BOURNEMOUTH AND POOLE

SPORTS FACILITIES STRATEGY AND

ACTION PLAN

2014-26

SPORTS DATA PROFILE REPORT

OCTOBER 2013

1

CONTENTS

Section Page

Introduction 3

Sport 4

Population 37

Housing 42

Socio-economic 47

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3

Introduction

The Sports Strategy needs to be underpinned by and set within the context of

socio-economic and sports data and information about provision, participation,

demands and needs across the Boroughs.

There are a variety of data sources available which can help to build up a picture

of the characteristics of the population and of sport in Bournemouth and Poole.

The main sources are as follows:

Active Places Power (Sport England)

Active People Survey (Sport England)

Market Segmentation Tool (Sport England)

Annual Monitoring Reports (Local Authorities)

Joint Strategic Needs Assessment (NHS Bournemouth & Poole)

Index of Multiple Deprivation (Government)

Selected data from the above and other sources is presented below for

Bournemouth and Poole. The data will help to determine preferred strategy

options when analysed alongside other information gathered during development

of the strategy.

4

Sport

Market Segmentation

Sport England’s market segmentation tool1 presents data designed to help

understand the life stages and attitudes of different population groups –and the

sporting interventions most likely to engage them. This is particularly helpful in

matching suitable solutions to increase participation in both formal and informal

sports to residents with different types of sporting and leisure characteristics. It

is also useful to set the segmentation data and mapping alongside IMD data to

help match improvements to and additions in provision to the ability and needs

of groups of the local population to access them.

The market segmentation data builds on the results of Sport England’s Active

People survey; the Department of Culture, Media and Sport's ‘Taking Part’

survey; and the Mosaic tool from Experian. It presents a picture of the

dominant social groups in each area, and puts people’s sporting behaviour in the

context of complex lives.

Figure 1 shows the segments within which data is presented. Figures 2 to 5

identify the segments dominant in lower super output areas in Poole and

Bournemouth and dominant segments across the Boroughs as a whole.

Bournemouth

Spatially, Bournemouth’s dominant segment on the north of the Borough and in

pockets along the coast is ‘Elsie and Arnold’, as is to be expected in an area with

a high level of retired single or widowed elderly people. In these areas, leisurely

sporting opportunities are likely to be favoured such as swimming and bowls.

The central areas of Bournemouth (including central areas along the seafront),

are characterised by ‘Jamies’, or ‘sports team lads’, in the 18-25 age group

1 See http://www.sportengland.org/research/about-our-research/market-segmentation/ for more details.

5

which are very active regularly playing sports including football, athletics,

swimming, gym and cycling. There are also significant pockets of ‘Tims’ or

‘settling down males’ who are sporty, have children and are married or single

with a preference for cycling, gym, swimming, football and golf. ‘Ralph and

Phyllis’ (comfortable retired couples enjoying swimming, keep fit, golf, cycling

and bowls) also feature as dominant segments in pockets of Bournemouth,

although their actual number across the Borough is not high. There are also

small pockets where ‘Kevs’ (‘pub league team mates’) and ‘Paulas’ (‘stretched

single mums’) are the dominant sector.

In terms of numbers of people within each segment, these segments are

dominant, with all of them, apart from Ralph and Phyllis having more than

10,000 people.

Poole

In spatial terms, Poole’s dominant segments are ‘Elsie and Arnold’ and ‘Ralph

and Phyllis’, the latter segment being dominant along the coast and north of the

Borough, while ‘Elsie and Arnold’ are most prevalent in areas around the Upton

and Creekmoor Lakes. ‘Roger and Joy’ and ‘Philip’ are also dominant segments

across the middle and northern parts of the Borough. ‘Roger and Joys’ are early

retirement couples and slightly less active than the general population, with

keep fit, swimming, cycling, running and tennis being their popular sports to

play. ‘Philips’ are comfortable, professional and sporty mid-life males with

sporting activity levels higher than the national average. Top sports include

cycling, gym, swimming, golf and angling. As with Bournemouth, there are

small pockets where ‘Tims’, ‘Kevs’ and ‘Paulas’ are the dominant sector. The

noticeable difference between Poole and Bournemouth is the absence of

dominant areas of ‘Jamies’ (‘sports teams lads’) in Poole.

With regard to overall numbers of people within segments, ‘Philips’, ‘Elsie and

Arnolds’, Roger and Joys’ and ‘Tims’ all have over 10,000 people.

