Bournemouth University Director of Marketing & Communications

Contents

1. Welcome from Jim Andrews, Chief Operating Officer

2. Our vision and values

3-4. About BU

5-6. Marketing & Communications at BU

7-8. The role and main responsibilities

9. The person

10. Working at BU and how to apply

Thank you for your interest in the role of Director of Marketing & Communications at Bournemouth University.

BU is building an excellent reputation in the sector and is ranked in the top 200 young universities in the world, according to the current Times Higher Education World University Rankings. We are now seeking an exceptional and strategic leader to develop and enhance our profile and reputation at home and internationally.

As a member of the University Leadership Team, the new director will collaborate across the University to achieve the aims of BU2025, our strategic vision and plan can be viewed on our website here.

We have a great story to tell about our next stage of development that follows a sustained period of investment in our staff, our infrastructure and facilities and in developing a collaborative and high performing team-based culture.

Our teaching quality was awarded Silver in the Teaching Excellence Framework (TEF) and we have a reputation for producing graduates ready to embark on a wide range of careers, including future Oscar and BAFTA winners, healthcare professionals, leading designers and cyber security experts. Last year our Business School was awarded accreditation by the Association to Advance Collegiate Schools of Business (AACSB) after a rigorous accreditation process.

In the most recent Research Excellence Framework (REF), 96% of BU research was rated as internationally recognised or higher, with 18% ranked as world-leading (REF 2014). As we approach the next REF in 2021, our communications will be key to showcasing the wide range of new BU research that impacts society, and to launching our exciting new strategic investment areas.

As the new director, you will join BU as our transformational estates and IT programmes are changing the face of the University. We are investing £350m between 2012 and 2025 in our estate and digital infrastructure including our two new ‘Gateway’ buildings, which will provide modern teaching resources and social collaborative learning spaces for students and staff.

With a government review of funding for HE underway and a tumultuous external environment, there will be plenty of new challenges to meet, while leading an exceptional and award winning marketing and communications team.

This is a very exciting time to join BU and take our marketing and communications to the next level of success.

We look forward to hearing from you.

Jim Andrews Chief Operating Officer

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Welcome from Jim Andrews, Chief Operating Officer

BU2025 is our strategic plan for Bournemouth University. Our vision is to be recognised worldwide as a leading university for inspiring learning, advancing knowledge and enriching society through the fusion of education, research and professional practice.

Our Fusion model is at the heart of BU2025 and brings together education, research and practice, which have been core parts of our DNA throughout our history and can be traced back to the early 1900’s. Our values are excellence, inclusivity, creativity and responsibility.

Inspiring learning: We will continue to establish our distinctive Fusion culture and communities and build a worldwide reputation for our Fusion approach to learning. Key features of our approach include co-creation, collaboration and inclusivity. By developing our learning communities we will ensure that the BU learning experience, for staff as well as students, is personalised, inter-disciplinary and consistently excellent. We will continue to build our diverse and inclusive environment so that it enables achievement for all.

Advancing knowledge: The Fusion of education, research and practice enables us to advance knowledge through research and education that is informed by industry and practice and to contribute to the development of professional practice though our relationships. We will be a catalyst for impact by advancing knowledge, creativity and innovation. Our students and staff will thrive as life-long learners. We will continue to develop staff who will lead in their disciplines and professions.

Enriching society: We will have an impact on challenges facing society, at home and worldwide, building partnerships and connectivity. Our students, graduates and staff will continue to be active citizens in their communities within and outside BU. Our education, research and practice will drive social and economic growth and development. Managing our own impact on the environment, and contributing to thought leadership in this area, is one way that we will make a difference. BU2025 sets out the actions that we will take to achieve our vision and the outcomes that will define our success.

See how far we have come since the launch of our previous strategy BU2012-2018.

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Our vision and values

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Bournemouth University has more than 20,000 students and 1,600 staff. Located over two sites, the University is structured around our academic disciplines in four faculties: Faculty of Science & Technology, Faculty of Management, Faculty of Media & Communication and Faculty of Health & Social Sciences.

BU is an inclusive, forward looking and ambitious university, with an exciting and developing international profile. Over the next seven years of BU2025 we will embed our Fusion model and build strength and critical mass in four strategic investment areas which have been identified to meet future societal and global needs. These are: Medical Sciences; Animation, Simulation and Visualisation; Assistive Technologies and Sustainability & Low Carbon Technology.

