BRIGHT RED TRIANGLE

PORTFOLIOwww.brightredtriangle.co.uk

BRIGHT RED TRIANGLE – EDINBURGH NAPIER UNIVERSITY

BRIGHT RED TRIANGLE is based in the Business School at Edinburgh Napier University.

We recruit undergraduate, postgraduate, doctoral students and graduates up to 1 year; train them in key consultancy skills (such as professionalism and commercial awareness) and engage pro-actively with local CPF�PCVKQPCN�DWUKPGUUGU�KP�QTFGT�VQ�HWNƒN�FGOCPF�HQT�JKIJ�SWCNKV[�UVWFGPV�ITCFWCVG�EQPUWNVCPE[�UGTXKEGU��

We are able to recruit students from across all faculties and disciplines.

Our trained consultants are paired with a senior consultant who is a member of the local SME community and allocated to clients on a project by project basis FGRGPFKPI�QP�[QWT�PGGFU�CPF�UMKNN�UGV�TGSWKTGOGPVU���

We have a dedicated Bright Red Triangle team based from within the university which allows us to be commercially F[PCOKE�CPF�SWKEM�VQ�OGGV�[QWT�PGGFU�

We have completed many projects for local and national clients including:• Market Intelligence and Industry Research• Web and Graphic Design• Social Media Strategy Development and

Implementation• Film and Photography Work• SEO and Digital Services• Communication and Campaign Management• Event Organising• Financial Modelling and many

more services.

MARKET INTELIGENCE & INDUSTRY ANALYSIS

5YKTG� 1KNƒGNF� 5GTXKEGU found themselves in a common situation where they were thinking of hiring someone to complete a piece of research work but did not have the time to manage that person. Bright Red Triangle completed an industry analysis research project for Swire to allow VJGO�VQ�SWKEMN[�OCMG�WUG�QH�VJG�ƒPFKPIU�YKVJ�PQ�TGUQWTEG�TGSWKTGOGPVU�QP�VJGKT�RCTV�

Par Equity +PXGUVOGPVU were our case study client who we DWKNV�C�ƒPCPEKCN�OQFGNNKPI�VQQN�VQ�CNNQY�VJGO�VQ�GCUKN[�CFLWUV�and compare investment reports. As with many companies they were heavily reliant on time consuming spreadsheets for analysis, we were tasked with merging a lot of these and creating a visual reporting tool. We are delighted to report VJCV� 2CT� 'SWKV[� JCXG� DGGP� C� TGVWTPKPI� EWUVQOGT� CPF� YG�JCXG� EQORNGVGF� CPQVJGT� ƒPCPEKCN� OQFGNNKPI� RTQLGEV� YKVJ�them since their initial work was completed.

Line Digital were looking to conduct market research ahead of the launch of a new app they had created. We were tasked with testing the app for them in the closed university environment in order to identify any bugs or usability issues as well as conduct focus groups and other research with potential as well as current users of the app. The feedback from this project was invaluable to Line as they adjusted their strategy ahead of the launch.

CLIENTS

The case studies on the previous page give an indication as to the breadth of project work we have completed. We are fortunate to have worked with an interesting and diverse range of clients across various sectors and industries. We have worked with local angel syndicates looking to enhance VJGKT�FWG�FKNKIGPEG�RTQEGUU�JCXG�TGSWGUVGF�WU�VQ�EQORNGVG�industry reporting and competitor analysis.

9G� JCXG� JCF� TGSWGUVU� HTQO� VJG� EQPUVTWEVKQP� KPFWUVT[�TGSWGUVKPI� EQWPVT[� URGEKƒE� OCTMGV� GPVT[� FCVC� ETQUU�referenced with regulation and patent information. 4GSWGUVU� JCXG� EQOG� CNUQ� HTQO� VJG� ƒPCPEKCN� UGTXKEGU�industry; for analysis of communications and campaign planning. These are just some of the projects we have completed, so whether it is research, strategy formulation or implementation we can help.

DESIGN: WEB & GRAPHIC DESIGN

BLUE PARROTThis client asked us to create a brand identity for their new business; they needed a logo, leaflets, stationery and all other CUUQEKCVGF�UVCTV�WR�OCVGTKCNU��9G�ETGCVGF�C�WPKSWG�NQIQ�CPF�DTCPF�concept for them that would set them apart from the competition.

HUMAN RESOURCE CONFERENCEEdinburgh Napier University arranged to host a human resource conference and asked us to create an information leaflet, website, invitations and flyers. We needed something that would capture the beauty of Edinburgh and our UVWPPKPI�ECORWUGU�DWV�UVKNN�OCKPVCKP�VJG�EQTRQTCVG�HGGN�VJG�ENKGPV�TGSWGUVGF��6JG�PWODGT�QH�FGNGICVGU�YJQ�CVVGPFGF�the conference surpassed that of previous years and feedback noted that the use of QR codes and having all the materials linked made the processes of submitting papers and applying to attend much easier than previous years.

DESIGN: MARKETING COLLATERAL & LOGOS

UNIVERSITIES SCOTLANDUniversities Scotland asked us to brand their 2013 employability report; they TGSWGUVGF�C�FGUKIP�VQ�DG�XKUWCNN[�KPVGTGUVKPI�CPF�TGRTGUGPV�C�ENGCP�DWV�PQP�EQTRQTCVG��exciting look and convey the message of constructivism, dynamics and realistic optimism. This report was to be structured and signposted in a way that it can be TGCF�KP�EJWPMU�CPF�TGNGXCPV�EJCRVGTU�RKEMGF�QWV�SWKEMN[�CPF�GCUKN[�

THE AERIAL MAN & HI-FI CORNER

We have created a variety of leaflets and other promotional materials for clients using Adobe Creative Suite software.

1PG�EWUVQOGT�PQVGF��ũ6JG�SWCNKV[�CPF�UVCPFCTF�+�GZRGEVGF�my leaflets made to has been well surpassed, I am extremely happy with the professionalism of the Bright Red Triangle team as well as the process and indeed the cost”.

LOGOSOne of our most popular services is logo creation; we have worked with social enterprises and SME’s all over Scotland VQ�JGNR�ETGCVG�C�NQIQ�VJCV�KU�WPKSWG�CPF�TGRTGUGPVU�VJG�personality of the business. These logos have often lead to the creation of leaflets and other promotional materials.

VIDEO PRODUCTION

Bright Red Triangle has worked with clients across the public and private sectors who have asked us to produce bespoke video content for them, some examples have been:

• Kickstarter Campaign• Website Promotion• You Tube Channel Content• Educational Course Materials• Online Module Guides• Corporate Health and Safety and Staff Training

Videos

PHOTOGRAPHY

Past photography work has ranged from conferences, staff portraits to reports and promotional materials. Our talented photography team can help you achieve the right look and feel for your project.

Bright Red TriangleEdinburgh Napier University

219 Colinton RoadEdinburghEH14 1DJ

Tel: 0131 455 4372www.brightredtriangle.co.ukinfo@brightredtriangle.co.uk

Bright Red Trianglewww.brightredtriangle.co.uk

@BrightRTriangle

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