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BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

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BOOST YOUR PITCH (AND MAKE THE MOST OF YOUR STARTUP)
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Page 1: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

BOOST YOUR PITCH(AND MAKE THE MOST OF YOUR STARTUP)

Page 2: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

A REFLECTIONo Think of a

presentation you really liked. This presentation was...

Page 3: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Good presentations are

• Emotional• Novel• Memorable

(Gallo, 2014)

Page 4: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Is this true? Discuss in pairsCommunication is...

(Mehrabian, 1967)

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It is a MYTH!

Campaign to “Stop the Mehrabian Myth”

(Mitchell, 2009)

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A successful presentation is a combination of:

great content

adequate delivery

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The student is supposed to introduce himself using as few words as possible.

Page 8: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Discuss in pairs:

How good was it? Why?

Page 9: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Professor: ... you are judged by the words you choose and how

you use them. Therefore, you are how

you speak...

Page 10: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Words matterDo’sClarityWord Choice

Dont’sWord repetitionToo much technical jargon

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And language mattersThe most common mistakes Brazilians make when speaking English. Can you correct them?

Page 12: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

1. People is meeting after work.

2. What is the exchange rate ? (‘r’ pronounced as ‘h’)

3. I have 29 years.4. We need to take a decision right now.

5. There is no doubt (mispronounced) this project is great!

Page 13: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

6. We pretend to solve problems more efficiently.

7. Thanks God the project was approved.

8. I lost my flight to New York.

9. I wronged the question.

Page 14: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Some common mistakes in pitches.

Do you make them?1. Pronunciation of ‘entrepreneur’ /ˌɑːn.trə.prəˈnɝː/

2. I’d like to thank you our directors ... I’d like to thank our directors...

3. Pronunciation of ‘Brazil’  /brəˈzɪl/

4. How many time do you pretend to stay in the company? How long do you intend to stay in the company?

5. I’m going to show you how do we do that. I’m going to show you how we do that.

Page 15: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Discuss in pairs:

What are the key components of a pitch?

Page 16: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Now you are going to watch three winner elevator pitches.

Try to identify some of the key components that they bring.

Page 17: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

CupAd

Page 18: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

MissApp

Page 19: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

TravelBlender

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Tagline/Slogan

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“MissApp is designed for women, because women like technology too.”

“TravelBlender: make friends, go places.”

“We put your brand, in their hand” (CupAd)

Page 23: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Market Opportunities

“...25 thousand cups like this.. they don’t have the economics scale to put their own brand on the cup.” (CupAd)“... 10 million female Iphone users who have shown interest in the app market, but there are two problems...” (MissApp)“68% of adults, 30-44, who go on vacation each year” (TravelBlender)

Page 24: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Value PropositionWe help X do Y by doing Z.

X = WhoY = WhatZ = How

(Blank, 2011)

Page 25: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

We can connect with this dissatisfied and undertarget market to bring very tailored apps specific for women. (MissApp)

“ “

Page 26: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Competition

No major travel provider addresses the social aspect of travel: not Orbitz, not Expedia, not Travelocity. (TravelBlender)

“ “

Page 27: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Business Model

...we get the advertisers to pay for the cup and give them to the coffee shops for free. We get 13 cents for each cup we distribute. It is possible to make US$ 1 million per month. (CupAd)

Page 28: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Who we are pictures

short bio of each founder or team

member

Page 29: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Fund Raising“With a 50-thousand dollar investiment, TravelBlender can be cash-flow positive in sixteen months.” (TravelBlender)

“We are seeking a 100-thousand investment for 25% stake in equity.” (MissApp)

Page 30: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Groupworko Groups 1 and 4Tell the story of the founder of a

company

o Groups 2 and 5Tell what inspired the creation of a

business

o Groups 3 and 6Share what a brand means

Page 31: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Storytelling

Storytelling is telling a story, but not any story.

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C – Characters

C – Conflict

S – Struggle

G – Goal

Page 33: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Why have stories?

RelateRememberRetell (Gold, 2014 )

Page 34: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

The Pitch Deck/Pitch Slide Deck

o Content lighto Less than 10 words per pageo Single word bulletso Show graphics, charts, screenshots

(Business Insider: August, 2013)

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Page 40: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Let’s practice!Groupwork

Create, in groups, a 1-minute pitch about any company or product.

Select one member to deliver it to the rest of the audience.

Page 41: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

Adas, Eduardo; Galvão, Joni. Super Apresentações: como vender ideias e conquistar audiências. Panda Books, 2011.

Blank, Steve. The four steps to the Epiphany. K&S Ranch, 2013.

Gallo, Carmine. Talk like TED: the 9 public speaking secrets of the world’s top minds. St Martin’s Press, 2014.

Gold, Nathan. How to captivate any audience. Prezi Presentation, 2014.

http://www.englishadvantage.us/articles/TopTen/Top_Ten_Common_Mistakes_Portuguese_Speakers_Make.php

http://ducttapemarketingconsultant.com/storytelling-ideas-examples-inspire-story/

http://www.speakingaboutpresenting.com/presentation-myths/mehrabian-nonverbal-communication-research/ 

References

Page 42: BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

caltabiano.idio

mas

@[email protected]

www.caltabianoidiomas.com.br

[email protected]: 11 3436.6004


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