6

Figure 1

7

8

Figure 2 Dominant Segments in Bournemouth

Source: Sport England

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Figure 3 Bournemouth Population by Segment

Source: Sport England

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Figure 4 Dominant Segments in Poole

Source: Sport England

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Figure 5 Poole Population by Segment

Source: Sport England

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Participation in Sport

The Active People Survey conducted by Sport England on an annual basis

provides information on sports participation rates and change from the national

to the local authority level. The data can be used alongside other locally

generated information from club and user surveys to gauge demand and levels

of activity. Historic changes in participation rates can also be used to project

trends in likely change in participation forwards, although these can be rather

crude estimates given the many factors that can drive participation upwards or

push rates downwards.

The data presented provides a broad direction of travel in terms of participation

as the sample size in recent years has been around 500 people and so the

changes in real terms from this sample size are small.

The following data demonstrates that participation rates of people taking part in

a small amount of physical sporting activity have grown in Bournemouth in

recent years, with rates falling in Poole to levels similar to those experienced

across the rest of Dorset and the south west. Statistically speaking, there is no

real significant change between the figures presented from 2005-06 data to that

from 2012-13 data.

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Figure 6: Percentage of ‘adult’ (16+) population participating in at least

1 x 30 minute moderate intensity session per week

Source: Source: Active People Survey, Sport England,

http://archive.sportengland.org/research/active_people_survey/idoc.ashx?docid=1058f71d-4dcc-4981-bd65-

1b62af29eb6c&version=1

Notes:

'Adults' (16+) doing 1 session of sport a week (at least 4 sessions of at least moderate intensity for at least 30

minutes in the previous 28 days).

It does not include recreational walking or infrequent recreational cycling but does include cycling if done at

least once a week at moderate intensity and for at least 30 minutes. It also includes more intense/strenuous

walking activities such as power walking, hill trekking, cliff walking and gorge walking. Please note this is

different to the moderate intensity sport results from the Taking Part Survey published by DCMS which do

include all recreational walking and cycling.

Sample size was c. 1,000 in 2005-06 and c.500 for each authority area in years since.

Dorset figures are those for the County Sports Partnership area and therefore include Bournemouth and Poole.

However, when looking at data for people doing more sport sessions per week, a

greater percentage of adults in Poole participate than in Bournemouth, although

levels have fluctuated more in Poole than in Bournemouth. The data presented

30%

35%

40%

45%

2005-06 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

Bournemouth

Poole

Dorset

South West

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below takes into account a greater breadth of activities than the data presented

in the figure above.

Figure 7: Percentage of ‘adult’ (16+) population participating in 3 or

more 30 minute moderate intensity sessions per week

Source: Sport England Active People Survey,

http://archive.sportengland.org/research/active_people_survey/idoc.ashx?docid=b8110a71-dbc0-4d48-8b92-

2d8023221ca9&version=1

Notes:

The percentage of the adult (age 16 and over) population in a local area who participate in sport and active

recreation, at moderate intensity, for at least 30 minutes on at least 12 days out of the last 4 weeks

(equivalent to 30 minutes on 3 or more days a week).

Please note the local area estimates of adult participation in sport and active recreation differ from Sport

England's 1x30 sports participation indicator. Sport England's 1x30 sports participation indicator includes a

narrower range of activities (than specified for NI8) - it does not include recreational walking or recreational

cycling. The 1x30 sport participation measure is based on once a week participation, rather than three times a

week for the former NI8 measure of sport and active recreation.

Using Active People Survey data, Bournemouth and Poole can be compared with

rates of participation in other local authority areas. The figure below sets out

20%

21%

22%

23%

24%

25%

26%

2005-06 2007-09 2009-11 2010-12 2011-13

Bournemouth

Poole

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the authorities alongside their nearest neighbours in terms of participation rates

in 2008-10 (from Active People Survey 3 and 4).

Figure 8: Benchmarking of ‘adult’ (16+) participation rates (%) in sport

and recreational / leisure activity between Bournemouth and Poole and

‘nearest neighbours’

Source: Sport England Active People Diagnostic, https://www.ipsos-archway.com/apd/main.aspx

Notes:

Figures present percentages for ‘adults’ (16+) doing 3 x 30 minute sessions per week (those doing sport and

recreational walking and cycling, and for those people 65+ light intensity participation in yoga, bowls, pilates,

archery and croquet) – equivalent to former National Indicator 8 or NI8. APS1 was conducted in 2005-06,

APS2 in 2007-08, APS3 2008-09 and APS4 in 2009-10.

If the same exercise is repeated with similar data which excludes recreational

walking and cycling, and those people aged 65+ who do light intensity

participation in yoga, bowls, pilates, archery and croquet, the following results

are presented. The figure by which authorities have been benchmarked is APS4,

undertaken in 2009-10.

