Roland Frasier
Former Securities Law Attorney
Created Over 100 Private & Public Offerings
Ran Multi-Million Dollar International Hedge Fund
Internet & Direct Response Businesses Generate
Thousands of Customers and Millions of Dollars
Bob Leonetti
Former CEO of Publicly Traded Company
International Real Estate Author & Trainer
Commercial Real Estate Developer
Recovering Mortgage Banker
7 Steps to Getting All the Money You Need
Create an Irresistible, Win-Win Offer
Create Your “Foot in the Door” Intro
Create a Compelling Presentation
Tell Everyone
Show Them it Works
Create the Leads
Get Money
We Raised $1,250,000 & Bought 12 Houses In The Past
90 Days With Built In Profit Of $123,479.00
And You Can Too!
Step 1: Create An Irresistible, Win-Win Offer
First… What’s Your Deal? (Stress Benefits)
Next… What’s Your Program? (WIFI)
• Loan or Joint Venture
• Interest Rate Paid or % Participation Given
• Minimum Investment Amount
• Pay Now or Rollover
• Interest Statements
Step 1: Here’s Our Current Irresistible Offer
Our Deal… Vegas Auction REOs
Our Program… Pooled Funds Or One Offs
10 - 20% Return Per Flip
4 Turns per year = 40 - 80%
• Joint Venture
• 70% of 60% Participation Given = 17 – 34% ROI
• Minimum Investment $100,000
• Pay Now or Rollover
• Google Doc + Quarterly Statements
Step 1: Here’s How We Build Our Irresistible Offers
We use these tools to build our offers…• Custom “program building toolkit”
– fill in the blanks to build a new program• Investor Interest Questionnaire –
builds our database of private lender prospects
• Investor Sub Docs – qualifies “accredited investors” and ensures “suitability”
“Over $3 Million In 60 Days!”
“I used The Funding Formula to raise
over $3 million in private money in
the last 60 days by implementing
social media websites, blogs, etc.
Step 2: Create Your “Foot InThe Door” Intro
Short & Sweet
Must Match YOUR Personality (no canned
speeches)
Get Them Involved
Be PASSIONATE!
Step 2: Our “Foot In The Door” Intro
We use several (all in the PMCM program)
…but our favorite is the “Author Pitch”
“The Comprehensive Guide To
Private Lending”
Introduces private lender to solutions
for financial success
Teaches private lenders how to profit
from lending private money on your real
estate deals
Build credibility and promote your
private lending program. YOU are THE
expert!
“Bob & Roland’s program has been a real godsend to me.
I found a Buyer and flipped a commercial
property for a quick $63,731.26 profit in
just 21 days! I can’t
begin to tell you what
a difference that
money is going to
make to my family,
and I am so glad that
I made the decision to
get this!”
Real People…Real Deals!
Mary Suzanne Guidry Lewis
Burleson, TX
Step 3: Create A Compelling Presentation For Private Lenders
• What Should Be In It • Attention
• Interest
• Desire
• Action
• How To Deliver It Audio
Visual
Kinestehetic
• Where To Deliver It In Person
Offline
Online
Step 3: Our Compelling Presentation
1. For NEW Private Lenders• No Selling Promotion - DVD explains
Private Lending
• Remote Promotion –Website videos give
info, educate and tantalize
• In Person Promotion – Powerpoint
explains Private Lending
2. For EXISTING Private Lenders• “Stealth” Promotion – Call To
“Interview” for our new book
• “Spy” On Their Program – Interview
builds rapport and we learn their terms
• Reciprocity Gambit – Send them a
copy of our book
• “Match” Pitch – Meet with them and
present our program based on interview
Step 3: Compelling Deal Presentation
We use…
1. Custom deal presentation
template to present specific deals
2. “OPE” to create the due diligence
package to accompany it
Step 4: Tell Everyone
E-Mail Signatures
Networking Groups
Your Website (Blog)
Social Media
Social Bookmarking Sites
Video Sharing Sites
Social Profile Sites
Step 4: How We Tell Everyone
We put ALL our best stuff into over 50 videos, audios and training tools to give to our outsourcers and have THEM do all the work…
Step 5: Show Them It Works
Credibility KitTestimonials
Ranked website
Case studies
Reference Letters
Build The Relationship With InformationAnd Social Proof…
Will This Work For Me?
“At first, I was skeptical. I thought this
program was just about raising millions
of dollars. Using the Funding Formula
I was able to raise over $50,000
within 60 days to fund a deal that
will make me at least $45,000.”
Step 6: Get Leads
Website Squeeze Page
Cash Buyer Leads
Social Media Leads
Networking Leads
Existing Investor Network
E-Zine or Newsletter
“1 Deal = $81,000 Profit!”
“I used the Funding Formula sites and
strategies to generate a lead that turned
into a buyer on a property that I netted
an $81,000 profit from!”
Step 7: Get The Money
Ask Your Leads
Shark Tank (Ask Our Sharks)
Do Deals With Us
Use Social Media to tell your list
Drive interest to your site
Post details of deal on website
Our Investor Network
Ask for the money!
Our Phone Is Ringing With Buyers…
“Our phone is ringing with potential buyers
and we raised $3 Million in private
funds in 6 hours doing exactly what you
told us to do! Your program is awesome!”
