, you’ll eliminate large losses and

dramatically improve your overall stock market

results.

And, more importantly... you’ll put

yourself in a position to make a large,

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“mortgage payment sized” stock trading profit

in a matter of days.

Stick to this first rule and...

Everything You Do In The Stock Market

Becomes 100% Easier!

And, if applied correctly, this list of

stocks can also put you...

Light Years Ahead Of Every

Other Investor You Know!

In fact, if you were to hold a little

investing challenge with your friends and, just

to make it interesting, you let them have any

competitive advantage in the stock market they

wanted.

Some of them would say they wanted a

recording device inside a CEO’s office.

Others would say they wanted Warren Buffet

as their investment advisor.

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Others would say they wanted carefully

“researched stocks” with stuff like the “lowest

P/E ratio.”

Or the “best bottom line”... or... the

“greatest quarter to quarter sequential

earnings growth”... or... the “largest number

of insider buying.”

Or the Fibonacci, Elliot Wave reversal

with a thousand other technical indicators...

half of which they can’t even pronounce

And despite giving them any competitive

advantage they wanted ...

You’d Still Blow Them Away!

Simply by having a list of stocks that are

already moving up when you find them.

Your biggest short cut to short term

trading success is getting the list of stocks

already moving up in price because...

Once An Object Is In Motion... It Tends To Stay

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In Motion!

Therefore, one way to profit off that

“object in motion” concept as it relates to the

stock market is to start with a list of...

Stocks That Are Already Going Up In Price!

When you confine yourself to trading only

and exclusively stocks that are moving up in

price like the one shown in this chart, you

drastically swing the odds of a profit rich

trade in your favor!

Please do not discount the importance of

what I have just explained to you. This is the

very core of my phenomenal success. This can be

your “secret key” to turning very small trades

into very big trading profits.

To be a successful dividend investor you need

to focus on the trends of dividend stocks more

than the yield. The trend is more important

than the yield.

That last sentence is the biggest secret in

dividend stock investing.

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The trend is critical because it will keep you

out of bad stocks, tell you when to sell, and

make you more money that you ever would on the

dividend alone.

Let me illustrate.

Here is a chart of one of my all time favorite

dividend stocks...

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This is a 1 year chart of a dividend stock that

is on my hot list. As you can see, this stock

has gone from 23 to 36 in 1 year. That is a 56%

return on stock price alone.

Making money on the stock price appreciation

can be significantly more than the dividend

yield.

By the way, the stock in this chart ALSO pays a

dividend yield 4.57%. What a great added bonus.

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OK, think : dividend stocks on the rise!

The next filter I steh yield filer. I hve found

good results with stocks paying as little as

3.4% to as high as 14.4%... but in every case

the stock was already trending higher in price.

So start with a list of stock yielding 4 to 7 %

and go from there.

Next is making sure your stocks have avaiabel

options.

Now we’ll take your list and filter it down

based o on the trend of the stcosk and

selecting the ones in the best trends..

To find dividend stocks to buy on the rise,

we’ll use an eight step process.

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Step 1: First, set up your charts so you can

clearly see the existing trend.

Step 2: Get a list of dividend stocks.

Step 3 Run it through your chart set up

Step 4 Make a list of cherries.

Step 5 Check the dates

Step 6 Check the options

Step 7 Plan you exit Strategty

Step 8: Get in

OK, let me tell you how to do each step.

Step 1: Set Up Your Charts

To clearly see a stock that is already

moving up in price and to spot the best time to

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buy and to know when to sell we’ll use pre set

charts.

This set up will also help us filter

stocks as well.

This way, when you type in a stock symbol,

you can tell in about 2 seconds if it’s a good

stock to trade.

If you already have your online trading

account opened then you already have a charting

capability.

If you don’t have your online account

opened or you plan on calling in your trades

over the phone, then you can use one of several

free charting websites found online.

I set up my charts so that every time I

plug in a stock’s ticker symbol, I see

everything I need to decide if it’s a stock I

would like to trade.

I can see it the stock is in a nice trend

when I find it. And I can see if it has the

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  33  

potential to move up in price three or more

dollars per share.

I pre-set my charts to contain a six month

daily bar chart.

The six month view gives me the best

visual read on the stocks trend.

I also like bar charts. They’re easy to

read.

