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Product positioning

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Best universities in the world

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Best hospitals in the world

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Best sports teams

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Rich history

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Forefront of positive change• 1st state to offer universal healthcare (3rd

lowest uninsured rate in U.S.)• 1st state to legalize gay marriage (8th lowest

divorce rate in U.S.)• Some of the toughest gun laws (3rd lowest gun

death rate in U.S.)

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Ok so we have traffic and weather

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But we also get this

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BOSTON YOU’RE MY HOME

#BOSTONSTRONG