APS1 APS2 APS2/3 APS3/4South West Restormel 20.4 18.8 22.7 23.7South East Lewes 24.7 21.9 21.6 23.8South West Poole UA 23.7 20.4 21.2 23.8South East Wealden 22.4 27.5 25.5 23.8North West Ribble Valley 24.4 25.8 26.1 23.9South West West Wiltshire 22.7 22.8 24.0 23.9West Midlands Herefordshire UA 22.2 18.1 20.3 23.9North West South Lakeland 24.2 24.9 22.9 23.9East Midlands Erewash 21.7 21.2 24.2 23.9East Midlands Bassetlaw 20.0 22.6 23.5 24.0South East Wycombe 22.8 23.6 23.5 24.0South East Fareham 23.6 26.7 25.8 24.0North West Vale Royal 22.6 24.4 25.3 24.0West Midlands Stafford 26.2 23.1 23.6 24.0London Merton 21.9 22.7 23.1 24.1North West Wirral 19.5 25.5 24.5 24.1Yorkshire York UA 24.9 19.8 22.9 24.1West Midlands Bridgnorth 22.9 22.0 23.7 24.1South East Tandridge 22.9 25.0 22.3 24.1East Midlands Amber Valley 21.6 22.1 23.0 24.1North West Warrington UA 23.2 21.5 22.5 24.1East Midlands Newark & Sherwoo 19.9 21.0 21.2 24.2South West North Devon 23.7 25.0 25.4 24.2South West Bournemouth UA 24.6 20.4 23.2 24.2South West Bath & North East S 23.9 20.3 22.5 24.2South East Canterbury 20.6 20.7 23.6 24.2North East Stockton-on-Tees U 24.6 22.7 23.1 24.2East South Cambridges 20.2 24.8 23.7 24.2East Midlands North West Leicest 22.1 23.6 24.9 24.2South West Exeter 20.0 27.7 28.3 24.2East Midlands Chesterfield 17.0 22.2 24.9 24.3

Region Local AuthorityOverall

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Figure 9: Benchmarking of ‘adult’ (16+) participation rates (%) in sport

activity (without recreational / leisure activities included) between

Bournemouth and Poole and ‘nearest neighbours’

Source: Sport England Active People Diagnostic, https://www.ipsos-archway.com/apd/main.aspx

Notes:

Figures present percentages for ‘adults’ (16+) doing 3 x 30 minute sports sessions per week. APS1 was

conducted in 2005-06, APS2 in 2007-08, APS3 2008-09 and APS4 in 2009-10.

Comparing the sets of data reflects the demographic make-up to an extent, but

also shows that there are a greater proportion of the population doing

recreational and leisure activities 3 times a week in Bournemouth than in Poole,

and a slightly greater proportion of people doing non recreational sport 3 times a

week in Poole than Bournemouth.

Sport England web tools also allow data from 2008-10 (for 3 x 30 minute

sessions of activity) to be mapped by middle super output area. The results are

reproduced below and highlight were greater frequency of activity is

concentrated. The map tends to reflect both socio-economic make-up of the

areas (for example illustrated by IMD data in this report) together with their

demographic characteristics.

APS1 APS2 APS3 APS4South East Runnymede 19.7 23.0 19.8 19.6North West Trafford 17.3 24.5 19.7 19.7South West Bournemouth UA 19.2 16.3 20.2 19.8North West Crewe & Nantwich 14.0 18.6 17.3 19.8London Islington 16.1 18.1 19.4 19.9South East Epsom & Ewell 19.1 23.3 17.8 19.9South East Gosport 16.0 19.4 14.8 20.0North West Tameside 14.7 14.7 16.1 20.0London Kingston upon Thame 18.1 15.6 22.7 20.0South West Swindon UA 16.3 17.9 18.9 20.0South East Vale of White Horse 17.0 20.5 18.4 20.0South West Poole UA 17.3 17.3 16.4 20.1South East Waverley 16.6 16.8 19.0 20.3Yorkshire Harrogate 16.2 17.8 17.1 20.4London Merton 16.9 17.2 19.2 20.5North West West Lancashire 16.5 18.9 15.1 20.5South West Stroud 15.1 12.4 14.7 20.5

Region Local AuthorityOverall

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Figure 10: Sport and active recreation activity (3 x 30 minute sessions per week) in Bournemouth

Source: Sport England Small Area Estimates Web Tool, http://sae.sportengland.org/index.aspx#focusType=LA&focusName=26&dataset=aps4-ni8

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Figure 11: Sport and active recreation activity (3 x 30 minute sessions per week) in Poole

Source: Sport England Small Area Estimates Web Tool, http://sae.sportengland.org/index.aspx#focusType=LA&focusName=26&dataset=aps4-ni8

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The national picture of change in participation in types of sports is also

summarised by Sport England. The national picture shows significant changes in

swimming, athletics and cycling. Anecdotally, this is replicated, particularly in

informal activity rates in cycling and running, in Bournemouth and Poole. Data

provided through the Local Sports Profile Tool, set out later in this report helps

to provide data behind local change.

