How To Promote, Fill, And Maximise Profits From Your Live Events Every Single Time! Nick James

Nick James

The Bums on Seats Bootcamp

THE ONE-TO-ONE MODEL IS FUNDAMENTALLYFLAWED

Why run live events?

Get out of time

Why run live events?

Get out of time

Bums on Seats BlueprintBottom-Line BoostersPREPARATION

PEOPLE

PROFITEpic Experience Creator

SIX FIGURE SEMINAR SYSTEM

Question:Why run live events?

Get out of time

Why run live events?

Get out of time

What would my outcomes have to be, so that when I achieve them over the next 2 days, it would honestly cause me to say:That was the best training of my life?

QuestionWhy run live events?

Get out of time

Why run live events?

Get out of time

Why Are You Here?

Why run live events?

Get out of time

Why run live events?

Get out of time

Bums on Seats BlueprintBottom-Line BoostersPREPARATION

PEOPLE

PROFITEpic Experience Creator

SIX FIGURE SEMINAR SYSTEM

ANGLE

Why run live events?

Get out of time

Why run live events?

Get out of time

Why run live events?

Get out of time

Why run live events?

Get out of time

What if I dont have the budget?Why run live events?

Get out of time

Why run live events?

Get out of time

THATS THE WRONG QUESTION!

You SHOULD be askingWhy run live events?

Get out of time

Why run live events?

Get out of time

What subjects/topics are HOT right now?

Whats the big promise?

How can I create a unique experience?

What has never been done before?

Who can I involve/connect with?

What can call the event to make it stand out?

Why run live events?

Get out of time

Why run live events?

Get out of time

Bums on Seats BlueprintBottom-Line BoostersPREPARATION

PEOPLE

PROFITEpic Experience Creator

SIX FIGURE SEMINAR SYSTEM

ANGLEAUDIENCE

Why run live events?

Get out of time

Why run live events?

Get out of time

RESULTSWhy run live events?

Get out of time

Why run live events?

Get out of time

Over 250k in corporate training contracts!

Give away as a prize19

2. AUDIENCEWhy run live events?

Get out of time

Why run live events?

Get out of time

Who (specifically) is it for?

How can you best target them?

Where do they already hang out?

Who already has these customers?

Paid vs Free

Bonus SessionWhy run live events?

Get out of time

Why run live events?

Get out of time

Negotiating Masterclass

With Donald HamiltonLunchtime today

ContestWhy run live events?

Get out of time

Why run live events?

Get out of time

www.seriouslyfunbusiness.co.uk/facebook

Why run live events?

Get out of time

Why run live events?

Get out of time

Bums on Seats BlueprintBottom-Line BoostersPREPARATION

PEOPLE

PROFITEpic Experience Creator

SIX FIGURE SEMINAR SYSTEM

ANGLEAUDIENCE

6 little-known ways to get JV deals with the people of influence in your industry

JOINT VENTURERULE #1

The LIST PROTECTOR

Why run live events?

Get out of time

Why run live events?

Get out of time

2. The EGO BUILDER

Why run live events?

Get out of time

Why run live events?

Get out of time

3. The VALUE ADD

Why run live events?

Get out of time

Why run live events?

Get out of time

4. The FLIP REVERSE

Why run live events?

Get out of time

Why run live events?

Get out of time

5. The FREE AUDIENCE

Why run live events?

Get out of time

Why run live events?

Get out of time

6. The MONEY PLAY

Why run live events?

Get out of time

Why run live events?

Get out of time

MAKING THE APPROACH

Exercise

Brainstorm your ideal JV partners

Industry leaders

People you already know

Make a commitment to connecting with at least 5 this week!

AUDIENCEWhy run live events?

Get out of time

Why run live events?

Get out of time

Why run live events?

Get out of time

Why run live events?

Get out of time

Bonus SessionWhy run live events?

Get out of time

Why run live events?

Get out of time

Build Your Brand For Success

Sammy Blindell & Miles FryerTonight at 5.30pm

Bonus SessionWhy run live events?

Get out of time

Why run live events?

Get out of time

Negotiating Masterclass

With Donald Hamilton1pm

Why run live events?

Get out of time

Why run live events?

Get out of time

Bums on Seats BlueprintBottom-Line BoostersPREPARATION

PEOPLE

PROFITEpic Experience Creator

SIX FIGURE SEMINAR SYSTEM

ANGLEAUDIENCEATTRACTION

Car garage e.g.49

Car garage e.g.50

Car garage e.g.51

Car garage e.g.52

ANGLEAUDIENCEATTRACTIONACTION

1. MESSAGE

ExampleWhy run live events?

