Boom - Best Online Offer Methodology http://hu.qualysoft.com/#a_ceg_boom_koncepcioa_ceg_kutatas_fejlesztes_boom_koncepcio
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QS BOOM Best Online Offer Methodology Innovation Project Josef Bayer, Head of R&D, 2014 Small ideas lead to great inventions
Transcript
1. QS BOOM Best Online Offer Methodology Innovation Project
Josef Bayer, Head of R&D, 2014 Small ideas lead to great
inventions
2. What is insurer facing?
3. Online sales currently amounts to 2-5% of total insurance
revenue. (Empirical value source: one to one discussion with
insurers) 2-5% Online sales today
4. Behavior towards online information before the purchase of
financial products 1 Source: study of the Austrian Finance
Marketing Union, November 2013. Online information 55% 18% 27% 27%
say to the Information on the Internet: YES to online closure: YES
18% say to the Information on the Internet: NO to online closure:
NO 55% say to the Information on the Internet: YES to online
closure: NO 27%? 55%? BOOM focuses on both type of customers!
5. Purchase resistance
6. Voice of the customer Complexity of insurance product and
purchase process2 Consultancy intensive industry; Customer needs
personal advice2 Roaming of customers Between sales channels,
devices and time slots 3 2.) Sales Performance Excellence (Sapex)
study of 12/2012; Horvth & Partners 3.) Vienna University of
Economics bring together the online and offline world as part of a
multichannel approach; Versicherungsjournal, 30.01.2014.
7. Roaming of customers between sales channels, devices and
time slots In person (Branch, Agent, Broker) Internet (website,
direct mail) Comparison site
8. Our solution
9. Improved conversion in the channel mix Control over user
experience and insurance purchasing process Increase in sales and
efficiency Benefits of our solution
10. 10 Discussion WIN-WIN
11. Interested in joining the QS BOOM partner program? Peter
Oros CEO