Each bar represents one trading day. The

top of the bar is the day’s highest price the

stock traded at. The bottom of the bar is the

day’s lowest price the stock traded at. The

left hash mark is the price the stock opened at

that day and the right hash mark is the closing

price of the day.

Here’s a close up view of 15 days in bar

chart format…

Put together, day by day, we see a general

trend line. In this example, the trend is up….

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Added to my charts are three technical

indicators.

I use these technical indicators to show

me the short term trend, intermediate term

trend and long term

trend.

The technical indicator I use is called an

“exponential moving average” (EMA).

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For a short term EMA, set the trading

range to be in the range of 9 to 40 trading

days.

For an intermediate trading range use an

EMA based on 40 to about 100 days range.

And for your long term indicator, use

roughly 200

days or more.

The exponential moving average ( EMA ) is

used to show me the direction of the trend and

the stocks current price relative to it’s EMA.

Added to you charts should be daily

volume. Any stock that trades below roughly 500

thousand shares a day should be avoided.

With that set-up, anytime you type in a

stock ticker, you’ll see what you see to pick

up the pattern recognition that leads to profit

rich trades.

Step 2: Get a list of dividend stocks.

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  36  

Remember, we don’t want to search for the

highest yield, we want a combination of

dividend plus yield. So to start off, we might

start looking at stocks that pay a 3%-4%

dividend and have a rising price trend.

You can get a list of dividend stocks just by

searching on the internet. To go through this

execercicse, start with a few stocks in the 3%

to 4% dividend yield range.

Step 3 Run it through your chart set up

Start off with a few stocks and look at

each one in your chart set up.

You wantto avoid anything trending down and

stock to stock that are stable to rising.

The stocks that are in better trends also have

better options pricing. This means you get more

when you sell a call options if you paln on

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doing covered calls. ( More on this in a minute

)

Step 4 Make a list of cherries.

OK, after you’ve looked at a few dozen or so

stocks you will make a list of cherries. These

are the dividend stocks that show the most

promise for appreciation.

Now we have a list of dividend stocks that we

can buy.

However, before we buy any dividend stock we

need to go through 4 more steps

Step 5 Check the dates

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Remember, we don’t won’t to get in at the

wrong time. Know the e-date before you buy the

stock.

Step 6 Check the options

If you plan on selling covered calls then

you should take a look at some call options you

could sell and see how much that would add to

you yield.

Step 7 Plan you exit Strategy

OK, so back to your chart, assuming it’s

already in an uptrend when you find it, if you

buy this stock only three things can happen…

1. It can go up. exit - If it is trending

up and it it keeps going up, stay with it.

Even within the context of an uptrend a

stock can goe down for 3 to five days in a

row and not have broken it;’s trend. You

just need to see where support is and as

long as the stock stays above that, stay

with it.

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2. Stay the same. If it stays the same and

you like the dividend yield stay with it. I

own AMLP and it’s pretty flat in price but

pays a nice yield.

3. The stock can drop. If it drops below

support abnd stays below support then sell

it.

Before you buy write down the prices you will

exit the stock.

Step 8: Get in

Buy it at the market.

Now we have a portfolio.

Now we actively manage what we have. If a stock

starts dropping we will sell it and buy

something else or more of the same. Remember,

we don’t want to get too diversified.

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How to boost your returns…

OK, from here, you may want to add options.

This options strategy is best used on stocks

you feel are still in a positive up trend.

Before we get into the strategy, let me tell

you about options...

All About Options...

All About Options.

What I’m going to do here is give you an

understanding of options, then I’ll get into

the difference between monthly and weekly

options.

First thing to understand is that an

option is nothing more than the right, but not

the obligation, to buy or sell a stock for a

specified price on or before a specific date.

That’s all it is.

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An option BUYER owns the RIGHT to buy or

sell a stock at a fixed price until the option

expires. An option buyer pays money to own

those rights.

An option seller owns the OBLIGATION to

buy or sell a stock at a fixed price until the

option expires. An option seller receives money

to take that obligation.

A Call option is the right to buy a stock

at a specific price on or before a specific

date.

A Put option is the right to sell a stock

at a specific price on or before a specific

date.

You can buy options and you can sell options.

You can also sell options you don’t own.

