BOTTLED WATER GLOBAL TRENDS AND INNOVATION

©MacleayMedia2016

Packaging

• Minimalistdesign• Environmentallysustainable• LimitedEdi>ons• Bulkformats• Cansandcartons• Uniqueshapes

Purity • Uniquesourcing

Posi>oning• UltraPremium• Performancewaters• Plantbased

SOURCING & PURITY

AkunaBlueNTBeverages(AUS)Locallysourcedfromthe

NorthernTerritory

Nakd(NZ)Richinnaturalsilica

PurelySedona(US)

Sustainablesourcingandpackaging

ARTESIAN WATER

PREMIUM RAIN HARVESTED

CapeGrim(AUS)Pureharvestedrainwater

fromTasmania

KingIslandCloudJuice(AUS)

SourcedfrompureKingIslandrain

TasmanianRain(AUS)Sustainablymanufactured

KonaDeep(US)Deepseawaterwithperformancebenefits

AquaCarpa>ca(Romania)Freefromnitratesand

targetedatpregnantmothers

UNIQUE water sources

PLANT BASED

ElmhurstNaturalBananaWater(US)

Packedwithbenefitsofpotassiumandelectrolytes

Caliwater(US)Waterderivedfromcactuswithbenefitsofelectrolytes,an>oxidantsandflavonoids

HappyTreeMapleWater(US)

Halfthecaloriesofcoconutwaterwiththesamebenefits

PLANT BASED WATER

DrinkMelon(US)Coldpressedorganic

watermelonjuicehighinelectrolytes

MapleWater(US)Oneingredient46nutrients

SiberriBirchWater(US)Richinsilicawithbeauty

benefits

PLANT BASED WATER

SujaPressedProbio>cWater(US)

Veganprobio>cbenefits

RecoveryWater(US)Promotedtorelievemuscle

soreness

Oxigen(US)Usesahighlystable

proprietaryO4moleculetoretainoxygen

NATURAL FUNCTIONAL BENEFITS

POSITIONING

VOSFlavoured(Norway)Addingsubtleontrend

flavourstotheirpremiumrange

V8Infused(US)Waterwiththebenefitsof

fruitsandveg

RANGE EXTENSIONS

Fontcredit:AileronsAdilsonGonzalesdeOliveirahbps://www.behance.net/agonz