BOOK GROUPE EDHEC - EDHEC Business School HBS Case: Cola Wars Continue: Coke and Pepsi in 2010 ......

CORE COURSES M1 BUSINESS MANAGEMENT TRACK

2017-2018

ACADEMIC YEAR SEM. CODE LIBELLÉ FRC COURSESCONTACT

HOURSECTS -

INCOMINGLANGUAGE OF INSTRUCTION

2017-2018 S1 4838 Pre-requisite - Accounting Fundamentals Pre-requisite - Accounting Fundamentals 10 NC ANG2017-2018 S1 4839 Pre-requisite - Excel Pre-requisite - Excel 10 NC ANG2017-2018 S1 643 Strategic management : principles and practice Strategic management : principles and practice 30 4 ANG2017-2018 S1 4840 Financial Statement Analysis Financial Statement Analysis 30 4 ANG2017-2018 S1 644 Corporate Finance Corporate Finance 30 4 ANG2017-2018 S1 649 Marketing management Marketing management 30 4 ANG2017-2018 S1 4898 Managing Human Capital Managing Human Capital 30 4 ANG2017-2018 S1 - Foreign language Foreign language 15 -2017-2018 S1 641 Business game capstone global business simulation Business game : capstone global business simulation 30 4 ANG2017-2018 S1 4406 Pitch Academy Seminar Pitch Academy Seminar 15 2 ANG2017-2018 S1 - Elective 1 Elective 1 15 22017-2018 S1 4499 Socio-Cultural France Socio-Cultural France 30 7 ANG2017-2018 S1 1651 French (Language Course) French (Language Course) 30 5

SOUS TOTAL SEMESTRE 1 245 402017-2018 S2 642 Corporate Social Responsibility Corporate Social Responsibility 15 2 ANG2017-2018 S2 4817 Big data and business analytics Big data and business analytics 15 2 ANG2017-2018 S2 4841 Cost accounting & management control Cost accounting & management control 30 4 ANG2017-2018 S2 651 Information systems Information systems 30 4 ANG2017-2018 S2 4530 Project & Operations management Project and operations management 30 4 ANG2017-2018 S2 647 Legal environment & business decision making Legal environment & business decision making 30 4 ANG2017-2018 S2 639 Business development and innovation Business development and innovation 15 2 ANG2017-2018 S2 - Foreign language Foreign language 15 -2017-2018 S2 653 TICD TICD 35 ANG2017-2018 S2 - Elective 2 Elective 2 15 2 -2017-2018 S2 - Elective 3 Elective 3 15 2 -2017-2018 S2 1333 Family Business Family Business 30 8 ANG2017-2018 S2 1651 French (Language Course) French (Language Course) 30 5

SOUS TOTAL SEMESTRE 2 245 39 TOTAL ANNÉE 490 79

LV2 ET LV3 S12017-2018 S1 600 2 ALLEMAND LV22017-2018 S1 603 2 ESPAGNOL LV22017-2018 S1 604 2 ITALIEN LV22017-2018 S1 606 2 ARABE LV22017-2018 S1 607 2 HÉBREU LV22017-2018 S1 610 2 CHINOIS LV22017-2018 S1 601 2 RUSSE LV22017-2018 S1 608 2 JAPONAIS2017-2018 S1 605 2 PORTUGAIS LV2

LV2 ET LV3 S22017-2018 S2 3614 CHINOIS LV22017-2018 S2 3613 JAPONAIS2017-2018 S2 3612 HÉBREU LV22017-2018 S2 3611 ARABE LV22017-2018 S2 3610 PORTUGAIS LV22017-2018 S2 3609 ITALIEN LV22017-2018 S2 3608 ESPAGNOL LV22017-2018 S2 3607 RUSSE LV22017-2018 S2 3606 ALLEMAND LV2

MASTER 1 BUSINESS MANAGEMENT

2

CORE COURSES M1 BM

INDEX

SEMESTER 1

18_M1_LI_BM_S1_CCO_MGT_643: STRATEGIC MANAGEMENT: PRINCIPLES AND PRACTICE ------------ 3

18_M1_LI_BM_S1_CCO_ACC_4840: FINANCIAL STATEMENT ANALYSIS -------------------------------------- 7

18_M1_LI_BM_S1_CCO_FIN_644: CORPORATE FINANCE ------------------------------------------------------ 10

18_M1_LI_BM_S1_CCO_MKG_649: MARKETING MANAGEMENT ------------------------------------------ 12

18_M1_LI_BM_S1_CCO_MGT_4898: MANAGING HUMAN CAPITAL ------------------------------------------- 18

18_M1_LI_BM_S1_CCO_MGT_641: BUSINESS GAME CAPSTONE GLOBAL BUSINESS SIMULATION -- 25

18_M1_LI_BM_S1_CCO_4406: PITCH ACADEMY SEMINAR ------------------------------------------------------- 27

18_M1_LI_BM_S1_LVX_LV2_ALL_600: ALLEMAND LV2 -------------------------------------------------------- 29

18_M1_LI_BM_S1_LVX_LV2_ARA_606: ARABE LV2 S1 --------------------------------------------------------- 31

18_M1_LI_BM_S1_LVX_LV2_CHI_610: CHINOIS LV2 S1 ----------------------------------------------------------- 33

18_M1_LI_BM_S1_LVX_LV2_ESP_603: ESPAGNOL LV2 ---------------------------------------------------------- 35

18_M1_LI_BM_S1_LVX_LV2_HEB_607: HÉBREU LV2 ------------------------------------------------------------- 37

18_M1_LI_BM_S1_LVX_LV2_ITA_604: ITALIEN LV2 S1 ------------------------------------------------------------- 38

18_M1_LI_BM_S1_LVX_LV2_JAP_608: JAPONAIS ------------------------------------------------------------------ 40

18_M1_LI_BM_S1_LVX_LV2_POR_605: PORTUGAIS LV2 S1 ------------------------------------------------------ 42

18_M1_LI_BM_S1_LVX_LV2_RUS_601: RUSSE LV2 S1 ------------------------------------------------------------- 44

18_M1_LI_CLA_S1_LVX_LV3_ESP_508: 1 ESPAGNOL LV3 ------------------------------------------------------- 47

18_M1_LI_CLA_S1_LVX_LV3_JAP_594: 1 JAPONAIS LV3 ------------------------------------------------------- 49

18_M1_LI_BM_S1_CCO_FLE_1651: FRENCH (LANGUAGE COURSE) -------------------------------------------- 51

SEMESTER 2 18_M1_LI_BM_S2_CCO_LAW_642: CORPORATE SOCIAL RESPONSIBILITY --------------------------------- 54

18_M1_LI_BM_S2_CCO_FIN_4817: BIG DATA AND BUSINESS ANALYTICS ------------------------------------- 56

18_M1_LI_BM_S2_CCO_ACC_4841: COST ACCOUNTING & MANAGEMENT CONTROL ------------------- 59

18_M1_LI_BM_CLA_S2_CCO_MGT_651: INFORMATION SYSTEMS ------------------------------------------- 61

18_M1_LI_BM_S2_CCO_MGT_4530: PROJECT & OPERATIONS MANAGEMENT ---------------------------- 64

18_M1_LI_BM_S2_CCO_LAW_647: LEGAL ENVIRONMENT & BUSINESS DECISION MAKING ------------ 66

18_M1_LI_BM_CLA_S2_CCO_MGT_639: BUSINESS DEVELOPMENT & INNOVATION ------------------- 70

18_M1_LI_BM_S2_LVX_LV2_ALL_3606: ALLEMAND LV2 ------------------------------------------------------ 72

18_M1_LI_BM_S2_LVX_LV2_ESP_3608: ESPAGNOL LV2 --------------------------------------------------------- 74

18_M1_LI_BM_S2_LVX_LV2_HEB_3612: HÉBREU LV2 ----------------------------------------------------------- 77

18_M1_LI_BM_S2_LVX_LV2_ITA_3609: ITALIEN LV2 S2 ----------------------------------------------------------- 78

18_M1_LI_BM_S2_LVX_LV2_JAP_3613: JAPONAIS -------------------------------------------------------------- 80

18_M1_LI_BM_CLA_S2_LVX_LV2_ARA_3611: ARABE LV2 S2 ------------------------------------------------ 82

18_M1_LI_BM_CLA_S2_LVX_LV2_CHI_3614: CHINOIS LV2 S2 --------------------------------------------------- 84

18_M1_LI_BM_CLA_S2_LVX_LV2_POR_3610: PORTUGAIS LV2 S2 --------------------------------------------- 86

18_M1_LI_BM_CLA_S2_LVX_LV2_RUS_3607: RUSSE LV2 S2 ----------------------------------------------------- 88

18_M1_LI_BM_S2_CCO_FLE_1651: FRENCH (LANGUAGE COURSE) -------------------------------------------- 91

3

CORE COURSES M1 BM

18_M1_LI_BM_S1_CCO_MGT_643: STRATEGIC MANAGEMENT: PRINCIPLES AND PRACTICE

NUMBER OF HOURS: 30 SEMESTER 1 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: PR. LUDOVIC CAILLUET ([email protected])

This course’s primary objective is to help you answer several important strategic questions for companies or organizations such as: What business shall we be in? How to compete for resources and create value? How to organize for and assess performance? It emphasizes the complex and multidimentional nature of strategic decision-making.

After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes) recognize and assess stakes and stakeholders in various complex and evolving business environments; undertake a strategic/competitive analysis; use tools available to evaluate the external environment, internal resources and competences of organizations and apply them to business situations More specifically, participants should be able to (skill- and competency-based outcomes) make strategic choices at corporate and business levels assess the feasibility, acceptability and expected performance of strategic choices

No pre-requisites

SESSION N°

DURATION

TOPIC

TYPE OF COURSE

TYPE OF GROUP (P – P/)

CONTENT

PREPARATORY WORK

1

2h

Part A.1: Diagnosis 1

Introduction to Strategy: purpose and approaches Strategic problem solving techniques

P/10

Darden Case: The Alaskan gold mine

No

2 2h Part A.2: Diagnosis 2

Industry attractiveness. Industry economics and financial attractiveness External analysis (Porter & environment) and impact on profitability

P/20 HBS Case: Cola Wars Continue: Coke and Pepsi in 2010

Reading: The Five Forces that Shape Strategy

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT

4

CORE COURSES M1 BM

3

2h

Part A.3: Diagnosis 3

Competitive advantage Competitive advantage and value proposition Source of competitive advantage: value chain analysis, sustainability Link between competitive advantage and industry characteristics

P/20

HBS Case: Husky Injection Molding Systems

Case questions to hand electronically on Blackboard before midnight the day before class

4

2h

Part A.4: Synthesis Diagnosis

Putting things together - Strategic diagnostic approach and key tools (external and internal analysis)

P/10

Readings to be put on Blackboard

5

2h

Part B.1: Strategic Choice 1

What should be my strategy? Business level generic and hybrids strategies

P/20

TBC


6

2h


The challenges of new horizons: diversification

P/20

TBC


7

2h


International strategies

P/20

HBS Case: United Cereal: Lora Brill's Eurobrand Challenge

Article: Managing Differences: The Central Challenge of Global Strategy

8

2h

Part B.4: Strategic Choice

Organic vs External growth

P/20

HBS case: Wadeshwar Restaurants_strategie s for growth


9

3h

Part B.5: Synthesis Strategic Choice

Adding value to Business Units? Corporate strategy and parenting

P/10

MIT Sloan Management Review article "Which Strategy When?"

5

CORE COURSES M1 BM

10

2h

Part C.1: Implementation & Assessment 1

What is my strategy Worth? Evaluating strategy

P/20

TBC


11

2h

Part C.2 Implementation & Assessment 2

Organizing for success

P/20

Case study: Global product development strategy at Bosch: Selecting a development site for the new low-cost ABS platform


12

3h

Part C.3: Implementation & Assessment Synthesis

Leading strategic change

P/10

Principles of Leading Change Management, Strategy+Business, 2014 Kaplan & Orlikowski, Beyond Forecasting: Creating New Strategic Narratives, MIT Sloan Management Review, 2014

3h

Virtual Case

Individual continuous assessment

Online virtual case. Students will have to perform a case study analysis using multimedia material on Blackboard

The course is organized mostly in tutorial form. The course is divided in three parts and for each part one final lecture will synthesize the concepts presented through cases. Both formats are meant to be interactive and value student contribution. We will work in relatively small groups of half-cohorts where students will crack a case study or comment an article. Each analytical tool and concept will be introduced by referring to real-world business situations. Cases used in class are problem-solving and decision-making oriented The course includes various pedagogical tools but its primary philosophy is based on student engagement and the regular use of flipped classroom. Flipped classroom is a type of blended learning that reverses the traditional learning environment by delivering instructional content, including those that may have traditionally been considered homework, into the classroom. In a flipped classroom, students watch online lectures, collaborate in online discussions, or carry out research at home and engage in concepts in the classroom with the guidance of a mentor. We will use case studies to introduce concepts, lectures, as much as readings of business and academic articles, books, videos, and teamwork. A regular use of the Blackboard platform is imperative to get up-to- date information about the course. We run a no device (tablet, computer or smart phone) policy in that course; this is part of our experiential teaching philosophy. Do please comply with this rule, stay focused, engage with your colleagues and professors and bring pen and papers if you want to take notes. When used in class, PPT slides of lectures are provided systematically at the end of each part of the course on Blackboard. Please note that the course starts sharp on time. We expect you to be in the classroom before the course kick-off. Students have to read the related material before each class and prepare case assignments. Engagement and preparedness will be evaluated systematically with a bonus system (-3 to +3 points). The material is available either online or at the EDHEC library. Hard copy of cases will be provided in class to allow for our course "no electronic device" policy.[1]

[1] http://portail.bu-vauban.fr/typo3/index.php?id=1084

TEACHING & LEARNING METHODS

http://portail.bu-vauban.fr/typo3/index.php?id=1084

6

CORE COURSES M1 BM

Before most classes, students will have to prepare for the case study to be discussed with answers to questions posted on BlackBoard before midnight the day before class. This preparation of all the answers has to be made by the entire team. Students’ teams will be set-up by the Department. Teams are made up of 4 to 5 students; some exceptions can occur in case the number of students is not divisible by 4. Please note that all teams need to belong to the same cohorts/half cohorts and switching is not possible.

Allocation of questions among students is not allowed and will be sanctioned as well as sharing answers/preparation with other groups from the same or from other cohorts. Moreover, it is up to the students to make sure that everybody committed to the collective effort. As soon as names appear on the case assignment, professors will consider that everybody equally participated. Case assignment has to be submitted on time; no delay is tolerated and leads to zero. Case assignment must follow the format: 4 PowerPoint Slides maximum. Assignments that do not respect the format won’t be considered for grading. Please note that 1 case assignment out of 8 will randomly be graded and that oral presentations will alo be graded for each team for up to two cases out of 8.

ASSESSMENT

NATURE

% OF THE TOTAL MARK

DETAILS

DURATION

LEARNING OUTCOME EVALUATED

Case study assignement

Powerpoint presentation

50% Grade=(Oral presentations grade average+/- bonus)+written assignement))/2

A collective grade is given to the team 4 PPT slides max posted on Blackboard 1 case randomly graded out of 8

N/A

Depends on the case for precise content Soft skills: synthesis, written expression

Case study oral presentation in class

A collective grade is given to the team usually done for 2 cases in the semester

Usually 15 to 20 minutes

Depends on the case for precise content Soft skills: synthesis, written and oral expression Capacity to listen and answer to questions

Contribution

Individual

Individual involvement is assessed using individual bonus/malus Contribution (- 3 to +3 points) is added to the average of oral

For all cases studied in class

The objective is to assess preparation, pre- reading, individual engagement and soft skills.

presentations grade

Virtual case Individual 15%

Closed-book Final exam

35%

Individual Case study + theoretical questions

understanding and application of tools and concepts presented in class

Compulsory readings are assigned for each case and announced at least a 2 weeks before class. The general recommended reading for the course is Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regner, (2013). Exploring Strategy Text & Cases, 10th Edition, Prentice Hall. Financial Times

ASSESSMENT METHODS

READINGS

7

CORE COURSES M1 BM

18_M1_LI_BM_S1_CCO_ACC_4840: FINANCIAL STATEMENT ANALYSIS NUMBER OF HOURS: 30 SEMESTER 1 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: CLAIRE GREVET

Financial Statement Analysis (FSA) is the process of extracting information from financial statements to understand wealth creation, financial structure, risks and future performance. FSA, together with Equity valuation, forms Financial Analysis. The FSA course is designed to equip students with a conceptual framework that helps them understand how businesses generate value and how this value is captured in financial statements. The course demonstrates how financial statement analysis can reduce uncertainty and increase confidence in business decisions.

After having taken this course, participants are expected to understand: How financial statements reflect the financing, investing and operating activities; The Statement of Financial Structure: Working capital, Working capital need and Net cash; The Cash flow analysis; The Ratio analysis and the disaggregation of ROE into profit margins, asset turnover and financial leverage; Liquidity and solvency ratios. More specifically, participants should be able to: Establish meaningful relationship between various items of financial statements; Select, evaluate and interpret financial data; Analyze what causes the business’s need or surplus of cash; Assess the past performance of a company, given its strategy and goals. Conclude to whether to firm’s growth strategy is sustainable.

All students, whatever their academic background, must take an on-line course in Financial accounting, freely provided by Edhec. This course must be taken before the first class of FSA. The estimated study time is 5 to 10 hours, depending on your previous experience in financial accounting and fluency in English. You will be communicated the course URL on August 25, 2017. Furthermore, students should also be familiar with a basic use of Microsoft Excel spreadsheets

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

8

CORE COURSES M1 BM

The workload is 100 to 120 hours, including the Prerequisite on-line course in Financial accounting.

We expect students to be individually and collectively engaged in the course. A typical subject topic is covered in three steps: Step one: self-study Step two: in class discussion: with the whole group, through quizzes and exercises, in order to clarify your understanding of the concepts and to dig deeper, and with your team mates, through a case study that provides practical implementation of knowledge. Step three: consolidate your knowledge: after the class, complete the remaining suggested exercises. Solution to exercises and cases will be provided on Blackboard after completion of the session by all the groups. It is your responsibility to go over the solutions to problems and ask for assistance if needed. All internet class communication will occur within the Blackboard communication tools, including the Forum discussion board where participants can get help. Posting your questions on the Forum enables everyone in class to follow the discussion. In a nutshell, you are expected to take responsibility for your own learning, demonstrate appropriate motivation and participate

SESS. TOPIC TYPE OF COURSE

TYPE OF GROUP

CONTENT PREPARATORY WORK

S1.1 1/4 hr Why Financial stat. analysis? E-learning Defini tions & Road map

S1.2 2 hrs What is Financial stat. analysis? Presentia l cohort Bui lding blocks + Steps Sl idesHow Financial statements work? Accruals & l inkages-Exer.

S1.3 1/4 hr Steps in Accounting analysis E-learningCommon-s ize & trend analys is ; AYC

…../……

DURATION

SESS. TOPIC TYPE OF COURSE

TYPE OF GROUP


S2.1 1/2 hr Depreciation : key concepts & methods E-learning Quiz + Exercises Technical note S2.2 1/2 hr Inventory valuation: methods E-learning Quiz + Exercises

S2.3 3 hrs 1) Do I master Fin. accounting basics? Presentia l 1/2 cohort Graded quiz Remedia l course

2) LT assets-Deprec.; Inventory-COGS; Fair value

Exercises S2.1 + S2.2

S3.1 1 hr Balance sheet - building blocks E-learning Concepts + Quiz Sl ides S3.2 2 hrs Balance sheet analysis + Solvency Presentia l 1/2 cohort Exercises + AYC: Debt,

Receivables ,Cap

Exercise + AYC

S4 2 hrs Income statement - special topics Presentia l cohort Profi t margins Sl ides + Exercise

S5 2 hrs Working capital - Working Cap. Need Presentia l 1/2 cohort Concept + CS #1 +AYC Sl ides+Ex.+AYC

S6 2 hrs Key ratios reflect industries' features Presentia l 1/2 cohort Industry identification CS #2+ AYC

Select Key ratios

S7.1 1/2 hr Cash Flow analysis - fundamentals E-learning Concepts + Quiz

S7.2 2 hrs Cash Flow analysis - application Presentia l 1/2 cohort Exercises Sl ides

S8.1 1/2 hr ROE analysis - DuPont - fundamentals E-learning Concepts + QuizS8.2 2 hrs ROE analysis - DuPont - application Presentia l 1/2 cohort Analysis 3 levers - CS #3 Slides + ExercisesS8.3 2 hrs ROE analysis-Alternative method Presentia l cohort Exercises Slides + Exercises

S9.1 1/2 hr Liquidity analysis-ratios E-learning Concepts + Quiz Slides S9.2 2 hrs Liquidity analysis -application Presentia l 1/2 cohort Exe. & Quiz + AYC Ratios & AYC

S10 3 hrs Integrative FSA : the Holy Grail! Presentia l 1/2 cohort Comprehens ive appl ication: CS #4

All sessions

DURATION

CS= Case study AYC= Apply to Your group project Company

COURSE CONTENT


9

CORE COURSES M1 BM

in active inquiry.

