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Аbout the project Geometria · • Services of social media (updates, friends, private and many...

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Page 1: Аbout the project Geometria · • Services of social media (updates, friends, private and many other) PiCTUre SLiDer oTher fUnCTionaL oPPorTUniTieS ... Belarus Ukraine. 12,9%. St.Peterburg
Page 2: Аbout the project Geometria · • Services of social media (updates, friends, private and many other) PiCTUre SLiDer oTher fUnCTionaL oPPorTUniTieS ... Belarus Ukraine. 12,9%. St.Peterburg

Аbout the project Geometria.ruCultural environment, specialized social net

GEOMETRIA.ruRussia site which formed the genre of club photography. It immediately became the main recourse of event photo-chronicle.

GEOMETRIA.ru has recommended itself not only as a global chronicler of cultural life in Russia and CIS, but also as an innovative resource constantly introducing modern and interactive services.

GEOMETRIA.ru – is an image partner of the leading clubs, promoters and event-organizations: publication of events, upcoming events, news, blog-posts, tagging on photos, users` opinion and other functional systems on GEOMETRIA.ru compose the best environment for quality promotion,

GEOMETRIA.ru – is a surprisingly developed resource which includes

constantly rising target audience.

photo-galleriesa month

registered users (October 2013)

unique users(TNS Web Index, Google Analitics April 2013)

unique visitsin October 2013(according to Google Analitics)

5 500

2 000 000

3 700 000

2 900 000

>

>

Today the resource supports all the most

number of European countries.

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The portrait of audience

The main traffic-generating content on Geometria.ru traditionally is photography.

Geometria photoes several thousands cultural events each month visitors of which are the main part of resource’s users.

The core of site visitors are young men and girls in the age of 18 – 35 years, dynamic, independent, easy on the rise, appreciating quality

and comfort in everything, sticking with novel views of life, following technological novelties, modern art and entertainment sphere. They have high requirements for organization of their private life and presentation of themselves as an advanced and trendy part of the modern society.

Range of their interests is wide and changes together with them – yesterday they could be interested in clubs and social routs, and today they are already interested in theatrical premieres and closed concerts; tomorrow they are planning to visit biennale in Dusseldorf and next week-end they are going to spend on musical fest in Glasgow.

And Geometria.ru accompanies them for many years already in the day-time and in the evening, in Russia and abroad!

The target audience of Geometria.ru not just seeks for everything new and visits the site in search or publication of interesting information. Our audience creates itself newsbreaks and impersonates the cultural environment.

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GalleriesSections of the site

Every month more than 5 500 galleries appear on the site thus providing more than 130 000 000 photo review in a month.

Distinctive feature is that Geometria.ru not just shows faces of people but penetrates into the essence of the events extracting the brightest moments which carry ideas of fashion, culture and art.

Compulsory for all galleries on Geometria.ru is the presence of photos following the “masterpiece” category.

users of the site have the possibility to look and download photos in HD quality. each user depending on genome has the possibility to download some photos with logotype absolutely free as well.

It is a great opportunity to have a desired shot in a high resolution quickly.

hD PhoToS

GeomeTria.rU iS an aBSoLUTe LeaDer of evenT PhoToGraPhy

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Upcoming eventsSections of the site

Geometria.ru represents the most full and constantly renewed list of events in a wide spectrum: concerts, exhibitions, club parties, fashion shows, presentations, global events and many other.Due to service users can learn about the city’s events and choose what is interesting exactly to them, confirm their participation in the event and invite their friends to join.And the organizers have got unique instruments – guest lists and quizzes.Upcoming events can be marked with “Geometria recommends” and “Geometria will be” icons or can be singled out with a large avatar on the home page.Every user can add upcoming events absolutely free. more than 6 000 upcoming events are published each month and more than 600 000 invitations to the events are sent.

Automatic generator QR code to the upcoming events is a two-dimensional barcode providing the information for quick recognition with the help of camera on mobile phone.

Qr CoDe

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BlogsSections of the site

In 2011 there was introduced a new section onGeometria.ru – blogs.

Professional journalists, media persons and also users writing on musical, fashionable, art, life style and other actual themes are involved in blogs writing.

Any user can create blogpost and locate it inthe appropriate section: events, culture, sports, technologies, cinema, music, fashion and so on. The best of blogs are shown on the main page and are accumulated in the flow “The best”.

Each month more than 600 blog posts on various themes are published.

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musicSections of the site

tens of musical releases of well-known and beginning musicians and d-js are posted every day in the section.

users can listen and download favorite tracks on

their pages. All the content is distributed according to musical styles and categories and that eases the search and helps to find what is interesting exactly to you more quickly.

And the technology allowing listening mixes and tracks from any place without waiting of loading makes the service convenient for users.

In plans of development – opening of internet-radio Geometria.fm.

About 400 releases and more than 3 000 musical tracks are published every month.