BU plays a leading role in the local economy, contributing over £1 million per day to the south west region and we have a number of key partnerships. These include the Dorset CCG, looking at innovation in health care provision and with Premier League football club AFC Bournemouth, bringing student opportunities, collaboration and exposure at a regional, national and international level.

All our activities are aligned to the UN sustainable development goals. We are #BUProud to have held the EcoCampus platinum award for our work in making the university sustainable since 2011 and we have just been ranked 55th out of 450 universities worldwide in the new Times Higher Education Impact Rankings 2019 – which measure universities against the UN’s sustainable development goals.

Bournemouth University benefits from a wonderful location, situated between one of the UK’s newest national parks, officially the best beach in Britain (according to Trip Advisor, 2019) and the second largest natural harbour in the world, with the World Heritage Jurassic Coast located nearby.

The favourable climate, good schools, a wide range of culture and festivals, as well as good links to London and abroad all make Dorset a great place to live and work with varied choices across Bournemouth, Christchurch and Poole and the wider Dorset region.

Every undergraduate degree student at BU has the opportunity to undertake a work placement as part of their course. BU has a long established programme of placements for students both nationally and internationally and has a reputation for the quality of these opportunities.

Our latest alumni survey found that 96% of undergraduates would recommend BU as a great place to study and live. ‘My Time at BU’ was made by M&C to capture students’ reflections of their BU student experience.

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About BU

2018 TOP 200

2019 TOP 60

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The university’s Chancellor is broadcaster and author Dr Kate Adie CBE DL. Kate, already an honorary doctorate is seen here at our graduation ceremonies in November 2018 and became our fifth Chancellor in January 2019. Our Vice-Chancellor is Professor John Vinney, himself a graduate of BU, who has led the University since 2010. You can read more about members of BU’s Chancellery, the University Board and University Executive Team on our website here.

Professor John Vinney, Vice-Chancellor

Dr Kate Adie CBE DL, Chancellor

Director of Marketing &

Communications

Director of Estates

Director of IT

Associate Director of Human Resources

Head of Student Services

Head of Academic Services

Head of Research Development

& Support

Deputy Finance Director

Finance Director

Vice-Chancellor

Deputy Vice-Chancellor

Chief Operating Officer

Executive Dean of Faculty of Science &

Technology

Executive Dean of Faculty of

Management

Executive Dean of Faculty of Media &

Communication

Executive Dean of Faculty of Health &

Social Sciences

Policy Advisor

University Leadership structure

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Marketing & Communications at BU

As one of the largest professional services, the Marketing & Communications team is responsible for all university brand, marketing, recruitment and communications, and comprises some 93 roles across a range of activities. The department takes an integrated approach to marketing and to working closely with the faculties and other professional services. As a member of the University’s Leadership Team, the director ensures that marketing has strategic input across all BU’s activities. The director also leads the development and implementation of effective and impactful corporate communications, in the UK and internationally.

Corporate Communications

PR

Corporate & Stakeholder Comms

Media Relations

Internal Comms

Crisis Comms

International Student Recruitment & Marketing

Non UK Marketing & Student Recruitment

International Admissions

UK Student Recruitment & Outreach

UK Marketing & Student Recruitment

Outreach & Widening Access Activity

Marketing ServicesMarket Research & Insight

Faculty Account Management Digital Comms

Marketing CommunicationsCampaign Planning,Design & Production

Content StrategyEvents & Conferences

The Marketing & Communications team has a positive and creative culture. As a consistently high performing department, we have won external recognition:

• Gold Award Marketing Team of the Year HEIST 2016.

• Gold Best Use of Media Relations CIPR 2018 South of England.

• Silver Best Publication for Inside BU CIPR 2016 South of England.

• Bronze Best Undergraduate Prospectus HEIST 2017.

• Winner Best Media Relations Award PRCA Awards 2018.

• Winner In-House Team of the Year PRCA Awards 2017.

The new Director of Marketing & Communications will lead the department to the next level of impact and influence, shaping and developing the university’s brand and profile through truly integrated, data driven and evidence based marketing and communications – critical to achieving BU’s global ambitions to raise its research, education and professional profile and reputation.

