Boutique for footwear

Heels' n' Soles

Why designer footwear is a glooming business

For Women

For Men

Introduction

• Offers wholesale shoes at very low prices

• As a Shoes Retailer, our company has a large selection of fashion shoes for all at a great reasonable price.

• Our high quality shoes, come from the highest quality distributors, after careful inspection from specifically chosen shoes manufacturers

• Our selection will range from the basics of comfortable flats and sandals to the trendy style of stiletto shoes and boots

• Read more: http://ww

About us

Mission-The mission of the shoe store is a core focus on the needs, desires, and emotions of its shoe shopping customers.

Vision-It strives to be the retailer of choice for branded footwear and accessories, by exceeding customers' expectations for selection, convenience and value."

The key to success is to meet the demand for an upscale shoe store with a wide selection and focused customer attention.

Objectives

• The objectives for the first three years of operation include:

• To create a product-based retail store whose primary goal is to exceed customer's expectations.

• To increase the number of clients served by 20% per year by serving an unmet need with outstanding selection and customer service.

• To develop a start-up business, surviving off of its own cash flow.

Keys to Success

Location Analysis - Khyati

• Evershine garden, Thakur Village,Kandivali

• Shop area – 500 square feet

• Approximate shop rent – Rs. 50,000 per month

• Location best suited to the target audienceo High standard localityo Schoolo Gardeno College

• Warehouse cum factoryo Sudha Vihar ,Thakur Villageo 300 square feet – Rs. 25,000 per month

Location Analysis

Facility Analysis

30 feet

16 f

eet

• Woodlands

• Mochi shoe

• Nike

• Reliance footprint

• Bata

• My shoe

• Reebok store

• Sheetal footwear

• Shoe plaza

• Vijay footwear

Competitors

• Upper Middle Class

• Upper Class of Income People

Targeting the market

Process of shoe making

• Customer design

• Fitting as per customer foot

• Price as per customer

• Brand as per customer

• Doctors Footwear

• Leather Quality

Customization

• Higher profit margin

• Increase in cost of shoe

• Increase in making chargers

• Reduction in inventory cost

Impact of customization on prices

• Shoes in storeo Fresh stocko Range o Accessories

• Machineso Sewing Machineso Cutting Machineso Brand Knife Splitting

Machineso Heel Beating Machineo Shoe Shaping Machineo Boot Ironing Machine

• Shoes in warehouseo Old stocko Materialso Dead stock

Inventory Management

Catalog – Mens’ Comfy

Sneakers

Rs. 799

Loafers

Rs. 799

Beige Loafers

Rs. 999

PhosphorusSneakersRs. 599

SmuffersRs. 999

ShrugersRs. 1999

SportyRs. 999

CanvasRs. 599

Catalog – Mens’ Sporty

Rs. 699Rs. 599Rs. 599Rs. 559

Outdoor shoes

Rs. 949Rs. 549 Rs. 499 Rs. 799

Catalog – Mens’ Traditional

Catalog – Women’ Classy

Rs. 599 Rs. 1000 Rs. 699 Rs. 999

Rs. 999 Rs. 1599 Rs. 1599

Catalog – Traditional

Rs. 599 Rs. 599

Rs. 599

Rs. 599 Rs. 599

Rs. 599 Rs. 599 Rs. 599

• Brocade

• Silk

• Satin

• Cotton Silk

Materials

Catalog – Heels

Catalog – Ethnic

Customer Visit Shown CatalogSelects a Ready made foot wear?

Yes

No

Customization

According to Styles,Cloth, Pattern ,Sizes

Pricing according to Catalog

Specifications taken by the designer

Deigns footwear based on sutomer specification

Pricing according to customization

Work flow

• Supplier Hubo Dharavi

Leather Wholesaler Canvas Dunlop – Adhesive

o Kurla Benver Cushion Wholesaler Thread in different gauze,colors,patterns

o Mangaldas Market,Churchgate Ashwini Textiles

o Lace

Suppliers

FeMens Womens Kids About us Organisational Structure Feedback Login

Estimated Cost Sheet

Particulars Amt. (Rs.)

