Boostyourapplication: CV and motivationletter · Boostyourapplication: CV and motivationletter...

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Career & Alumni Service

Boost your application:

CV and motivation letter

Silvia Invrea

Tourism Career Lab

October 24th, 2018

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Career Service Team and Missiom:

The University’s Career Service aims to foster exchange and contacts with the

business world, and to acquaint students with the working environment, thus ensuring a

smoother and successful transition from

the academic world to the workplace.

Silvia Invrea, Tourism Career Lab, 24 Oct. 2018

Silvia Invrea, Director

Simona Bolis,

Annelore Denti,

Stefania Corti,

Alissa Castelli,

Michela Volpones

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Career Service’s Activities

3 COUNSEL NETWORK SUPPORT

• Job Bank with internship and job offers

• Company and career presentations

• Career counselling

• Visiting Employers

• USI Career Stories

• Internship coordination

• Scholarships for Placement

• CV and CV Book

• USI Career Forum & Guide

• Long Night of Careers

• Field Projects


4

Career Service’s upcoming events


Date Activity By

04.10.2018 To do or not to do an internship? Career Service

18.10.2018 How to write an effective CV Career Service

24.10.2018 Boost your application: CV and motivation letter Career Service

08.11.2018 Part I: Learn how to write an effective CV (group session) Career Service

12.11.2018 Part II: My CV is ok? come and review it with us (one-to-one meetings) Career Service

13.11.2018 The application: CV and the motivation letter. What’s in the recruiters mind Michael Kors

22.11.2018 Meet the companies and learn how to be a successful candidate: job gallery walk, CV checks, mock interviews, elevator pitch @ LNoC

50 Companies @ LNoC

22.11.2018 Video recruiting interviews: how to survive IKEA and UBS

11.12.2018 The Mock interview Federal Administration

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Career Service’s upcoming events: LONG NIGHT OF CAREERS -22 NOV 2018


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MT Alumni


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MT Alumni (239)


Male20,5%

Female79,5%

ITA29,3%

CH15,3%

Other Countries

46,5%

TI8,8%

Place of originGender

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MT Alumni: Employment


WorkplaceEmployment

85,5%

8,2%

6,4%

employed

unemployed/looking foremployment

CH25,0%

TI25,0%ITA

18,8%

Other Countries 31,3%

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0,0 5,0 10,0 15,0 20,0 25,0 30,0

Trade

Teaching, Training and Research

Services

Public Administration

Other

No Profit

Media, Advertising and Communication

IT, Web and Technology

Industry

Healthcare and Social Services

Consulting

Banking, Financial Int. and Ins.

(%)

Employment sectors

MT Alumni

Source: 10 Years USI Master Survey, Nov. 2016


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MT Alumni

0,0 5,0 10,0 15,0 20,0 25,0

Research

Real Estate

Quality Assurance

Program and Project Management

Product Management

Other

Operations

Media and Communication

Marketing

Finance

Education

Consulting

Commercial

Business Development

Administrative

(%)

Employment Functions

Source: 10 Years USI Master Survey, Nov. 2016


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MT Alumni Careers Stories


Christian Dedekind (2009)Carlson Wagonlit Travel - Regional Manager Quality & Customer Experience, Paris (F)

Elia Frapolli (2004)Ticino Turismo – Direttore, Bellinzona (CH)

Ktimene Gembol (2011)Amelia Island - Director Digital Strategy, Amelia Island (USA)

Nadzeya Kalbaska (2009 MT – 2013 PhD COM)USI - Post-doctoral researcher, Lugano (CH)

Loredana Padurean (2007 MT – 2010 PhD ECO)Asia School of Business in collaboration with MIT Sloan -Associate Dean, Kuala Lumpur (MAL)

Sergio Roth (2012)Luzern Convention Bureau - Manager Sales & Marketing, Luzern (CH)

Claudia Zuffi Von Gunten (2011)Amministrazione cantonale - Consulente economico, Bellinzona (CH)