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Figure 12: Once a week participation in individual (funded) sports

Source: Sport England, Active People Survey, Summary of National Sport Participation 2012-13,

http://archive.sportengland.org/research/active_people_survey/idoc.ashx?docid=b48bfb7a-0ebe-4e91-a957-

75b28bb89e6d&version=1

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The “Taking Part” survey2, commissioned by DCMS, has been run since 2005

and provides national estimates of adult and child engagement with sport, as

well as other cultural activities such as the arts, heritage and museums &

galleries.

Figure 13 below shows a reasonably constant trend in participation in sport

activity in the period to 2010-11, with a noticeable change in those never doing

any activity and corresponding increase in 2011-12 in the percentage of people

doing some exercise. This may be partly as a result of the ‘Olympic and

Paralympic effect’ as well as wider recognition in recent years of the health

benefits of doing exercise and getting more active, together with the

Government and various departments doing more to promote active and healthy

lifestyles (for example through the four home nations’ guidelines drawn-up by

their Chief Medical Officers on adopting a healthy lifestyle, ‘Start Active, Stay

Active’3).

2 See https://www.gov.uk/government/publications/taking-part-2012-13-quarter-1-statistical-release 3 See https://www.gov.uk/government/publications/start-active-stay-active-a-report-on-physical-activity-from-the-four-home-countries-chief-medical-officers

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Figure 13: Percentage of ‘Adults’ (16+) in England undertaking

moderate intensity sports activity (30+ minutes) by number of days in

last 4 weeks

0.0

10.0

20.0

30.0

40.0

50.0

60.0

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

Never (0 days)

Less than once a week (1-3days)

At least once a week but lessthan twice a week (4-7 days)

At least twice a week but lessthan three times a week (8-11days)At least three times a weekbut not every day (12-27days)Every day (28 days)

Source: DCMS, Taking Part Survey,

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77548/TP-

Y8_Q1_Figures_Sports.xls

Notes:

3x30, 1x30 and number of days figures taken from rolling quarterly release. Also includes recreational cycling

and walking (at moderate intensity).

Data from the survey also suggests, as expected, that nationally more people in

work than not in work undertake sporting activities (65% and 43% respectively),

although this figure has changed significantly (in statistical terms) for those not

in work from a base of almost 39% in 2005-06. The pattern is mirrored when

comparing those in upper socio-economic groups against those in lower socio-

economic groups, with 60% and almost 46% of adults respectively in these

groups doing some sports activity in 2011-12 and a marked change in the lower

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socio-economic group from a base of just over 43% in 2005-06. Nationally

there has also been significant change between 2005-06 and 2011-12 of male

and female people doing sport with figures in 2005-06 suggesting that 60% and

48% of men and women respectively did some sports activity with the figures

increasing to almost 63% and 50% respectively by 2011-12.

In relation to change amongst age groups since 2005-06, the noticeable change

is the drop in percentage of 16-24 year olds doing sports activities versus the

increases in older age groups, as Figure 14 shows. However, most age groups

saw an increase in 2011-12, again, possibly partly as a result of London hosting

the Olympics and Paralympics in 2012.

Figure 14: Change in Proportion (% of population in that age group in

England) who have done sport once in the last 4 weeks by age group

Source: DCMS, Taking Part Survey,

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77548/TP-

Y8_Q1_Figures_Sports.xls

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

16-24

25-44

45-64

65-74

75+

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‘Clubmark’ Accredited Clubs

‘Clubmark’4 was established as the benchmark for operating standards for sports

clubs in 2002 by Sport England to:

Ensure that good practice and minimum operating standards are delivered

across all club development and accreditation schemes;

Empower parent(s)/carer(s) when choosing a club for their children;

Ensure that accredited clubs are recognised through a common approach to

branding; and,

Provide a focus around which all organisations involved in sport can come

together to support good practice in sports clubs working with children and

young people.

Clubmark status has a number of benefits which, according to the Clubmark

website, include increased membership (especially of children), retaining

members, continuous improvement through use of new or improved structures

and systems which in turn improve the running of the club, legibility for funding,

priority access to facilities, a raised profile, better links with schools, improved

coaches and improved market and communication.

