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Book Cover Design

Date post: 01-Dec-2014
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This Powerpoint was part of a workshop hosted by the Georgia Writers Association entitled, "Judge a Book By Its Cover." Presenter, Vanessa Lowry, a professional graphic designer for over 25 years and owner of Connect 4 Leverage gave tips for working with a graphic designer, walked through the journey of a sample book cover design, then participated with other members of the expert panel to field questions from the audience. www.georgiawriters.org
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Judging a Judging a Book Book by Its Cover by Its Cover
Transcript
Page 1: Book Cover Design

Judging a Judging a Book Book

by Its Coverby Its Cover

Page 2: Book Cover Design

Judging a Book by Its Judging a Book by Its CoverCover

Results from PollResults from Poll

Comments from Bestselling AuthorsComments from Bestselling Authors

Working with a Graphic DesignerWorking with a Graphic Designer

Journey through a Book Cover DesignJourney through a Book Cover Design

Page 3: Book Cover Design
Page 4: Book Cover Design
Page 5: Book Cover Design
Page 6: Book Cover Design
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Page 8: Book Cover Design

Martha BeckMartha Beckwww.marthabeck.comwww.marthabeck.com

I believe that many I believe that many good books have good books have disappeared disappeared without a trace without a trace due to poor cover due to poor cover design, and some design, and some unremarkable unremarkable books have done books have done well because of the well because of the cover.cover.

Page 9: Book Cover Design

Seth GodinSeth Godinwww.sethgodin.comwww.sethgodin.com

Tactically, the cover Tactically, the cover sells the back sells the back cover, the back cover, the back cover sells the flap cover sells the flap and by then you've and by then you've sold the book.sold the book.

Page 10: Book Cover Design

Tips for Tips for Working Working with a with a Graphic Graphic DesignerDesigner

Page 11: Book Cover Design

Tips for Working with Tips for Working with DesignerDesigner

What is your budget? What is your budget?

Expect to pay for expertiseExpect to pay for expertise

Have a general ideaHave a general idea

Send book overview and sample Send book overview and sample chapter to your designerchapter to your designer

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Tips for Working with Tips for Working with DesignerDesigner

Find and share examples of Find and share examples of book covers you likebook covers you like

Illustration, photo, graphic - Illustration, photo, graphic - what kind of image would what kind of image would create the feeling you wantcreate the feeling you want

Time scheduleTime schedule

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Journey through a Journey through a DesignDesign

Be open to ideas Be open to ideas from your creative from your creative

collaboratorcollaborator

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Journey through a Journey through a DesignDesign

Uprooting Anger - Eliminating the Emotion that Uprooting Anger - Eliminating the Emotion that KillsKills

Page 15: Book Cover Design

Journey through a Journey through a DesignDesign

Uprooting Anger - Eliminating the Emotion that Uprooting Anger - Eliminating the Emotion that KillsKills

Page 16: Book Cover Design

Journey through a Journey through a DesignDesign

Page 17: Book Cover Design

Journey through a Journey through a DesignDesign

Page 18: Book Cover Design

Journey through a Journey through a DesignDesign

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Journey through a Journey through a DesignDesign

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Journey through a Journey through a DesignDesign

Who else will be Who else will be included in included in decision process?decision process?

Get the specs from Get the specs from the publishing the publishing house house

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Page 22: Book Cover Design

In ReviewIn ReviewDoes the Book Cover Influence the Buying Does the Book Cover Influence the Buying

Decision?Decision?

75% People polled said 75% People polled said “Always”“Always” or or “If Author Unknown”“If Author Unknown”

Page 23: Book Cover Design

In ReviewIn ReviewDoes the Book Cover Influence the Buying Does the Book Cover Influence the Buying

Decision?Decision?

75% People polled said 75% People polled said “Always”“Always” or or “If Author Unknown”“If Author Unknown”

Bestselling author, Martha Beck Bestselling author, Martha Beck says, says, “A great cover is a necessary “A great cover is a necessary but insufficient condition for a book but insufficient condition for a book to sell well.”to sell well.”

Page 24: Book Cover Design

In ReviewIn ReviewDoes the Book Cover Influence the Buying Does the Book Cover Influence the Buying

Decision?Decision?

75% People polled said 75% People polled said “Always”“Always” or or “If Author Unknown”“If Author Unknown”

Bestselling author, Martha Beck Bestselling author, Martha Beck says, says, “A great cover is a necessary “A great cover is a necessary but insufficient condition for a book but insufficient condition for a book to sell well.”to sell well.”

Journey through Design… Journey through Design… Collaborate with your designerCollaborate with your designer

Page 25: Book Cover Design

Thank you!Thank you!Vanessa Lowry Vanessa Lowry

[email protected]@gmail.com


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