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Communities, venues Sections of the site

It is a section where participants and organizers of night, social and fashionable city’s life are collected.The resource includes: bars, restaurants, clubs, beauty salons and other projects. Aside from the short information about the venue (the address, working hours, conception, contacts, etc.) users can watch the life of the venue in dynamics, as galleries are attached to every venue as well as the upcoming events of its past.The owners of the venues have got their own private space and a huge field for the more effective activity with their audience.

This section unite people with similar interests. Being also a specialized social net Geometria.ru gives its users a possibility to make their own space for communication and change of information.

venUeS

CommUniTieS

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video, Shots

The possibility to watch video-plots from different city’s events has appeared not long ago but has already caused delight. while watching video you can completely feel the atmosphere of the event, hear the comments of media persons or just charge a good mood!In plans of development – opening of a new entertaining channel Geometria.tv

All the best atmospheric and exclusive photos of Geometria. ru from the reports from the whole world are gathered in the new content-service.

Content is the same for all cities. Photos are grouped according to popular themes (beautiful people, creativity, emotions, style, etc.). Due to this fact users have a possibility to watch not only interesting for them galleries but also they can see masterpieces of photo-art which are difficult to be found independently in geometrical spaces

viDeo

ShoTS

Sections of the site

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other sections and services of Geometria.ru

Now you can see galleries as a slide show. Full-screen mode of viewing galleries is available to all registered users – just press the button “play”.

• Quizzes

• Guest lists

• Facts

• Gifts

• Services of social media (updates, friends, private and many other)

PiCTUre SLiDer

oTher fUnCTionaL oPPorTUniTieS anD ServiCeS:

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Color of the siteIn the day-time white, black at night!

Nobody of our competitors ever did such a thing – the user can himself select what will be with his favorite site.

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Geometria.ru – re-design

art-book – collection of masterpieces bound in book

Geometria.tv – entertaining internet channel

Geometria.fm – internet radio-station

Geometria.travel

Geometria Fashion Lab

in plans of development

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Statistics data

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The audience extentAccording to TNS Web Index

Mobile traffic, RF, MAU according to Google Analytics data

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Nov'09
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Aug'10
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Feb'12
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Dec'12
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Вычеркивание
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Oct'13
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Depth of viewAccording to LiveInternet and Google Analytics, October 2013

registered users

number of views of the pages

the average number of views

the average staying time

average time spent on website per month

150 000 000

39 pages

6 minutes

~3.5 hours

3 500 000

2 000 000

1 800 000

1 600 000

1 400 000

1 200 000

800 000

600 000

400 000

2009 2010 2011 2012 2013

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162 cities

14 сountries

Coverage

*according to Google Analytics, October 2013

St.Peterburg

227 905Мoscow

■ Bangkok■ Berlin■ Hamburg■ Kuala Lumpur■ New York■ Pha Ngan■ Pattaya■ Prague■ Phuket■ Samui■ Toronto

175 214

Rostov-on-the-Don 51 377

Кrasnodar 74 101

Yekaterinburg 56 248

Nizhniy Novgorod 45 421

Chelyabinsk

42 092Irkutsk

41 050

Ufa

31 411Samara

29 048

Statistics by cities of RF*

Russia78%

St.Peterburg12,1%

Мoscow15,7%

Other countries6,1%

3%Belarus

Ukraine12,9%

St.Peterburg

Moscow

Nizhniy Novgorod

Yekaterinburg

ChelyabinskUfa

SamaraRostov-on-the-Don

Irkutsk

Кrasnodar

Belarus

UkraineKazakhstan

Kyrgyzstan

UzbekistanAzerbaijan

Armenia

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Structure of the audienceAccording to Liveinternet, October 2013

50,3

49,7

11,7

14

5,9

20,7

12

9,9

7,1

18,7

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Structure of the audienceAccording to TNS Web Index Russia, October 2013, Reach Col%

SoCiaL STaTUS emPLoymenT eDUCaTion LeveL of inCome famiLy

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42%
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29%
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52%
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45%
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5Th PLaCe in The CaTeGory “reST/where To enTerTain” in yanDex CaTaLoGUe(ahead: afisha.ru, kassir.ru, film.ru, teatr.ru)

Citation index 3700

4ST PLaCe in The CaTeGory “CULTUre anD arT” aCCorDinG To LiveinTerneT.rU(according to data October 2012)

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range of interests of monthly audienceAccording to analytical report LiveInternet, October 2013

Sphere of interests Percentage of the full audience Internet-Affinity Index

Exhibitions, concerts, theatres, cinema 12,3 446

Rest, tourism, travelling 10,4 352

Education 7,8 329

Business 16,1 313

Finance 7,8 329

Real estate 13,2 292

Audio, Video, Photo 4,1 301

Household appliances 5,0 285

Telephones, connection 12,9 273

Computers, office equipment 7,5 264

Home and family 17,7 242

Medicine, health 23,0 241

Automobiles 14,4 245

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Dynamics of the audienceLife-style resources, TNS Web Index Weekly Reach, Russia 100 000