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Marketing & Communications at work

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The role and main responsibilities

This post is pivotal to shaping and delivering our marketing and communications to a wide range of audiences to support delivery of our strategic plan and in doing so, enhancing BU’s reputation locally, nationally and internationally. Development and delivery of strategic approaches to build BU’s profile and responsibility for achieving recruitment and engagement targets are key to the success of the role. As a member of the University’s Leadership Team, the post holder will be a full participant in the leadership of BU.

Main responsibilities:

• Develop innovative, engaging and integrated marketing and communications plans that provide a compelling vision for BU’s position in all current and potential future markets.

• Ensure the provision of clear, consistent and reliable market intelligence and information at a programme, market segment and university level, and integrate this intelligence into decision making, portfolio development and innovation.

• Provide senior level, expert and influential marketing, communication and public relations advice across the university, including up to and at board level.

• Promote and enhance the university’s external reputation, through effective brand management, corporate communication and media presence.

• Lead the development and implementation of a university wide corporate communication strategy, ensuring all university communications are delivered within a framework of agreed, consistent key messages and brand compliance.

• Develop and deliver effective UK and international student recruitment strategies to meet institutional targets.

• Lead the development of strategic partnerships and networks relating to marketing and recruitment, in particular with schools, colleges and other organisations, in the UK and internationally.

• Benchmark the performance and BU’s marketing and communication activity and return on investment against public and private sectors to ensure high quality services continually evolve, deliver and adapt to audience behaviours, industry trends and best practice.

• Set and manage BU’s content and digital channel strategies, ensuring the delivery and on-going development of dynamic digital presence across current and emerging channels.

• Effectively manage all PR, media relations and crisis communications to build and protect the university’s reputation and brand, in the UK and internationally.

• Develop, lead and manage an effective corporate events programme that raises the profile of BU across all markets in the UK and internationally.

• Set the operational direction, leadership, structure and culture of the Marketing & Communications Team, establishing a performance culture with a clear focus on delivering individual and team objectives.

• Realise operational efficiencies through effective resource management and implementation of change initiatives resulting in a substantial and on-going efficient and effective service, balancing internal and external resources.

• Ensure that the university’s policies and procedures are implemented within the service with particular regard to meeting CMA best practice for HEIs, HR, Finance, Health & Safety and Diversity & Equality.

The role and main responsibilities

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The person

We are seeking candidates who possess substantial relevant experience and a strong professional marketing background. Applicants will be able to evidence a proven track record in change management, strategy definition, innovative thinking, senior leadership and the successful delivery of effective, high quality services and systems to meet business needs.

Candidates must demonstrate:

• Substantial and successful experience at a senior level of leading and managing marketing and communications function(s) and staff in a medium/large organisation.

• Evidence of intellectual ability to analyse and evaluate complex issues to provide appropriate solutions e.g. possession of undergraduate and/or postgraduate degree or equivalent experience.

• Relevant professional qualification or equivalent experience and evidence of continuing professional development.

• Experience of leading corporate communications across a complex organisation.

• In-depth knowledge of the UK higher education landscape, gained from within or closely linked to the sector.

• Track record of operating and advising in a highly effective way at a senior operational level.

• Highly effective leadership and change management skills including excellent organisational/ planning skills as well as excellent communication and influencing skills.

• Strong negotiation and influencing skills.

• Significant major programme and project management experience and skills.

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How to apply

Applications should consist of:

• A full CV, including educational and professional qualifications.

• A full employment history showing the more significant positions, responsibilities held, relevant achievements and budgets and staff managed, and latest remuneration including any benefits.

• A covering note of not more than two pages (total) summarising your proven ability related to the person and job specifications.

For a confidential discussion about the role and the expectations, please contact Jim Andrews, Chief Operating Officer, via Antonia Steel, Executive Officer on 01202 965060.

Applications should be received by Tuesday 28 May 2019. The reference number is MC233. Please quote this on all correspondence.

Applications to be sent via email to: leadershipBU@bournemouth.ac.uk

First stage interviews will take place at the university on Friday 7 June 2019. Final interviews will take place on Thursday 20 June 2019.

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BU values its staff. BU2025, our vision and strategic plan, has people at its heart, with a focus on building collaborative and high performing teams. We have a strong record of supporting leadership development.

The successful candidate will benefit from:

• A competitive salary.

• Local government pension scheme.

• Generous annual leave allowance.

• Help with relocation if required.

• Comprehensive wellbeing programme aimed to support and promote staff wellbeing.

• Family-friendly benefits.

For more information please visit our website here.

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Working at BU