Asta Adukaite (2011 MT – 2016 PhD ECO)EF Education - Mobile Technology Manager, Luzern (CH)

19 MT Career Stories online: https://www.usi.ch/en/career-stories-list-degree/Master%20in%20International%20Tourism

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MT Alumni’s Careers in Tourism (examples)Company Role City

Agoda Market Manager New York

Airbus Helicopters International business development manager Marseille

AutoPostale Svizzera SA Vice Director Ticino Region Bellinzona

BCD Travel Crisis Program Manager, Global Crisis Management Barcellona

Beijing Bojing Culture & Media Co. Ltd Producer Honk gong

BOAS - Swiss Hotels Online content & communication manager Lausanne

Booking.com Key Account Manager New York

Carlson Wagonlit Travel Regional manager Parigi

Catai Tours Travel Consultant New Delhi

Ente Turistico del Luganese Sales & MICE Manager Lugano

Eurail Group G.I.E. Head of Travel Business Intelligence Jerusalem

Expedia Customer Experience Manager London

Four Season Hotel Firenze HR Generalist Firenze

Geneva Tourism & Conventions Coordinator Convention Bureau Genève

Globus Travel Services SA Assistant -Contracting Manager Grancia

Goût & Région Assistant -Client Relations Travers

Ideaturismo marketing & consulting Marketing and editing assistant Trento

Joie de Vivre Hotels Sales Manager San Francisco

Kleinwalsertal Tourismus eGen Online marketing Hirschegg

Kuoni Destination Management Destination Management Executive Zurigo

Latinoamericando Expo Junior Marketing Consultant Milano

Lausanne Tourisme Assistant Lausanne

Northstar Travel International Event Sales Director New York

passengertv COO Bern

Rome Cavalieri Sales coordinator Roma

Sailogy SA Sales Associate Chiasso

Schweizer Alpen-Club/SAC Fachmitarbeiterin Kommunikation Bern

Swiss International Airline Manager Operations Communications Zürich

Team Travel Network Travel Agent Milano

The Lake Como Wedding Planner Leisure and concierge service manager and weddings developer Argegno

Thon Hotels Area Reservations Manager Brussels

Ticino Turismo Content & Product Manager Lugano

Villaggio Turistico Europeo S. N. C. General Hotel Manager and Co-owner Catania

Zimex Aviation CFO & Deputy CEO Zurich


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Your CV is SEXY?

Hints for an effective Curriculum

Vitae

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The Curriculum

A resume is your personal marketing document, designed to ‘sell’

your skills and abilities to a potential employer. Research

suggests that readers scan resumes within about 10-20 seconds,

so it’s important to show them at a glance why you’re the best fit.

To write a winning resume, ensure it is:

• Matched to the Job Description

• Focused on Achievements

• Compelling Reading

• Structured Correctly

• Formatted Appropriately


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Compulsory fields:

1. Personal /Contact data

2. Education

3. Professional experience

4. Language skills/Computer skills

Optional fields/Additional Experience:

1. Special awards, certifications, study grants, ….

2. Publications

3. Extra-curricular activities, affiliations, memberships…

4. Volunteering/Social commitment…

5. Leisure-time interests and activities

6. References

The CV’s Structure


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Compulsory fields

1.Personal data

• Contact details (phone, e-mail, address?)

• Date of birth*

• Nationality

* Not indicated in Anglo-Saxon formats.



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Compulsory fields

2.EducationInverse chronological order: (last first)

• Dates (from/to moth/year)

• Degree title/course attended

• Faculty/area of specialisation

• Name of School/University and

location (town/country)

• Other relevant information

(final dissertation, final grade,

university exchange programs,

specific seminars, etc.)

N.B. Do not go further back than high school,

except in exceptional cases.



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Compulsory fields

3.Professional experience

Inverse chronological order: (last first)

• Dates (from/to- month/year)

• Name of Company, Location

• Role (specify if internship)

• Brief description of job (assignments,

projects, main responsibilities, team,

people management/reports, Technologies,

achievements, budget, etc.)