The trader that purchases an option,

whether it is a Put or a Call, is the option

"buyer."

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The trader that originally sells the Put

or Call is the option "seller."

Each option contract is equal to 100

shares of the underlying stock.

There are basically two things you do with

options, BUY or SELL them.

When you buy an option, you are buying the

“right” to buy or sell a stock, on or before a

certain date, (called the expiration date), at

a certain price, (called the strike price).

When you sell (also known as “write”) an

option you are selling the “obligation” to buy

or deliver a stock, on or before a certain

date, (called the expiration date) at a certain

price, (called the strike price).

There are four parts to an option.

1. The TYPE - Put or Call.

2. The UNDERLYING STOCK

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3. The EXPIRATION DATE

4. The STRIKE PRICE

1st Part Of An Option - Type: Puts and Calls

Calls

When investors anticipate a stock’s price

will be rising, they would buy Calls.

When they buy a Call, they are buying the

right to “call” the stock away from someone at

a fixed price, (the strike price) for a fixed

amount of time, until the expiration date

(which is always the third Friday of the

expiration month).

How Does A Call Work?

Let’s say ABCD is a stock trading at 87 per

share on November 15 and an investor thinks

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it’s going to rise by year end. That investor

could purchase the ABCD Dec 90 Calls for $5 per

contract (each contract is equal to 100

shares).

The investor that buys any ABCD Call

option owns the right to call the stock from

the market at 90 per share until the third week

of December.

In our example, December is the expiration

month. That means that on the third Friday of

December this option will expire. All the ABCD

options with a December expiration will expire

on the third Friday of December.

If ABCD does rise, the price of the option

will also rise. The investor can control 100

shares of ABCD by owning 1 ABCD Call contract.

In this case, the investor could control

100 shares of ABCD at a fixed price (the strike

price) of 90 per share for $550. (5.50 per

contract x 100 per contract = $550).

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By comparison, 100 shares of ABCD would

cost $8700. If the stock price of ABCD rises,

the value of this option will also rise. If

ABCD drops in value, this option contract will

also drop in price.

If ABCD shoots up to 110 per share, then

this option will likely rise to around 20.

Think about it, this investor owns the right to

buy ABCD at 90 and it’s trading at 110. He paid

500 bucks for the right to buy ABCD at 90

anytime he wants until the third week of

December.

He can sell that option anytime he wants

between the time he bought it and the time it

expires. Once the third Friday of December

rolls around, this option expires.

Almost all Call buyers sell their Call

options rather that exercise them.

If ABCD starts dropping, then the value of

this option will also drop. If ABCD drops to 83

then there won’t be much value in owning the

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right to buy ABCD at 90 when you could buy ABCD

in the market at 83.

This option will only be valuable if ABCD

is trading over 90 come the third Friday of

December. If ABCD is trading below 90 on the

third Friday of December, then this option will

expire worthless. Think about it, who would

want to pay someone for the right to buy ABCD

at 90 when they could buy ABCD for less than

90?

That’s a Call option.

There are only two kinds of options, calls

and puts. Think “call up” and “put down”.

Now let’s move on to “Put” options.

Puts…

When investors or traders anticipate a

stock’s price will be dropping, they would buy

Puts. (But that’s not what this strategy is

about.)

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When they buy a Put, they are buying the

right to “put” the stock to someone at a fixed

price, (the strike price) for a fixed amount of

time, until the expiration date (which is

always the third Friday of the expiration

month).

When an investor or trader thinks a stock

price will be staying the same or rising, he

would sell Puts and receive money for selling

someone the right to “put” stock to him at the

strike price until the options expires.

How Does A Put Option Work?

Let’s say ABCD is trading at 87 per share

on November 15 and an investor thinks it’s

going to drop by year end. That investor could

purchase the ABCD Dec 90 Puts for 5 per

contract (each contract is equal to 100

shares).

The investor that buys any ABCD Put

option owns the right to “put” the stock to the

market at 90 per share until the third week of

December.

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In our example, December is the

expiration month. That means that on the third

Friday of December this option will expire. All

the ABCD options with a December expiration

will expire on the third Friday of December.

If ABCD does drop, the price of the option

will also rise. The investor can control 100

shares of ABCD by owning 1 ABCD Put contract.

