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Аbout the project Geometria.ruCultural environment, specialized social net
GEOMETRIA.ruRussia site which formed the genre of club photography. It immediately became the main recourse of event photo-chronicle.
GEOMETRIA.ru has recommended itself not only as a global chronicler of cultural life in Russia and CIS, but also as an innovative resource constantly introducing modern and interactive services.
GEOMETRIA.ru – is an image partner of the leading clubs, promoters and event-organizations: publication of events, upcoming events, news, blog-posts, tagging on photos, users` opinion and other functional systems on GEOMETRIA.ru compose the best environment for quality promotion,
GEOMETRIA.ru – is a surprisingly developed resource which includes
constantly rising target audience.
photo-galleriesa month
registered users (October 2013)
unique users(TNS Web Index, Google Analitics April 2013)
unique visitsin October 2013(according to Google Analitics)
5 500
2 000 000
3 700 000
2 900 000
>
>
Today the resource supports all the most
number of European countries.
The portrait of audience
The main traffic-generating content on Geometria.ru traditionally is photography.
Geometria photoes several thousands cultural events each month visitors of which are the main part of resource’s users.
The core of site visitors are young men and girls in the age of 18 – 35 years, dynamic, independent, easy on the rise, appreciating quality
and comfort in everything, sticking with novel views of life, following technological novelties, modern art and entertainment sphere. They have high requirements for organization of their private life and presentation of themselves as an advanced and trendy part of the modern society.
Range of their interests is wide and changes together with them – yesterday they could be interested in clubs and social routs, and today they are already interested in theatrical premieres and closed concerts; tomorrow they are planning to visit biennale in Dusseldorf and next week-end they are going to spend on musical fest in Glasgow.
And Geometria.ru accompanies them for many years already in the day-time and in the evening, in Russia and abroad!
The target audience of Geometria.ru not just seeks for everything new and visits the site in search or publication of interesting information. Our audience creates itself newsbreaks and impersonates the cultural environment.
GalleriesSections of the site
Every month more than 5 500 galleries appear on the site thus providing more than 130 000 000 photo review in a month.
Distinctive feature is that Geometria.ru not just shows faces of people but penetrates into the essence of the events extracting the brightest moments which carry ideas of fashion, culture and art.
Compulsory for all galleries on Geometria.ru is the presence of photos following the “masterpiece” category.
users of the site have the possibility to look and download photos in HD quality. each user depending on genome has the possibility to download some photos with logotype absolutely free as well.
It is a great opportunity to have a desired shot in a high resolution quickly.
hD PhoToS
GeomeTria.rU iS an aBSoLUTe LeaDer of evenT PhoToGraPhy
Upcoming eventsSections of the site
Geometria.ru represents the most full and constantly renewed list of events in a wide spectrum: concerts, exhibitions, club parties, fashion shows, presentations, global events and many other.Due to service users can learn about the city’s events and choose what is interesting exactly to them, confirm their participation in the event and invite their friends to join.And the organizers have got unique instruments – guest lists and quizzes.Upcoming events can be marked with “Geometria recommends” and “Geometria will be” icons or can be singled out with a large avatar on the home page.Every user can add upcoming events absolutely free. more than 6 000 upcoming events are published each month and more than 600 000 invitations to the events are sent.
Automatic generator QR code to the upcoming events is a two-dimensional barcode providing the information for quick recognition with the help of camera on mobile phone.
Qr CoDe
BlogsSections of the site
In 2011 there was introduced a new section onGeometria.ru – blogs.
Professional journalists, media persons and also users writing on musical, fashionable, art, life style and other actual themes are involved in blogs writing.
Any user can create blogpost and locate it inthe appropriate section: events, culture, sports, technologies, cinema, music, fashion and so on. The best of blogs are shown on the main page and are accumulated in the flow “The best”.
Each month more than 600 blog posts on various themes are published.
musicSections of the site
tens of musical releases of well-known and beginning musicians and d-js are posted every day in the section.
users can listen and download favorite tracks on
their pages. All the content is distributed according to musical styles and categories and that eases the search and helps to find what is interesting exactly to you more quickly.
And the technology allowing listening mixes and tracks from any place without waiting of loading makes the service convenient for users.
In plans of development – opening of internet-radio Geometria.fm.
About 400 releases and more than 3 000 musical tracks are published every month.
Communities, venues Sections of the site
It is a section where participants and organizers of night, social and fashionable city’s life are collected.The resource includes: bars, restaurants, clubs, beauty salons and other projects. Aside from the short information about the venue (the address, working hours, conception, contacts, etc.) users can watch the life of the venue in dynamics, as galleries are attached to every venue as well as the upcoming events of its past.The owners of the venues have got their own private space and a huge field for the more effective activity with their audience.