N.B. Indicate only professional work experiences, including internships. Temporary jobs should be included under “Other work experiences” (e. g. bartender, babysitter, etc.).



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Compulsory fields

4.Languages and it skills

Languages• Specify mother tongue • Indicate level for each language and avoid

using only european codes (A1, C1 etc); • List relevant language certificates (name,

date, grade) and/or language study abroad courses.

Computer skills (can skip if only MSOffice)• Be specific and as comprehensive as

possible (Group computer skills if broad -OS,SW,HW,…);

• The list can include anything from social media platforms to PM systems and computer languages. Avoid “internet” and “mail”.



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Optional fields

stand alone or grouped under “additional information”

• Awards, Scholarships, CertificationsSpecify date, title and content and the awarding body

• PublicationsSpecify date, publication’s name and content, type of publication (article, book, conference paper, etc.)

• Extra-curricular activitiesMemberships, social commitment, volunteering, professional affiliations

• Leisure-time activities/HobbiesOnly if relevant

• ReferencesOnly if professional, true and updated (inform the referral first) –Indicate job title & contact detail



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And the Soft Skills?

The competence, by meaning, it is an ability which is made operational thanks to its concrete

application, a notion reinforced to the test of the experience, a skill that develop itself until a

specific know-how.

For its empiric nature every skill owned can’t be expressed or explained but for in relation to

events and experiences that have made it possible to acquire, enhance and experiment.

The definition and description of one's own competences is

not an exercise that can be contained in a sterile list of

activities, skills and notions. Competence is an ability that

become operational thanks to its concrete application, a

notion reinforced to the test of the experience, a skill that

turns into specific know-how

The CV’s Stucture


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And the Professional Summary?What is it?

A Professional Summary is a brief list or few sentences at the

top of your resume (after your contact information) that

highlights your qualifications for a job.

It should gives the hiring manager, at a glance, a synopsis of

your professional qualifications.

It’s written with key words: future objectives but also goals

achieved in the past, which clearly illustrate what you are

capable of.

The CV’s Stucture


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the Professional Summary

This indication work as a key to the

curriculum: the story of one's own

training and professional history (the

CV) must then appear as a coherent

path taken to achieve the underlined

objective.

Risk:

Spam and Focus misaligned


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1) COMMUNICATION (r ) EVOLUTION

• Impact on CV formatting

2) DESIGN CHOICE

3) NEW DIGITAL FORMATS

• Linkedin

• Video cv

4) THE USI CV

• USI CV format

• CV Book

• CV Review

• English Language check

• A creative CV or a classic one?

• Should I use the Europass model ?

• Do I have to create a new format?

The CV: Format


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Communication evolution/impact on cv


Format and lenght

• Format and lenght suitable for video screening

• Formatting compatibility (different browser/pc vs mac etc) better use a PDF format

• New digital formats: Video CV’s -Linkedin Profiles - Web dossier

Editing

• Hyper Links

• Word processor/ Translation

Contact info

• Mobile phone vs home phone

• Email address vs postal address

• Skype

Application by Email :

• Cover letter in email body

• Multiple application & Duplication mistakes72 billion e-mails sent during each working day !! An average

of 10 for every inhabitant of the earth and 20 for those who

have access to the internet. How many machine letters could

be written in one day?

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The Business CV…

The picture can be an occasion to

personalize your CV, that can be seen

as a guarantee for the information

written in your resume.

Use a professional pic that clearly

shows your face.

The CV: Format


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…even for a Junior!

The CV: Format


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The creative CV

The CV: Format


29Silvia Invrea, Tourism Career Lab, 24 Oct. 2018

The Europass CVC U R R I C U L U M

V I T A E D I

P A O L O R O S S I

The CV: Format

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New digital formats

Linkedin Profiles

Video CV’s


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Linkedin profile

When writing a resume, the intended audience is another

person — but in a profile summary, the writing is more for

search engines.