In this case, the investor could control

100 shares of ABCD at a fixed price (the strike

price) of 90 per share for $500 (5 per contract

x 100 per contract = $500). If the stock price

of ABCD drops, the value of this option will

rise. If ABCD rises in value, this option

contract will also drop in price.

Why Does The Value Of The Put Rise If The

Stock Drops?

Because the value in owning the right to

sell ABCD at 90 becomes more valuable as the

stock drops below 90.

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Imagine being able to sell a stock 23

points higher than it’s trading at. That’s what

you would have if you owned the right to “put”

ABCD at 90 if ABCD was trading at 67.

If ABCD drops down to 67 per share, then

this option will likely rise to around 20.

Think about it, this investor owns the right to

sell ABCD at 90 and it’s trading at 67. He paid

500 bucks for the right to sell ABCD at 90

anytime he wants until the third week of

December.

He can sell that option anytime he wants

between the time he bought it and the time it

expires. Once the third Friday of December

rolls around, this option expires. Almost all

Put buyers sell their Put options rather than

exercise them.

If ABCD starts rising, then the value of

this Put option will drop. If ABCD rises to 110

then there won’t be much value in owning the

right to sell ABCD at 90 when you could sell

ABCD in the market at 110.

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This option will only be valuable if ABCD

is trading below 90 come the third Friday of

December. If ABCD is trading above 90 on the

third Friday of December, then this option will

expire worthless. Think about it, who would

want to pay someone for the right to sell ABCD

at 90 when they could sell ABCD for more than

90?

Why Does The Value Of The Put Drop If The Stock

Rises?

Because the value in owning the right to

sell ABCD at 90 becomes less valuable as the

stock rises above 90.

Imagine owning the right to sell the stock

at 90 when it rises to 100.

There is no value in owning the right to

sell a stock at 90 if the same stock is trading

in the market at any price over 90. As that

stock rises over 90, the value in owning the

right to sell at 90 declines.

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OK, that’s the first part, Type: Puts or

Calls

2nd Part Of An Option - The Underlying Stock

Every option has an underlying stock as

it’s root. In our example above, ABCD is the

underlying stock. The price fluctuation of the

underlying stock will cause a fluctuation in

the price of the option.

3rd Part Of An Option - The Expiration Month

Options are only traded until a fixed date

called the expiration date. In our ABCD Dec 90

Put example, the owner of this Put can sell

ABCD at 90 anytime he wants to until expiration

which is the third Friday of December.

4th Part Of An Option - The Strike Price

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Strike prices are spaced 5 points apart on

stocks below 200 per share. Over 200 the strike

price increment changes to 10 points.

With Call options, the strike price is the

price that the Call owner can buy the

underlying stock at. In our ABCD Dec 90 Call

example, the owner of this Call option can buy

ABCD at 90 anytime he wants before expiration.

With Put options, the strike price is the

price the Put owner could sell the stock at

anytime he wants until expiration. There are

strike prices in 5 point increments on every

stock that is optionable.

On the stock of ABCD for example, you can

buy or sell Puts and Calls on ABCD with strike

prices from as low as 20 to 120.

Here are a few more things you need to

know about options…

“”

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The premium is the price of an option

contract, as quoted by the exchange it trades

on. It’s the price that the buyer (holder) of

the option pays to the option seller (writer)

for the rights conveyed by the option

contract.

In our ABCD example, the ABCD Dec. 90 Call

contract is priced at 5. The premium is said to

be 5, which is the same as the price.

Options are said to be in-the-money, at-

the-money or out-of-the-money depending on

where the stock price is relative to the

option’s strike price.

“In-The-Money”

A Call is in-the-money when the price of

the underlying stock is greater than the

option's strike price.

A Put is in-the-money when the price of

the underlying stock is lower than the option's

strike price.

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In our example, the ABCD Dec. 90 Call is

in-the-money anytime ABCD stock is trading at

any price higher than 90.

The ABCD Dec 90 Put is in-the-money

anytime ABCD is trading at any price below 90.

“At-The-Money”

An option is at-the-money if the strike

price of the option is equal to the market

price of the underlying security.

In our example, the ABCD Dec. 90 Call is

“at-the-money” if ABCD is trading at 90 per

share.

The ABCD Dec. 90 Put is “at-the-money” if

ABCD is trading at 90 per share.