ASSESSMENT

NATURE

% OF THE TOTAL MARK

DETAILS

SCHEDULE


Prerequisite in Financial accounting

15%

Individual MCQ Session 2.3 First four chapters online course

Continuous assessment: - Engagement in class

Case studies, Exercises, “AYC”

Half-cohort sessions

Topic of the session

Comprehensive Fin. stat. analysis of a company. Group project in two reports.

30% 1.Strategy ana.+Accounting methods : Word report 2. Fin. Stat. analysis: Word report + Excel model

Session 4 Dec.1st

Sessions 1.1 to 2.3 All outcomes

Final Exam 40% Individual sit-exam

TBC All learning outcomes

As you can observed, your grade is rewarded by continuous work

Textbook: K.R. Subramanyam – Financial Statement Analysis – McGraw Hill (11th ed. 2014) Also recommended: J. Elliott and B. Elliott, Financial Accounting and Reporting, Pearson (e-book), and Vernimmen - Corporate Finance (Theory and practice) – 3rd edition – Wiley (e-book)

ASSESSMENT METHODS

READINGS

10

CORE COURSES M1 BM

18_M1_LI_BM_S1_CCO_FIN_644: CORPORATE FINANCE NUMBER OF HOURS: 30 SEMESTER 1 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: MILOS VULANOVIC - [email protected]

The course is an introduction to the management of financial assets from the point of the view of corporate manager or CEO. The major emphasis is on various contemporary empirical and theoretical approaches that modern managers use to optimize financial, investment and operating performances of corporation.

After having taken this course, participants should be able To compute the cash flows and return of a project; To understand the relation between risk and return of financial assets; To estimate the cost of equity and the weighted average cost of capital of a firm; To understand the cost and benefits of debt financing relative to equity financing

Introduction to Finance

SESSION N°

DURATION TOPIC TYPE OF COURSE TYPE OF GROUP (P – P/)


1

2 hours

Introduction to the course and online content

Students must come with their computers and their audio headset

P/20

2 10 hours Harvard Publishing

Online content P/20 Hands-on applications

3

3 hours

Financial Markets and Management

Flipped classroom

P/8

Hands-on applications

Preparation 1

4

3 hours

Time Value of money applications in corporate finance

Flipped classroom

P/20


Preparation 2

5

3 hours

Project Appraisal and Capital Budgeting

Flipped classroom

P/20


Preparation 3

6 3 hours Risk and Return Flipped classroom P/20 Hands-on applications

Preparation 4

7 3 hours Capital Pricing Flipped classroom P/20 Hands-on Preparation 5

Model applications

8

3 hours

Introduction to Financing and Capital Structure

Flipped classroom

P/20


Preparation 6

The first part of each session is devoted to the remainder of the main ideas of the lesson, the second part to hands-on applications. Course notes are given at the beginning of the period. Each lesson must be prepared before the session. This guide

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT


mailto:[email protected]

11

CORE COURSES M1 BM

will be made available in electronic form in advance of the course to ensure sufficient time for preparation. Blackboard would be the main place to collect all the documents and a place where an exchange of ideas/questions would happen. Separate forum would be open for student discussions/questions and similar Exposure to a wide-ranging literature and substantial reading activities form the bedrock of the programme of study for this course. In addition, daily reading of the major financial media outlets such as Financial Times, Wall Street Journal, Les Echos, Bloomberg Business Week, portals such as Yahoo Finance, Bloomberg, blogs as Project Syndicate, EUVOX, E-axes and streaming websites as Bloomberg.tv is strongly encouraged as the content and analysis there would complement our reading and discussions in the course. Lesson 1 would Introduce students to the course content and to the online module. Students must come with their computers and their audio headset (2 hours) After the introduction lesson, students would take online Introduction to Finance: 10 hours from Harvard publishing (Help from Milos via the participation to the forums). Once the online component is taken, there will be 6 tutorials (3 hours each) Students need to prepare the lesson before the class The first part is devoted to an extended summary of the lesson. Second part is the tutorial: exercises and case study

ASSESSMENT NATURE % OF

THE TOTAL MARK

DETAILS DURATION LEARNING OUTCOME EVALUATED

Continuous assessment

Online component

25%

Follow Harvard publishing rules. Final score would be rated proportionally

Regular work


Written hand it in assessment (2/3 point per attendance to the tutorial) If all tutorials

15%(20 %) if none of the tutorials are missed

Small hands-on applications + questions about concepts Non-programmable calculator Closed book (no document)

Main objectives of the course


Written hand it in assessment One random tutorial

15%

Small hands-on applications + questions about concepts

Regular work

Final exam

Written exam

45%

Small hands-on applications + questions about concepts Non-programmable calculator Closed book (no document)

2 h

Main objectives of the course

Recommended Brealy, Myers and Allen, Principles of Corporate Finance, 10th edition The textbook is available on many online places for few Euros, is available in the EDHEC library and should serve as reinforcement to the material covered in classes

ASSESSMENT METHODS

READINGS

12

CORE COURSES M1 BM

18_M1_LI_BM_S1_CCO_MKG_649: MARKETING MANAGEMENT NUMBER OF HOURS: 30 SEMESTER 1 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: MICHAEL ANTIOCO, [email protected]

The purpose of this course is to provide participants with fundamental knowledge in marketing so as to successfully secure and hold any marketing management position within a company. In a context where marketing is often criticized for lacking (numerical) inputs, and sometimes even valid and reliable market data, our aim in this class is also to insist on creating financially-viable solutions for the corporate partner, Procter & Gamble, which will sponsor this fundamental marketing management course. More specifically, the objectives of this course are: To explain the role of marketing in the (global) organization and prepare participants to be responsible and well-informed decision-makers To provide a deep understanding of the marketing concept and of its key components To develop the skills to design and implement a successful marketing strategy as well as to create customer and firm value To establish guidelines for implementing operational marketing actions To become aware of how marketing evolves over time in a rapidly changing global environment To raise attention on the importance of quantitative information and marketing research in order to make informed decisions To raise awareness of current developments in marketing research (relevant to marketing operations) in order to create decision makers who can reinvent themselves during their career (i.e., increase their sensitivity to life-long learning)

Upon successful completion of this course, participants will be able (KB: knowledge-based; CB: competency-based): To describe what marketing is and what its role in the firm is (LO1 - KB) To understand the process of value creation from the perspective of customers, producers and society at large (LO2 - KB) To explain the strategic planning process (LO3 - KB) To precisely define a market (LO4 - CB) To identify appropriate methods for marketing research (LO5 – KB) To recognize the need for market segmentation & to propose a targeting and positioning strategy (LO6 - CB) To mix the different marketing tools and techniques (LO7 - CB) To design a marketing plan proposal (LO8 – KB) To integrate new knowledge for decision-making (LO9 - CB)

None.

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES


13

CORE COURSES M1 BM

COURSE CONTENT SESSON N°

DURA TION

Topic

TYPE OF COURSE

TYPE OF GROUP

Content*

Preparatory Work for the corresponding session

Session 1

3H

INTRO & MARKETING OBJECTIVES AND ENVIRONMENT DATA

MC

Cohort

Class Introduction Corporate objectives Defining markets & Market Metrics Scanning the environment (reading from your strategic Management class)

None

Session 2

3H

MARKETING RESEARCH METHODS

MC + Tutorial

Cohort Marketing research ‘Surfing Databases’: In- class exercises

Compulsory reading BEFORE coming to class from Harvard Business Publishing: Marketing Intelligence

Session 3

3H

CONSUMER BEHAVIOR AND THE BUYING PROCESS

MC + Tutorial

Cohort Analyzing consumer markets Competitors Analysis + Individual time-out for data collection on P&G

Compulsory reading BEFORE coming to class from Harvard Business Publishing: Consumer behavior and the buying process

Session 4

SEGMENTATION AND TARGETING

Cohort Internal analyses SWOT/TOWS – Marketing Strategy Segmentation

Compulsory reading BEFORE coming to class from Harvard

14

CORE COURSES M1 BM

3H

MC + Tutorial

& Targeting

Business Publishing: Segmentation & Targeting Applications to P&G business case of course material presented and discussed in Tutorials 1 & 2 (present a research PLAN but no consumer data as yet) (Randomly- picked group presentations)

Session 5

3H

BRAND POSITIONING

MC + Tutorial

Cohort Positioning

Compulsory reading BEFORE coming to class from Harvard Business Publishing: Brand positioning Applications to P&G business case of course material presented and discussed in Tutorial 3 (present consumer data/insights) (Randomly- picked group presentations)

Session 6

3H

STRATEGY DEVELOPMENT

Coaching

Cohort In-class Coaching session: Strategy development – Group Feedbacks

Applications to P&G business case of course material presented and discussed in Tutorial 4

Session 7

PRODUCT POLICY

Cohort Product Decisions Example from Research

Compulsory reading BEFORE

15

CORE COURSES M1 BM

3H

MC + Tutorial

coming to class from Harvard Business Publishing: Product Policy Applications to P&G business case of course material presented and discussed in Tutorial 5 (Randomly- picked group presentations)

Session 8

3H

DEVELOPING AND MANAGING CHANNELS OF DISTRIBUTION

MC + Tutorial

Cohort Distribution Decisions Example from Research

Compulsory reading BEFORE coming to class from Harvard Business Publishing: Developing and Managing Channels of distribution Applications to P&G business case of course material presented and discussed in Tutorial 7 (Randomly- picked group presentations)

Session 9

3H

MARKETING COMMUNICATIONS

MC + Tutorial

Cohort Promotion Decisions Example from Research

Compulsory reading BEFORE coming to class from Harvard Business Publishing: Marketing Communications Applications to P&G business case of course material presented and discussed in Tutorial 8 (Randomly- picked group presentations)

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CORE COURSES M1 BM

Session 10

3H

PRICING STRATEGY

CM + Tutorial

Cohort Pricing Decisions Example from Research

Compulsory reading BEFORE coming to class from Harvard Business Publishing: Pricing Strategy Applications to P&G business case of course material presented and discussed in Tutorial 9 (Randomly- picked group presentations) + rehearsal of the presentation by the team that will represent the cohort during the closing session in front of P&G

Session 11: Closing

2H

P&G case

Whole M1 Promo

Presentation by top teams to P&G manager(s) and all M1 participants.

2h00: All groups in the Auditorium

This course aims at stimulating thinking, practical and interpersonal skills. Participants will learn about marketing with the following teaching methods: Lectures with presentations based on conceptual insights and real-life business examples as well as class discussions. Participants will read Harvard Business Publishing chapters in advance. Lectures with brief presentations of current marketing research relevant to marketing management practices Real business case designed with Procter & Gamble supplying its most recent consumer panel data on one of their consumer markets to be announced.

ASSESSMEN T NATURE % OF THE TOTAL MARK


Exam Closed- Book 60% 3 or 4 questions: practical & theoretical on course slides, & Harvard readings

1h30 LO1 KB, LO2 KB, LO3 KB, LO4 CB, LO7 CB

In-class Open book, 15% Presentations 20 minutes LO1 KB, LO2

presentations preparation applied to the KB, LO3 KB, each week This grade will

be P&G Business Case –

LO4 CB, LO5 KB

weighted random


ASSESSMENT METHODS

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CORE COURSES M1 BM

thanks to selection of peer student teams evaluation of team members*.

Group Report Open book 25% This grade will be weighted thanks to peer evaluation of team members*.

Consists of all presentations prepared throughout the semester integrated into a final business report in a PowerPoint format.

No Duration – Maximum length 35 slides all- inclusive + comments/not es if needed below the slides

LO5 KB, LO6 CB, LO8 KB, LO9 CB

*: it is critical that participants keep all exchanges of material, emails, and work for their group report between team members until the end of the academic year 2017-2018. An absence of participation to peer evaluation will be sanctioned by a 0/20 for the group report. All participants are thus required to fill out the peer evaluation form/survey, which will be sent by email by the PiLab.

Compulsorily reading before class from Harvard Business Publishing (HBP) (See above the seven compulsory readings). It is important to note that all HBP readings, course material (in-class slides), and the P&G Business case are subjected to exam questioning. Scientific articles presented in class on current issues in marketing related to the topics presented in the ‘course content’ section above are also exam material. Course reference book will be shared in class. Laptop use is not permitted in class (except for your group presentations). Tablets (without an external keyboard) are tolerated.

READINGS

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CORE COURSES M1 BM

18_M1_LI_BM_S1_CCO_MGT_4898: MANAGING HUMAN CAPITAL NUMBER OF HOURS: 30 SEMESTER 1 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: L.UHLANER COURSE OBJECTIVES

Companies’ human resources represent the most powerful form of capital for organizational success. Unfortunately, most businesses fail to harness the full potential of their employees to create value because their people management practices are sub-optimal. A Gallup poll among 230.000 full-time employees across 142 countries shows that only 13% of employees are engaged in their jobs. Another study by Robbins and Judge reports that of 180.000 employees worldwide, only slightly more than half (53%) were satisfied with their jobs. Both studies suggest poor people management practices are pervasive in the workplace. How then can one implement people management practices that facilitate individual and organizational effectiveness and thus overcome such problems? This course aims at building both knowledge and skills to address this question.

LEARNING OUTCOMES This course on Human Resources Management is meant to provide you with solid, evidence-based knowledge on Human Resource Management that is also actionable. This involves learning about theoretical concepts and frameworks that will help you in diagnosing the strengths and weaknesses of HR policies. It also implies that the course invites you to bridge the theory-practice gap, and to identify ways in which the knowledge gained in the course can be applied in organizations in order to make them more productive. After having taken this course participants will be able to: Understand and be able to apply some of the basic principles used in human resource management including job analysis, recruitment, selection, motivation and compensation. Gain practical knowledge regarding how to use your political skills to implement change. Understand basic concepts and theories regarding what motivates people at work Gain a better understanding of some of the essential aspects of working in groups, including team effectiveness and managing team diversity, and apply them. Have a sense of some of the similarities and differences of basic HRM and OB practices across cultures and in the global business environment and apply them. Develop an introductory understanding of basic management and personal skills including giving and receiving feedback and stress management.

PREREQUISITES

None.

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CORE COURSES M1 BM

COURSE CONTENT CM, SECTION or TD/TOPIC Professor responsible Hours (in-class or video) Date(s)

CONTENT DETAILS/PREPARATION ALL TUTORIALS WILL BE CARRIED OUT IN ASSIGNED GROUPS. All preparatory materials (videos, readings, instructions and cases for each tutorial) will be available on blackboard in the course documents section for the MHC course. It is strongly recommended you read the assigned readings for each section BEFORE viewing the videos.

Course Introduction (1 hour-live presentation (CM) Sept. 7/8 (M1/BLM)

Knowledge content: Course topics and overview Structure of the course. Advance preparation No preparation required but attendance STRONGLY recommended!

SECTION 1 The Talent Management Process Prof. UHLANER (2 hours via Video) Available on blackboard

Videos for Section 1: Job Analysis (Parts 1-4) Recruitment (Parts 1-4) Selection (Parts 1-4), The Job Interview Knowledge content: What is Job Analysis and how is it used? (VIDEO: Job analysis, Parts 1-4) (Advance Preparation: Reading 1) What is recruitment and how can it be carried out in an effective manner? (VIDEO: Recruitment, Parts 1-4) (Advance Preparation: Reading 2) Selection process, basic testing techniques (VIDEO: Selection, Parts 1-4) (Advance Preparation: Reading 3) The selection interview (VIDEO: The Job Interview)(Advance Preparation: Reading 4) Advance Preparation: Readings 1-4 (See recommended links above)

Tutorial (TD1)(Section 1) Save the Children video case (3 hours in class) (Sept. 18-22)

Key Competencies: How to Use Social Media for Recruitment; How to write appropriate selection interview questions. Advance Preparation: Videos and readings for SECTION 1 Added Instructions for TD1

SECTION 2 Team Effectiveness Prof. COISNE (1 hour via Video) Available on blackboard

Videos for Section 2: Team Effectiveness Parts 1-6 Knowledge content: Teams: definitions and guiding principles Team effectiveness: enabling conditions and implications Advance Preparation: Readings 5-6

Tutorial (TD2)(Section 2) Everest Online Simulation (Harvard Business Publishing (HBP)) (3 hours in class) (Oct. 2-10)

SPECIAL NOTE: Be sure to bring your laptop to class. Key Competencies: Group problem-solving skills Advance Preparation: Videos and readings for Section 2 Video: Team Effectiveness TD2 Added Instructions for TD2 may also be on blackboard

SECTION 3 Motivation Prof. BERNHARD (2 hours via Video) Available on blackboard

Videos for Section 3: Motivation Parts 1-4 Knowledge content What is motivation? Theories of Motivation Financial and Nonfinancial Rewards Does money motivate? Advance Preparation: Readings 7-8

Tutorial (TD-3)(Section 3) Key competencies:

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CORE COURSES M1 BM

CM, SECTION or TD/TOPIC Professor responsible Hours (in-class or video) Date(s)

CONTENT DETAILS/PREPARATION ALL TUTORIALS WILL BE CARRIED OUT IN ASSIGNED GROUPS. All preparatory materials (videos, readings, instructions and cases for each tutorial) will be available on blackboard in the course documents section for the MHC course. It is strongly recommended you read the assigned readings for each section BEFORE viewing the videos.

Experiment and Enterprise-Rent-A-Car case (3 hours in class) (Oct. 16-20)

How to influence motivation at work and to set up incentives. Advance Preparation: Videos and readings for Section 3 Added Instructions for TD3 Careful reading of the Enterprise-Rent-A-Car Case

SECTION 4 Power and Politics Prof. JUNGST (1 hour via Video) Available on blackboard

Videos for Section 4: Power and Politics – Introduction – Part 1 Politics – Part2 Power – Part 3 Initiating Change – Part 4 Power and Politics – Conclusion – Part 5 Knowledge content: What are different bases of power? (VIDEO: Power – Part 2) What are the political skills needed within an organization? (VIDEO: Politics – Part 3) How to implement change while using political skills? (VIDEO: (Initiating Change – Part 4) (Advance) preparation: Readings 9-10 Political skills Survey (to be completed with the video)

Tutorial/TD-4 (Section 4) Power and Politics Simulation (HBP) (3 hours in class) (Nov. 6-15)

SPECIAL NOTE: Be sure to bring your laptop to class. Key competencies: Collaborative Learning Persuading and Influencing Change Management Advance Preparation: Videos and readings for Section 4

SECTION 5 Global HRM and OB: An introduction Prof. BERNHARD (1 hour via Video) Available on blackboard

Videos for Section 5 Global HRM and OB - Parts 1-2 Knowledge content: Overview on international aspects of HRM Convergence vs. Divergence in HRM practices Examples on culture differences and their influence on HRM practices Staffing in a global context Advance preparation: Readings 11-13

SECTION 6 Global HRM And OB: Managing People In Global Organizations Prof. COISNE (2 hours via Video) Available on blackboard

Videos for Section 6: Managing People in Global Organizations & Global Teams - Parts 1-5 Knowledge content: Managing people in global organizations : key concepts Multicultural and virtual teams : challenges and issues Advance Preparation: Readings 14-15

21

CORE COURSES M1 BM

Tutorial (TD-5)(Section 6) Managing a Global Team: Greg James at Sun Microsystems, Inc. (HBP) (3 hours in class) (Nov. 20-Dec. 1)

Key competencies: Basic aspects of global team effectiveness in a virtual environment Advance Preparation: Videos and readings for Section 6 Managing a Global Team: Greg James at Sun Microsystems, Inc. Case (Read carefully in advance) Check blackboard for added Instructions for TD5

SECTION 7 Feedback Essentials (HBP) [1 hour via interactive on-line module] Available on blackboard

Harvard ManageMentor module available Harvard Business Publishing (A link to this module will be available on blackboard. NOTE: Beware there are a lot of ‘branches’ so be sure to take the time to cover it all). Knowledge content: Basic concepts and guidelines for giving and receiving feedback. Advance Preparation To be announced.

