The migration of travelers from large-screen desktop to small-screen mobile is underway. In the United States for example, 172 million people own a smartphone (up 22% year over year) and 93 million own a tablet (up 36% year over year). Meanwhile in the United Kingdom, two-thirds reach travel sites on a mobile device. As part of a white paper, Expedia Media Solutions analyzed the

booking habits of this emerging class of mobile traveler.

in U.S. engage with digital travel media via mobile device

of U.K. consumers who abandoned desktop when using travel sites

in U.K. who booked via smartphone would do so again

of consumers from BOTH COUNTRIES would book again on mobile

90%

in U.S. would book again on mobile device

80%

of U.S. households have THREE or more mobile

devices

65%

of U.S. households have FIVE or more mobile devices

33%

25%

70%

90%

of consumers use smartphone or tablet for planning

use smartphone for travel-related shopping

use a tablet for travel-related shopping

Across the purchase funnel

28%

21%

19%

at WORK on a smartphone at HOME on a smartphone

Source: Expedia Media Solutions “The Mobilized Travel Consumer.”

13%at HOME on a tablet

16%

35%

25%

at WORK on a tablet

THIS CONTENT ORIGINALLY APPEARED IN HNN’S TECH IMPACT REPORT.