“Out-Of-The-Money”

A Call option is out-of-the-money if the

strike price is greater than the market price

of the underlying stock.

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In our example, the ABCD Dec. 90 Call is

out-of-the-money anytime ABCD is trading below

90.

A Put option is out-of-the-money if the

strike price is less than the market price of

the underlying stock.

In our example, the ABCD Dec. 90 Put is

out-of-the-money anytime ABCD is trading above

90.

“Intrinsic Value Of An Option”

The intrinsic value of an option is the

difference between an in-the-money option

strike price and the current market price of a

share of the underlying stock.

In our Call example, the ABCD Dec. 90 Call

would have an intrinsic value of 4 if ABCD was

trading at 94. The ABCD Dec. 90 Call holder

owns the right to buy the stock at 90 and ABCD

is trading at 94 so the ABCD Dec. 90 Call has

an intrinsic value of 4.

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In our Put example, the ABCD Dec. 90 Put

would have an intrinsic value of 4 if ABCD was

trading at 86. The ABCD Dec. 90 Put holder

would have the right to sell ABCD at 90 and

ABCD is trading at 86, so this ABCD Dec. 90 Put

would have an intrinsic value of 4.

“Time Value Of An Option”

Time value of an option is the portion of

the premium that is attributable to the amount

of time remaining until the expiration of the

option contract and to the fact that the

underlying components that determine the value

of the option may change during that time.

Time value is generally equal to the

difference between the premium and the

intrinsic value.

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  57  

Three Things That Effect The Price Of An Option

1. The price of the underlying stock relative

to the strike price of the option. Options in-

the-money are priced higher than options that

are out-of-the-money.

2. The time remaining until expiration of the

option. The longer the time left in an option,

the more value it will retain. As options get

closer to expiration, the time decay erodes

their value. We let this price erosion factor

work to our benefit when we spread Puts in the

current month.

3. The volatility of the underlying stock, the

higher the option’s premium will be.

All right, that was quite a bit to digest.

If you want to re-read this section on

what options are, go ahead and do that now.

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  58  

The Covered Call Strategy

Here are two options strategies that I like

to profit from using “time decay” to my

advantage.

Let’s cover the first one first…

#1. The Stock Market Cash Cow Strategy:

This is also a way to have money from the stock

market hit your account today or tomorrow.

It’s a hellacious strategy because it puts

the “Time Decay” factor on your side.

And, since most people already own some

stocks, this is something you can start now.

Here’s how to get started…

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  59  

Log on to your account and check your

stocks.

Click on whatever “options” link is

provided by your online broker.

If you don’t have an online broker yet you

can get options quotes at

http://finance.yahoo.com. Just type in the

stock symbol where it says “Get Quotes”, then

look around the screen and you’ll see a link

that reads “Options”, if you click that link

you’ll see all the quotes for all the puts and

calls for that stock. Here’s a real example.

These are the August Calls for the stock of

Titanium Metals.

Strike Symbol Last Chg Bid Ask Vol Open

Int

17.50 TIEHW.X 15.10 0.00 17.00 17.30 10 10

20.00 TIEHD.X 14.90 3.60 14.70 15.00 10 2

22.50 TIEHX.X 11.40 0.00 12.40 12.70 5 7

25.00 TIEHE.X 10.60 1.10 10.30 10.50 5 91

30.00 TIEHF.X 6.60 0.70 6.40 6.60 282 546

35.00 TIEHG.X 3.50 0.31 3.50 3.70 317 1,144

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40.00 TIEHH.X 1.65 0.20 1.65 1.75 120 1,152

45.00 TIEHI.X 0.70 0.10 0.70 0.80 64 369

50.00 TIXHJ.X 0.25 0.00 0.25 0.35 14 75

70.00 TIXHN.X 0.05 0.00 N/A 0.05 315 340

75.00 TIXHO.X 0.05 0.00 N/A 0.05 15 15

Ok, let’s say you recently purchased 500

shares of TIE at around 30 per share and today

the stock price is at $34.62.

And looking at the option’s prices, you

decide to sell 5 TIE Aug 35 Calls at $3.50 for

$1750.

From here three things can happen. The

stock goes up. The stock stays the same. Or,

the stock goes down.