Tutorial (TD-6)(Section 7) Feedback essentials Role Play (3 hours in class) (Dec. 7-12)

Key competencies: basic aspects of giving and receiving feedback covered in the HBP module, Feedback Essentials. Advance Preparation: Complete the Harvard ManageMentor Module Check blackboard and announcements at least two weeks in advance, for added readings and Instructions for TD6

SECTION 8 Stress Management (HBP) [1 hour via interactive on-line module] Available on blackboard

Harvard ManageMentor module available Harvard Business Publishing (A link to this module will be available on blackboard. NOTE: Beware there are a lot of ‘branches’ so be sure to take the time to cover it all). Knowledge content: Basic concepts and guidelines regarding stress management. Advance Preparation None NOTE: This material will be covered on the final exam but will not be linked to a tutorial session.

ON-LINE ASSIGNMENTS

Note that the on-line lectures are materials prepared by the instructors for the Managing Human Capital Course. In addition you are to carefully review the material for the two On-Line modules developed by Harvard Business Publishing.


A combination of the following teaching methods and tools will be used in this course: In-class introductory lecture, video lectures and on-line interactive material. There will be 12 equivalency hours of course lectures in the course, starting with one ‘live’ lecture in the auditorium to introduce the course content and format, followed by nine hours of on-line lectures, designed to introduce you to the basic concepts and to prepare you for five of the six tutorials. The last two sections of the course (Sections 7 and 8) are interactive on-line modules developed by Harvard Business Publishing. Tutorials (“TD” or ‘Travaux Dirigés’)—There will be a series of 6 3-hour tutorials during the course, noted in the course schedule. Students will be asked to prepare in advance case studies and other material, then work in class within pre-assigned groups of 5 or 6 students. Group assignments will be posted on blackboard in advance of the first tutorial. Please identify faces and names in advance. Note: Attending and participating in the tutorials is absolutely necessary to complete the course successfully. This will count as 50% of the total grade. Note that tutors will take individual attendance during each tutorial class using the new electronically based electronic system. DON’T FORGET YOUR BADGE AND SCAN IN WHEN ARRIVING TO CLASS. PAY ATTENTION TO ROLL CALL FOR ABSENT STUDENTS. (Please refer also to the attendance policy below).

ASSESSMENT METHODS Your final grade will be determined by your performance on each of the following course components:

Continuous assessment (tutorial work, including self-peer assessment) 50% Final Exam 50% TOTAL COURSE GRADE 100%

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CORE COURSES M1 BM

Class Participation (tutorials) (50% of grade) Participating in the tutorials is an integral part of this course. Participating actively helps you to master the course material, maximize its application to the challenges you will face in your professional life, demonstrate your learning, and facilitate the shared learning of all students. Tutorial grading. Each individual student will receive a group-level grade for their participation and work product. The evaluation scale can range from: 0 (unexcused absence/disruptive), 8 (attending but unsatisfactory), 10 (pass), 12 (pass, satisfactory), 14 (good), 16 (very good), 18 (excellent). The final class participation grade is determined from an average of the tutorial grades, out of a possible maximum 20 points (and adjusted individually, as needed, either up or down, based on the self-peer evaluation). It is essential that students come to tutorial prepared. This means a careful review and completion of the on-line materials and readings scheduled for that tutorial. Self-peer evaluation. To receive a continuous assessment (tutorial) grade, completion of a self-peer evaluation is MANDATORY. Students will assess the advance preparation by each group member as well as active and quality participation during the session. Assessments must be submitted NO LATER THAN Friday, Dec. 15 at 5 pm (Prior to final exams). Effect on the tutorial grade from peer review will be determined by the course coordinator. Delay in submission of this report will also have individual consequences for a student’s grade. Note that adjustments will primarily be made for outliers: i.e. in a positive direction for students showing outstanding preparation/leadership (but not taking over!) the group or in a negative direction for unprepared and/or uninvolved students during the tutorial itself. (Please do not take absences into account. That is adjusted elsewhere in the grade). Final Exam (50% of grade) Your knowledge of Human Capital concepts acquired throughout the course will be tested with a comprehensive final examination covering the introductory lecture, video lecture materials, and especially the required readings. The format will include a mix of multiple-choice questions, short answer and short essay questions. You will complete the exam individually. The use of outside material will not be permitted. While tutorial work should enhance your knowledge and skill development, questions unique to the tutorial (and not covered elsewhere in the lectures or readings will not be included in the final exam.

ATTENDANCE POLICY

ATTENDANCE DURING TUTORIALS WILL BE STRICTLY ENFORCED USING EDHEC’S “BADGE” SYSTEM. DON’T FORGET TO BRING YOUR BADGE WITH YOU TO CLASS (starting SEPTEMBER 18). ACTIVATE YOUR BADGE AS SOON AS YOU ARRIVE. LISTEN TO THE INSTRUCTOR WHEN HE/SHE ANNOUNCES ABSENCES LATE ARRIVAL (after 30 minutes) WILL BE COUNTED AS AN ABSENCE!!! Regarding the badging process, if student are caught cheating, it will be consider as fraud or attempt of fraud. We will report the incident. A Disciplinary Board meeting will decide the appropriate penalties, these being established in the School Rules. Excused absences (including late arrival or early departure from tutorial). ALL EXCUSES MUST BE SENT DIRECTLY TO HUB: EMAIL ADDRESS is [email protected]. If students have one or more excused absences, the continuous assessment grade will be calculated based on the remaining tutorials. (Thus if a student has one excused absence, an average will be taken of the remaining five tutorial grades, adjusted, as needed for the self-peer assessment).

REQUIRED/RECOMMENDED MATERIALS (VIDEOS, READINGS, OTHER FILES)

Be sure to prepare in advance of your scheduled tutorial session (will vary by cohort (A-J)) (See schedule). All materials (and/or links) will be placed in the Course documents section, organized by section at least 1-2 weeks in advance of the tutorial. In addition to the materials below, added instructions for each tutorial may be provided either as a Word file or special video. These will also be placed on blackboard within the appropriate section. NOTE: Optional readings will enhance your understanding of the topic although they are not mandatory. All other material is MANDATORY. Please refer to any updates on blackboard or the syllabus throughout the course. Section I. The Talent Management Process and Tutorial 1 VIDEOS: Job Analysis (Parts 1-4) Recruitment (Parts 1-4) Selection (Parts 1-4) The Job Interview READINGS: Reading 1: Dessler, Gary, (2015) Excerpt from “Chapter 4: Job Analysis and the Talent Management Process in Human Resource Management, 14th Global edition, Boston: Pearson, pp. 120-138. Reading 2: Dessler, Gary, (2015) Excerpt from “Chapter 5: Personnel Planning and Recruiting” in Human Resource Management, 14th Global edition, Boston: Pearson, pp. 163-175.


23

CORE COURSES M1 BM

Reading 3: Dessler, Gary, (2015) Excerpt from “Chapter 6: Employee testing and selection” and “Chapter 7: Interviewing Candidates” in Human Resource Management, 14th Global edition, Boston: Pearson, pp. 192-194; pp. 230-235. Reading 4: Latham, Gary P., (2009), Excerpt from “Chapter 1: Use the Right Tools to Hire High-Performing Employees,” in Becoming the Evidence-Based Manager: Making the Science of Management Work for You, Boston: Davies-Black, pp. 1-19. (IMPORTANT BACKGROUND ALSO FOR TD-1). Optional 1: Cascio, W.F. (2003), Excerpt from “Ch. 5: Analyzing Work and Planning for People,” Managing Human Resources: Productivity, Quality of Work Life, Profits, 6th ed., Boston: McGraw-Hill Irwin, pp. 170-173. Section II. Team Effectiveness and Tutorial 2 VIDEOS: Team effectiveness (Parts 1-6) Team effectiveness-Tutorial 2 READINGS: Reading 5: Edmonson et al (2001), Speeding up team learning, Harvard Business Review, 125-132. Section II, continued Reading 6: Mathieu et al (2008): Team effectiveness 1997-2007 : a review of recent advancements and a glimpse into the future, Journal of Management, 410-476. Optional 2: Van Knippenberg and Schippers (2007), Work group diversity, Annual Review of Psychology, (58) 515-541 Section III. Motivation and Tutorial 3 VIDEOS: Motivation (Parts 1-4) READINGS: Reading 7: Robbins_Judge_2013_Motivation: “Chapter 7: Motivation Concepts” in Robbins, S.P., & Judge, T.A. (2013) Organizational Behavior (15th edition). Global Edition. Pearson Prentice Hall, New Jersey, 201-238. Reading 8: Tietjen, MA and Myers, RM. (1998). Motivation and Job Satisfaction. Management Decision, 36(4), 226-231. Optional 3: Desai, M (2012). The Incentive Bubble. Harvard Business Review, March 2012. Optional 4: Kuvaas, B (2006). Work performance, affective commitment, and work motivation: The roles of pay administration and pay level. Journal of Organizational Behavior, 27, 365-385. Section IV. Power and Politics and Tutorial 4 VIDEOS: Power and Politics-Introduction-Part 1 Power-Part 2 Politics-Part 3 Initiating Change-Part 4 Power and Politics - Conclusion-Part 5 READINGS: READING 9: Robbins_Judge_2013_Motivation: “Chapter 13: Power and politics” in Robbins, S.P., & Judge, T.A. (2013) Organizational Behavior (15th edition). Global Edition. Pearson Prentice Hall, New Jersey, 201-238. READING 10: Ferris, G.R., Treadway, D.C., Perrewe, P. L., et al. (2007). Political Skill in Organizations. Journal of Management, 33(3), 290-320. Additional material to be used with the Power and Politics videos: Political skills survey SECTION V. Materials for Section 5/Global HRM and OB: An Introduction VIDEOS: Global HRM and OB - Part 1 Global HRM and OB - Part 2 READINGS: Reading 11: Bonache, J. & Fernández, Z. (2002). Strategic staffing in multinational companies. International Human Resource Management: A European Perspective, 163-178. Reading 12: Liang, X, Marler, JH and Cui, Z. (2012). Strategic Human Resource Management in China: East meets west. The Academy of Management Perspectives, 26(2), 55-70. Reading 13: Myloni, B., Harzing, A-W., & Mirza, H. (2004). Human Resource Management in Greece: Have the colours of culture faded away? International Journal of Cross Cultural Management, 4(1), 59-76.

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CORE COURSES M1 BM

Section VI. Global HRM and OB: Managing People in Global Organizations and Tutorial 5 VIDEOS: Managing People in Global Organizations & Global Teams - Part 1 Managing People in Global Organizations & Global Teams - Part 2 Managing People in Global Organizations & Global Teams - Part 3 Managing People in Global Organizations & Global Teams - Part 4 Managing People in Global Organizations & Global Teams - Part 5 READINGS: Reading 14: Brett, J., Behfar, K., Kern, M.C., (2006) Managing multicultural teams, November issue, Harvard Business Review Reading 15: Maznevski, M.I., Chudoba, K.M. (2000). Bridging space over time : global virtual team dynamics and effectiveness, Organization Science 11, (5) 473-492 Section VII. Feedback Essentials and Tutorial 6 A link to this on-line interactive module in the Harvard Manage Mentor series will be placed on Blackboard during the course. Instructions for Tutorial 6 will also be added to blackboard at least two weeks in advance of the tutorial. Section VIII. Stress Management A link to this on-line interactive module in the Harvard Manage Mentor series will be placed on Blackboard during the course.

TUTORIAL PREPARATION

Please note that you will also be assigned either video or printed case materials for each of the tutorial sessions as well as specific instructions for adapting the case to that tutorial. It is IMPERATIVE that you prepare as instructed (including any assigned readings from the related lecture). Advance preparation instructions will be updated on blackboard in the Course Documents section at least two weeks prior to each tutorial. The cases being used are listed below: TD1: Save the Children. This first tutorial is video based. It cannot be viewed in advance. Instructions will be available on blackboard in advance of the tutorial. TD2: EVEREST ONLINE SIMULATION by HARVARD BUSINESS PUBLISHING TD3: ENTERPRISE-RENT-A-CAR TD4: POWER AND POLITICS SIMULATION by HARVARD BUSINESS PUBLISHING TD5: Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)– HARVARD BUSINESS PUBLISHING TD6: To be announced. (Exercises and role play will be used during the tutorial).

A RECAP OF THE COURSE FORMAT

For each section of the course: 1. (Ideally), skim through the required readings first. 2. View the videos (or in the case of Section 7, other on-line material (including any exercises suggested during the course of those videos). 3. If needed, go back through the required readings more carefully. 4. If there is a tutorial assigned, prepare any additional materials for the tutorial (review instructions, case materials if provided). 5. (Optionally) You might want to meet to discuss the case in advance with your assigned group. Good luck and have fun!

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CORE COURSES M1 BM

18_M1_LI_BM_S1_CCO_MGT_641: BUSINESS GAME CAPSTONE GLOBAL BUSINESS SIMULATION NUMBER OF HOURS: 30 SEMESTER 1 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: CHRISTINE COISNE - [email protected]

CAPSTONE is a three-day business simulation aimed at the following objectives: To incorporate the challenges of business development into cross-functional decisions To assess the relative importance of finance, marketing, R&D and management capabilities To monitor team dynamics and reflect on one’s learning process and contribution

After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes): The rationale behind strategy definition and execution The interconnection between functions The importance of team effectiveness More specifically, participants should be able to (skill- and competency-based outcomes): Devise a competitive strategy and implement it Optimize financial, marketing, R&D and HR management tools Report on strategic capabilities

M1 BM Strategy, Marketing, Financial Statement Analysis and Corporate Finance courses or equivalent

TEACHING & SESSON N°

DURA TION

Topic

TYPE OF COURSE

TYPE OF GROUP

Content*


DAY 1 10h DEFINE A STRATEGY

INTENSIVE SEMINAR

INDUSTRY of 48 students

STRATEGIC ANALYSIS

ONLINE PRE-WORK

DAY 2 & 3 20h EXECUTE A STRATEGY AND REPORT

INTENSIVE SEMINAR

INDUSTRY of 48 students

FINANCE, HR MARKETING, PRODUCTION, RESEARCH &

REVIEW STRATEGY AND DEFINE TEAM ORGANIZATION

COMPUTER-BASED SIMULATION COMBINING INPUT SESSIONS IN LARGE GROUPS AND FEEDBACK SESSIONS IN SMALL GROUPS LEARNING BY DOING PEER EVALUATION TEAMWORK

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT



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CORE COURSES M1 BM

READINGS

ASSESSMEN T NATURE % OF THE

TOTAL MARK DETAILS DURATION LEARNING OUTCOME

EVALUATED

PRE-WORK

INDIVIDUAL 30% COMPLETION OF REHEARSAL TUTORIAL AND SITUATION ANALYSIS

3 WEEKS BEFORE SIMULATION

LO1 LO2 LO3

SIMULATION RESULTS

TEAMWORK 40% 7 MULTIPLE DECISION ROUNDS

DURING SIMULATION

LO4 LO5

FINAL TEST INDIVIDUAL 30% MULTIPLE CHOICE QUESTIONNAIR E ON SIMULATION CONTENT

ON COMPLETION OF SIMULATION

LO6

References are provided within e-learning modules

ASSESSMENT METHODS

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CORE COURSES M1 BM

18_M1_LI_BM_S1_CCO_4406: PITCH ACADEMY SEMINAR NUMBER OF HOURS: 15 SEMESTER 1 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: CHRISTINE COISNE - [email protected]

Due to increasingly varied communication channels and extending networks, students might easily get the opportunity to briefly present themselves and/or ongoing academic work to various stakeholders. The ability to promote oneself in a concise, but yet impressing and specific way is of paramount importance to business students who need more than ever to stand out from the crowd. In other words, pitching is a key competency that every student should discover, develop and hone. The Pitch Academy is a flipped classroom enabling students to acquire and consolidate pitching skills.

After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes) Apprehend the stakes of pitching Understand the building-blocks of public speaking More specifically, participants should be able to (skill- and competency-based outcomes) Exercise pitching skills during practice and evaluation sessions Improve proficiency in public speaking

TOEIC : 815

TEACHING & SESSON N°

DURA TION

Topic

TYPE OF COURSE

TYPE OF GROUP

Content*


1 2 CRITICAL ANALYSIS

ONLINE AND RELATED EXERCISES

N/A General aspects of critical thinking Critical thinking i

NONE

2 2 VERBAL COMMUNICATION


N/A Definition of pitch and building blocks Rh t i l

MODULE 1

3 2 NON-VERBAL COMMUNICATION


N/A The power of nonverbal communication Body language P b l

MODULE 2

4 2 SALESMANSHIP ONLINE AND RELATED EXERCISES

N/A Adjusting to your audience Reaching your

bj ti

MODULE 3

5 2 LANGUAGE ACCURACY


N/A Syntax Lexis Phonetics

MODULE 4

Self-paced video lectures created by EDHEC faculty Individual assessments and related feedback Collaborative feedback

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT



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CORE COURSES M1 BM

READINGS

ASSESSMENT NATURE % OF THE TOTAL MARK


Completion of e- learning modules

ONLINE 25% ONLINE Self-paced – before intermediary evaluation

Acquisition of concepts and techniques LO1 –LO2

Intermediary evaluation

IN CLASS 25% In small groups 2 hours Proficiency in pitching LO3-LO4

Final evaluation IN CLASS 50% In small groups 2 hours Proficiency in pitching LO3-LO4

References are provided within e-learning modules

ASSESSMENT METHODS

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CORE COURSES M1 BM

18_M1_LI_BM_S1_LVX_LV2_ALL_600: ALLEMAND LV2 NUMBER OF HOURS: 15 SEMESTER 1 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: MONIKA BOURBIGOT (LILLE)

Vertiefung der allgemeinen Deutschkenntnisse Verbesserung der praktischen Kommunikationsfähigkeiten Erweiterung wirtschaftsbezogenen Wortschatzes und wirtschaftsbezogener Themen

After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes) Die Aspekte einer Unternehmensgründung kompetent zu erörtern Geschäftsverhandlungen strukturiert und zielgerichtet zu führen Effizient und professionell zu kommunizieren (persönlich, telefonisch und schriftlich) Eigenständig Geschäftsbriefe zu verfassen. Zudem alle wichtigen wirtschaftlichen Fachtermini und klassischen Redewendungen zu kennen, die in der deutschen Korrespondenz oft vorkommen More specifically, participants should be able to (skill- and competency-based outcomes) In Besprechungen und Diskussionen überzeugend zu argumentieren Produkte und Leistungen wirkungsvoll präsentieren zu können

Die Studenten sollten die Grammatik und die Syntax der deutschen Sprache, sowie das im Bachelor-Kurs erlernte Vokabular beherrschen und mündlich in der Lage sein, 10 Minuten frei über ein vorgegebenes Thema zu sprechen (Mittelstufe : Niveau B2 GER).

SESSION N°

DURATION

TOPIC

TYPE OF COURSE


CONTENT

PREPARATORY WORK

1

1h

Firmengründung

Präsentation Semesterprogramm. Einleitung Firmengründung

-

2 2h Firmengründung Gründungsformen und Rechtsformen

Blackboard

3 1h Firmengründung Startup-Videos und Elevator Pitch

Blackboard

4 2h Firmengründung Elevator Pitch Einzelarbeit

5 1h Firmengründung Schriftliche Prüfung Poly und Blackboard

6 2h Firmengründung Businessplan- Präsentation

Gruppenarbeit

7 2h Handelskorrespondenz Einleitung, DIN 5008 Blackboard

8 1h Handelskorrespondenz Korrektur und Ergänzung

Blackboard

9 2h Verkaufsgespräch Mündliche Prüfung Blackboard

10 1h Handelskorrespondenz Schriftliche Prüfung Poly und Blackboard

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT

30

CORE COURSES M1 BM

Fallstudien Einzel- und Gruppenarbeit Hör- und Leseverstehen Schriftliche Arbeiten Mündliche Präsentationen Internetrecherchen

ASSESSMENT

NATURE % OF THE

TOTAL MARK

DETAILS

DURATION


Prüfung Schriftlich 25% 1 Stunde Firmengründung

Prüfung Schriftlich 25% 1 Stunde Handelskorrespon denz

Prüfung Mündlich 25% 20 Minuten Verhandlung

Mitarbeit - 25% 15 Stunden Vorbereitung und Interaktion

RECOMMENDED: Wirtschaftswoche (http://www.wiwo.de) Deutsche Welle (http://www.dw-world.de) Focus (http://www.focus.de) Tatsachen über Deutschland (http://www.tatsachen-ueber-deutschland.de).


