BOTTREE DIGITALSERVICES:

GET FOUND!@BOTTREE

WWW.BOTTREE.COMFACEBOOK.COM/BOTTREE

WWW.SLIDESHARE.NET/BOTTREE

ABOUT BOTTREE: EXPERIENCE

BOTTREE DIGITAL SERVICES:YOUR GOOGLE PARTNER

OUR NEWEST SERVICE: LAMP

•Local•Awareness &•Marketing•Program

BOTTREE DIGITAL SERVICES SUITE: 360 MARKETING

Digital Strategy

“BLING YOUR BLOG WITH HOTWORDS”Get Found

AGENDA / PLAN FOR TODAY

• Choosing topics• Choosing hotwords for titles and content• Tips on optimizing your blog so you get found• Conversation tools

SOME DEFINITIONS

• Bling: something that sparkles. Something that makes you stand out.

• Blog: A place where you create content online. My online version of this is a ‘blog post’.

• Hotwords: Keywords, but keywords that are 'hot' or popular and terms that can help you pull traffic to your web site, ecommerce project, research, etc.

WHERE’S MY TRAFFIC?

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WHY HOTWORDS?

• Billions of searches are done EVERY DAY• Hotwords = Traffic– Traffic = Leads– Traffic = Vanity– Traffic = Ad Revenue

RESEARCH: SEARCH HAS CHANGED

• You’re now QUALIFYING your searches more• ‘Book retailer’ ‘books london ontario’• ‘gardening’ ‘planting heritage tomatoes’

PICKING TOPICS & HOTWORDS

• Universal:– http://www.google.com/trends/hottrends

• Canada:– http://www.google.ca/trends

NOTE TO BILL: THIS IS WHERE YOU SHOULD GET SUGGESTIONS FROM THE AUDIENCE AND DO A LIVE EXAMPLE

USING GOOGLE’S KEYWORD TOOL

• https://adwords.google.com/select/KeywordToolExternal• Title suggestion: “Radiohead’s ‘Creep’ is the Best Song Ever”

TOPIC & KEYWORD OPTIONS

• LOADS OF OPTIONS TO WORK FROM

OPTIMIZING TIPS FOR YOUR HOT BLOG• Keyword density

– A ballpark range is 10-14%• Make sure your title includes your hotwords and

keywords• Add hotwords to your URL• Include your hotwords in your “description” and

“keyword” tags• Create ‘tags’ with your blog article that are also your

hotwords• Alt tags for images• Linking: include full text when linking to other articles

SEARCH “BLING YOUR BLOG WITH HOTWORDS” (EARLY APRIL, 2010)

• First listing!!• But not much for results, right?

SEARCH “BLING YOUR BLOG”(APRIL 19, 2010)

• Search “Bling Your Blog”• There’s Bottree (#8)• Out of 1.8 million results!!• Result: Substantial new traffic

IT GETS BETTER …

26 MILLION RESULTS!!!(AS OF APRIL 19, 2010)

CONVERSATION TOOLS HELP YOU INCREASE LEVEL OF ENGAGEMENT, INTERACTION• Newsletter• Share This• TweetMeme• Disqus• Others?

BOTTREE DIGITALSERVICES:

GET FOUND!@BOTTREE

WWW.BOTTREE.COMFACEBOOK.COM/BOTTREE

WWW.SLIDESHARE.NET/BOTTREE