Get out of time

Why run live events?

Get out of time

ExampleWhy run live events?

Get out of time

Why run live events?

Get out of time

Rolf Stauffer- Golf in Mind, Switzerland

Conversion Checklist

Capture Attention

Credibility

Compelling Offer

Contrast (Value vs Price)

Case Studies/Testimonials

Create Urgency

Call to Action

Copywriting AcademyWhy run live events?

Get out of time

Why run live events?

Get out of time

2,497+VAT

97+VAT!

2. MEDIA

Why run live events?

Get out of time

Why run live events?

Get out of time

Why run live events?

Get out of time

Why run live events?

Get out of time

DO NOT Rely Solely on Email!

ExampleWhy run live events?

Get out of time

Why run live events?

Get out of time

Cath Watkin- Selling from the Heart

3. MOTIVATION

The Big 3 ObjectionsWhy run live events?

Get out of time

Why run live events?

Get out of time

1. I dont have theTIME

The Big 3 ObjectionsWhy run live events?

Get out of time

Why run live events?

Get out of time

2. I dont have theMONEY

The Big 3 ObjectionsWhy run live events?

Get out of time

Why run live events?

Get out of time

3. Its not right forME

ANGLEAUDIENCEATTRACTIONACTIONATTEND

ATTENDWhy run live events?

Get out of time

Why run live events?

Get out of time

CONFIRM.COMMIT.REFER.

HOW WE CAN WORK TOGETHER

BECOME A PRIVATE CLIENT

DO IT YOURSELF

(HOW TO INFORMATION)

DONE FOR YOU

(AGENCY/SERVICES)

DONE WITH YOU

(MASTERMIND/MENTORING)

MONTH 1

INITIAL DAY PRIVATE STRATEGIC PLANNING CONSULTATION

Strategic PlanningWhy run live events?

Get out of time

Why run live events?

Get out of time

In preparing for battle I have always found that plans are useless, but planning is indispensable.

- Dwight D. Eisenhower

MONTH 1

CREATE CAMPAIGNS TOGETHER

MONTHS 2-4

REGULAR SCHEDULED ONE-ON-ONE MENTORING CALLS

MONTHS 2-4

UNRESTRICTED ACCESS TO BIG FISH FOR IMPLEMENTATION

MONTH 4 EVENT PREP DESIGNING YOUR CONTENT AND PITCH

APPLICATION PROCESS

Your InvestmentWhy run live events?

Get out of time

Why run live events?

Get out of time

20,000+VAT

HOW I GOT STARTED IN THE EVENTS BUSINESS

March 2009Why run live events?

Get out of time

Why run live events?

Get out of time

OH S***!

My first ever eventWhy run live events?

Get out of time

Why run live events?

Get out of time

The Copywriting Academy

8 PEOPLE!

Why run live events?

Get out of time

Why run live events?

Get out of time

Why run live events?

Get out of time

Why run live events?

Get out of time

How we can work together to do THIS for you

MONTH 1

INITIAL DAY PRIVATE STRATEGIC PLANNING CONSULTATION

MONTH 1

CREATE CAMPAIGNS TOGETHER

MONTHS 2-4

REGULAR SCHEDULED ONE-ON-ONE MENTORING CALLS

MONTHS 2-4

UNRESTRICTED ACCESS TO BIG FISH FOR IMPLEMENTATION

MONTH 4 EVENT PREP DESIGNING YOUR CONTENT AND PITCH

PLUS

ACCESS TO MY LIST OF JV PARTNERS!

Your InvestmentWhy run live events?

Get out of time

Why run live events?

Get out of time

20,000+VAT

AN INVITATION TO PARTNER WITH ME

INSTEAD OF THE 20,000+VAT FEE

YOU JUST PAY ME 10% OF YOUR GROSS SALES

DEPOSIT OPTIONS:

4 X 997+VATOR2,997+VAT

Success StoryWhy run live events?

Get out of time

Why run live events?

Get out of time

Cath WatkinSelling from the Heart

From practically zero to over 100,000 in 12 months!

Success StoryWhy run live events?

Get out of time

Why run live events?

Get out of time

James NicholsonTraffic/Lead Gen Bootcamp 2016

Over 80 tickets sold to first ever event!

Success StoryWhy run live events?

Get out of time

Why run live events?

Get out of time

Matthew MoodyProperty HMO Expert

Over 35,500 in just 4 weeks!