Let me break it down for you…

• TIE goes up in price past 35 and you get

the stock called away form you at 35. If

this happens, you get to keep the 1750 you

got for selling the calls and you get an

additional profit of $5.00 per share on the

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  61  

stock because you owned it at 30 and it’s

getting called away from you at 35. This is

an additional profit of $1500. In this

case you make $3250 for “renting” out your

stock for about 2 months. Total return

here is 21% in a cash account or 42% in a

margin account.

• TIE stays in a narrow price range around 30

and you don’t get the stock called away.

In this case, you make $1750 just for

renting your stock to the stock market.

• TIE drops in price. In this case your

breakeven price is 30 minus the 3.50 call

you sold for a breakeven price of $26.50.

If TIE drops below that you start losing

money.

OK. So if you want to see money from the

stock market hit your account right now?

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Check your stocks and see if there are any

big fat juicy call options you can sell against

stock you already own.

And even if you don’t already own any

stocks, you can always find a stock you like

then buy it and sell a call option on it at the

same time. It’s generic name is a “Buy-Write”

strategy. You’re buying the stock and writing

the call.

Some people do nothing but this strategy.

As a strategy, “Covered Calls” are one of

the best, most pure, predictable, easily

managed, "cash flow" trading strategies in

today's market.

In fact, they are so profitable that a lot

of people are catching on and using this

approach to generate monthly income.

Retired people, stay at home moms,

executives and part time and full time traders

from all walks of life can profit from this.

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Here are three reasons people love it…

Predictable -

Because you can determine in advance

what the returns will be, based on your

own assumptions.

Easily Managed -

Because you only need to do a few

trades at the beginning of each cycle

and monitor them the rest of the month.

Cash Flow-

Because when you sell an option, the

cash is in your account the next day!

We “cash flow” the market by setting up

covered calls to generate cash every

month.

Here’s another example. It’s not from a

real stock but it will help you get the

concepts and put this into action…

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Let’s say you like ABC company and you

already own or you buy 1000 shares of ABC Co.

at 9.50 per share at the end of January. ABC

Co. is a little volatile at times, so the

premium will be rather large.

You check the option’s quote and the ABC

Feb. 10 calls are quoted at $1.00 bid and

offered at $1.25. You would enter an option’s

order to sell 10 of the ABC Feb $10 calls for

$1.00 each and bring in $1000.00 cash (minus

commissions).

Here you have sold someone the right to

call the stock away from you at $10.00 per

share ( which you already own at $9.50 per

share ) until the 3rd Friday in Feb. in

exchange for $1000.00 cash. This is a covered

call because you already own 1000 shares of ABC

before you sell the calls. So if you have ABC

called away from you at 10 you’re “covered”

because you own the stock.

You buy the stock first. Then sell the

calls options. Buy the stock in increments of

100 and sell the options accordingly.

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Remember 1 option contract = 100 shares of

stock, so if you buy 300 shares of ABC you

would sell 3 call contracts.

Once you’re in the trade only, two things

can happen, you’ll get “called out” of the

stock or you won’t.

If You Get “Called Out”…

If the stock goes over $10.00 by the third

Friday of Feb., you would probably have the

stock called away from you. In this case, you

would have the stock called away at $10.00 and

you would make .50 profit per share or $500.00

and get to keep the premium you received for

selling the calls, which is $1000.00 for a

total of $1500. $1500 divided by $9500 equates

to a return of 15.7%.

Not bad for one month.

Annualized that’s 188.4%.

You can double your return simply by buying

the stock on margin.

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If you buy the ABC stock on margin, it

would cost $4750 to buy 1000 shares of ABC at $

9.50. Selling 10 calls for $1.00 per contract

(100 shares) brings you $1000.00 and getting

called out at $10.00 per share creates another

.50 per share profit on the stock. Total return

now is $1000.00 plus $500.00 = $1500, divided

by $4750 equals 31.5% return for one month.

Annualized that’s 378% per year.

If You Don’t Get Called Out Of The Stock…

You now own 1000 shares of ABC at $9.50.

You’ve sold 10 contracts of the ABC Feb $10.00

strike price calls for $1.00 each bringing in

$1000.

By the third Friday of Feb, if ABC is

trading at $9.62, you won’t get called out, the

options expired worthless, and you will still

get to keep the $1000.00. Total return here is

10.5% for one month.