The number of Clubmark accredited clubs in Bournemouth and Poole is therefore

one of a number of useful indicators which give an indication of the development

and growth of clubs (and therefore of sports) in the area. In relation to the

typology of facilities covered by this strategy, the following numbers of clubs in

Bournemouth and Poole are accredited to or ‘working towards’ Clubmark status.

4 See http://www.clubmark.org.uk

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Figure 15

Club Type /

Sport Number of Clubmark Clubs

Clubs ‘working towards’ Clubmark status

Bournemouth Poole Bournemouth Poole

Cricket - 3 1 1

Football 6 11 - -

Hockey - 1 - -

Rugby Union 1 1 -

Swimming 1 2 - -

Badminton 1 1 - -

Basketball - 1 - -

Gymnastics 4 4 1 1

Netball 1 2 1 -

Tennis 4 2 - 1

Squash 1 - -

Golf 1 3 2 -

Athletics 1 1 - -

Orienteering - 1 - -

Cycling - 1 1 -

Rowing - - 1 -

Volleyball - - 1 -

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User Surveys

Where available, user surveys have been obtained to get an understanding of

the general direction of travel in terms of satisfaction of sports facilities in

Bournemouth and Poole.

Summaries of the Bournemouth and Poole Opinion Surveys are reproduced

below.

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Appendix 1 – Bournemouth Opinion Survey Sport & Leisure summary Satisfaction with Sport & Leisure Facilities Almost two third of respondents (65%) of 2267 respondents said that they were satisfied with Council supported sport and leisure facilities, a significant improvement on 2008 when 57% said that they were satisfied. This is positive and could be reflected by the standards of service and investment in leisure facilities. Hopefully with the membership pricing and new initiatives planned for 2013/14 this figure will continue to climb. 11% of respondents were dissatisfied with services; however, the dissatisfaction figure doesn’t highlight areas for improvement, which could come through our satisfaction results. 16% of 16 – 34 year olds considered leisure to be a key priority for them in terms of improving and developing facilities – Investment into health & fitness facilities therefore, is crucial as it could be considered that this is predominantly the main activity that this age group participate in.

Those who are classified as ‘successful professionals living in suburban or semi-rural homes’ were the most likely to be satisfied with sport and leisure facilities (81%). Those in the MOSAIC group ‘families in low-rise social housing with high levels of benefit need’ were most likely to be dissatisfied (33%). Respondents living in Boscombe West were the least satisfied with Council supported sports and leisure facilities (45%), while those in Littledown and Iford were the most satisfied (88%).

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Use of Services: Interestingly 21% of respondents had never used Bournemouth sport & leisure facilities, whereas 73% had used in the last 12 months. Nearly two thirds of respondents (64%) say they have used Council supported sport and leisure facilities in the last 12 months. Users of sport & leisure services were more likely to be young or have young families and also to be working. A large proportion (63%) of respondents who fall into the MOSAIC categories ‘families in low-rise social housing with high levels of benefit need’ and ‘elderly people reliant on state support’ said that they have not used Council supported sport and leisure facilities in the last year. Only 44% of Kinson residents had used sports facilities in the last 12 months compared with 80% from Winton East.

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Source: Bournemouth Opinion Survey (via BH Live provided summary)

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31

32

33

34

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Local Sports Profile Tool

The Local Sports Profile Tool5 allows the user to view information on an area’s

sporting profile providing data on participation and provision. The key data in

the profile (together with data from other sources identified above) has been

utilised to help draw together the overall picture of participation and provision.

Some of the key data from the profile suggests the following characteristics for

Bournemouth and Poole:

Poole

Adult obesity (24.5% adults) is higher than the England (24.2%) but lower

than the South West (24.7%) average, with childhood obesity levels at 15%,

which is lower than both the South West (16.1%) and England (18.7%)

averages6;

The Department of Health have estimated the health costs of physical

inactivity as £1,722,113 per 100,000 population in Poole which compares to

£1,817,285 across England and £1,756,799 across the South West7;

Swimming and cycling are the sports that people in Poole want to do the

most with 8.5% and 7.5% of the adult population indicating this desire (this

indicates levels of potential or latent demand from the existing population8;

Approximately 53.1% of ‘adults’ (16+) in Poole would like to do more sport9;

and,

In 2012 the most popular sports in Poole were swimming (14.2% of adult

population taking part at least once a month), cycling (11.7%), the gym

(11.4%), athletics (7.1%) and football (3.9%)10.