ASSESSMENT METHODS

READINGS

http://www.wiwo.de/

http://www.dw-world.de/

http://www.focus.de/

http://www.tatsachen-ueber-deutschland.de/

31

CORE COURSES M1 BM

18_M1_LI_BM_S1_LVX_LV2_ARA_606: ARABE LV2 S1 NB HEURES : 15 SEMESTRE 1 PROGRAMME INTERNATIONAL - 2 ECTS RESPONSABLE DU COURS: BACHIR DAHMANI

Consolider et accroitre les compétences en langue arabe, aussi bien en lecture qu’à l’écriture.

Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) : Bien maîtriser certaines difficultés notamment les temps verbaux. Analyser des textes en pratiquant la langue moderne Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) : Tenir une conversation en arabe moderne. De bien maitriser le lexique moderne

Prendre en compte les connaissances antérieures des élèves pour intégrer progressivement de nouvelles informations et de nouvelles compétences.

SESSION N° DUREE SUJET TYPE DE

COURS TYPE DE GROUPE(P-P/)

CONTENU TRAVAIL PREPARATOIRE

Séance N° 1

2 heures

Syntaxe

CM

La structure de la phrase complexe

Séance N°2 1 heure Correction de l’exercice

TD Sur le cours précédent

Exercices d’application

Séance N°3

2 heures

Organisation sociale au Maghreb

CM

Texte


Séance N°4 1 heure PDL TD Texte Exercices d’application

Séance N° 5 2 heures Les temps du verbe

CM Français/Arabe


Séance N° 6 1 heure PDL TD Texte Exercices

d’application

Séance N°7 2 heures

Grammaire et Morphologie

CM

Les subordonnées


Séance N°8 1 heure Correction de l’exercice

TD Texte

Séance N°9

2 heures

Les méthodes de la traduction

CM

Texte à traduire


SéanceN°10 1 heure CC CC

OBJECTIFS DU COURS

OBJECTIFS D'APPRENTISSAGE

PRE-REQUIS

CONTENU DU COURS

32

CORE COURSES M1 BM

Les méthodes pédagogiques sont nombreuses et variées pour transmettre un savoir. Celles que nous adoptons dans notre travail sont les suivantes : Méthode démonstrative ; Méthode active ou de découverte.

ÉVALUATION

TYPE

% DU TOTAL DE LA NOTE

DÉTAILS

DURÉE

OBJECTIF D’APPRENTISSA GE ÉVALUÉ

Participation 25%

Ecrit 1 & 2 Devoir sur table + devoir maison

25% 25%

Devoir sur table 1h

oral 25%

GUIDERE, M. Manuel de traduction français/arabe, arabe/français, Thème, version, rédaction, exemples, exercices, textes corrigés. 2ème éd. Paris : Ellipses, 2005. HAJJAR, J.-N. Traité de traduction. Beyrouth: Dar al-Mašriq, 1972. HECHAIME, C. LaTraduction par les textes. 3èmeéd. Beyrouth :Dar al-Mašriq, 2002. MATAR, A. La Traduction pratique. 9èmeéd. Beyrouth :Dar al-Mašriq, 2003. MATAR, A. Exercices d’Application de la Traduction Pratique. Beyrouth: Dar al-Mašriq, 1986. REIG, D. La Conjugaison arabe. Paris : Maisonneuve & Larose, 1983. REIG, D. As-Sabil. (dictionnaire arabe-français/ français-arabe), Paris : Larousse, 1986.

METHODES PEDAGOGIQUES

METHODES D'EVALUATION

LECTURES

33

CORE COURSES M1 BM

18_M1_LI_BM_S1_LVX_LV2_CHI_610: CHINOIS LV2 S1 NB HEURES : 15 SEMESTRE 1 PROGRAMME INTERNATIONAL - 2 ECTS RESPONSABLE DU COURS : ALICE ZHANG

Connaissance à la culture et l’économique du pays . Connaissance la vie d’entreprise chinoise, et la vie quotidienne. Développer la compétence de communication et compréhension. Communication assez à l’aise et naturellement. Savoir tenir une conversation sur un sujet donné.

Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) : Vocabulaire économique Connaître la vie entreprise en chine Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) : Présentation

Semaine 1

Marché économique En chine

La situation du marché chinois, son évolution et son développement;

Lecture de cours et de compréhension

Semaine 2 Besoin des consommateurs

Les nouveaux besoin des consommateurs ;

Lecture de cours et compréhension

Semaine 3

Politiques en Chine

Aspects économiques, sociologiques, politiques chinois ;

Lecture revue de presse

Semaine 4 Société Chinoise thèmes sur importants l’actualité.


Semaine 5 Contrôle1 Ecrit Exercice

Semaine 6

Semaine 7 Expo Exposé d’un sujet choisi et présenté par les étudiants.

Semaine 8 Débats Politique et économie chinoise

Préparer le thème des débats

Semaine 9 Contrôle 2 Thème grammaire

Semaine 10 Contrôle oral oral

Travaux dirigés

ÉVALUATION

TYPE


DÉTAILS

DURÉE


écrit 25% 2 1h

oral 25% 1 15minutes

OBJECTIFS DU COURS


CONTENU DU COURS



34

CORE COURSES M1 BM

Business Chinese. Lili, Ding anqi, (2002) Beijing Daxue Revue de presse ; Business Chinese 500 phrases.Liu yanhui,liuyeqing (2008) Sinolingua Beijing. Ni Shuo Ba, Arnaud Arslangul, Jin yezhi, Claude Lamouroux,Isabelle - Pille ( 2012) Paris : Didier

participation 25% 1 15h

LECTURES

35

CORE COURSES M1 BM

18_M1_LI_BM_S1_LVX_LV2_ESP_603: ESPAGNOL LV2 NUMBER OF HOURS: 15 SEMESTER 1 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: ALEXANDRE CARON

Confrontar al estudiante a la penetración del Crimen Organizado en la economía mexicana. Asimilar el lenguaje del mundo de la empresa y la interacción entre ésta y sus consumidores. Adquirir el vocabulario y las capacidades lingüísticas necesarias para controlar el vocabulario de las empresas. Dar los conocimientos necesarios sobre la selección, la captación y la contratación en el contexto empresarial, así como las relaciones posteriores con compañeros y superiores. Trabajar sobre la actualidad y tener una reflexión enriquecida.

After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes) el funcionamiento y los retos del Crimen Organizado en América latina. Argumentar sobre un caso de estudio (Harvard Business School) gracias a conocimientos teóricos detallados y una riqueza lexical y gramatical. More specifically, participants should be able to (skill- and competency-based outcomes) Tener una reflexión sobre temas socioeconómicos típicos de América latina. Expatriarse conociendo los requisitos necesarios para este proyecto.

Nivel B2-C1 (CEFR).

SESSION N°

DURATION

TOPIC

TYPE OF COURSE


CONTENT

PREPARATORY WORK

1

1H + 1H elearning

Presentación del programa, los estudiantes se presentan

Preparación de los ejercicios

2

2H

Módulo 1: Retos y desafios de Ame´rica latina -El caso de Me´xico-

Análisis / Comentario de los textos estudiados + infografia

Lectura de diferentes textos + Visionado de vídeos

3

1H + 1H elearning

Business Case Harvard

Examen oral

Preparación al examen

4

2H

Módulo 2: Las Mejores marcas de Me´xico

Análisis / Comentario de los textos estudiados + infografia


5

1H + 1H elearning

Business Case Harvard

Examen oral


COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT

36

CORE COURSES M1 BM

6

2H

Módulo 3: El Crimen Organizado 1: Introduccio´ n

Visionado de vídeos + Lectura de textos + quizz


7

1H + 1H elearning

Examen escrito

Vídeo con diferentes puntos de vista


8

2H

Módulo 4: El Crimen Organizado 2: Corrupcio´n y Secuestros



9

1H + 1H elearning

Módulo 5: El Crimen Organizado 3: Narcocultur a y Cibercrimin alidad



10 2H Creación ONG


Se planteará un curso estructurado en sesiones inter-relacionadas, tanto en el plano de los conocimientos económicos como en el lingüístico. Se tratará en las clases con la misma intensidad la lengua oral y escrita, la comprensión y la expresión, la creación y la comunicación. El planteamiento del curso deberá ser interactivo, mezclando el trabajo sobre documentos escritos y audiovisuales, individual y en grupos, los debates, las exposiciones orales...

ASSESSMENT

NATURE

% OF THE TOTAL MARK

DETAILS

DURATION


oral 1 + 2 25 % + 25% dos notas (25% cada una)

Duración variable

Comprensión y expresión oral.

escrito 25 % una nota (20% cada una)

Duración variable

Redacción business plan.

Participación + elearning

25 %

participación durante las clases + ejercicios en línea

expresión oral + elearning

Los estudiantes recibirán al principio del semestre un manual creado especialmente para ellos. También recibirán un acompañamiento elearning específico en Blackboard®.


ASSESSMENT METHODS

READINGS

37

CORE COURSES M1 BM

18_M1_LI_BM_S1_LVX_LV2_HEB_607: HÉBREU LV2 NUMBER OF HOURS: 15 SEMESTER 1 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: ILANIT BEN-DOR DERIMIAN

Consolidation of lexical and cultural knowledge; Preparing to expose an argumentative point of view; good knowledge of the verbal system, particularly the irregular and defective verbs Deepening of the grammatical forms (nouns with a following genitive prepositions and nouns with pronominal suffixes); Readings and understanding texts from the press.

After having taken this course participants will be able to: understand the syntax, enabling the comprehension of various oral and written documents of medium difficulty; Increasing capacities of oral and written communication: analyze, display and argument on a subject; Correctly conjugating irregular verbs; Deepen the knowledge of cultural aspects of Israel.

Good practice in oral and written expression.

The course will be made of the following activities: Learning a useful glossary to the main professional situations (understanding texts related to professional life, banking and business vocabulary); Enlarging the lexical knowledge on a subject, using different supports (text, media, new technologies); Structural exercises as well as written and oral activities on themes addressed in the course; Deepening the knowledge of the verbal system, particularly the irregular and defective verbs; Getting familiar with grammatical forms and nominal schemas (nouns with a following genitive prepositions and nouns with pronominal suffixes etc.); Reading press articles (learning a vocabulary related to social issues).

From different texts: Systematical approach of the vocabulary learnt in the texts; Learning of the fundamental language structure; Understanding written texts and general understanding of audio-visual materials; Written and oral expression.

Participation: 25% Oral assessment: 25 % Written assessment: 25 % Final written assessment: 25 %

Manuel d'hébreu (niveau débutant) ; Manuel d'hébreu (niveau avancé) – Sonia Barzilaï et Mireille Hadas-Lebel, Ed L'Asiathèque L'hébreu avec plaisir – Edna Kadman, Ed S. Zack Grammaire de l’hébreu – B. DONNET-GUEZ, Ed VéraPax

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT


ASSESSMENT METHODS

READINGS

38

CORE COURSES M1 BM

18_M1_LI_BM_S1_LVX_LV2_ITA_604: ITALIEN LV2 S1 NB HEURES : 15 SEMESTRE 1 PROGRAMME INTERNATIONAL - 2 ECTS RESPONSABLE DU COURS : LUISIANA NASO

Conoscere in modo approfondito l’Italia e gli aspetti salienti della sua storia, della sua cultura ed economia attraverso il cinema. Essere al corrente dell’attualità italiana

Al termine dei corsi, gli studenti saranno in grado di : Conoscere la storia recente dell’Italia dall’unificazione ad oggi Approfondire le conoscenze sul cinema italiano Capire il panorama economico, sociale e politico italiano Essere al corrente dell’attualità italiana

Livello B2

SESSION N°

DURÉE

SUJET

TYPE DE COURS

TYPE DE GROUPE (P – P/)

CONTENU

TRAVAIL PRÉPARATOIRE

Primo corso

2h

Il Risorgimento e l’unità italiana

Un po’ di storia. Introduzione al film “Il Gattopardo. Prima sequenza. Commenti

Studiare i documenti sulla storia e sull’introduzione a “Il Gattopardo

Secondo corso

1h

L’irruzione della storia nel film il “Gattopardo

Il soldato morto nel giardino del principe, la lotta garibaldina. Sequenza del Plebiscito a Donnafugata. Sequenza della proposta di nomina a senatore. Discussioni

Studiare il fascicolo sull’era prefascista

Terzo corso

2h

L’era prefascista

Domande sul fascicolo e video. Comprensione e

Studiare il fascicolo sull’era fascista

video

Quarto corso

1h

Domande sull’era fascista. Il cinema durante il ventennio

I telefoni bianchi ed i film di propaganda.

Preparare tutti i documenti per il Prepararsi per il compito

OBJECTIFS DU COURS


PRE-REQUIS

CONTENU DU COURS

39

CORE COURSES M1 BM

Quinto corso

2h

Compito in classe

1h Compito in classe 1h Esposti

Vedere il film “Roma città aperta di Rossellini

Sesto corso

1h

Introduzione al Neorealismo

Temi abbordati nei film neorealisti

Studiare la cronologia degli anni ‘70

Settimo corso

2h

Gli anni ’70. Anni di piombo

Le brigate rosse. Il caso Moro. Esposti

Vedere «Buongiorno notte » di Bellocchio

Ottavo corso 1h Il governo Renzi

Ritratto di Renzi Cercare articoli e video su Renzi

Nono corso

2h

Le riforme di Renzi. Le sue dimissioni ed il nuovo governo italiano

Attualità sui giovani e sui provvedimenti presi da Renzi per quanto riguarda il lavoro. Video sul Jobs act

Prepararsi per il compito in classe

Decimo corso

1h Compito in classe

Relazioni di film e di documenti video, analisi di sequenze, esposti, ricerche personali, redazioni di critiche, traduzioni Autoapprendimento

ÉVALUATION

TYPE


DÉTAILS

DURÉE


2 compiti scritti

Civiltà

50%

25% ciascuno

1h/1h30

Comprensione scritta/espression e scritta

1 orale

Esposto/Attual ità

25%

10 mn

Espressione orale/comprension e orale

Partecipazione

Presenza e partecipazione attiva ai corsi

25%

Film da vedere : Il Gattopardo; Roma città aperta di Rossellini; La dolce vita di Fellini; Fellini Roma; Buongiorno, notte di Marco Bellocchio; I mostri di Dini Risi, La vita è bella di Benigni, Caro diario di Nanni Moretti, Il Caimano di Nanni Moretti, Gomorra di Matteo Garrone; Il divo di Paolo Sorrentino; Draquila di Sabina Guzzanti, etc... Letture raccomandate « Histoire de l’Italie », collection Que sais-je ? n°286. «L’unité italienne » collection Que sais-je ? n°942. «Storia d’Italia » volume 6 « L’Italia Contemporanea » a cura di Giovanni Sabbatucci e Vittorio Vidotto Editori Laterza 1999. «Storia del fascismo » di Giampiero Carocci Enciclopedia tascabile. “L’Italia del Novecento” di Indro Montanelli e Mario Cervi – Super Pocket.



LECTURES

40

CORE COURSES M1 BM

18_M1_LI_BM_S1_LVX_LV2_JAP_608: JAPONAIS NUMBER OF HOURS: 15 SEMESTER 1 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: AKI KIUCHI

The world of work has become international. However, each country has a its own business customs. This course is aimed at understanding Japanese and displaying behaviors expected in business situations in Japan.

After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes) Job advertisements and their conditions Job hunting More specifically, participants should be able to (skill- and competency-based outcomes) Write a resume and a cover letter Use keigo (polite language) which is appropriate to each context

Japanese corresponding to the JLTP (Japanese-Language Proficiency Test) N4 or CEFR (Commun European Framework of Reference for Languages) A2/B1. Writing and reading hiragana, katakana and basic kanji.

SESSION N°

DURATION

TOPIC

TYPE OF COURSE


CONTENT

PREPARATORY WORK

1

2h

First meeting

CM

P

Exchanging business cards; Self-introducing

-

2 1h Looking for a job

Knowing domains of work; visiting companies; asking opinion of someone who works there

It will be indicated later

3

2h

4 1h

5 2h Presentation Preparing for a presentation

Handouts will be given in class. Bring a (paper, electronic, etc) dictionary.

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT


41

CORE COURSES M1 BM

ASSESSMENT

NATURE

% OF THE TOTAL MARK

DETAILS

DURATION


Writing 1

Composition

25%

Writing about subjects approached in course

45 mins

Writing one’s opinion about familiar subjects in using leaned kanji and prove it

Writing 2

Summary

25%

Summary of the presentation

Homework


Oral

Presentation

25%

Individual presentation about subjects approached in course

15 mins per person

Expressing oneself by oral with coherence about subjects; participating in interaction among students after each presentation

Participation

-

25%

Presence and involvement in course

-

Asking questions; handing in homework; participating to conversation exercises

Through the textbook and handouts.

ASSESSMENT METHODS

READINGS

42

CORE COURSES M1 BM

18_M1_LI_BM_S1_LVX_LV2_POR_605: PORTUGAIS LV2 S1 NB HEURES : 15 SEMESTRE 1 PROGRAMME INTERNATIONAL - 2 ECTS RESPONSABLE DU COURS : ANITA HARRES-DAUSQUE

En plein essor socio-économique, le Brésil est devenu une puissance et a pris une position de leadership sur la scène mondiale en attirant des investissements, personnes et entreprises étrangers qui y voient des nouvelles opportunités d’affaires. L’apprentissage de la langue et de la culture brésilienne est un défi à tout étranger voulant y faire des affaires ou s’y installer, ainsi que pour les étudiants souhaitant faire un échange ou stage sur place. Le cours de langue portugaise, qui est également axé sur la culture brésilienne, a comme but principal la communication avec les natifs, non seulement par la connaissance de langue mais aussi les us et coutumes du pays.

Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) : Comprendre avec aisance une émission radiodiffusée, télévisée, un film et reconnaître l’implicite ; Comprendre sans difficultés des textes longs et complexes dans le domaine de la vie sociale, du travail ou universitaire avec l’utilisation éventuelle d’un dictionnaire ; Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) : Suivre une intervention sur des sujets abstraits ou complexes, même hors de son domaine ; Faire une présentation sur un sujet complexe et parvenir à une conclusion appropriée, s’exprimer avec aisance, suivre et participer avec aisance à une discussion ; Écrire des textes bien structurés, prendre des notes détaillées, résumer des textes longs ; maintenir un très bon degré de correction grammaticale.

AUCUN

SESSION N°

DURÉE

SUJET

TYPE DE COURS


CONTENU

TRAVAIL PRÉPARAT OIRE

1

2h00

Introduction

Introduction sur le Brésil, le présent et les perspectives pour le futur avec un court-métrage sur le pays. Discussion, échange d’idées, conclusions.

2 1h00 Révision sur Révision grammaticale des temps

les temps

du présent, passé et futur ainsi que les prépositions à travers la compréhension de textes écrits sur le Brésil.

3

2h00

Présentation orale

Présentation en binôme sur un thème d’actualité au Brésil ou dans un pays lusophone. Après chaque présentation un court débat sur le thème pour échange d’idées et conclusions.

Préparation d’un court exposé sur un thème d’actualité.

OBJECTIFS DU COURS


PRE-REQUIS

CONTENU DU COURS

43

CORE COURSES M1 BM

4

1h00

Activité grammaticale sur le subjonctif

Introduction grammaticale du présent du subjonctif à travers un texte sur le monde des affaires, activité pratique sur les expressions qui demandent l’utilisation du subjonctif.

5

2h00

L’environnement et le développement durable

L’environnement, le développement durable : enjeu d’importance majeur dans le monde actuel. Le point de vue d’un pays émergent, ses choix économiques et politiques. Présentation, discussion, lecture de textes.

Activités de compréhension de différents types de discours oraux à partir de documents authentiques vidéo et audio, Activités d’expression orale en différents contextes : exposés, débats, entretiens d’embauche... Lecture et réflexion sur des thèmes variés : société, affaires, marketing, politique, environnement... Production de documents, résumés, analyse et synthèse de textes.

ÉVALUATION

% DE LA NOTE GLOBALE

DÉTAILS

DURÉE


Participation 25 % Participation à toutes les activités proposées en cours

Continu 1 à 4

Épreuve orale

25 %

Présentation orale sur un cas pratique de négociation

Environ 10-15 minutes par étudiant

2

Élaboration d’un CV + lettre de motivation

25 %

Présentation écrite, en forme de dossier sur une entreprise brésilienne.

3

Épreuve orale

25 %

Présentation orale : en binôme, simulation d’un entretien d’embauche.