This section unite people with similar interests. Being also a specialized social net Geometria.ru gives its users a possibility to make their own space for communication and change of information.
venUeS
CommUniTieS
video, Shots
The possibility to watch video-plots from different city’s events has appeared not long ago but has already caused delight. while watching video you can completely feel the atmosphere of the event, hear the comments of media persons or just charge a good mood!In plans of development – opening of a new entertaining channel Geometria.tv
All the best atmospheric and exclusive photos of Geometria. ru from the reports from the whole world are gathered in the new content-service.
Content is the same for all cities. Photos are grouped according to popular themes (beautiful people, creativity, emotions, style, etc.). Due to this fact users have a possibility to watch not only interesting for them galleries but also they can see masterpieces of photo-art which are difficult to be found independently in geometrical spaces
viDeo
ShoTS
Sections of the site
other sections and services of Geometria.ru
Now you can see galleries as a slide show. Full-screen mode of viewing galleries is available to all registered users – just press the button “play”.
• Quizzes
• Guest lists
• Facts
• Gifts
• Services of social media (updates, friends, private and many other)
PiCTUre SLiDer
oTher fUnCTionaL oPPorTUniTieS anD ServiCeS:
Color of the siteIn the day-time white, black at night!
Nobody of our competitors ever did such a thing – the user can himself select what will be with his favorite site.
Geometria.ru – re-design
art-book – collection of masterpieces bound in book
Geometria.tv – entertaining internet channel
Geometria.fm – internet radio-station
Geometria.travel
Geometria Fashion Lab
in plans of development
Statistics data
The audience extentAccording to TNS Web Index
Mobile traffic, RF, MAU according to Google Analytics data
Depth of viewAccording to LiveInternet and Google Analytics, October 2013
registered users
number of views of the pages
the average number of views
the average staying time
average time spent on website per month
150 000 000
39 pages
6 minutes
~3.5 hours
3 500 000
2 000 000
1 800 000
1 600 000
1 400 000
1 200 000
800 000
600 000
400 000
2009 2010 2011 2012 2013
162 cities
14 сountries
Coverage
*according to Google Analytics, October 2013
St.Peterburg
227 905Мoscow
■ Bangkok■ Berlin■ Hamburg■ Kuala Lumpur■ New York■ Pha Ngan■ Pattaya■ Prague■ Phuket■ Samui■ Toronto
175 214
Rostov-on-the-Don 51 377
Кrasnodar 74 101
Yekaterinburg 56 248
Nizhniy Novgorod 45 421
Chelyabinsk
42 092Irkutsk
41 050
Ufa
31 411Samara
29 048
Statistics by cities of RF*
Russia78%
St.Peterburg12,1%
Мoscow15,7%
Other countries6,1%
3%Belarus
Ukraine12,9%
St.Peterburg
Moscow
Nizhniy Novgorod
Yekaterinburg
ChelyabinskUfa
SamaraRostov-on-the-Don
Irkutsk
Кrasnodar
Belarus
UkraineKazakhstan
Kyrgyzstan
UzbekistanAzerbaijan
Armenia
Structure of the audienceAccording to Liveinternet, October 2013
50,3
49,7
11,7
14
5,9
20,7
12
9,9
7,1
18,7
Structure of the audienceAccording to TNS Web Index Russia, October 2013, Reach Col%
SoCiaL STaTUS emPLoymenT eDUCaTion LeveL of inCome famiLy
5Th PLaCe in The CaTeGory “reST/where To enTerTain” in yanDex CaTaLoGUe(ahead: afisha.ru, kassir.ru, film.ru, teatr.ru)
Citation index 3700
4ST PLaCe in The CaTeGory “CULTUre anD arT” aCCorDinG To LiveinTerneT.rU(according to data October 2012)
range of interests of monthly audienceAccording to analytical report LiveInternet, October 2013
Sphere of interests Percentage of the full audience Internet-Affinity Index
Exhibitions, concerts, theatres, cinema 12,3 446
Rest, tourism, travelling 10,4 352
Education 7,8 329
Business 16,1 313
Finance 7,8 329
Real estate 13,2 292
Audio, Video, Photo 4,1 301
Household appliances 5,0 285
Telephones, connection 12,9 273
Computers, office equipment 7,5 264
Home and family 17,7 242
Medicine, health 23,0 241
Automobiles 14,4 245
Dynamics of the audienceLife-style resources, TNS Web Index Weekly Reach, Russia 100 000
Dynamics
period
thous. people
Nov’12
Dec’12
Jan’13
Feb’13
Mar’13
Apr’13
May’13
Jun’13
Jul’13
Aug’13
Oct’13
Advertising
advertising. Classical banners
Profitable positions
Enlarged weight of banner
Attractive CtR(from 0,4 %)
By countries and cities
By frequency of shows
By headings/pages
