Bookarzt

2

Company purpose

We solve the challenge of matching patients with medical practitioners by providing a platform for scheduling appointments to help:

• Patients accomplish structured search and convenient schedulingand• Doctors better manage appointments and increase customers´ experience

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Problem

Problem description

Patients

• Difficulty in searching for a respected specialist available in a preferred time slot

• Difficulty in comparing doctors based on their availability, location, language ability and other patients´ ratings

• Painful to find overcrowded specialists

Doctors

• Young or newly arrived doctors struggle to find patients

• Established doctors with large clientele experience challenges in working at capacity

How do they solve the problem today?

Patients

• They search by Google or ask friends for recommendations

• They call by phone many doctors to check availability or use doctor´s scheduling websites

• They use Google to check doctors´ profile / experience / rating

Doctors

• They pay fees through own advertising and referrals to get new patients

• They use traditional scheduling such as phone

How do you know about the problem?

Our Experience• Sal could not easily schedule reliable dentist

appointment when moved to Germany due to language barriers

• Everyone in the group experienced long waiting times when going to doctors

Guerrilla Research• Jan, school teacher, 35: cannot schedule

appointments at desired time and always finds doctors overcrowded (2-3 times a year)

• Vania, researcher, 34: tried to reach doctor via phone and could not reach her personal assistance at all, so she had to find another one

• Thomas, IT developer, 40: “Google search and Jameda are easy to use but I don´t trust the “stars“ rating because people giving it are emotional about the doctor”

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Solution

Mission

“We strive to serve new-in-town patients to search, compare and find the available language-friendly and closest medical advice with just a few clicks, and doctors to quickly build their customer base and improve their clients´ satisfaction”.

Demonstrate your company’s value proposition to make the customer’s life better.

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Why now?

1. Historically… 2. But Now… 3. “This is why … ”

• People are getting used to use the internet to find options and choose reliable services

• More than 90% of people between 16-44 use internet daily for their choices

• The number of non-German speaking arrivals is increasing (2.4Mn with 46% growth) and doctors are limited (150000 doctors with 2.5% growth)

Statista, 2016Umzug Statistik, 2009

• People were used to search for doctors by referring to friends and family

• People used to just show up or call doctors by phone before the internet appeared

• Doctors used to have flexibility in scheduling appointments

• Increasing demand for doctors´calls for better time scheduling systems

• Technology is ready to let the two sides of the market easily connect and reduce pain of searching, scheduling and waiting

• A trusted personalized online doctor´s appointment for “new-in-towns” is needed

Der Zeit, 2015Bundesaertztekammer 2015

Our target customers:

In our own experience…

• 2 out of 4 team members experienced difficulties in searching for a suitable doctor when moving to Germany

Guerrilla research showed us that…

• 2 out of 3 interviewed German young professionals moving to Munich mentioned that they used Google to search for new doctors but were not satisfied with ratings and

• 5 out of 10 university students found uncomfortable to pick up the phone and call a doctor

• 1 out of 2 Established doctors suggested the tool can be good for new customers who need to create customer base

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Market sizeTotal Addressable Market: 19.8Mn (27% * 90%)

• Germans moving to a new city: 800K [3Mn * 27% * 90%]

• Immigrants: 220K[900K * 27% * 90%]

• Discovering new symptoms: 1Mn [82Mn * 5%*27%*90%]

2Mn

Eurostat, 2015

Total Addressable Market: 150000 practices

Target Share of Market• Doctors younger than 35: 27700 (18.5%)

27K

Patients

Doctors

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Where is the benefit for Allianz?

To Allianz we give…

Link to Allianz

Find the benefits!

From Allianz we get….

• Referrals when people buy health insurance

• AllianzX for website development and business incubation

• Use Allianz-preferred doctors to pilot idea

• New prospect customer touchpoints for health insurance advertising

• Cross-sale of complementary services such as health assistance

• Image of Allianz as digital service provider

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Competition

CompetitionZocdoc Patient

FusionJameda Samedi Google Bookarzt

Market US US Germany Germany Global Germany

Searchby diagnosis

Serach doctors by location

Comparison by language and

availability

Compare doctors by

reviews

Schedule appointment

Manage Patients records

End-to-end fast booking

foreign-friendly

service in Germany

Revenue

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Business Model

Customers will learn about us through…

Google Ads for patients 1M€ per year to attract 600.000 patients in 3 years (30% conversion rate)

Door-to-door marketing for doctorsmarketing campaigns, user trainings & workshops

Our revenue stream is…Subscription for Doctors (95%) and third party advertisement (5%)

We will sell in…Germany with prospect expansion in Nordics and China

Long term customer relationships secured with…Loyalty programs for doctors and superb customer experience

10k doctors

Free 4000

Premium (70€/month)

4000

Premium+ (100€/month)

2000€

20182017 2020

5.7M 20M 80M

Founders Team

Bramwel Omondi3 years of experience in Project management

Wolfram Horbeff10 years of experience in Financial Management

Michele Lagioia8 years of experience in Innovation Management

Salman Saeed5 years of experience in Enterpreneurship

Olga Vasilyeva8 years of experience in insurance sales

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Need for next steps

Topic

Design

What do you offer? What do you need?

Marketing

Sales

Programming

Others

Expertise/knowledge

….Thank you!