Environ 10-15 minutes par binôme

4

Lectures recommandées : 1-E.P.U. Novo Avenida Brasil 1 – Curso Básico de Português para Estrangeiros. Editora Pedagógica e Universitária 2-De Ponce, Arumi. Burim, Silvia. Florissi, Susanna. 2006. Panorama Brasil – Ensino do Português do Mundo dos Négocios. Editora Galpão.



LECTURES

44

CORE COURSES M1 BM

18_M1_LI_BM_S1_LVX_LV2_RUS_601: RUSSE LV2 S1 NB HEURES: 15 SEMESTRE 1 PROGRAMME INTERNATIONAL - 2 ECTS RESPONSABLE DU COURS : TATIANA TRANKVILLLITSKAIA

Approfondir les connaissances du russe, notamment du russe des affaires ; Développer les aptitudes à la communication ; Comprendre la Russie contemporaine économique, sociétale et culturelle.

L’étudiant doit pouvoir comprendre et utiliser le russe des affaires Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) : Connaitre le vocabulaire des affaires Comprendre et traduire des sujets socio-économiques en russe Comprendre l’information des sites Internet en russe Maitriser la correspondance des affaires (première approche) Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) : utiliser le vocabulaire des affaires appris dans un nouveau contexte (correspondance, marché, fonctionnement d’entreprise) composer un résumé cohérent d’un article (écrit et oral) faire la synthèse des documents et pouvoir analyser des revues de presse portant sur l’économie russe et ses spécificités, et sur la Russie dans le monde contemporain. créer et présenter son Curriculum Vitae en russe

La maîtrise du russe des affaires (niveau B1/B2 ou plus) Notion de la géopolitique et du monde économique russe contemporain.

SESSION N°

DUR ÉE

SUJET TYPE DE COUR

TYPE DE GROUP

CONTENU TRAVAIL PRÉPARATOIRE

1 à 2

3h

Composer son CV. Parler de son stage. Passer l’entretien d’embauche.

Savoir composer par écrit son CV en russe. Décrire oralement ses études, ses stages et ses compétences. Parler de son stage d’été et décrire l’entreprise d’accueil. Imitation d’entretien selon une annonce précise trouvée

Révision du vocabulaire lié à la vie étudiante et au choix de la carrière

OBJECTIFS DU COURS


PRE-REQUIS

CONTENU DU COURS

45

CORE COURSES M1 BM

3 à 5

5h

La correspondance des affaires Evaluation

Etudier de différents types des lettres d’affaires. Savoir composer une lettre d’affaire selon les normes russes : maîtriser les formules d’usage, la forme et le contenu. Appliquer ces connaissances. Evaluation écrite 1

Trouver et prendre connaissance des exemples de lettres-types sur Internet.

6 à 7

3h

Parler de marché en Russie. Stratégie des compagnies

Etudes des textes sur le développement des compagnies russes et étrangères sur le marché russe : -Mégaphone -Procter & Gamble -Nestlé -Evroset Analyser la situation de ces entreprises sur le marché russe à

Compréhension d’une Vidéo Moscou-City, Centre de commerce international de Moscou, un quartier d'affaires actuellement en intense développement

8 à 9

3h

Savoir déterminer les objectifs et les valeurs d’une compagnie selon les modèles proposés. Reconnaitre en russe les paramètres de l’analyse SWOT selon les critères proposés (première approche). Trouver ces valeurs dans le texte Starbuck’s en Russie

Connaitre les bases d’analyse SWOT. Lire et traduire le texte Starbuck’s en Russie

10

1h

Évaluations

Évaluation écrite 2 et évaluation orale 1

Révision de tout le matériel du semestre 1

46

CORE COURSES M1 BM

Ce cours sera enseigné à travers plusieurs méthodes pédagogiques : CM et TD sous forme d’exercices d’expression et de compréhension orales (discussions en classe) et d’exercices d’expression écrite (résumés) et de compréhension orale (sujets vidéos) et écrite (textes) en travail autonome Analyse des textes (écrite et orale) Travail en groupe pour les exercices oraux (questions-réponses, discussions) Travail sur Internet en cyrillique (étude des sites spécialisés)

ÉVALUATION

TYPE


DÉTAILS

DURÉE

OBJECTIF D’APPRENTISSAGE ÉVALUÉ

Évaluation Orale Analyse des textes, exposés

25 % S1 : 1 évaluation 30 minutes

Évaluation Ecrite

Exercices d’expressions, de compéhension et de vocabulaire

50 %

S1 : 2 évaluations à 25 % chacune

1 heure

Participation Devoirs, présence et participation

25 % 25% à chaque semestre

Sans durée

Bibliographie : les extraits étudiés font partie des lectures obligatoires, le reste, des lectures recommandées :L. Klobukova (réd.), Russkij jazyk dlja èkonomistov, Moscou, Russkij Jasyk, Kursy, 2012, 160 p. (extraits) S. Derjagina (réd.), V gazetah pišut, Moscou, Russkij Jasyk, Kursy, 2012, 280 p. (extraits) Sites Internet en russe sur les actualités en Russie et dans le monde: lenta.ru, bfm.ru, snob.ru, http://www.bbc.com/russian, inopressa.ru … Sites Internet en russe des grandes entreprises multinationales installées en Russie : auchan.ru, decathlon.ru, loreal.ru, lafarge.ru, https://www.rosbank.ru/ru/ …. Articles de presse en russe et en français sur la Russie, hors Internet : magazine Den’gi, journal Le courrier de Russie, Kar’era



LECTURES

http://www.bbc.com/russian

http://www.rosbank.ru/ru/

47

CORE COURSES M1 BM

18_M1_LI_CLA_S1_LVX_LV3_ESP_508: 1 ESPAGNOL LV3 NB HEURES : 15 SEMESTRE 1 RESPONSABLE DU COURS : ARANCHA HERNANDEZ

A partir d’un niveau débutant l’élève doit acquérir un niveau de compétences équivalent au niveau A2.

Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) :

● L'étudiant peut comprendre et utiliser des expressions familières et quotidiennes ainsi que des énoncés très simples qui visent à satisfaire des besoins concrets.

● Il/elle peut se présenter ou présenter quelqu'un et poser à une personne des questions la concernant (lieu d'habitation, relations, ce qui lui appartient...).

● Il/elle peut répondre au même type de questions. Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) :

● Expression écrite : écrire des notes et messages simples et courts ; ● Expression orale en continu : utiliser une série de phrases ou d’expressions pour décrire en termes simples

sa famille et d’autres personnes, ses conditions de vie, sa formation et son activité professionnelle actuelle ou récente ;

● Expression orale en interaction : communiquer lors de tâches simples et habituelles ne demandant qu’un échange d’information simple et direct sur des sujets et des activités familiers ;

● Compréhension écrite : lire des textes simples ; ● Compréhension orale : comprendre des expressions et un vocabulaire très fréquent le concernant (lui-même,

sa famille, les achats, le travail…).

SESSION N°

DURÉE

SUJET

TYPE DE COURS


CONTENU


1

2H

Introduction

CM

Présentation et objectifs du semestre

2

2H

Donner des données personnelles Exprimer son opinion

CM

Premier chapitre du livre

Révision

3

2H

Savoir poser des questions en espagnol Les numéros

CM

Premier et deuxième chapitres du livre.

Révision

4

2H

Informer sur la profession ou les études

CM

Finir deuxième chapitre du livre

Révision

5

2H

Savoir demander des informations sur des entreprises. Présentation orale par petits groupes

CM (1h) + Examen Oral (1h)

Commencer avec le chapitre trois. Premier control oral du semestre

Préparation pour parler à l’oral

OBJECTIFS DU COURS


CONTENU DU COURS

48

CORE COURSES M1 BM

6

2H

Savoir exprimer accord ou désaccord devant une proposition

CM

Chapitre trois du livre

Révision

7

2H

Familiarisation avec les termes propres au monde du travail Présentation orale par petits groupes

CM (1h) + Examen Oral (1h)

Commencer avec le chapitre quatre. Deuxième control oral du semestre

Préparation pour parler à l’oral

8

1H

Examen de vérification des connaissances

Examen écrit

Examen de vérification des connaissances

Révision du premier semestre

Cours interactifs, diversifiés et dynamiques où des activités variées et pratiques se suivent pour arriver à un apprentissage adapté aux besoins de chaque élève. Utilisation de matériel audio (cd rom) et vidéo authentiques en espagnol pour inciter les élèves à la prise de parole en cours.

ÉVALUATION

TYPE


DÉTAILS

DURÉE

OBJECTIF D’APPRENTISSAG E ÉVALUÉ

1ère Note écrite

Examen Ecrit

25%

Il s’agit d’évaluer les connaissances des élèves au bout des trois ou quatre séances des cours.

Au cours d’une séance d’une ou deux heures selon le nombre des étudiants.

Expression écrite

2éme Note écrite

Examen Ecrit

25 %

Il s’agit d’évaluer les compétences écrites de l’élève vers la fin du semestre.

Au cours d’une séance d’une ou deux heures selon le nombre des étudiants.

Expression écrite

Participation 25 % Il s’agit Tout au long de Les quatre objectifs d’évaluer

l’implication de l’élève pendant chaque séance du cours.

l’année.

d’apprentissage sont évalués.

Examen Final

Examen Oral

25 %

Examen oral de vérification des connaissances acquises tout au long de l’année

Dernière séance du semestre

Les objectifs deux, trois et quatre sont prioritairement évalués.

Lectures obligatoires : GONZALEZ Marisa, MARTIN Felipe, CONCHI Rodrigo y VERDIA Elena 2010 Socios 1. Barcelona Difusión Lectures recommandées : Divers articles d’actualité que le professeur ajoutera tout au long de l’année.



LECTURES

49

CORE COURSES M1 BM

18_M1_LI_CLA_S1_LVX_LV3_JAP_594: 1 JAPONAIS LV3 NB HEURES : 15 SEMESTRE 1 RESPONSABLE DU COURS : AKI KIUCHI

Ce cours s’adresse aux élèves qui souhaitent acquérir les connaissances de base du japonais et de la culture japonaise.

Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) :

● Reconnaissance visuelle du japonais. ● Conversations quotidiennes et courantes et en prendre les informations nécessaires, si les gens parlent lentement

Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) : ● Lire et écrire des mots et des phrases simples avec les hiragana et les katakana ● S’exprimer en utilisant des expressions et des phrases simples sur soi-même ● Communiquer de façon simple : poser des questions simples sur des sujets familiers et des besoins immédiats, et

y répondre.

Aucun.

SESSION N°

DURÉE

SUJET

TYPE DE COURS


CONTENU


1

2h

Introduction (Leçon 1)

CM

P

Salutations ; reconnaissance de caractères japonais ; expressions dans la classe ; hiragana et katakana

Lire et écrire les hiragana et les katakana 2 2h Moi

(Leçons 2-3)

Présentation de soi ; nationalités et langues ; hiragana et katakana

3 2h

4 2h

5 2h Ma famille (Leçons 4-5)

Présentation de votre famille ; membres de 6 2h

familles ; auxiliaires numéraux pour personnes et âges ; hiragana et katakana

7 2h

5 1h Examen final DS

● Manuel à acheter : Marugoto : Japanese language and culture. Starter A1 Katsudo ISBN : 978-3875487077 ● Exercices pour auto-apprentissage sur le site officiel : http://www.marugotoweb.jp

OBJECTIFS DU COURS


PRE-REQUIS

CONTENU DU COURS


http://www.marugotoweb.jp/

50

CORE COURSES M1 BM

L’évaluation porte sur les connaissances acquises pendant les cours. ÉVALUATION

TYPE


DÉTAILS

DURÉE


Ecrit 1

DS

25%

DS

45 mins

Reconnaître les caractères ; salutations ; vocabulaire

Ecrit 2

Composition

25%

Rédiger sur les sujets abordés en cours

devoir à la maison

S’exprimer à l’écrit avec des phrases simples sur les sujets familiers.

Oral

Compréhensio n orale

25%

Ecouter des questions et y répondre à l’écrit

15 mins

Associer chaque caractère et sa prononciation

Participation

-

25%

Présence et implication en cours

-

Poser des questions, rendre le devoir, participer aux exercices de conversation.

Au travers du manuel (Marugoto : Japanese language and culture. Starter A1 Katsudo ISBN : 978-3875487077) et de polycopiés.


LECTURES

51

CORE COURSES M1 BM

18_M1_LI_BM_S1_CCO_FLE_1651: FRENCH (LANGUAGE COURSE) NB HEURES: 30 SEMESTRE 1 PROGRAMME INTERNATIONAL - 5 ECTS RESPONSABLE DU COURS : LUCIE BENAGROUBA

Acquérir un niveau intermédiaire à expérimenté en langue française tels que définis par le CECRL. Pouvoir faire face aux situations quotidiennes de la vie académique, sociale ou professionnelle. En partant d’une analyse du niveau de départ en Français, nous poursuivons ensemble le processus d’apprentissage de la langue cible.

Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) : Comprendre des documents audio-visuels (informatifs ou fictionnels) en relation avec la vie courante ou l’actualité. Comprendre des documents écrits de la vie courante ou des articles de presse. Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) : Exprimer des points de vue personnels sur des thèmes ayant trait aux études ou à des aspects sociaux et culturels. Réaliser une présentation orale claire et structurée sur un sujet familier, académique ou professionnel. Présenter un projet et élaborer des hypothèses, faire un compte-rendu. Produire un texte narratif, informatif ou argumenté.

Niveau A1 à B2 du CECRL : le contenu des cours est décliné en différents groupes de niveaux.

SESSION N°

DURÉE

SUJET

TYPE DE COURS TYPE DE GROUPE (P – P/)

CONTENU


1

3h

Parler de son environnement, de son parcours

Approche Communicative le parcours scolaire et professionnel les activités de loisirs

Compréhension orale et écrite. Remédiation en compétences Linguistique Productions écrite et orale

Recherche de vocabulaire, lecture et écoutes de documents relatifs au sujet, e-learning, cv et lettre de motivation

2 Se présenter

Approche Communicative

Décrire un parcours professionnel

3

3h

Parler de ses projets

Approche Communicative présenter un projet professionnel parler de l’avenir


Recherche de vocabulaire, , lecture et écoutes de documents relatifs au sujet, e-learning, préparation de simulation d’entretiens d’embauche

OBJECTIFS DU COURS


PRE-REQUIS

CONTENU DU COURS

52

CORE COURSES M1 BM

4

3h

Connaissance de la vie culturelle française 1:

culture régionale, chansons, films, ou événement s culturels

Recherche de vocabulaire, , lecture et écoutes de documents relatifs au sujet, e-learning,

5

3h

Communication orale 1

présentations du pays d’origine comparaisons avec la France récit des expériences

idem

6

3h

Actualités et médias

exprimer un point de vue sur un thème d’actualité débattre, argumenter

idem

7

3h

Etre salarié dans une entreprise française


Les conditions de travail : horaires, salaires, contrats, formations, congés…

idem

8

3h



Présenter un projet, un produit, un programme et présenter des faits hypothétiques

idem

9

3h


Clichés, préjuges, et représentations

idem

10 3h Examen final

Pédagogie de la tâche, telle que définie par le CECRL. Documents authentiques extraits d’articles, chansons, documents audiovisuels d’actualité ou de fiction. Activités issues des méthodes Rond-Point (éd. maison des langues), Tout va Bien (Clé International) et Echo (Clé International). Sites web. Documents multimédias disponibles sur le blog : https://pro2fle.wordpress.com/ , Kahoot, Padlet Approche inductive de la grammaire (exemples en situation puis identification et théorisation par l’apprenant). Exercices en situation : jeux de rôles plus ou moins dirigés, débats, simulations de réunions. Alternance de travail individuel et travail en groupe.

Par semestre : Semestre 1



https://pro2fle.wordpress.com/

53

CORE COURSES M1 BM

ÉVALUATION

TYPE


DÉTAILS

DURÉE


Examen oral

Production et comprehension orales

25%

Argumentations, démonstrations exposés,

variable

Savoir présenter un point de vue et le justifier de façon structurée

Examen écrit

2 compréhensions et productions écrite

2*25%

Questions sur un article de presse, expression d’un point de vue

3h

Capacité linguistique complète en fonction du niveau et des savoirs et savoir-faire abordés en cours

Participation en classe

Assiduité, ponctualité, sérieux, participation, motivation

25%

Respecter des deadlines Travailler en groupe, Savoir-apprendre

Les examens ont lieu pendant la période de cours. Semestre 2 ÉVALUATION

TYPE


DÉTAILS

DURÉE


Examen oral

2 productions et comprehensi ons orales

2*25%

Argumentation s, démonstration s exposés,

variable


Examen écrit Compréhensi on

25% 3h Capacité linguistique

et production écrite

complète en fonction du niveau et des savoirs et savoir-faire abordés en cours



25%


Les examens ont lieu pendant la période de cours.

Lectures recommandées : Articles de presse, de publications, écoute de la radio, …. www.20minutes.fr/lille/ www.lemonde.fr/ www.tv5monde.com https://pro2fle.wordpress.com www.francetvinfo.fr www.rfi.fr

LECTURES

http://www.20minutes.fr/lille/

http://www.lemonde.fr/

http://www.tv5monde.com/


http://www.francetvinfo.fr/

http://www.rfi.fr/

54

CORE COURSES M1 BM

18_M1_LI_BM_S2_CCO_LAW_642: CORPORATE SOCIAL RESPONSIBILITY NUMBER OF HOURS: 15 SEMESTER 2 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: BASTIANN VAN DER LINDEN

Businesses engage with many different kinds of value that are important for various consitituents of society. For example, they can pay dividends, provide work and income, make products and services, consider the environment, avoid child labor, and so on. Although some of these values have started to receive our attention only relatively recently, companies have always engaged with different values – and they have always encountered difficulties when doing so. Nowadays, “multiple value creation” has (re)gained the explicit attention of practitioners and scholars under the label of corporate social responsibility (CSR). In this course we discuss some of the strategic challenges this poses to managers, and the opportunities it promises for developing new business models.

After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes) Some basic theoretical approaches to CSR Corporate Governance and how CSR can find a place in this What human rights risk in business are, and how human rights due diligence is approached in the United Nations guiding principles on human rights The nature of business models, and how to specify them for CSR More specifically, participants should be able to (skill- and competency-based outcomes) Have an opinion on what CSR is Develop the outline of a business strategy that creates value for all stakeholders Articulate reasons that could convince shareholders to embrace CSR – in the context of corporate governance Perform a basic human rights due diligence process in a concrete business case Develop the outline of a new business model in response to societal challenges

Acquaintance with topics such as strategy, organizational behavior, and organization theory

SESSION N°

DURATION

TOPIC TYPE OF

COURSE


CONTENT PREPARATORY

WORK

1 2 hrs Introduction Workgroup 1

2

2 hrs

Corporate Governance and CSR

Lecture 1

3 2 hrs Corporate Governance and CSR

Workgroup 2 Hand in assignment workgroup 1

4 2 hrs Human Rights

Lecture 2

5 2 hrs Human Rights

Workgroup 3 Hand in assignment workgroup 2

6

2 hrs

New Business Models

Lecture 3

7

1 hr

New Business Models

Video

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT

55

CORE COURSES M1 BM

8

2 hrs

New Business Models

Workgroup 4

Hand in assignment workgroup 3

This course of 15 hours is organized around four workgroups. During each workgroup you receive an assignment and start working on it through tasks, discussions, and presentations. After each workgroup you finalize your assignment and you hand it in via Urkund before the next workgroup takes place. The knowledge that you need for the workgroups is offered in three lectures and a video.

ASSESSMENT NATURE % OF THE

TOTAL MARK DETAILS DURATION LEARNING OUTCOME EVALUATED

1 Group assignment

20 Provided during workgroup

N/A What is CSR according to you ?

