Date post: | 22-Nov-2014 |
Category: |
Social Media |
Upload: | cygnet-infotech |
View: | 204 times |
Download: | 1 times |
Ecommerce stores cannot afford to ignore social media…
46% Customers
55%
93%
2%57%
13% 13%
People
traffic.. referralMarketers
Marketers spend their social
advertising budget on..----
Whydo marketers use Social media?
Boosting brand awareness
Improving customer engagement
Offering better customer service
Getting more leads and increasing sales
Diversifying online marketing
Boosting brand awareness
Improving customer engagement
Offering better customer service
Diversifying online marketing
Pinterest Twitter Tumblr FacebookInstagram
70 500 150 220 1.19
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Beginners GuideE-commerce salesSocial media
to
usingBoosting
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Biggest user base, offer in-depth targeting and 70% advertisers report 3X returns on ad spends. However, 55% advertisers do not go for sponsored stories.
Bare Minimum
2PM-5PMApprox time to post
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74% customers use Pinterest to get gift ideas during holidays, and 19% admit to spending more money because of what they see on Pinterest.
Bare Minimum
Get a business account of Pinterest
Find keywords that users are likely to search
Share attractive images of products
Use ‘Rich Pins’ for the main products
Make it easy for people to buy from Pinterest
Approx time to post 8PM-11PM
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More than 45% of Twitter users feel that Twitter ads are effective. 34% of digital marketers have generated leads through twitter.
Bare Minimum
Create an engaging Twitter profile, popularize it
Make sure that you get followed by relevant people
Research target audience and competition
Consider using brand ambassadors to promote goods
Promote sales, offers, and discounts to relevant audience
Demonstrate your expertise, help resolve issues
1PM-3PMApprox time to post
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Like
The fastest growing social media website today, Instagram is growing in important. 65% of top 100 brands are on Instagram, and this platform is finally catching the attention of ecommerce marketers.
Bare Minimum
Create Instagram account and post regularly
FShare behind-the-scene pictures
Use it to announce new products and services
Share Instagram-only discounts and offers
Manage positive and negative feedback
Organize chats and hold contests
3PM-4PMApprox time to post
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Tumblr grew 74% in 2013, 35% of its visitors make more than $50,000 annually, and 66% of its users are under 35 years. It is a dark horse and you have the chance of first-mover advantage.
Bare Minimum
TUMBLR
Add a shopping cart to Tumblr
Customize design and domain
Share different types of content
Offer products videos and how-tos
Share exclusive images and discounts
7PM-10PMApprox time to post