Success StoryWhy run live events?

Get out of time

Why run live events?

Get out of time

James DewaneToolBox Live

Over 44,000 in just 3 months!

CASE STUDYWhy run live events?

Get out of time

Why run live events?

Get out of time

Rolf Stauffer Golf in Mind, Switzerland

INSTEAD OF THE 20,000+VAT FEE

YOU JUST PAY ME 10% OF YOUR GROSS SALES

DEPOSIT OPTIONS:

4 X 997+VATOR2,997+VAT

Bonus SessionWhy run live events?

Get out of time

Why run live events?

Get out of time

How to automate your lead gen and lead conversion process

With Sarah CoxLunchtime today

Why run live events?

Get out of time

Why run live events?

Get out of time

Bums on Seats BlueprintBottom-Line BoostersPREPARATION

PEOPLE

PROFITEpic Experience Creator

SIX FIGURE SEMINAR SYSTEM

????Epic Experience CreatorWHEREWHATWHENWOW

ExerciseWhy run live events?

Get out of time

Why run live events?

Get out of time

How are you going to WOW your audience at the event?

NPSWhy run live events?

Get out of time

Why run live events?

Get out of time

How likely are you to recommend (this event) to a friend?

0 = Not at all likely

10 = Extremely likely

Score = % of Promoters (9s and 10s) - % of Detractors (0s-6s)

TestimonialsWhy run live events?

Get out of time

Why run live events?

Get out of time

Since attending

Before I attended

Private ClientsWhy run live events?

Get out of time

Why run live events?

Get out of time

Alan StaceyBarry AllawayBarry MitchellChris HuntChris SelwoodDellet BurrowesElaine PowellSofia MaterinasSteven MitchellSumir BrownThomas StahlSarah Sparks

Jonathan HowkinsMohammed AliMurtaza BharmalNatasha AylottNeil MartinQuentin PainRaul CachoRichard CraigRobert GreenshieldsRussell TreasureSally Lawson

Why run live events?

Get out of time

Why run live events?

Get out of time

Bums on Seats BlueprintBottom-Line BoostersPREPARATION

PEOPLE

PROFITEpic Experience Creator

SIX FIGURE SEMINAR SYSTEM

Why run live events?

Get out of time

Why run live events?

Get out of time

SELLING TICKETS

SELLING TICKETSWhy run live events?

Get out of time

Why run live events?

Get out of time

1. Multi-ticket

SELLING TICKETSWhy run live events?

Get out of time

Why run live events?

Get out of time

2. Multi-level

Why run live events?

Get out of time

Why run live events?

Get out of time

STAGE

ELITEVIPGENERAL

Why run live events?

Get out of time

Why run live events?

Get out of time

STAGE

ELITEVIPGOLD

SILVER

BRONZE

SELLING TICKETSWhy run live events?

Get out of time

Why run live events?

Get out of time

3. Multi-product

Why run live events?

Get out of time

Why run live events?

Get out of time

SELLING TICKETSSPONSORSHIP

SPONSORSHIPSWhy run live events?

Get out of time

Why run live events?

Get out of time

ALIGN. AFFILIATE. APPROACH.

Why run live events?

Get out of time

Why run live events?

Get out of time

SALES(at event)SELLING TICKETSSPONSORSHIP

DO IT YOURSELF

(HOW TO INFORMATION)

DONE WITH YOU

(MASTERMIND/MENTORING)

DONE FOR YOU

(AGENCY/SERVICES)

Why run live events?

Get out of time

Why run live events?

Get out of time

SALES(at event)SELLING TICKETSSPONSORSHIPSPEAKERS

4 CRITERIA FOR SPEAKERSAre theyRELEVANT?Will they PROMOTE?Are they aDRAW?Can they SELL?

Why run live events?

Get out of time

Why run live events?

Get out of time

SALES(at event)SELLING TICKETSSPONSORSHIPSPEAKERS

Bonus SessionWhy run live events?

Get out of time

Why run live events?

Get out of time

How to automate your lead gen and lead conversion process

With Sarah Cox

12 Week Bums on Seats Blueprint

Week 1-2: Build audience

Week 3: Give value and build anticipation

Week 4: Tickets on sale

Week 5: Price increase

Week 6: Webinar/teleseminar

Week 7: Direct mail

12 Week Bums on Seats Blueprint

Week 8: Bring a friend campaign and 2nd price increase

Week 9: Value/content

Week 10: Final push/last chance

Week 11: Confirmation calls

Week 12: Final reminder email