2

Group assignment

20

Provided during workgroup

N/A

Develop the outline of a business strategy that creates value for all stakeholders Articulate reasons that could convince shareholders to embrace CSR – in the context of corporate governance

3

Group assignment

20


N/A

Perform a basic human rights due diligence process in a concrete business case

4

Individual assignment

40


N/A

Develop the outline of a new business model in response to societal challenges

Aguilera, R.V., Williams, C.A., Conley, J.M., & Rupp, D.E. (2006). Corporate governance and social responsibility: A comparative analysis of the UK and the US. Corporate Governance: An International Review, 14(3), 147-158. Boons, F., & Lüdeke-Freund, F. (2013). Business models for sustainable innovation: state-of-the-art and steps towards a research agenda. Journal of Cleaner Production, 45, 9-19. Bowen, H.R. (1953). Social Responsibility of the Businessman. Harper. Fasterling, B. (forthcoming) Human Rights Due Diligence as Risk Management: Social Risk Versus Human Rights Risk. Business and Human Rights Journal. Freeman, R.E., Harrison, J.S., Wicks, A.C., Parmar, B.L., & De Colle, S. (2010). Stakeholder Theory: The State of the Art. Cambridge University Press. Freeman, R.E. (2008). Ending the so called ‘Friedman-Freeman’ debate. Business Ethics Quarterly, 18(02), 162- 166. Friedman, M. (1970). The social responsibility of business is to increase its profits. New York Times Magazine, 13 September. Mallin, C.A. (2010). Corporate Governance. Third Edition. Oxford: Oxford University Press. Mason, K., & Spring, M. (2011). The sites and practices of business models. Industrial Marketing Management,

40(6), 1032-1041. Stout, L.A. (2012). The Shareholder Value Myth: How Putting Shareholders First Harms Investors, Corporations, and the Public. Berrett-Koehler Publishers. Unilever: In search of the good business. The Economist. 9 August 2014. van der Linden, B. & Freeman R.E. (forthcoming). Profit and other values: Thick evaluation in decision making. Business Ethics Quarterly. Wood, D.J. (1991). Corporate social performance revisited. Academy of Management Review, 16(4), 691-718.


ASSESSMENT METHODS

READINGS

56

CORE COURSES M1 BM

18_M1_LI_BM_S2_CCO_FIN_4817: BIG DATA AND BUSINESS ANALYTICS NUMBER OF HOURS: 15 SEMESTER 2 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: FLORIAN PELGRIN [email protected]

The course provides an overview on how analytics models built from the collection of massive amount of data (Big Data), using high capacity and flexible computer resources on demand (Cloud), allow for the optimization of performance maximizing decisions. However, the successful implementation of such resources, methods and tools, requires new management skills sets and in particular a solid understanding of the different approaches possible, as well as the implementation of innovative new management organizations and processes. The first part of the course consists of a series of videos (e-learning), which will give students the opportunity to understand what big data is and how its successful exploitation can deliver significant performance gains and a competitive advantage as well as being a driver for innovation and in particular: Understand the recent technologies and services available, which allow the exploitation of large amount of data and the construction of decision tools Review the taxonomy of different types of models which can be built from structured or unstructured data Understand the challenges and opportunities implementing such technologies and their impact on organizations and management processes Review how the combination of Big Data together with cloud based technologies and decision modelling software is changing the business models of different industry sectors (retail, manufacturing, health, finance, telecom, transport) The second part of the course comprises “hands-on” classes, where students manipulate specific business analytics methods using MS Excel. The students will build and assess different types of decision models aimed at evaluating options, quantifying opportunities, optimizing decisions and maximizing performance. The models presented during these workshops will cover the following topics: Forecasting demand Computing optimum prices Maximizing revenues, yield management Analyzing Market basket Evaluating consumers purchase decisions Optimally allocating marketing resources Modeling the behavior of social/customer networks

After completing the course, students should have a solid understanding regarding: The nature of the different types of data, which can associated with the term Big Data and exploited to maximize performance and drive innovation The organizational and management processes changes required for their successful implementation An overview of the appropriate skills sets, which are required to effectively exploit large amount of data and develop and implement business analytics models The selection, evaluation and implementation on specific and relevant business analytics models to make smarter management decisions

Course 651 – Information systems Complete the “Quantitative Methods “online HBP course including the corresponding online assessments Watch e-learning videos “Introduction to Big Data & Business Analytics” MS Excel: Proficiency in using: Pivot table Statistical functions and “Data Analysis Tools” add-in “Solver” add-in (optimisation) Please note that MS Excel will be extensively used. Only MS Excel 2013 or more recent versions in English or French will be supported.

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES


57

CORE COURSES M1 BM

The course is organised into three parts: Complete the “Quantitative Methods “online HBP course including the corresponding online assessments Watch the videos introducing the topics of Big Data and Business Analytics prior (listed below), and complete the corresponding NCQ, prior to starting the Business Analytics class work, before attending class. Business Analytics class work VIDEOS – Big Data & Business Analytics VIDEO TOPIC CONTENT DURATION

VIDEO 01 INTRODUCTION TO THE SERIES OF 11 VIDEOS

COURSE PLAN & ORGANISATION 00:04:36

VIDEOS 02 TO 05

BIG DATA DEFINITION & CHARACTERISTICS, EXPONENTIAL GROWTH, MATURITY CURVE, EXAMPLES OF SUPPLIERS

0:33:19

VIDEOS 06 TO 08

IOT DEFINITION & CHARACTERISTICS, TECHNOLOGIES, TRANSFORMATION OF CYBER- SPACE

0:19:10

VIDEOS 09 TO 13

CLOUD COMPUTING DEFINITION & CHARACTERISTICS, ARCHITECTURE, IMPLEMENTATION GROWTH, COMPARISON WITH "ON SITE" DATA WAREHOUSES,

0:53:02

ECONOMICS

VIDEOS 14 TO 19

ANALYTICS DEFINITION & CHARACTERISTICS , IMPLEMENTATION FRAMEWORK, BIG DATA VS BI ANALYTICS, MACHINE LEARNING, ARTIFICIAL NEURAL NETWORKS, NATURAL LANGUAGE PROCESSING

1:22:16

VIDEOS 20 TO 22

STRATEGIC & ORGANISATIONAL IMPACTS

A COMPETITIVE ADVANTAGE, NEW OFFERING, GOVERNANCE

0:28:57

CLASS SESSIONS

CLASS TITLE DESCRIPTION DURATION SESSION 1 ANALYTICS METHODS 1 Forecasting

Multiple regression Trend & seasonality Time series - Winter’s Method Neural networks Forecast new product sales

3 HOURS

COURSE CONTENT

58

CORE COURSES M1 BM

SESSION 2 ANALYTICS METHODS 2 Pricing & revenue management Price optimization Markdowns Yield management

3 HOURS

SESSION 3 ANALYTICS METHODS 3 What do customers want Market Basket analysis Conjoint analysis Logistic Regression Discrete Choice Analysis Market Segmentation Cluster analysis Collaborative filtering Classification trees

3 HOURS

SESSION 4 ANALYTICS METHODS 4 Customers value evaluation Life time customer value Customer value Monte Carlo simulation Allocating marketing resources Internet & social marketing Networks The Tipping Point Viral Marketing

3 HOURS

SESSION 5 SIMULATION GAME HBP - Kelsey & White HBP simulation 3 HOURS

● Training materials include Harvard online course e-learning videos PowerPoint presentations On-line simulation game Excel spreadsheets and various PDF documents (Case Studies)

ASSESSMENT % OF THE

TOTAL MARK

DETAILS SCHEDULE LEARNING OUTCOME EVALUATED

BIG DATA VIDEO COURSE (INDIVIDUAL)

20% MCQ EVALUATION BEFORE THE COURSE STARTS

LO1 LO2

ANALYTICS MODELS 40% COURSE & FINAL EXAM LO1

QUANTITATIVE METHODS WORKSHOPS SESSION LO2 HBP CONTENT SESSION LO3 (INDIVIDUAL) 1 TO 5 LO4 FINAL EXAM (INDIVIDUAL) 40% CLASS EXAM FINAL SESSION LO3 LO4


ASSESSMENT METHODS

59

CORE COURSES M1 BM

18_M1_LI_BM_S2_CCO_ACC_4841: COST ACCOUNTING & MANAGEMENT CONTROL NUMBER OF HOURS: 30 SEMESTER 2 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: CLAIRE GREVET - [email protected]

The course examines how the principles and techniques of cost and management accounting can help managers to monitor an efficient running of a business strategy. It provides participants with how management accounting information can be collected, analysed, disseminated and interpreted in order to make decisions, to make plans based on those decisions and to control their part of the organisation so as to try to ensure that the plans come to fruition.

After having taken this course, participants are expected to understand: the break-even analysis; several of the more common types of cost accounting systems; the basic characteristics and managerial role of key components of responsibility accountings systems, such as budgets, performance and variance reports; the basic features of strategic management accounting. More specifically, participants should be able to: analyze differential costs in alternative choice decision making; initiate corrective actions by analysing actual results; adapt a performance evaluation system in order to align performance with strategy to help organizations achieve their goals.

Basic knowledge in financial accounting is an imperative prerequisite to this course. Students who register to this course and who had not registered to the Financial Statement Analysis course in Semester 1 must take an on-line course consisting of an introduction to financial accounting (freely provided by Edhec). Students should also be able to use basics Microsoft Excel including the PivotTable function.

The pedagogical approach relies primarily on problem solving as the main pedagogical tool. Most of the knowledge-based content is delivered online. Most of the in-class course is interactive, where we expect students’ on-going commitment by discussing the solution of exercises and case studies. Consequently, students must work through the materials before attending the course. A typical subject topic is covered in three steps: Step one: self-study Step two: in class discussion: with the whole group, through exercises, to clarify your understanding of the concepts and to dig deeper, and with your team mates, through a case study that provides practical implementation of knowledge. Step three: consolidate your knowledge: after the class, complete the remaining suggested exercises. Solution to exercises and cases will be provided on Blackboard after completion of the session. It is your responsibility to go over the solutions to problems and ask for assistance if needed. All internet class communication will occur within the Blackboard tools, including the Forum discussion board where you can get help. Posting your questions on the Forum enables everyone in class to follow the discussion. Students are expected to take responsibility for their own learning, demonstrate appropriate motivation and participate in active inquiry. We expect you to be individually and collectively engaged in the course. The estimate workload is 100 to 120 hours of work.

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES



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CORE COURSES M1 BM

ASSESSME NT

% TOTAL MARK DETAILS SCHEDULE LEARNING OUTCOME EVALUATED

Continuous 20% = 2x10% Two individual Session Traditional full costing

assessmen quizzes 4.3 method t (in-class) Session Variance analysis

7.2 Case studies 30% = 3x10% Teamwork done in-

class (3 case studies) Collected at random

Topic of the involved session

Final Exam 50% Individual May 2018 All outcomes

Any absence observed during the “quiz” session is sanctioned with a grade of zero. Instructors will be allowed to grant up to 10 extra marks to individual students actively participating in most of the classroom discussions.

Atrill & E. McLaney–Management Accounting for Decision Makers – Pearson (8th ed. 2015) The textbook is supported by a valuable online tutorial and assessment solution, MyAccountingLab, whose regular use is highly recommended. There exist two formats of this textbook: offline and online. Academic Harvard note # 105-039: mandatory (full costing). Other readings: optional.

ASSESSMENT METHODS

READINGS

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CORE COURSES M1 BM

18_M1_LI_BM_CLA_S2_CCO_MGT_651: INFORMATION SYSTEMS NUMBER OF HOURS: 30 SEMESTER 2 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: PR MOHAMED-HÉDI CHARKI

Thanks to the impressive digitalization of organizations’ processes, Information Systems (IS) have become so important, diverse, ubiquitous and prevalent to the extent that they are fundamental to the success of any organization. They provide significant business opportunities for organizations but also present substantial challenges to the extent that they have tremendous impact on organizations’ performances. Indeed, the business history is replete with cases where failures in adequately managing IS led organizations to collapse. Thus, it is so important to make sense of the breadth, depth and complexity of IS in order to leverage them for business success. This is an introductory course to the management of IS to undergraduate business school students. It aims to help you making sense of the degree to IS can be mobilized to help in pursuing organizations’ business goals. More precisely, the main objective of this course is to empower the students with the key knowledge, the methods, the techniques that are needed to understand, manage and use IS to reach business performance.

Upon successful completion of the course, the students should be able to acquire Knowledge based content by acquiring key IS vocabulary (LO1) understanding the technical foundations of IS (LO2) discovering the key steps associated with IT project management (LO3) Competency based content by evaluating the business value of IT (LO4) using effectively enterprise systems such as Enterprise Resource Planning (LO5) developing effective business cases for IT investments projects (LO6)

The students are expected to have an exhaustive understanding of the key concepts and methods of the Strategic Management and Finance courses.

The IS course is based on a blended learning approach as all the learning objectives that are knowledge-based will be provided online and all the learning objectives that are competency-based will based on face-to-face interactions. The IS course is designed in a way to tackle key business problems that need to rely on IS in order to be solved.

SESSION

THE BUSINESS CHALLENGE

THE OBJECTIVES DELIVERY MODE

DURATION

ASSIGNMENT

1 Why shall I care about IS?

Make sense of the utility of the IS course, the stakes and the rules.

Face-to-face

1 hour na

2 What is an IS infrastructure?

Make sense of IT, IS, enterprise architecture

Online ½hour Fill-out an online survey

3

Is Cloud Computing good for my company?

Comprehend to what extent IS infrastructure participates to business performance?

Face-to-face

3 hours

Individually prepare case study A “IS Strategy at Neelkanth Drugs”

4 What ERP is about? Make sense of the logic, design and components of ERP systems


5

How should my company proceed to make the ERP system work?

Comprehend the business rationale behind implementing an ERP system Understand the organizational and technical challenges associated with an ERP system

Face-to-face

3 hours

Individually prepare case study B “Surviving SAP implementation in a Hospital”

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT

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CORE COURSES M1 BM

6

How to use effectively SAP ERP?

Get familiar with the ERP environment of SAP via the ERP Sim simulation (Distribution Simulation)

Face-to-face

2 hours

Online Simulation. Technical details will be communicated after the kick-off of the course

7 What is Business Intelligence (BI)?

Make sense of the logic and approach of BI


8

When and how does BI work?

Make sense of the technical and organizational antecedents of a successful BI strategy

Face-to-face

3 hours

Individually prepare case study C “BI Strategy at Canadian Tire”

9 Does IS matter? Understand the role of IS in shaping business performance


10

To what extent does IS contribute to business performance?

Comprehend the role of IS in influencing business performance Calculate the financial benefits associated with IS

Face-to-face

2 hours

Individually prepare case study D “Mercedes Benz- USA: Investing in IT Infrastructure”

11 Does IS matter to business strategy?

When does IS fail? Online ½hour Fill-out an online survey

12

Can IS help me achieving a competitive advantage?

Comprehend the degree to which IS participates to create a competitive advantage

Face-to-face

2 hours

Individually prepare case study E “Does IT payoff? Strategies of two banking giants”

13

What is Customer Relationship Management?

Comprehend the rationale, foundations and layers of CRM

Online

½hour

Fill-out an online survey

14

When does CRM efforts payoff?

Develop your capacity to apply an successful CRM approach

Face-to-face

3 hours

Individually prepare case study F “Lego Products: Building Customer Communities through Technology”

15

How to use a real BI system?

Develop your capacities to use software of SAP via an online simulation

Face-to-face

2 hours

Online Simulation. Technical details will be communicated after the kick-off of the course

16 Why IT project management is

Understanding IT project management, its components, its

Online 1 hour Fill-out an online survey

different? stakeholders and its associated stakes

17

Can we get around a runaway IT project?

How to manage effective IT projects? How to make a successful business case?

Face-to-face

3 hours

Individually prepare case study G “Ça Va De Soi: A Phoenix Rises From The Ashes Of A Failed It Project - Parts A and B - The Fall”

18 Wrap-up online session

Connect the dots Online ½hour na

BlackBoard & Workplace: All the course material, cases, slides, simulation details and assignments will be on BlackBoard. All the students need to regularly visit the IS space on BB to see the updates of the course. At the same time, for all follow-up questions, interactions and videos, we will use Workplace (EDHEC Planet). Please make sure to select the Information System group as one of your favorites. You will be automatically member of the Information Systems group on Workplace.

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Assignments & Submissions:

All submissions will occur through BlackBoard. Please make sure that you submit your work when required by your instructor. Personal Computer Policy: The use of personal computers is only allowed upon the authorization of the instructor. Thus, please bring your PC or your tablet to class but use it only upon the request of your instruction. Using IS Simulations: The IS course uses simulations to enable the students to get their hands on the software that they will need in their jobs. Two simulations will be provided: ERP Sim and BI. Further details will be provided during class on the technical and functional prerequisites.

The IS course revolves around three key principles: Students learn IS as they leverage them to solve critical business problems Students are engaged in the IS course by systematically working-out their assignments and contributing to the class debate Students are actors of their own learning as they hold an active role in class The course will use case discussion, teamwork, debates, quizzes and simulation as key learning methods. In order to have useful tips on the use of the case methods, please watch see short video https://vimeo.com/197539215

Please note that the individual engagement in class is as important as the final exam. For the teamwork, please note that three out of all the submissions will be selected randomly and will be graded. ASSESSMENT

NATURE % OF THE TOTAL

DURATION DETAILS LEARNING OUTCOME EVALUATED

1. Individual engagement in class

Individual work

25% All sessions Engagement during case sessions

Develop a business discussion/debate where IS is a critical part

Work-out business problems through IS

2. Solving critical business issues through IS

Team work

20 %

All sessions

Team work during case sessions

Understand the business challenges associated with IS (LO5, LO6)

3. Simulation (ERP and BI)

Team work

20%

6 hours

Team Performance and team work

Acquire an appropriate understanding of an IS systems (LO4)

4. Online assessment

Individual work

10 %

5 minutes per session

Understanding of the IS vocabulary

Acquire the basic learning based knowledge on IS (LO1, LO2, LO3)

5. Final exam

Individual work

25%

3 hours

Overall individual assessment

Aptitude to mobilize IS knowledge to solve concrete business problems (LO5, LO6)

Information Systems Today, Managing the Digital World, 7th Edition, Prentice Hall, 2016.


ASSESSMENT METHODS

READINGS

https://vimeo.com/197539215

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CORE COURSES M1 BM

18_M1_LI_BM_S2_CCO_MGT_4530: PROJECT & OPERATIONS MANAGEMENT NUMBER OF HOURS: 30 SEMESTER 2 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: CEDRIC VERBEECK ([email protected]) AND MARTIJN JUNGST ([email protected])

Operations is the “Power to Act” to deliver the promises of Marketing at the most effective cost, while enhancing competitive advantages. The course is divided into two sections. The first one focuses on understanding Operations as the function managing the resources of the firm. The second one explores the development of new products, services, and processes predominantly carried out in project groups. That means that people from different sectors of the organization are brought together on a temporary basis to accomplish a complex task. The course project and operations management offers insights into the role of project management and process management in different organizational contexts. Special attention is given to project planning, resource allocation, and tools useful in operations management, linking strategy, processes, and systems. This will help students to develop an understanding of the strategic role of operations as well as an appreciation for operations activities and how to improve them.

After having taken this course, participants will be able to/ are expected to know or understand: Identify the resources necessary to deliver the goods and / or services of the firm (LO1) Understand the linkages between Operations and the other functions to deliver value Identify and analyze key subjects to successfully complete a project (LO2). Define processes, process management and be able to map and assess the performance of processes (LO3). More specifically, participants should be able to: Acquire the necessary skills and tools to manage the complexity of phenomena, issues, and problems related to Operations and Project Management (LO4). Participants acquire practical experience in teamwork when designing processes and applying basic quality methods (LO5).

No prerequisites are required.

SESSION

N° Duration Topic TYPE OF

COURSE TYPE OF GROUP


1 1 hour

Introduction Project and Operations Management

CM (lecture)

All students

Philosophy of the course of Project and Operations Management.

No assignment

2 1 hour

Operation Strategy: theory

Online session

All students (online session)

Overview on Operation strategy and operation processes

Watch Online Video and do online quiz

3 2 hours

Operations strategy: case

TD (Class Discussion)

Per cohort

Operations strategy of Ikea

Prepare assignment in Team

4 1 hour

Product design and process design.


Per cohort

Overview of product design and facility layout

Class session and online quiz

5 2 hours

Squared watermelon case plus EDHEC Canteen layout


Per cohort

Product design of squared watermelon case


COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT

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CORE COURSES M1 BM

6 1 hours

Service processes and capacity planning


Per cohort

Overview of process design and service processes

Class session and online quiz

7 2 hours

Capacity planning at EDHEC canteen case


Per cohort

Application of line balancing theory


8 1 hour

Quality management

Online session


Overview of quality management


9 2 hours

Quality management GAM case

TD (Class Discussion Computer exercise)

Per cohort

Application of statistical process control tools


10 1 hour

Suppliers as a resource

Online session


Overview of the activities of planning and control. Introduction to Enterprise resource planning


11 2 hours

VF Brands: Global Supply Chain Strategy


Per cohort

Application of planning and control activities at two companies


12 1 hour

Project Management

Online session


Introduction core concepts in project management

Watch Online Video and read article.

13 1 hour

Project Scheduling

Online session


Overview of key concepts in project scheduling: network diagram, critical path, and GANTT Chart.

Watch Online Video and prepare assignment.

