Date post: | 08-May-2015 |
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Marketing |
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© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Active* Out of Home2000 Brand Ambassadors ready to support your Brand with Out of Home ++
+ Activation+ Community Buzz
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Triple Layer Impact
ActivationCar owners get activated & educated about your Brand
Social ReachFamily, friends, etc. are exposed to campaign buzz
Awareness & EngagementPeople on the streets and in traffic view the mobile billboards
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Engaging Traffic AdsWe serve your ads up close and personal in traffic.
3 Million Cars12 Million Bikes
only 7650 KM of road
4 Hours / Day in traffic13 KM per hour
Rp. 4 / Impression
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Localized and Targeted
11%29%
35%
10%
8%
7%
Choose your Brand Ambassadors by:
• LocationKota, kotamadya, kecamatan, etc.
• Car TypeAvanza, Xenia, Jazz, Yaris, Livina, Innova, Freed, Fortuner, etc.
• Car ColorBlack, silver, bright colors, etc.
• Car YearAll cars are 2004+
• Car Owner DemographicsAge, gender, ethnicity, income level, etc.
• Custom Psychographics*Interests, Hobbies, etc. (charges apply for custom screenings)
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Residential PenetrationBoomBoomCar provides Brands with outstanding exposure in “ad free” residential areas...
Also, empowering customers as your Brand Ambassadors significantly increases the talkability of your campaign.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Community Activation
Surveys show that consumers trust consumers more than Brands... (Nielsen, 2009).
Get your Brand Ambassadors to experience and share your products...
ProductSampling
Product KnowledgeEducation
Vouchers &Promo Deal Offers
Many more...
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Proven Delivery System
BoomBoomCar provides Brands with free monthly control reports.
We take records of each car odometer and guarantee you a minimum average mileage of 1200 KM /car /month.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Success Stories of Our Clients
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Creative ActivationPertamax Monza Activation
Pertamina launched a promo campaign and selected our ambassadors using Premium, requiring them to try Pertamax petrol throughout the campaign.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Creative ActivationMetro Car Coupon
Ad contained a message that encouraged viewers to click a photo of the ad and exchange it with vouchers at their customer service.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Creative Buzz CampaignIndika FM Social Media Buzz
During their relaunch for 6 months, Indika FM asked Ambassadors to support them on the streets and twitpic on social media. During this time their twitter followers had a massive increase by almost 50%!
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Creative Buzz Campaign
Metro Car Tweets
Ad contained a game encouraging viewers to snap the car and tweet to @MetroDEPT to win weekly voucher giveaways.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Creative Product Launch
BRI Syariah Product Education
Our Ambassadors selected based on demographics and carried 2 ads for KPR and Tabungan Haji. BRI Syariah also used this opportunity to educate consumers regarding Syariah Banking products.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Creative Product Launch
PHD New Product Launch
Cars were selected based on localized areas where sales outlets are focused. Ambassadors were asked to signup on PHD Online, given product knowledge, free samples and vouchers, allowing them to experience and share with family and friends.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Effective Out of HomeRumah.com Activation
Our Ambassadors were asked to sign up as members on Rumah.com and the mobile ads were simple, clear and direct creating engagement on the streets that led to a 20% traffic increase in 3 weeks.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Effective Out of HomeUniqlo Store Launch
Uniqlo Indonesia selected cars based on age and area, creating social buzz online and offline regarding their launch. In Store surveys showed that significant awareness and engagement was generated from BoomBoomCar.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Effective Out of HomeDjarum Clavo Premio
To create ubiquitous awareness for their new Brand, Clavo Premio, Djarum launched 1000 BoomBoomCars for a month. Internal surveys showed frequencies of 12-20. Djarum also organized a 100 car convoy with our community.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Effective Out of HomeMetro Big Sale
Metro Indonesia uses BoomBoomCar to promote their Big Sale for 30-45 days on the streets in localized areas near their outlets.
BoomBoomCar has proven to be an accountable and value for money media to create recall and footfall for them since 2011.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Designing Your CampaignEach BoomBoomCar provides 400,000+ gross impressions per month. Choosing your Ambassador by location and car type will allow you to maximize out of home effectivity.
Zooming into car owners can also give you additional social reach; small proximity but high intensity and talkability.
Enjoy bothout of home reach
& social reach!
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Innovative Execution Ideas
Social Testimonial AdsGet ads portraying your consumers sharing their experience about your Brand. Remember that consumers trust other consumers most.
Having multiple versions of your ad also increases frequency of people reading your ad.
Direct Response AdsSimple messages with clear call to actions make the most effective and measurable out of home ads. Perfect for launches, deals, promos, etc.
Include your hotline, website, social media or even QR Codes and keep it simple!
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Innovative Execution Ideas
WiFi CarsTurn your BoomBoomCars into a WiFi car hunt on the street. Users that connect to the car can redeem gifts and offers.
This will allow you to collect database while giving people a truly unique Brand experience.
Social Media & Radio IntegrationCreate excitement on the streets by giving prizes to users who find your mobile ads and post a photo on social media.
This will gain you social reach and create word of mouth on social media!
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Eye Catching Visual Ideas
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Value Deals & Packages
Classic Eco Eco Semi Barter*
Rp. 1.995.000/car/month
Monthly contract
Full window ad
Advanced targetting
15% discount for 100+ cars
Rp. 995.000/car/month
3 Monthly contract
BoomBoomCar framed ad
Basic targetting (area only)
Cash payment upfront
Rp. 495.000*/car/month
3 Monthly contract
BoomBoomCar framed ad
Basic targetting (area only)
*/ Contact our team for full T&C
Note: All prices are excluding 10% VAT and are subject to change without prior notice.
© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.
Contact us for more info...
Maras PanjaitanBusiness [email protected] 8777 4110
PT. BoomBoomCar Media IndonesiaThe House of LightJl. Danau Poso no. 156BJakarta 10210Indonesia