Initial ExpenditureLicence Exp. for Shop 5000Licence Exp. for Manufacturing unit 10000Advertisements & Tie Ups 50000PAN No. 100Service Tax No. 5025Shop & Establishment exp. 5000M.VAT 25000Professional fees 7500Sewing Machines 30000Cutting Machines 20000Brand Knife Splitting Machines 25000Heel Beating Machine 20000Shoe Shaping Machine 10000Boot Ironing Machine 20000Other Equipments 40000Furniture 100000Computer 30000Interior cost 400000Website Making cost 10000Total one time expenditures 812625

Particulars Amt. (Rs.)

Fixed CostLabour/ Salary2 Designer 500005 Shoe Makers 500003 Helpers 225001 Shopkeeper 80001 co-ordinator 10000Fixed Materials 30000Rent 50000Deposit 150000Rent of Godown & Manufacturing outlet 25000Deposit of G & M 75000Depreciation on equipments & Machinery 24750Depreciation on Furniture 15000Depreciation on Computer 10500Insurance 20000Miscellanouus exp. 20000Total Fixed Exp 560750Total Initial & Fixed Expenditure 13,73,375

Particulars Amt. (Rs.)

Variable Exp.Electricity (Manufacturing unit) 36000

Shop Electricity 30000

Transportation & Fuel 24000Repairs & Maintenance (AMC) 30000

Printing & Stationery 6000

Interest on loan 168000

M.VAT 191250

Total 4,85,250

Particulars ParticularsShoe & Leather Colouring Sew and stitchAdhesives & Bonding (Taps & Glues) Polish CreamToe plates, heel plates, toe taps & wooden heels. Shining cream Soles and heels (Grade-wise) softening cream Leather (Grade-wise) CanvasScrews, Rivets & Stems LiningCords & Threads LesShanks ILETThermoplastic CushionFinishing Inks & Waxes Wood/ Fibber

Lets assume these above expenditures be 40% fixed & initial expenditure& Therefore the Variable expenditure will be Rs.5,49,350& Hence the Total Expenditure will be Rs.24,07,975

Break Even Point

Break Even Year : 2years

Particulars Current Estimate

Break Even Point

Sales 17,21,250 34,42,688

Variable Expenditure 10,34,600 20,69,313

Contribution 6,86,650 13,73,375

Fixed Expenditure 5,60,750 5,60,750

OneTime Exp 8,12,625 8,12,625

Total Fixed Exp 13,73,375 13,73,375

Profit -6,86,725 -

Break even point

Particulars Amt. (Rs.) Amt. (Rs.)

Cash Flow from Operating ActivitiesCash received from customers 17,21,250 17,21,250Cash paid to suppliers & employees (15,95,350)Cash Generated from operations 3,17,150Service Tax paid (1,91,250)Net Cash from Operating Activities (A) 1,25,900Cash Flow from Investing ActivitiesPurchase of fixed assets & Initial expenditure (8,12,625)Net Cash used in Investing Activities (B) (8,12,625)Cash Flow from Financing ActivitiesLoan Taken 12,00,000Net Cash Flow from Financing Activities (C) 12,00,000 12,00,000Net Decrease in Cash & Cash Equivalents [ A – B – C] 5,13,275Cash & cash equivalents at beginning periodCash & cash equivalents at end of the period

Estimated Cash Flow Statement (Direct Method)

• Customization

• Delivery in 3 working days

• Catalog provision

USP

Marketing Strategies -mansi

· Pricing: Pricing will differ from other retail shoe stores because we will always be less expensive than the competition, but we will still maintain the high quality of our shoes

· Advertising and Promotion: advertisement in local magazines, Advertisement postcard with newspaper, Promoting on the Web, by word of mouth, sales promotion on occasions

. Online Directories· Customer Retention

Marketing Strategies

• In order to ensure the high-quality of the brand, we provide shoes made of fine quality leather and superior textiles

• Research and Development Department

• Innovation

• New ways to satisfy customers' needs

• Constantly kept introducing breakthrough products and new models even if they were hurting the sales of its existing products

• The capability and the commitment of continuously searching for new ways to create value and long-lasting relationships with the customers

• Open forums to discuss the new trends in the current era

Survival Strategies

• Buying our own store

• Online Trading

• Opening new outlets in Mumbai

• Diversification – Socks,Belts, Wallets

Expansion plan