7 Steps to Getting All the Money You Need
Create an Irresistible, Win-Win Offer
Create Your “Foot in the Door” Intro
Create a Compelling Presentation
Tell Everyone
Show Them it Works
Create the Leads
Get Money
Private Money Cash Machine Lets You
Get Started RIGHT NOW!
http://Private MoneyCashMachine.com
(877) 272-5012
8 Week “In Your Home” Webinar Series
Real World Value $1497
Create An Irresistible, Win-Win Offer
Create Your “Foot In The Door” Intro
Create A Compelling Presentation
Tell Everyone
Show Them It Works
Get Leads
Get The Money
You’ll dive into the 7 Steps To Getting All
The Money You Want …
http://Private MoneyCashMachine.com
(877) 272-5012
http://Private MoneyCashMachine.com
(877) 272-5012
“Just Press Play” Presentation
Real World Value $799
Fully Designed PowerPoint Video & Full Color Flip Chart Presentation
“Don’t worry about your presentation. It’s already been
done for you!”
System comes with… • Full Color PowerPoint Presentation
• Video of Presentation On Your Web Site
• Just refer prospective lenders to your website to
watch the free video
• No selling required! Just send them to your video!
http://Private MoneyCashMachine.com
(877) 272-5012
20 Multimedia Lead Magnets
Real World Value $997
Special Report: “7 Deadly Mistakes 97% Of Investors Make
That Virtually GuaranteeThey’ll Lose Money In the
Market!”
+ 9 More Report “Lead Magnets”
Free Video: “How To Triple The Return You
Earn On Bank Deposits Safely and
Legally!”
+ 4 More Video “Lead Magnets”
Free Audio: “How To Earn 7% - 12% On Your Money In
Ultra Safe, Secured and Insured Investments!”
+ 4 More Audio “Lead Magnets”
http://Private MoneyCashMachine.com
(877) 272-5012
Private Money Lead Machine
Home Study System
Real World Value $1,999
• 50 Step-By-Step Videos All Online
• We’ll walk you through, step by step, how to do
EVERYTHING we teach you in the manuals.
• Better still, you’ll look over MY shoulder because I’ve
filmed each and every step that I take
• 6 CDs of Audio Training All Online
http://Private MoneyCashMachine.com
(877) 272-5012
“Steal Our Credibility” Kit
Position yourself as the obvious expert
Complete with…
Instant History
Case Studies
Testimonials
Personal Endorsements
References
Real World Value $599
http://Private MoneyCashMachine.com
(877) 272-5012
Lifetime Access To Our
Success Community
Online Access To Private Membership Site With The Latest
Up-To-Date Step-by-Step, Hands-On Training
Watch the latest videos, rewind them, as many times as you
like
Bonus Videos On Latest Private Money Raising Strategies
Real World Value $497
http://Private MoneyCashMachine.com
(877) 272-5012
Millionaire Mentor Conversations
Real World Value $794
4 “BIG MONEY” Interviews with…
• $100 Million Cable Company Owner
• $100 Million Internet Company Owner
• Multi-Millionaire Hedge Fund Manager
• Multi-Millionaire Software Designer
3 “AVERAGE PEOPLE” Interviews with…
• Restaurant Owner
• Retired Maintenance Supervisor
• Trustee Of Retired Couple’s Trust
http://Private MoneyCashMachine.com
(877) 272-5012
One-On-One Private Coaching
30 Minute Quickstart Call covers
everything from…
Getting Started
Expanding Your Business
Advanced Strategies
And much more…
Real World Value $500
http://Private MoneyCashMachine.com
(877) 272-5012
Access To Our 4,123 Person Investor
Network
“Keys To The Vault” Submission Form
Bring your deals to the network
Work with us
Real World Value PRICELESS
http://Private MoneyCashMachine.com
(877) 272-5012
Private Money Cash Machine
7 Week “In Your Home” Webinar Series
Just Press Play Private Money Lender Presentation
20 Multimedia Lead Magnets
Private Money Lead Machine Home Study System
Steal Our Credibility Kit
Lifetime Access To Our Success Community
Millionaire Mentor Conversations
One-On-One Private Coaching
Access To Our Investor Network And Do Deals
$ 1,497. 00
$ 799. 00
$ 997. 00
$ 1,997. 00
$ 599. 00
$ 497. 00
$ 794. 00
$ 500. 00
PRICELESS
Total Value $7,679http://Private MoneyCashMachine.com
(877) 272-5012
Real World Value $7,679
On Our Website You Would Have To Invest…
http://Private MoneyCashMachine.com
(877) 272-5012
Paper Power Membership Reward!
Total Value $7,679
$797
$1,497
http://Private MoneyCashMachine.com
(877) 272-5012
Fast Action BONUS #1
“Swim With The Sharks” LIVE
Real World Value $3,000
2 Tickets to the Next
“Shark Tank” Event
Of Your Choice
See and participate in Shark Tank Live!
Opportunity to get deals done at the event!
Advanced Profit Strategies for multiplying your real
estate investing income!
Opportunity to Partner With Us On Deals At The
Event!
FREE Tix to Paper Power Members Onlyhttp://Private MoneyCashMachine.com
(877) 272-5012
Fast Action BONUS #2 Instant Author Private Label Book
Real World Value $9,999
Comprehensive Guide To Private Lending
Introduces private lender to solutions for
financial success
Teaches private lenders how to profit from
lending private money on your real estate deals
Build credibility and promote your private
lending program
http://Private MoneyCashMachine.com/Bob
(877) 272-5012
Instant Author Private Label Book
Real World Value $9,999
Comprehensive
Guide To Private Lending
Put Your Name On It!
Put Your Photo On It!
Instant Credibility!
Become the Expert!
Makes a Great Gift!
http://Private MoneyCashMachine.com/Bob
(877) 272-5012
Take Action Now
Total Value $12,999
Only
$797For Paper Power Members
FREE to Paper Power Members Only – Over $12,000 in Bonuses!
http://Private MoneyCashMachine.com/Bob
(877) 272-5012