14 1 hour

Resource Management

Online session


Overview of the challenges in resource management: resource loading and resource smoothing.

Watch Online Video and prepare assignment

15 1 hour

Risk Management

Online session

All students

Overview of the core ideas in risk management:

Watch Online Video and read article.

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CORE COURSES M1 BM

(online session)

risk identification and risk assessment.

16 1 hour

Project Termination

Online session


Overview of the seven key steps in project close-out.

Watch Online Video.

The course will use a variety of teaching and learning methods: online lectures, online quizzes, in-class discussions, cases, and online simulation.

Please note that there will be no final exam for the Project and Operations management course. ASSESSMENT NATURE % OF

THE TOTAL MARK


1. Case Studies Group work 50% Preparation of 5 case studies in team.

During session 3, 5, 7, 9, and 11.

LO4 and LO5

2. Simulation Group work 25% Interactive simulation which allows participants to experience the dynamics of project management.

Five consecutive rounds over a period of four weeks.

LO3

3. Online Assessment Individual work 25% Online test available on BlackBoard.

20 minutes per online test.

LO1 and LO2

COMPULSORY: De Meyer, A., Loch, C.H., Pich, M.T. (2002). Managing Project Uncertainty: from variation to chaos. MIT Sloan Management Review, p. 60 – 67. Belout, A., Gauvreau, C. (2004). Factors influencing project success: the impact of human resource management. International Journal of Project Management, 22, p. 1-11. RECOMMENDED: Slack, N., Brandon-Jones, A., Johnston, R., (2016) Operation management, Pearson Education, 8th edition Pinto, J. K (2013). Project management, achieving competitive advantage, Global Edition, 3rd Edition. Pearson (Intl). Sanders, N.R., 2011. Supply Chain Management: A Global Perspective, 1st edition. Wiley


ASSESSMENT METHODS

READINGS

67

CORE COURSES M1 BM

18_M1_LI_BM_S2_CCO_LAW_647: LEGAL ENVIRONMENT & BUSINESS DECISION MAKING NUMBER OF HOURS: 30 SEMESTER 2 INTERNATIONAL PROGRAMME - 4 ECTS COURSE COORDINATOR: CHRISTOPHE ROQUILLY

The students will learn how the legal environment impacts managerial decision-making. This course is not based on a technical approach of legal issues, but favors both institutional and organizational visions of how law matters for business strategy and operations.

After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes) The influence of legal environments on various key-issues for companies ; The reasons why companies might choose a specific national legal environment in a multi-national and competitive globalized environment, and the limits of this “legal shopping” The way companies can create different kind of value through an enhanced “legal intelligence” ; The way companies can destroy value because of illegal decisions or poor legal management ; More specifically, participants should be able to (skill- and competency-based outcomes) Demonstrate agility to integrate legal issues into business and strategic decisions Build constructive and fruitful interactions with lawyers in order to create value

Fundamental notions in law Good understanding of the global economy issues Basic notions in organizational studies

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE COTENT

68

CORE COURSES M1 BM

69

CORE COURSES M1 BM


In-class lectures Class discussions Case studies E-learning

Recommended: -Christophe Collard et Christophe Roquilly, La performance juridique : pour une vision stratégique du droit dans l’entreprise, Paris, LGDJ, collection Droit des affaires, 2010. -Constance Bagley, Winning legally, Harvard Business Press, 2005 -Numerous references of articles will be given during the course


ASSESSMENT METHODS

READINGS

70

CORE COURSES M1 BM

18_M1_LI_BM_CLA_S2_CCO_MGT_639: BUSINESS DEVELOPMENT & INNOVATION NUMBER OF HOURS: 15 (+ EDHEC OPEN INNOVATION CHALLENGE) SEMESTER 2 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: SÉBASTIEN ORIFICI (SEBASTIEN [email protected])

Globalization and Digitalization are drastically transforming the way companies -big and small- innovate. Also urging them to do it better and faster. Collaboration, customer centricity and agility are now on top of the agenda. The course addresses the following questions: what is the importance and what are the barriers to innovation? What are the key steps of an innovation process and what are the tools and techniques to master it? How to manage innovation in the long run? In this course, we will use many real business situations from various industries and settings in order to develop your innovative senses and capabilities. In particular, you will participate in the EDHEC Open Innovation challenge (Season 7) during which you will work in team (with students from Centrale Lille) to solve real business cases provided by operational managers from 20+ companies like Decathlon, Carrefour, Ubisoft, L’Oreal, Christian Dior, PWC...

After having taken this course, participants will be able to (knowledge-based outcomes) Explain key innovation approaches and tools such as Design Thinking, Lean Startup, Value proposition Design, Open innovation, Crowdsourcing, , … (LO1) Demonstrate the value of experiments and rapid prototyping in the face of uncertainties (LO2) Participants will also be able to (skill- and competency-based outcomes) Address an innovation challenge through the 3 steps of Inspiration, Ideation and Validation (LO3) Formulate and present recommendations in a convincing way (using adequate frameworks, presentation and pitch techniques) (LO4)

No prerequisites are required

SESSION N°

DURATION

TOPIC TYPE OF COURSE

TYPE OF GROUP (P

– P/)


1 2 hours

Innovation Purpose

Lecture Per double cohort

Introduction to the course. Innovation purpose and difficulties.

Watch one online video and read one academic paper

2 1 hour

Experimentation

Workshop Cohort Debrief of Food truck + another in class exercise

Food truck challenge (Harvard online simulation)

3 1 hour

Design Thinking approach

Online session + 2 assessments (MCQ) at beg. of session 5 and 6

All students (e learning)

Overview of the Design thinking approach, frameworks and tools

Read one academic paper

4 1 hour

Lean start up approach

Online session + assessment (MCQ) at beg. of session 8

All students (e learning)

Overview of the Lean start up approach, frameworks and tools

Read one academic paper

5 3 hours

Inspiration phase

Workshop Cohort Introduction to the EDHEC Open Innovation challenge. Inspiration phase approach and

Watch one online video and read one academic paper

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT

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CORE COURSES M1 BM

toolkit (incl. customer interviews)

6 3 hours

Ideation phase

Workshop Cohort Synthesis + Ideation phase approach and toolkit (including brainstorming and 6 hats)

Perform customer interview and prepare Inspiration phase deliverables (student book)

7 1 hour

Presentation

Webex with company managers

Cohort Feedback session with managers. Presentation of first results and exchange

Prepare presentation for managers (fill deliverables in Student book)

8 3 hours

Validation phase

Workshop Cohort Validation phase approach (Lean start up) and toolkit (including business model canvas, MVP and Solution interviews)

(9) 1 day (*)

Open Innovation challenge

Workshop with managers + presentations in plenary

Cohort/ Plenary

Recommendations finalization + Pitch competition

Perform experiment(s) with customers and fill in Validation phase deliverables (ex. finalize Student book)

(*) Time spent on EDHEC Open Innovation challenge is in addition of the total of 15 hours for the class

This course is blended with a mix of e learnings and in class session It is also largely based on learn by doing with 1 online simulation and 1 innovation challenge based on a real case provided by a company.

ASSESSMENT NATURE % OF THE TOTAL MARK


Online assessment at beginning of class

Individual work

50% (12,5% each)

4 MCQs: based on elearnings (incl 1 Harvard Simulation)

20 min x 4 LO1, LO2

Innovation challenge (Workshops)

Group work

25% Continuous assessment during workshops (incl. Student book)

3x3 hours workshop

LO3, LO4

Innovation challenge (Final)

Group work

25% Assessment of final work

One day competition

LO3, LO4

Compulsory (course book) : Developing new business Ideas – A step-by-step guide to creating new business ideas worth backing, by Bragg, Andrew and Mary. 2005, Financial Times Press Recommended : Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, by Alexander Osterwalder and Yves Pigneur, Jul 13, 2010 The Lean Startup, by Eric Ries, 2011!


ASSESSMENT METHODS

READINGS

72

CORE COURSES M1 BM

18_M1_LI_BM_S2_LVX_LV2_ALL_3606: ALLEMAND LV2 NUMBER OF HOURS: 15 SEMESTER 2 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: MONIKA BOURBIGOT

Vertiefung der allgemeinen Deutschkenntnisse Verbesserung der praktischen Kommunikationsfähigkeiten Erweiterung wirtschaftsbezogenen Wortschatzes und wirtschaftsbezogener Themen

After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes) Professionelles Telefonieren Marketing Messen More specifically, participants should be able to (skill- and competency-based outcomes) Professionell telefonieren können Einen Marketingmix und –kampagnen für den deutschen Markt gestalten können Events planen und organisieren können Messenbeteiligungen effizient betreuen können

Die Studenten sollten die Grammatik und die Syntax der deutschen Sprache, sowie das im Bachelor-Kurs erlernte Vokabular beherrschen und mündlich in der Lage sein, 10 Minuten frei über ein vorgegebenes Thema zu sprechen (Mittelstufe : Niveau B2 GER).

SESSION N°

DURATION

TOPIC

TYPE OF COURSE

TYPE OF GROUP ( /)

CONTENT

PREPARATORY WORK

1

2

Telefonieren

Präsentation des Semesterprogramms, Einleitung Telefonieren

-

2 1 Telefonieren Hörverstehen, Simulationen

Blackboard

3

2

Telefonieren, Marketing

Übersetzungen Telefonieren, Einleitung Marketing

Blackboard

4 1 Marketing 4 P’s, Fallstudien Blackboard

5 2 Marketing Werbung Blackboard

6 1 Messen Einleitung, AUMA, Messeziele

Blackboard

7 2 Prüfung Marketing Gruppenarbeit

8 1 Messen Fallbeispiele Blackboard

9 2 Prüfung Mündliche Prüfung Gruppenarbeit

10 1 Prüfung Schriftliche Prüfung Nachbereitung aller Themen

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT

73

CORE COURSES M1 BM

Fallstudien Einzel- und Gruppenarbeit Hör- und Leseverstehen Schriftliche Arbeiten Mündliche Präsentationen Internetrecherchen

ASSESSMENT

NATURE

% OF THE TOTAL MARK

DETAILS

DURATION


Prüfung Schriftlich 25% 1 Stunde Semesterthemen

Prüfung Mündlich 25% 20 Minuten

Prüfung Mündlich 25% 20 Minuten

Mitarbeit - 25% 15 Stunden

RECOMMENDED: Wirtschaftswoche (http://www.wiwo.de) Deutsche Welle (http://www.dw-world.de) Focus (http://www.focus.de) Tatsachen über Deutschland (http://www.tatsachen-ueber-deutschland.de).


ASSESSMENT METHODS

READINGS

http://www.wiwo.de/

http://www.dw-world.de/

http://www.focus.de/

http://www.tatsachen-ueber-deutschland.de/

74

CORE COURSES M1 BM

18_M1_LI_BM_S2_LVX_LV2_ESP_3608: ESPAGNOL LV2 NUMBER OF HOURS: 15 SEMESTER 2 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: ALEXANDRE CARON

Confrontar al estudiante al lenguaje del mundo de la empresa y la interacción entre ésta y sus consumidores. Adquirir el vocabulario y las capacidades lingüísticas necesarias para negociar en un entorno intercultural. Aprender a conocer el IBEX 35 y cotizar en la Bolsa de Madrid. Dar los conocimientos necesarios sobre la selección, la captación y la contratación en el contexto empresarial, así como las relaciones posteriores con compañeros y superiores. Trabajar sobre la actualidad y tener una reflexión enriquecida.

After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes) Entender el mundo laboral español y latinoamericano. Conocer las particularidades de las reuniones de trabajo y poder participar. More specifically, participants should be able to (skill- and competency-based outcomes) Negociar en un entorno inter y multicultural conociendo el funcionamiento particular de las empresas y la actualidad empresarial de España y de América Latina. Analizar el funcionamiento de las Finanzas y en particular la bolsa (mercado español y latinoamericano)

Nivel B2-C1 (CEFR).

SESSION N°

DURATION

TOPIC

TYPE OF COURSE

TYPE OF GROUP (P –

/)

CONTENT

PREPARATORY WORK

1

1H + 1H elearning

Módulo 1: Vuelta sobre el an~o 2016

Debates sobre temas de actualidad

2

2H

Panorama poli´tico / econo´mico / social de Espan~a



3

1H + 1H elearning

Negociación Intercultural

Trabajo preparatorio a la negociación intercultural: Aprender a negociar en un entorno intercultural (estrategias + protocolos)

Lectura de textos + Visionado de vídeos

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT

75

CORE COURSES M1 BM

4

2H

Negociación Intercultural

Trabajo preparatorio a la negociación intercultural: Aprender a negociar en un entorno intercultural (estrategias + protocolos)

Lectura de textos + Visionado de vídeos

5

1H + 1H elearning

Módulo 3: Examen oral

Examen oral: Simulación de negociación intercultural


6

2H

Examen oral

Examen oral: Simulación de negociación intercultural


7

1H + 1H elearning

Módulo 4: El futuro de las empresas / Las empresas del futuro



8 2H Ejercicio creativo

Ejercicio creativo

9

1H + 1H elearning

Módulo 5: La inversión búrsatil Examen oral +

Examen oral + escrito


10

2H

La inversión búrsatil Examen oral + escrito

Examen oral + escrito


Se planteará un curso estructurado en sesiones inter-relacionadas, tanto en el plano de los conocimientos económicos como en el lingüístico. Se tratará en las clases con la misma intensidad la lengua oral y escrita, la comprensión y la expresión, la creación y la comunicación. El planteamiento del curso deberá ser interactivo, mezclando el trabajo sobre documentos escritos y audiovisuales, individual y en grupos, los debates, las exposiciones orales...


76

CORE COURSES M1 BM

ASSESSMENT

NATURE

% OF THE TOTAL MARK

DETAILS

DURATION


oral 1 + 2 25 % + 25% dos notas (25% cada una)

Duración variable

Comprensión y expresión oral.

escrito 25 % una nota (20% cada una)

Duración variable

Redacción business plan.

Participación + elearning

25 %

participación durante las clases + ejercicios en línea

expresión oral + elearning

Los estudiantes recibirán al principio del semestre un manual creado especialmente para ellos. También recibirán un acompañamiento elearning específico en Blackboard®.

ASSESSMENT METHODS

READINGS

77

CORE COURSES M1 BM

18_M1_LI_BM_S2_LVX_LV2_HEB_3612: HÉBREU LV2 NUMBER OF HOURS: 15 SEMESTER 2 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: ILANIT BEN-DOR DERIMIAN

Consolidation of lexical and cultural knowledge; Preparing to expose an argumentative point of view; good knowledge of the verbal system, particularly the irregular and defective verbs Deepening of the grammatical forms (nouns with a following genitive prepositions and nouns with pronominal suffixes); Readings and understanding texts from the press.

After having taken this course participants will be able to: understand the syntax, enabling the comprehension of various oral and written documents of medium difficulty; Increasing capacities of oral and written communication: analyze, display and argument on a subject; Correctly conjugating irregular verbs; Deepen the knowledge of cultural aspects of Israel.

Good practice in oral and written expression.

The course will be made of the following activities: Learning a useful glossary to the main professional situations (understanding texts related to professional life, banking and business vocabulary); Enlarging the lexical knowledge on a subject, using different supports (text, media, new technologies); Structural exercises as well as written and oral activities on themes addressed in the course; Deepening the knowledge of the verbal system, particularly the irregular and defective verbs; Getting familiar with grammatical forms and nominal schemas (nouns with a following genitive prepositions and nouns with pronominal suffixes etc.); Reading press articles (learning a vocabulary related to social issues).

From different texts: Systematical approach of the vocabulary learnt in the texts; Learning of the fundamental language structure; Understanding written texts and general understanding of audio-visual materials; Written and oral expression.

Participation: 25% Oral assessment: 25 % Written assessment: 25 % Final written assessment: 25 %

Manuel d'hébreu (niveau débutant) ; Manuel d'hébreu (niveau avancé) – Sonia Barzilaï et Mireille Hadas-Lebel, Ed L'Asiathèque L'hébreu avec plaisir – Edna Kadman, Ed S. Zack Grammaire de l’hébreu – B. DONNET-GUEZ, Ed VéraPax

COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT


ASSESSMENT METHODS

READINGS

78

CORE COURSES M1 BM

18_M1_LI_BM_S2_LVX_LV2_ITA_3609: ITALIEN LV2 S2 NB HEURES : 15 SEMESTRE 2 PROGRAMME INTERNATIONAL - 2 ECTS RESPONSABLE DU COURS : LUISIANA NASO

Situare l’Italia nel contesto internazionale: analisi dei principali settori dell’economia italiana. Che cos’è il made in Italy? Il management all’italiana. Imparare l’arte di negoziare con gli italiani

Al termine di questi corsi, gli studenti saranno in grado di: Sapere qual è il ruolo dell’Italia nel contesto internazionale Consolidare le loro conoscenze dell’economia italiana Negoziare con gli italiani Perfezionare l’espressione orale Essere al corrente dell’attualità italiana

Livello B2

SESSION N°

DURÉE

SUJET

TYPE DE COURS

TYPE DE GROUPE (P

/)

CONTENU


Primo corso

2h

Che cos’è il Made in Italy ?

Che cosa ingloba questa espressione? Nuove procedure per proteggere il marchio

Preparare il testo sulla contraffazione dei prodotti alimentari italiani

Secondo corso

1h

Discussione in classe. L’industria agroalimentare e l’esportazione

Studio di questo settore. Il made in Italy. Analisi di tabelle

Guardare il video di Saviano sulla contraffazione nel settore tessile

Terzo corso

2h

Discussione sul video di Saviano. Il settore tessile

Studio di tabelle. Esportazione. La contraffazione

Studiare il testo: Manager umanisti

Quarto corso

1h

Il management italiano

Differenze tra il nord ed il sud dell’Italia

Cominciare a preparare a casa il testo « Le differenze invisibili ». Prepararsi per il compito

Quinto corso

2h

Compito in classe

1h Compito in classe 1h Come negoziare con gli italiani?

Come sono visti i manager italiani all’estero. Come comportarsi durante una negoziazione

OBJECTIFS DU COURS


PRE-REQUIS

CONTENU DU COURS

79

CORE COURSES M1 BM

Sesto corso

1h

Esempi di manager di successo

Le scelte di Alessandro Benetton. Studio del testo e discussione in classe

Articolo sull’occupazione delle donne e video sui giovani di oggi (i Neet)

Settimo corso

2h

Gioco di ruolo 1. Tema : L’occupabilità delle donne e dei giovani oggi (4 personaggi).

Riunione. Preparazione del tema 2 : L’immigrazione. Testi e video

Preparare il tema dell’immigrazione

Ottavo corso

1h

Gioco di ruolo 2. Tema: Riunione al centro di accoglienza di Lampedusa (4 personaggi)

Riunione. Preparazione del tema 3: Lo sviluppo sostenibile.

Preparare il tema dello sviluppo sostenibile

Nono corso

2h

Gioco di ruolo 3. Tema: Lo sviluppo sostenibile (4 personaggi)

Riunione. Preparazione del tema 4: Il Bullismo. Orale finale

Preparare il tema del Bullismo. Vedere video

Decimo corso

1h

Gioco di ruolo 4. Tema:Il bullismo (4 personaggi)

Riunione. Orale finale

Articoli di stampa, documenti audio e video. Minicasi, simulazioni, giochi di ruolo

ÉVALUATION

TYPE


DÉTAILS

DURÉE


1 compito scritto

Domande/Voc abolario

25%

Il made in Italy e la contraffazione

1h00

Espressione scritta/Comprensi one scritta

2 orali

Gioco di ruolo/Attualità

50%

25% ciascuno

5-10 mn

Espressione orale/Comprensio ne orale

Partecipazione

Presenza e partecipazione attiva ai corsi

25%

Letture obbligatorie: La stampa italiana : L’Espansione, L'Espresso, ItaliaOggi, La Repubblica Letture raccomandate: Lo Stato dell’Italia », Il Saggiatore, Ed. Mondadori. «L’Italia geoeconomica », Utet Libreria. «Le management à l’italienne », F. Vidal. «L’Italie », collection Guide d’affaire du CFCE. «Communiquer avec ses partenaires européens », Christian Maréchal, Nathan.



LECTURES

80

CORE COURSES M1 BM

18_M1_LI_BM_S2_LVX_LV2_JAP_3613: JAPONAIS NUMBER OF HOURS: 15 SEMESTER 2 INTERNATIONAL PROGRAMME - 2 ECTS COURSE COORDINATOR: AKI KIUCHI

The world of work has become international. However, each country has a its own business customs. This course is aimed at understanding Japanese and displaying behaviors expected in business situations in Japan.