Annualized that’s 126%.

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If you don’t get called out, you have the

same 1000 shares of ABC to sell a call against

for the next month, and now your cost basis is

down to $8.50 per share because of the $1.00

you brought in from selling the Feb 10 calls

that expired worthless.

HOW TO FIGURE YOUR RETURNS…

To figure your returns, you take the

execution price you sold the option at and

divide it by the stock price.

If you buy the stock on margin, you would

take the execution price of the call option you

sold and divide that by half of the stock price

(since that is all you had to put up to buy the

stock.)

If you get called out. - Take the strike

price (which will be the price you will have

the stock called away), minus the purchase

price (half the purchase price if you bought

the stock on margin) plus the option premium

you received divided by the purchase price, (or

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half the purchase price if you bought the stock

on margin).

To get the exact return, you must subtract

commissions and margin interest.

Management Strategy

The upside always looks great but we also

need to pay attention to the downside if we’re

going to be professional about it.

Let’s not always assume the best. Let’s be

practical and realistic and acknowledge that

this might not work great all the time.

What do you do if the stock starts to go

down?

Well you can’t sell the stock because then

you would have a “naked” call, that has

unlimited risk so your brokerage firm probably

won’t let you do it.

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In this case, if the stock has dropped to

your risk tolerance parameter, you buy back the

call and make a profit on it, and then

immediately sell the stock for a loss.

If you are buying back the option for a

gain and selling the stock for a loss, it

should be a wash.

Don’t let the stock drop by more than you

received in option premium.

The shorter time you sell calls against the

stock, the greater the likelihood that the

calls will drop by a larger percentage than the

stock.

In trading, anytime you can put yourself in

a position where, if you lose, you break even

and, if you win, you win big, you will come out

way ahead. That is to say that if your downside

can be managed to Zero and your upside is 98%

annualized, then even if you’re right HALF the

time, you’ll be a big winner.

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This is especially true during the month

that options expire, they tend to melt like an

ice cube in the summer sun.

If the stock is volatile, you can sometimes

buy the option back when the stock drops and

sell the option again at a higher price when

the stock goes back up.

If you can do this two or three times in

one month, you’re really generating serious

cash flow.

A Note about Option Premiums

Option premiums are higher the further out

in time you look.

The reason for this is because the time

value is still a big factor.

Option buyers like to “buy some time” with

their options, when buying either puts or

calls, in case they’re wrong.

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Figuring that having some time on their

side might turn a losing option’s position into

a winning options position is the main reason

that time value represents a larger percentage

of an option with a longer expiration.

Option premiums are also higher in the more

volatile stocks.

Ok, so what does that mean?

Well it means that the price of the call

option compared to the underlying stock is

higher than ever.

Another way to look at it is in terms of

the call price as a percentage of the stock

price. If you have a $10 stock with options at

$1.00 per contract, the option premium ($1.00)

is 10% of the stock price.

So, if you bought the stock at 10 and sold

the call option for $1.00, you would make a 10%

return on your investment.

That is based on 3 assumptions:

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1. You get "called out" of the

stock at 10

2. You bought the stock in a cash

account

3. The % returns are calculated

before commissions

If you bought the stock on margin,

you would have only had to put up $5.00 per

share and selling the call for $1.00 now

becomes a 20% return.

When you sell a call, you are selling

the call buyer the right to buy the stock from

you at a fixed price (strike price) for a fixed

amount of time (expiration) for a certain price

(option price).

OK, now let me tell you an amazing thing

about doing covered calls using WEEKLY options:

You can double your returns on covered calls

simply by selling 4 weekly calls rather than 1

monthly call.

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This strategy is the most basic and most widely

used strategy combining the flexibility of

listed options with stock ownership.

The covered call offers limited protection

from a decline in price of the underlying

stock and limited profit participation with

an increase in stock price, it generates

income because you get to keep the premium

received from writing the call.

At the same time, the investor can

appreciate all benefits of underlying stock

ownership, such as dividends and voting

rights, unless he is assigned an exercise

notice on the written call and is obligated

to sell his shares.

The covered call is widely regarded as a

conservative strategy because it decreases

the risk of stock ownership.

I use this strategy in my IRA with Coca

Cola, ticker symbol KO.