By unique users
CLaSSiCaL SizeS of BannerS:
TarGeTinG:
Billboard 100% x 200
Banner 240 x 400
Banner 240 x 400
advertising. formats with maximal CTr
Positions in the first screen
Large weight of banner
High CTR (0,3 – 0,5% )
Low CPM
Free hosting video
Possible glide for the full screen
By countries and cities
By frequency of shows
By headings/pages
By unique users
inTeraCTiveBanner formaTS:
TarGeTinG: Banner 240 x 400
Billboard 100% х 200 Screenglide
240x400 Screenglide
Billboard 100% х 200
advertising. formats with maximal CTr
The most effective advertising format on Geometria.ru
Average CtR of format – 5 %
1 show to user in 24 hours
By countries and cities
By frequency of shows
By headings/pages
By unique users
formaTS wiTh maximaL CTr:
TarGeTinG:Fullscreen
advertising. formats with maximal CTr
Placement in statics on the wholesite or on the home page/ heading
Provides maximal visual presence of brand on Geometria.ru Average CtR of format – 1 %
Ideal final CPm and CPC
Video and interactive in creative are welcomed
Promo-UniT:
Промо блок 100% x 200на главной странице или раздела
advertising. Special projects
With the efforts of Geometria Lab we will help to work out and realize special project under the goals and tasks of advertising campaign – it can be an interactive action with maximal attraction of the audiences from social resources, can be a flash-game or an image project.
Geometria Lab is a team of powerful professionals who have worked in the largest Russian companies and gathered for the realization of the newest ideas of resource’s
Chief architect. All of them participate in the largest conferences and create their own Open Source projects.
In Geometria Lab staff work programmers, web-technologists, system engineers, interfaces` developers and designers.
advertising. Branding
Branding is the most noticeable and image format of placement.
You can brand the home page as well as any of site`s sections.
Information about visits quantity of each heading or blog-flow you can ask additionally.
Branding includes clickable formats of banners: 728x90 (in the header) and 160x600 (from the leaft-side) and background from above and from the left-side of the page. It can be possible to include promo-unit (100%x200) into the main page of the site.
Minimal period of placement – 1 week.
Price – upon the request.
advertising. module in advertisements` mailing. mailing.
Contact personally every registered user of Geometria.
ru (1 000 000 people all over Russia) by sending a private message and e-mail with information about your event, ne proposal, product or service. Banner support of action is possible.
Insert of advertising module after greeting in the letter “the best publications” for the last week.
Picture is clickable. Sign of the module can be made.
Size: 614x250 px.
Price – upon the request.
aDverTiSinG in weeKLy maiLinG of UPDaTeS To USerS:
advertising. Gifts for users
• into the gift’s visual
• into the accompanying message to the gift
• into the letter confirming of the gift receiving
Gift can stay in the archive or be limited in time; can be in gifts` list (total base of presents which users give to each other).
Price: from 2 to 5 rubles for one gift.
Work of technical department is included into the price.
Is mailed to all registered users.
Notification: on user’s mail and into the profile comes message that user has been given a gift.
Possible targeting: geographical, gender, age-related.
Targeting: + 15 %
inSerT of aDverTiSinG meSSaGe iS PoSSiBLe:
Pr
GaLLerY
pubLicatioN
video-pLot
muSicaL reLeaSe
upcomiNG eveNt
Partners
ContactsWith respect and sympathy, team of Geometria.ru
Irina GorloSales Director
Mobile: +7 (921) 635-88-00Work: [email protected] Skype: irina.gorlo
Natasha SotinaGeneral Director
Mobile: +7 (812) 943-16-29Work: [email protected]: sotinanatasha
Alena DukhnevichDirector of Regional Development
Mobile: +7 (921) 344-26-99Work: [email protected]: alena-geometria
Sasha GeoGeometria.ru CEO
Mobile: +7 (911) 250-99-99Work: [email protected]: geometria.ru
For all questions regarding federal advertising please contact media agency Bestseller:
Contact person: Maria KarhuAccount directortel.: +7 (495) 269-01-17E-mail: [email protected], Moscow, Zemlyanoy val St., 59, 2
Office:
Zastavskaya St. 33, J, of. 309St. Petersburg, Russia, 196084 tel./fax.: +7 (812) 339-19-99