5 See http://www.sportengland.org/our-work/local-work/local-government/local-sport-profile/ 6 Adult obesity data is from Department of Health 2006-08 and childhood obesity data from Department of Health 2010-11. 7 Data from Sport England commissioned study, 2009-10 8 Active People Survey 6, 2011-12 9 Active People Survey 6, 2011-12 10 Active People Survey 6, 2011-12

36

Bournemouth

Adult obesity (22.5% adults) is lower than the England (24.2%) and the

South West (24.7%) average, with childhood obesity levels at 17.1%, which

is higher than the South West (16.1%) but lower than the England (18.7%)

average11;

The Department of Health have estimated the health costs of physical

inactivity as £1,722,113 per 100,000 population in Bournemouth (the same

as the figure for Poole) which compares to £1,817,285 across England and

£1,756,799 across the South West12;

Swimming and cycling are the sports that people in Bournemouth want to do

the most with 7.1% and 6.3% of the adult population indicating this desire

(this indicates levels of potential or latent demand from the existing

population)13;

Approximately 59.1% of ‘adults’ (16+) in Bournemouth would like to do more

sport14; and,

In 2012 the most popular sports in Bournemouth were swimming (12.9% of

adult population taking part at least once a month), the gym (10.1%),

athletics (9.1%) cycling (7.7%) and football (4.6%)15.

11 Adult obesity data is from Department of Health 2006-08 and childhood obesity data from Department of Health 2010-11. 12 Data from Sport England commissioned study, 2009-10 13 Active People Survey 6, 2011-12 14 Active People Survey 6, 2011-12 15 Active People Survey 6, 2011-12

37

Population

As part of the Sports Strategy development, bespoke population projections

have been undertaken for Bournemouth and Poole by Bournemouth Borough

Council on both local authorities’ behalf to ensure consistency. This up-to-date

data forms the basis of projected demand for sports facilities and pitches. The

key figures from these projections are set out below.

Further projections have also been provided on a ward by ward basis but are not

repeated in this report due to length. They have been used, however, to

understand existing and future provision and demand within the Strategy’s sub-

areas which are agglomerations of wards to help with more local than Borough-

wide analysis of data.

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Bournemouth

Figure 16: Population Projections to 2026 by Age Group

Source: Bournemouth Borough Council, September 2013, using POPGROUP software developed by Bradford

Council, the University of Manchester and Andelin Associates

39

Poole

Figure 17: Population Projections to 2026 by Age Group

Source: Bournemouth Borough Council, September 2013, using POPGROUP software developed by Bradford

Council, the University of Manchester and Andelin Associates

40

Figure 18: Population Change Projected to 2026 by Sub-area16

Bournemouth Sub-area

B1 B2 B3 B4 B5 B6 Total

2011 30,130 33,610 29,560 43,240 18,620 28,300 183,460

2026 31,230 36,440 32,080 46,410 20,120 31,230 197,510

Poole Sub-area

P1 P2 P3 P4 P5 Total

2011 23,650 34,550 33,800 25,680 30,400 148,080

2026 24,840 37,400 36,270 27,150 33,210 158,870

Source: Bournemouth Borough Council, September 2013, using POPGROUP software developed by Bradford

Council, the University of Manchester and Andelin Associates

The figures represent a more accurate picture of likely change in the Boroughs

than 2011 interim census projections produced by the Office for National

Statistics (ONS), which published figures acknowledging potential inaccuracies in

some assumptions that modelling had made.

The ONS figures suggested a significantly greater growth in population in both

Boroughs. The projections suggested growth by 2021 to a population number of

201,200 in Bournemouth and to 163,100 in Poole. It is important to recognise

the differences in the two sets of figures as the Sport England Facilities Planning

Model (FPM), which has been used to estimate the future demand for sports

halls and swimming pools in Bournemouth and Poole, utilised the ONS figures as

the basis for estimating projections of demand in the period to 2026. Therefore,

analysis of future demand and needs will need to adjust calculations made by

16 Sub-areas contain the following wards: B1 - Talbot & Branksome Woods, Central, Westbourne & West Cliff; B2 – Boscombe East, Boscombe West, East Cliff & Springbourne; B3 – Kinson North, Kinson South, Redhill & Northbourne; B4 – Wallisdown & Winton West, Winton East, Queen’s Park; B5 – Throop & Muscliff, Strouden Park; B6 – West Southbourne, East Southbourne & Tuckton, Littledown & Iford; P1 – Hamworthy East, Hamworthy West, Poole Town; P2 – Parkstone, Penn Hill, Newtown; P3 – Canford Cliffs, Branksome East, Branksome West, Alderney; P4 – Oakdale, Canford Heath East, Canford Heath West; P5 – Creekmoor, Broadstone, Merley & Bearwood.

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the FPM when deriving future demand and need for these types of facilities by

2026.