Dynamics

period

thous. people

Nov’12

Dec’12

Jan’13

Feb’13

Mar’13

Apr’13

May’13

Jun’13

Jul’13

Aug’13

Oct’13

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Advertising

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advertising. Classical banners

Profitable positions

Enlarged weight of banner

Attractive CtR(from 0,4 %)

By countries and cities

By frequency of shows

By headings/pages

By unique users

CLaSSiCaL SizeS of BannerS:

TarGeTinG:

Billboard 100% x 200

Banner 240 x 400

Banner 240 x 400

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advertising. formats with maximal CTr

Positions in the first screen

Large weight of banner

High CTR (0,3 – 0,5% )

Low CPM

Free hosting video

Possible glide for the full screen

By countries and cities

By frequency of shows

By headings/pages

By unique users

inTeraCTiveBanner formaTS:

TarGeTinG: Banner 240 x 400

Billboard 100% х 200 Screenglide

240x400 Screenglide

Billboard 100% х 200

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advertising. formats with maximal CTr

The most effective advertising format on Geometria.ru

Average CtR of format – 5 %

1 show to user in 24 hours

By countries and cities

By frequency of shows

By headings/pages

By unique users

formaTS wiTh maximaL CTr:

TarGeTinG:Fullscreen

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advertising. formats with maximal CTr

Placement in statics on the wholesite or on the home page/ heading

Provides maximal visual presence of brand on Geometria.ru Average CtR of format – 1 %

Ideal final CPm and CPC

Video and interactive in creative are welcomed

Promo-UniT:

Промо блок 100% x 200на главной странице или раздела

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advertising. Special projects

With the efforts of Geometria Lab we will help to work out and realize special project under the goals and tasks of advertising campaign – it can be an interactive action with maximal attraction of the audiences from social resources, can be a flash-game or an image project.

Geometria Lab is a team of powerful professionals who have worked in the largest Russian companies and gathered for the realization of the newest ideas of resource’s

Chief architect. All of them participate in the largest conferences and create their own Open Source projects.

In Geometria Lab staff work programmers, web-technologists, system engineers, interfaces` developers and designers.

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advertising. Branding

Branding is the most noticeable and image format of placement.

You can brand the home page as well as any of site`s sections.

Information about visits quantity of each heading or blog-flow you can ask additionally.

Branding includes clickable formats of banners: 728x90 (in the header) and 160x600 (from the leaft-side) and background from above and from the left-side of the page. It can be possible to include promo-unit (100%x200) into the main page of the site.

Minimal period of placement – 1 week.

Price – upon the request.

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advertising. module in advertisements` mailing. mailing.

Contact personally every registered user of Geometria.

ru (1 000 000 people all over Russia) by sending a private message and e-mail with information about your event, ne proposal, product or service. Banner support of action is possible.

Insert of advertising module after greeting in the letter “the best publications” for the last week.

Picture is clickable. Sign of the module can be made.

Size: 614x250 px.

Price – upon the request.

aDverTiSinG in weeKLy maiLinG of UPDaTeS To USerS:

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advertising. Gifts for users

• into the gift’s visual

• into the accompanying message to the gift

• into the letter confirming of the gift receiving

Gift can stay in the archive or be limited in time; can be in gifts` list (total base of presents which users give to each other).

Price: from 2 to 5 rubles for one gift.

Work of technical department is included into the price.

Is mailed to all registered users.

Notification: on user’s mail and into the profile comes message that user has been given a gift.

Possible targeting: geographical, gender, age-related.

Targeting: + 15 %

inSerT of aDverTiSinG meSSaGe iS PoSSiBLe:

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Pr

GaLLerY

pubLicatioN

video-pLot

muSicaL reLeaSe

upcomiNG eveNt

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Partners

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ContactsWith respect and sympathy, team of Geometria.ru

Irina GorloSales Director

Mobile: +7 (921) 635-88-00Work: [email protected] Skype: irina.gorlo

Natasha SotinaGeneral Director

Mobile: +7 (812) 943-16-29Work: [email protected]: sotinanatasha

Alena DukhnevichDirector of Regional Development

Mobile: +7 (921) 344-26-99Work: [email protected]: alena-geometria

Sasha GeoGeometria.ru CEO

Mobile: +7 (911) 250-99-99Work: [email protected]: geometria.ru

For all questions regarding federal advertising please contact media agency Bestseller:

Contact person: Maria KarhuAccount directortel.: +7 (495) 269-01-17E-mail: [email protected], Moscow, Zemlyanoy val St., 59, 2

Office:

Zastavskaya St. 33, J, of. 309St. Petersburg, Russia, 196084 tel./fax.: +7 (812) 339-19-99

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Машинописный текст
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Машинописный текст
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Машинописный текст
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Машинописный текст
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Машинописный текст
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Машинописный текст
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Машинописный текст
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Машинописный текст
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Машинописный текст
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