After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes) Job advertisements and their conditions Job hunting More specifically, participants should be able to (skill- and competency-based outcomes) Write a resume and a cover letter Use keigo (polite language) which is appropriate to each context

Japanese corresponding to the JLTP (Japanese-Language Proficiency Test) N4 or CEFR (Commun European Framework of Reference for Languages) A2/B1. Writing and reading hiragana, katakana and basic kanji.

SESSION N°

DURATION

TOPIC

TYPE OF COURSE

TYPE OF GROUP (P –

/)

CONTENT

PREPARATORY WORK

1 2h Looking for a job

CM

P

Analysing job advertisements


2 1h Resume

Writing a Japanese style resume

Preparing a resume in French

3 2h

4 1h Letter Writing a cover letter


5 2h Presentation Preparing for a presentation

Handouts will be given in class. Bring a (paper, electronic, etc) dictionary.

ASSESSMENT

NATURE

% OF THE TOTAL MARK

DETAILS

DURATION


Writing

Composition

25%

Writing about subjects approached in course

45 mins


COURSE OBJECTIVES

LEARNING OUTCOMES

PREREQUISITES

COURSE CONTENT


ASSESSMENT METHODS

81

CORE COURSES M1 BM

Oral 1

Presentation

25%

Individual presentation about subjects approached in course

15 mins per person

Expressing oneself by oral with coherence about subjects; participating in interaction among students after each presentation

Oral 2

Listening

25%

Listening un recording and answer questions by writing

15 mins

Understanding contexts and answering questions

Participation

-

25%

Presence and involvement in course

-

Asking questions; handing in homework; participating to conversation exercises

Through the textbook and handouts.

READINGS

82

CORE COURSES M1 BM

18_M1_LI_BM_CLA_S2_LVX_LV2_ARA_3611: ARABE LV2 S2 NB HEURES : 15 SEMESTRE 2 PROGRAMME INTERNATIONAL - 2 ECTS RESPONSABLE DU COURS : BACHIR DAHMANI

Consolider et accroitre les compétences en langue arabe, aussi bien en lecture qu’à l’écriture.

Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) : Bien maîtriser certaines difficultés notamment les temps verbaux. Analyser des textes Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) : Tenir une conversation en arabe moderne. De bien maitriser le lexique moderne

Prendre en compte les connaissances antérieures des élèves pour intégrer progressivement de nouvelles informations et de nouvelles compétences.

SESSION N°

DUREE SUJET TYPE DE COURS

TYPE DE GROUPE(P-P/)

CONTENU TRAVAIL PREPARATOIRE

Séance N° 1

2 heures

Économie du monde arabe

CM

Négocier, communiquer et faire des affaires

Séance N°2 1 heure Exposés TD Liste des éxposés

Séance N°3

2 heures

Présentation des exposés par les étudiants à tour de rôle

CM

Sur des thèmes différents


Séance N°4 1 heure PDL TD Texte Exercices d’application

Séance N° 5 2 heures Présentation des éxposés par les étudiants à

CM Sur des sujets différents

tour de rôle

Séance N° 6 1 heure PDL TD Texte Exercices d’application

Séance N°7 2 heures

Exposés

TD


Séance N° 8 1 heure Exposés TD

OBJECTIFS DU COURS


PRE-REQUIS

CONTENU DU COURS

83

CORE COURSES M1 BM

Séance N° 9

2 heures

Langue nationale,langue et civilisation, langue et « vision du monde »

CM

A travers les textes des philologues arabes


Séance N°10

1 heure CC

Les méthodes pédagogiques sont nombreuses et variées pour transmettre un savoir. Celles que nous adoptons dans notre travail sont les suivantes : Méthode démonstrative ; Méthode active ou de découverte.

ÉVALUATION

TYPE


DÉTAILS

DURÉE


Participation 25%

Ecrit 1 25% Devoir sur table 1h

Oral 1 & 2 25% 25%

GUIDERE, M. Manuel de traduction français/arabe, arabe/français, Thème, version, rédaction, exemples, exercices, textes corrigés. 2ème éd. Paris : Ellipses, 2005. HAJJAR, J.-N. Traité de traduction. Beyrouth: Dar al-Mašriq, 1972. HECHAIME, C. LaTraduction par les textes. 3èmeéd. Beyrouth :Dar al-Mašriq, 2002. MATAR, A. La Traduction pratique. 9èmeéd. Beyrouth :Dar al-Mašriq, 2003. MATAR, A. Exercices d’Application de la Traduction Pratique. Beyrouth: Dar al-Mašriq, 1986. REIG, D. La Conjugaison arabe. Paris : Maisonneuve & Larose, 1983. REIG, D. As-Sabil. (dictionnaire arabe-français/ français-arabe), Paris : Larousse, 1986.



LECTURES

84

CORE COURSES M1 BM

18_M1_LI_BM_CLA_S2_LVX_LV2_CHI_3614: CHINOIS LV2 S2 NB HEURES : 15 SEMESTRE 2 PROGRAMME INTERNATIONAL - 2 ECTS

Connaissance à la culture et l’économique du pays . Connaissance la vie d’entreprise chinoise, et la vie quotidienne. Développer la compétence de communication et compréhension. Communication assez à l’aise et naturellement. Savoir tenir une conversation sur un sujet donné.

Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) : Vocabulaire économique Connaître la vie entreprise en chine Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) : Développer l’expression et la compréhension Rédaction

Cours du Semestre 1

Semaine 1

Rencontrer les clients et Banquet d’affaires en Chine

La situation du marché chinois, son évolution et son développement;

Lecture de cours et de compréhension

Semaine 2 Agent commercial et Investissement direct

Les besoin des consommateurs ;

Lecture de cours et compréhension

Semaine 3

Politiques du commerce étranger

Aspects économiques, sociologiques, politiques chinois ;


Semaine 4 Société Chinoise thèmes sur importants l’actualité.


Semaine 5 Contrôle1 oral

Semaine 6

Semaine 7 Expo Exposé d’un sujet choisi et présenté par les étudiants.

Semaine 8 Débats Politique et économiques Chinoise

Préparer le thème des débats

Semaine 9 Contrôle Thème grammaire

Semaine 10 Contrôle oral 2 oral

Travaux dirigés

OBJECTIFS DU COURS


PRE-REQUIS

CONTENU DU COURS


85

CORE COURSES M1 BM

ÉVALUATION

TYPE


DÉTAILS

DURÉE


écrit 25% 1 1h

oral 25% 2 15minutes

participation 25% 1 15h

Business Chinese. Lili, Ding anqi, (2002) Beijing Daxue Revue de presse ; Business Chinese 500 phrases.Liu yanhui,liuyeqing (2008) Sinolingua Beijing. Ni Shuo Ba, Arnaud Arslangul, Jin yezhi, Claude Lamouroux,Isabelle - Pille ( 2012) Paris : Didier


LECTURES

86

CORE COURSES M1 BM

18_M1_LI_BM_CLA_S2_LVX_LV2_POR_3610: PORTUGAIS LV2 S2 NB HEURES : 15 SEMESTRE 2 PROGRAMME INTERNATIONAL - 2 ECTS RESPONSABLE DU COURS : ANITA HARRES-DAUSQUE

En plein essor socio-économique, le Brésil est devenu une puissance et a pris une position de leadership sur la scène mondiale en attirant des investissements, personnes et entreprises étrangers qui y voient des nouvelles opportunités d’affaires. L’apprentissage de la langue et de la culture brésilienne est un défi à tout étranger voulant y faire des affaires ou s’y installer, ainsi que pour les étudiants souhaitant faire un échange ou stage sur place. Le cours de langue portugaise, qui est également axé sur la culture brésilienne, a comme but principal la communication avec les natifs, non seulement par la connaissance de langue mais aussi les us et coutumes du pays.

Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) : Comprendre dans le détail des textes longs et complexes dans le domaine de la vie sociale, du travail ou universitaire avec l’utilisation éventuelle d’un dictionnaire ; Suivre une intervention longue sur des sujets abstraits ou complexes, même hors de son domaine ; Comprendre avec aisance et finesse une émission radiodiffusée, télévisée, un film et reconnaître l’implicite ; Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) : Faire une présentation sur un sujet complexe et parvenir à une conclusion appropriée ; s’exprimer avec aisance et sans effort ; Suivre et participer avec aisance à une discussion ; Écrire des textes bien structurés, prendre des notes détailles, résumer des textes longs et difficiles ; maintenir un excellent degré de correction grammaticale.

AUCUN

SESSION N°

DURÉE

SUJET

TYPE DE COURS

TYPE DE GROUPE (P –

/)

CONTENU

TRAVAIL PRÉPARA- TOIRE

1

1h00

L’interculturel

Le fait de parler une langue n’est souvent pas assez pour se faire comprendre, pour négocier. Un survol sur les clichés, la pensée, la manière d’être et la culture des affaires au Brésil.

OBJECTIFS DU COURS


PRE-REQUIS

CONTENU DU COURS

87

CORE COURSES M1 BM

2

2h00

La négociation

Comment mener à bien une négociation internationale : du conflit à la coopération, en passant par l’éthique et l’observation des règles locales. Les contrats internationaux. Présentation, débat, conclusions. Étude de cas pratiques de négociations internationales avec le Brésil, présentation, jeux de rôles.

Texte sur un cas pratique de négociation internationale

3

2h00

Le marché de travail au Brésil

Comment faire un CV, une Lettre de Motivation. Présentation, modèles, ce qu’il faut et ce qu’il ne faut pas faire.

4

1h00

Le CV et la lettre de motivation

L’entretien d’embauche : ce qu’il faut savoir. L’après entretien, ce qu’il faut faire. La négociation du salaire

Apporter une lettre de motivation et un CV

Activités de compréhension de différents types de discours oraux à partir de documents authentiques vidéo et audio, Activités d’expression orale en différents contextes : exposés, débats, entretiens d’embauche... Lecture et réflexion sur des thèmes variés : société, affaires, marketing, politique, environnement... Production de documents, résumés, analyse et synthèse de textes.

ÉVALUATION

% DE LA NOTE GLOBALE

DÉTAILS

DURÉE


Participation 25 % Participation à toutes les activités proposées en cours

Continu 1 à 4

Épreuve orale

25 %

Présentation orale sur un cas pratique de négociation

Environ 10-15 minutes par étudiant

2

Élaboration d’un CV + lettre de motivation

25 %

Présentation écrite, en forme de dossier sur une entreprise brésilienne.

3

Épreuve orale

25 %

Présentation orale : en binôme, simulation d’un entretien d’embauche.

Environ 10-15 minutes par binôme

4

Lectures recommandées : 1-E.P.U. Novo Avenida Brasil 1 – Curso Básico de Português para Estrangeiros. Editora Pedagógica e Universitária De Ponce, Arumi. Burim, Silvia. Florissi, Susanna. 2006. Panorama Brasil – Ensino do Português do Mundo dos Négocios. Editora Galpão.



LECTURES

88

CORE COURSES M1 BM

18_M1_LI_BM_CLA_S2_LVX_LV2_RUS_3607: RUSSE LV2 S2 NB HEURES : 15 SEMESTRE 2 PROGRAMME INTERNATIONAL - 2 ECTS RESPONSABLE DU COURS : TATIANA TRANKVILLITSKAIA

Approfondir les connaissances du russe, notamment du russe des affaires ; Développer les aptitudes à la communication ; Comprendre la Russie contemporaine économique, sociétale et culturelle.

L’étudiant doit pouvoir comprendre et utiliser le russe des affaires Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) : Connaitre le vocabulaire des affaires Comprendre et traduire des sujets socio-économiques en russe Comprendre l’information des sites Internet en russe Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) : utiliser le vocabulaire des affaires appris dans un nouveau contexte (marché, fonctionnement d’entreprises) présenter un exposé de dix minutes en russe, répondre aux questions faire un résumé cohérent d’un article (oral et écrit) faire la synthèse des documents et pouvoir analyser des revues de presse portant sur l’économie russe et ses spécificités et sur la Russie dans le monde contemporain.

La maîtrise du russe des affaires (niveau B1/B2 ou plus) Notion de la géopolitique et du monde économique russe contemporain.

SESSION N°

DURÉE

SUJET

TYPE DE COUR S


CONTENU

TRAVAIL PRÉPARATOI RE

1 à 2 3h Développement des entreprises françaises en

Savoir faire le résumé oral et écrit de l’article.

Travail sur l’article Nouveau

Russie

Expliquer les objectifs de Décathlon, décrire les types de consommateurs, estimer les opportunités des PME-PMI locales liées à l’ouverture du magasin.

Décathlon à l’Oural

OBJECTIFS DU COURS


PRE-REQUIS

CONTENU DU COURS

89

CORE COURSES M1 BM

3 à 4

3h

Communication orale professionnelle

Analyser une interview avec le représentant de Siemens à Moscou. Décrire le fonctionnement de l’entreprise, les stratégies de développement sur le marché russe. Donner son avis sur les solutions proposées, argumenter son avis.

L’interview avec le représentant de Siemens à Moscou (partie I)

5 à 6

3h

Exposés

Evaluation orale 1 : exposés - présentation orale d’une entreprise, selon les modèles étudiés (textes S1 et S2). Savoir réagir à des questions posées, participer à l’interaction

Préparation de la présentation et du support visuel

7 à 8

3h

Les problèmes de l’entreprise et les stratégies possibles

Connaître le vocabulaire pour déterminer et décrire les problèmes présents et trouver les stratégies possibles pour les résoudre, selon les critères proposés (première approche). Trouver ces éléments dans l’interview (partie II)

L’interview avec le représentant de Siemens à Moscou (partie II)

9 2h Présenter ses Récapituler et Révision du

90

CORE COURSES M1 BM

projets de stage pour l’année suivante

décrire le processus de recherche de stage, les entretiens avec les entreprises d’accueil potentiels. Expliquer ses souhaits. Exprimer les difficultés, argumenter les avantages et les inconvénients des places trouvées et/ou proposées.

vocabulaire acquis : stage, travail, entretien d’embauche

10

1h

Évaluations

Évaluation écrite 1 et évaluation orale 2

Révision de tout le matériel du semestre 2

Ce cours sera enseigné à travers plusieurs méthodes pédagogiques : CM et TD sous forme d’exercices d’expression et de compréhension orales (discussions en classe) et d’exercices d’expression écrite (résumés) et de compréhension orale (sujets vidéos) et écrite (textes) en travail autonome Analyse des textes (écrite et orale) Travail en groupe pour les exercices oraux (questions-réponses, discussions) Travail sur Internet en cyrillique (étude des sites spécialisés)

ÉVALUATION

TYPE


DÉTAILS

DURÉE


Évaluation Orale

Analyse des textes, exposés

50 %

S2 : 2 évaluations à 25 % chacune

30 minutes

Travail sur les textes étudiés: compréhension, connaissance, application et analyse.

Évaluation Ecrite

Exercices d’expressions, de compéhension et de vocabulaire

25 %

S2 : 1 évaluation

45 minutes

Compréhension et application du nouveau vocabulaire et des nouveaux acquis

Participation

Devoirs, présence et participation

25 %

25% à chaque semestre

Sans durée

Participation régulière en cours, devoirs rendus après chaque séance

Bibliographie : les extraits étudiés font partie des lectures obligatoires, le reste, des lectures recommandées : L. Klobukova (réd.), Russkij jazyk dlja èkonomistov, Moscou, Russkij Jasyk, Kursy, 2012, 160 p. (extraits) S. Derjagina (réd.), V gazetah pišut, Moscou, Russkij Jasyk, Kursy, 2012, 280 p. (extraits) Sites Internet en russe sur les actualités en Russie et dans le monde: lenta.ru, bfm.ru, snob.ru, http://www.bbc.com/russian, inopressa.ru … Sites Internet en russe des grandes entreprises multinationales installées en Russie : auchan.ru, decathlon.ru, loreal.ru, lafarge.ru, https://www.rosbank.ru/ru/ …. Articles de presse en russe et en français sur la Russie, hors Internet : magazines Den’gi, Kar’era ; journal Le courrier de Russie.



LECTURES

http://www.bbc.com/russian

http://www.rosbank.ru/ru/

91

CORE COURSES M1 BM

18_M1_LI_BM_S2_CCO_FLE_1651: FRENCH (LANGUAGE COURSE) NB HEURES : 30 SEMESTRE 2 PROGRAMME INTERNATIONAL - 5 ECTS RESPONSABLE DU COURS : LUCIE BENAGROUBA

cquérir un niveau intermédiaire à expérimenté en langue française tels que définis par le CECRL. Pouvoir faire face aux situations quotidiennes de la vie académique, sociale ou professionnelle. En partant d’une analyse du niveau de départ en Français, nous poursuivons ensemble le processus d’apprentissage de la langue cible.

Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) : Comprendre des documents audio-visuels (informatifs ou fictionnels) en relation avec la vie courante ou l’actualité. Comprendre des documents écrits de la vie courante ou des articles de presse. Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) : Exprimer des points de vue personnels sur des thèmes ayant trait aux études ou à des aspects sociaux et culturels. Réaliser une présentation orale claire et structurée sur un sujet familier, académique ou professionnel. Présenter un projet et élaborer des hypothèses, faire un compte-rendu. Produire un texte narratif, informatif ou argumenté.

Niveau A1 à B2 du CECRL : le contenu des cours est décliné en différents groupes de niveaux.

SESSION N°

DURÉE

SUJET

TYPE DE COURS

TYPE DE GROUPE (P –

/)

CONTENU


1

3h

Parler de son environnement, de son parcours

Approche Communicative le parcours scolaire et professionnel les activités de loisirs


Recherche de vocabulaire, lecture et écoutes de documents relatifs au sujet, e-learning, cv et lettre de motivation

2 Se présenter


Décrire un parcours professionnel

3

3h

Parler de ses projets

Approche Communicative présenter un projet professionnel parler de l’avenir


Recherche de vocabulaire, , lecture et écoutes de documents relatifs au sujet, e-learning, préparation de simulation d’entretiens d’embauche

OBJECTIFS DU COURS


PRE-REQUIS

CONTENU DU COURS

92

CORE COURSES M1 BM

4

3h


culture régionale, chansons, films, ou événement s culturels

Recherche de vocabulaire, , lecture et écoutes de documents relatifs au sujet, e-learning,

5

3h


présentations du pays d’origine comparaisons avec la France récit des expériences

idem

6

3h

Actualités et médias

exprimer un point de vue sur un thème d’actualité débattre, argumenter

idem

7

3h

Etre salarié dans une entreprise française


Les conditions de travail : horaires, salaires, contrats, formations, congés…

idem

8

3h



Présenter un projet, un produit, un programme et présenter des faits hypothétiques

idem

9

3h


Clichés, préjuges, et représentations

idem

10 3h Examen final

Pédagogie de la tâche, telle que définie par le CECRL. Documents authentiques extraits d’articles, chansons, documents audiovisuels d’actualité ou de fiction. Activités issues des méthodes Rond-Point (éd. maison des langues), Tout va Bien (Clé International) et Echo (Clé International). Sites web. Documents multimédias disponibles sur le blog : https://pro2fle.wordpress.com/ , Kahoot, Padlet Approche inductive de la grammaire (exemples en situation puis identification et théorisation par l’apprenant). Exercices en situation : jeux de rôles plus ou moins dirigés, débats, simulations de réunions. Alternance de travail individuel et travail en groupe.

Par semestre : Semestre 1




93

CORE COURSES M1 BM

ÉVALUATION

TYPE


DÉTAILS

DURÉE


Examen oral

Production et comprehension orales

25%

Argumentations, démonstrations exposés,

variable


Examen écrit

2 compréhensions et productions écrite

2*25%

Questions sur un article de presse, expression d’un point de vue

3h

Capacité linguistique complète en fonction du niveau et des savoirs et savoir-faire abordés en cours



25%


Les examens ont lieu pendant la période de cours. Semestre 2 ÉVALUATION

TYPE


DÉTAILS

DURÉE


Examen oral

2 productions et comprehensi

2*25%

Argumentation s, démonstratio

variable


Examen écrit Compréhensi

25% 3h Capacité linguistique

et production écrite

complète en fonction du niveau et des savoirs et savoir-faire abordés en cours



25%


Les examens ont lieu pendant la période de cours.

Lectures recommandées : Articles de presse, de publications, écoute de la radio, …. www.20minutes.fr/lille/ www.lemonde.fr/ www.tv5monde.com https://pro2fle.wordpress.com www.francetvinfo.fr

LECTURES

http://www.20minutes.fr/lille/

http://www.lemonde.fr/

http://www.tv5monde.com/


http://www.francetvinfo.fr/

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