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Housing

Housing numbers for the period that the Sports Strategy covers (to 2026) are

set out in the statutory planning documents for the two Boroughs. An

understanding of the locations, level and type of housing development that has

been and is to be delivered is an important factor in planning for the future

provision of sports facilities in Bournemouth and Poole. The following summary

information is taken largely from the Annual Monitoring Reports for the two

Boroughs.

Both Bournemouth and Poole are constrained by the coast to the south and

natural environment of significant importance to the north including

internationally recognised habitats such as the Dorset heathland. The rest of

both Boroughs is characterised by built-up urban areas and there is therefore

limited opportunity for substantial housing growth on greenfield areas. This is

reflected by adopted plans within which the focus for housing growth is the

redevelopment of brownfield (previously developed) sites, regeneration and infill

in appropriate locations.

The adopted plans for the Boroughs identify around 10,000 dwellings to be

provided in Poole between 2006 and 2026 and around 7,500 in Bournemouth.

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Figure 19: Housing Allocations in Bournemouth and Poole

Bournemouth Poole

5,500 in appropriate locations across

the rest of the Borough

1,850+ at the regeneration area sites

fronting Back Water Channel between

the lifting and twin sails bridges

2,000 on Town Centre Area Action Plan

sites

350–700 in the Town Centre North

area

1,450 in the rest of the town centre

6,000 in appropriate locations across

the rest of the Borough

Source: Adopted Statutory Development Plans for Bournemouth Borough Council and Borough of Poole

The latest Annual Monitoring Reports for the Boroughs state the following

progress has been made in delivering these allocations.

Bournemouth

“In terms of dwelling completions, the level of development continues ahead of

the Core Strategy target. The first six years of the plan period has seen 5,510

dwellings completed; an annual average of 991 dwellings. The annualised Core

Strategy target is 730. Therefore Bournemouth has already provided 38% of

new dwellings. If this level of development continues, then a total of 18,367

dwellings (net) will be completed in the borough. However, the more likely

scenario is a reduction in the development rate over the next fifteen years to

bring the final figure more in line with the target.

Bournemouth relies heavily on windfall development and, therefore, it is difficult

to predict what level of development will occur in the future. The 5 year land

supply shows that some reliance on windfall development in the first 5 years is

necessary at present. The third SHLAA identifying developable land for

residential use up to April 2026 was published in April 2012.

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The level of development in the urban area has two repercussions. Although

there are now no national targets with regard to density, or for development on

PDL, these factors are both high for the majority of development in the

borough.”

Paragraphs 5.71 – 5.73, Bournemouth Annual Monitoring Report 2012

Poole

“…The strategic requirement is for 10,000 dwellings (net) between 2006 and

2026, which effectively is 500 dwellings per annum. Between 1st April 2006 and

the 31st March 2012, 2,835 new dwellings were constructed, this equates to

approximately 473 dwellings per annum, lower than the annualised strategic

housing requirement of 500 dwellings per annum. However, this is divided into

700 dwellings per annum to be delivered over the first 10 years and 300 per

annum over the second 10 years. As such, the residual level of development

needed to meet the Poole Core Strategy Housing Requirement is for the Council

to deliver 512 dwellings per annum over the remaining plan period, till 2026.”

Paragraph 5.11, Poole Annual Monitoring Report 2012

Population projections which are generated from census data and feed into the

development of housing allocations and have also been factored in to the

identification of future sports facilities and playing pitch needs.

Neighbouring Local Authorities

It is important to understand, in strategic terms, the housing allocations in

neighbouring local authorities which lie close to the boundary of the Borough of

Poole and Bournemouth Borough, so that potential impact on sports provision in

the future can be gauged.

The neighbouring local authorities of Christchurch Borough to the east of

Bournemouth and East Dorset District to the north of Poole and Bournemouth

45

have an emerging joint Core Strategy covering both areas. The Pre-Submission

version of the strategy, published in April 2012, sets out a number of possible

housing allocations which could have some impact on some of Bournemouth and

Poole’s sports facilities in the period from 2013 - 2028. The proposed areas for

allocation which may have varying degrees of impact (i.e. not a list of all

proposed allocations) are as follows:

Figure 20

East Dorset Christchurch

Proposal: Key areas of

potential impact: Proposal:

Key areas of

potential impact:

2,500 at Areas of

Search:

90 East of Marsh

Lane Limited impact

West Parley and

Ferndown

Northern

Bournemouth

45 South of

Burton Limited impact

Corfe Mullen North western

Poole

850 at Roeshot

Hill Some limited

cumulative impact

on eastern

Bournemouth Wimborne and

Colehill

Very limited

impact

2,035 across

existing

Christchurch

urban area

Verwood None in Poole and

Bournemouth

2,800 at existing

urban areas

Limited if

quantum is

distributed

between

appropriate

settlements across

East Dorset

46

To the west of Poole, Purbeck District’s Local Plan Part 1, which covers the

period 2006 – 2027 and was adopted in 2012, identifies a small extension to

Upton on its western edge, of around 90 dwellings. This is likely to have a

minimal impact on future needs in Poole.