Recruiters and others search LinkedIn to find

talent matching their needs, so turning up in these search

results is clearly desirable. And since the research is done

by search engines

the governing concept is keywords and their variations.


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Which Keywords?

1. Go Up the Org ChartIf there is a more senior, well-respected professional in your field, look at that person's LinkedIn profile and see what keywords are most prominent.2. Check Out Job PostingsJob postings are also content that is job-oriented and keyword-based, and hence is also a great resource: once you identify what your next job title should be, look at job postings for the job title and its variations. From there, review the terms that appear often, as above.3. Tie It All TogetherA great profile not only has the right keywords, but is also appealing to a human reader. Take the time to pull the keywords and the narrative together, so your profile is engaging and easy to read


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Video CVs are becoming increasingly popular with jobseekers wanting to stand out from the crowd. Rather than replacing traditional paper CVs, videos enhance job applications by providing employers with more insight into what an individual has to offer.

"A traditional CV outlines your skills, qualifications and experience, whereas a video CV enables an employer to get a feel for your personality,"

The Video CV


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The USI CV

The USI CV Format: you can use the new USI Format: just go on

your profile page and use the form.

The CV Bookon-line publication that collects CVs of Master students

at USI available to companies searching for talents.

Make your CV visible to companies: on you Profile page

The CV Review

You can request a CV review, Upload your CV and send

it to us: www.Careerservice.usi.ch: We’ll book you a

one to one cv check review session

The CV Language check

After you have written a good cv, you can check the

languiage with an USI English professor


https://cvbook.lu.usi.ch/(S(xfqz1akbfina4bic413jehlr))/Home.aspx

https://cvbook.lu.usi.ch/(S(wcr4jwyappty23suz5a3wwte))/Home.aspx

http://www.careerservice.usi.ch/

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And your cover letter ?

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COVER LETTER

LENGTH AND CONTENT


n

1. Header (contact information) & Salutation2. Introduction3. Body

• Motivation/qualification to job• Motivation to company

4. Closing &Signature

Be sure to take the time to personalize your letter, so it’s a strong endorsement of your ability to do the job for which you’re applying.

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COVER LETTER


:

HEADER AND SALUTATIONS

Header: write both your and the employer's Contact

information followed by the date. If this is an email, include

your contact information at the end of the letter, after your

signature.

Salutaton: Personalize your cover letter and, if you can,

address it to the individual responsible for hiring. If need be,

research online or make a phone call to find out who the

hiring manager is. Begin with "Dr./Mr./Ms. Last Name.". If

you do not know the employer's name, simply write, "Dear

Hiring Manager."

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COVER LETTER

1) INTRODUCTION


:

WHAT ROLE/DEPARTMENT ARE YOU APPLYING TO ?

• Which job you're applying for (include the job title in your opening

paragraph)

• How you learned about the job (and a referral if you have one)

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COVER LETTER

2) MOTIVATION TO ROLE:


:

WHY SHOULD WE SELECT YOU FOR THIS ROLE?

Mention specific qualifications listed in the job posting, and explain how

you meet those qualifications. Do not simply restate your resume, but

provide specific examples

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COVER LETTER

3) MOTIVATION TO COMPANY:


:

WHY DO YOU WANT TO WORK WITH US ?

The third paragraph shows you know the Company and why you want to work at this specific company (match your skills to the job description, and read up on the organization’s mission, values and goals to mention in your letter)

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COVER LETTER

4) CONCLUSIONS


:

CLOSING&SIGNATURE

• State that you would like the opportunity to interview or discuss employment opportunities

• Thank the employer for his/her consideration • include your name, followed by your contact information.

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DON’T BE A STALKER!!


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DON’T BE DESPERATE EITHER!!


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YOU MIGHT BE CREATIVE!!


Click here to listen her cover letter

https://bit.ly/2HncPz4






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Ready now?Contact us / visit our site for more info:

[email protected]

www.careerservice.usi.ch

mailto:[email protected]

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