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(Disclosure: I’m probably long KO as you

read this.)

Let me tell you about my trade.

Because it was my retirement money I

needed a low risk way to make consistently make

small, but measureable returns on my trades…

with very little risk!

In this case, my strategy included these

four things…

Buy A Dividend Stock,

Capture The Dividend,

Max My Return And…

Take Almost No Risk!

I’m going to reveal how to do this step by

step.

So let’s get started.

Why Coca-Cola?

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Because KO has these three things going

for it…

4. It was stable in price. (For my strategy to work, the stock doesn’t have to go up, it just

has to not drop much.

5. KO pays a dividend to shareholders.

6. KO has options on it.

I was going to buy a stock that paid a

nice dividend, capture the dividend then sell

the stock.

One of the secrets to making this work

stocks with stable stock prices.

And some of the best stocks with stable

prices are dividend stocks.

OK, here’s another great thing about

dividend stocks, you can pick from hundreds

that pay a dividend yield of anywhere from 2%

to 15% or more per year.

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So, not only are dividend stocks stable

and proven to appreciate, they also pay a

dividend to shareholders.

In my case, KO pays about 2.8% per year.

But I didn’t plan on holding it a year, my

strategy was simple

Buy A Dividend Stock,

Capture The Dividend,

Max My Return And…

Take Almost No Risk!

Here’s something important you need to

know. When you invest or trade dividend stocks,

there are special dates you need to know.

I won’t bore you with those now.

But the bottom line is that you can buy a

dividend stock on the last day you need to be

shareholder so you’re entitled to the dividend.

Then sell it the next day.

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My strategy was to buy a dividend stock,

capture the dividend, boost my return and… take

almost no risk.

Step 1: The first thing I did was, I

bought 400 shares of Coca-Cola, ticker symbol

KO.

When you invest in dividend stocks you

also need to know that the market is designed

so you can’t “game the system.”

So what happens is, dividend stocks

usually drop by the amount of the dividend on

the day after the last day you need to own it

to get the dividend.

This prevents traders from using the

“dividend capture” strategy to “game” the stock

market. So most guru’s advise against dividend

capture strategy.

But what I do is different.

You need to know that what you learn from

me was NOT back-tested in some guys spare

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  78  

bedroom on his time off, then promoted as a

system.

I trade stocks. I don’t just talk the talk

I walk the walk.

And I put my own money on the line to

prove it works before I teach you to do it.

OK, so back to my trade.

My goal was to buy the stock, capture the

dividend, boost my return and… take almost no

risk.

But like I said, this dividend capture

strategy is rigged NOT to work.

Step 2: My first step was to buy stock to

capture the dividend. My second step was to

take to away almost all the risk of the stock

dropping. So when I bought the 400 shares of

stock at about $65.11, my second step was to

immediately sell 4 calls against my position.

This is known as a covered call, or a Buy-

write.”

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When you sell covered calls you bring in

money. In my case I got about $1.11 for mine.

But the trick here is that I didn’t use

just any option.

My secret weapon in this trade was to use

a “weekly Option”

So on my trade, I was able to buy a

dividend paying stock, KO, catch the dividend

of .47 plus make $1.11 per share buy selling

the call.

Step Three: Plan on getting called out. If

you plan ths ahead of time you can even make

more money. I made a profit of $1.58. That is

the same as 2.3% or 4.6% on margin for about 8

days.

And because, I bought Coca-Cola (KO) on

this date, I am also going to receive the

dividend of .$47 per share.

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My total per share profit is 1.07 (for

selling the call) plus .47 (for the dividend)

for a total of 1.54.

That is the same as 2.3% in a cash account

like your IRA… or a 4.6% on margin for about 7

days.

Here’s a secret: Because I’m using weekly

options instead of monthly options I can make

twice as much per month.

Weird but true. All the weekly call

options are worth at east twice as much as the

same strike priced monthly calls. And with

weekly options, your money isn’t tied up nearly

as long.

Plus you’re money is liquid more often so

you can decide when to be or out of the market.

You have total control.

That’s just on 1 trade and if you do that…

using any size account… 20 times a year then

you’re making a killing.

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You can also set this up to create monthly

income. And you can create this monthly income

for life.

 

 

 

 

 


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