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Socio-economic

A useful indicator of socio-economic position of residents is data gathered by

Experian. Socio-economic market segmentation has been created by Experian in

the form of the Mosaic tool, which classifies all consumers in the United Kingdom

by 67 types, aggregated into 15 groups. The result is a classification that paints

a picture of UK consumers in terms of their socio-demographics, lifestyles,

culture and behaviour. Figure 21 shows the make-up of Bournemouth and Poole

and the top 5 categories in each Borough is highlighted. A full description of the

categories and of the MOSAIC tool is available to download via the Experian

website17.

Figure 21: MOSAIC Profile for Bournemouth and Poole

Sources: Data provided by Bournemouth Borough Council, and Borough of Poole Corporate Research Team

17 See http://www.experian.co.uk/assets/business-strategies/brochures/mosaic-uk-2009-brochure-jun10.pdf for definitions and detailed description of MOSAIC classifications.

Category GroupNumber of households

% of households

Number of households

% of households

A Residents of isolated rural communities 162 0.0 42 0.0%

B Residents of small and mid-sized towns with strong local roots 8439 12.6 7,174 8.3%

C Wealthy people living in most sought after neighbourhoods 3829 5.7 3,612 4.2%

D Successful professionals living in suburban or semi-rural homes 8060 12.0 5,182 6.0%

E Middle income families living in moderate suurban semis 9478 14.1 7,123 8.2%

F Couples with young children in comfortable modern housing 3149 4.7 3,567 4.1%

G Young, well-eduacted city dwellers 2834 4.2 22,170 25.6%

H Couples and young singles in small modern starter homes 7161 10.7 10,077 11.6%

I Lower income workers in urban terraces in often diverse areas 588 0.9 1,960 2.3%

J Owner occupiers in older style housing ex-industrial areas 5799 8.6 2,462 2.8%

K Residents with sufficient incomes in right to buy social housing 3318 4.9 2,844 3.3%

L Active elderly people living in pleasant retirement locations 8933 13.3 12,759 14.7%

M Elderly people reliant on state support 3753 5.6 4,747 5.5%

N Young people renting flats in high density social housing 790 1.2 1,143 1.3%

O Families in low rise social housingwith high levels of benefit need 926 1.4 1,798 2.1%

Total 67,219 100.0 86,660 100.0%

Poole Bournemouth

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The Index of Multiple Deprivation (IMD) is an indicator used by the Government

to compare levels of deprivation across areas as local as census ‘lower super

output areas’ which is the smallest local area to which census data can be

available. An overall IMD score is comprised of a number of other domains, or

sub-sets, of data which explore specific issues such as income, employment,

health, education, crime, access to services and living environment. The last set

of IMD scores were published in 2010 and are largely based upon data produced

in 2008, with some based on original data from the 2001 census. The figures

have to be considered in that light.

The following pages set out the picture of deprivation levels across Bournemouth

and Poole. It is important that these figures and areas of high deprivation are

taken into account when considering the future provision of additional and new

facilities and pitches across the Boroughs.

Broadly speaking, the following areas of Bournemouth and Poole show levels of

deprivation where provision of and / or improved access to facilities and pitches

may be helpful in reducing the impact of deprivation on residents and levels of

deprivation overall.

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Figure 22

Bournemouth Poole

Kinson Hamworthy

Strouden Turlin Moor

Townsend and Holdenhurst Alderney

Horseshoe Common / Landsdowne

Road

Wallisdown

West Cliff Branksome West

Northern Areas of East Cliff and

Springbourne

Northern Newtown

Boscombe West (Western side of) Poole Town

Further detailed maps and figures taken from various sources are reproduced on

the following pages.

The top ten most areas with highest levels of deprivation in the Boroughs are as

follows:

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Figure 23 - Bournemouth

Source: Indices of Deprivation 2010, CLG, March 2011

Figure 24 - Poole

Notes: see map over the page for location of LSOA code.

Source: Indices of Deprivation 2010, CLG, March 2011

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Source: Borough of Poole, http://www.boroughofpoole.com/your-council/how-the-council-

works/research/indices-of-deprivation-2010/

52

Bournemouth

Source: Bournemouth Borough Council

53

Source: Bournemouth Borough Council

54

Source: South West Observatory

55

Poole

Source: South West Observatory

56

Source: Department for Communities and Local Government, https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/6872/1871524.xls

57