Responsive Web Design WITH

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Quick Survey

In the last 24 hours have you done the following on your phone or tablet?

•  Checked or sent email •  Posted content to a social network •  Watched a video •  Searched (Google, Bing, etc) •  Purchased something

It’s A Mobile World

•  61% of people are more likely to leave a site if it’s not mobile-friendly

•  67% are more likely to buy from a mobile friendly site. •  Moms with smartphones spend 6.1 hours a day on

their smartphone (more than time spent on PC, newspaper, magazine, radio and TV)

- Search Engine Watch

It’s A Mobile World

-KISSmetrics

Mobile and Email

“In the second half of 2012, over 40% of all commercial emails were opened via a smartphone or tablet gadget, which is up from 27% in 2011”

-Knotice Mobile Email Opens Report

Central Indiana Mobile Stats

Compiled Data from over 70 Central Indiana SmallBox clients

2012 Q1/Q2 Mobile Traffic: 10.67%

2013 Q1/Q2 Mobile Traffic: 17.44%

Mobile Growth from 2012 to 2013: 61%

Ok, I get it, we need to go mobile…

What is Responsive Web Design?

What is Responsive Web Design?

“Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)” - Wikipedia

What is Responsive Web Design?

Translation: A responsive website adjusts fluidly to whatever browser/device you are viewing it on.

What is Responsive Web Design?

full screen

What is Responsive Web Design?

tablet

What is Responsive Web Design?

phone

SEO and Responsive

Google’s thoughts on Responsive Web Design:

Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.

-Google Webmaster Guidelines June 6, 2012

SEO and Responsive

“46% of searchers use mobile exclusively to research”

-Search Engine Watch, May 2013

SEO and Responsive

Client experience:

"We saw a 40% increase in conversions when the responsive pages launched. Our search rankings have been increasing as well.”

-Barrett Young, Angie's List SEO Strategist

Angie’s List Responsive Example

Responsive vs Mobile Optimized

Responsive Pros and Cons

Pros

•  Works on almost all devices •  Future proofs website for

unimagined devices •  Gold standard for search

engines •  One set of code/CMS to

maintain •  Looks awesome

•  More expensive (usually) •  Takes longer to do •  Can be difficult with e-

commerce •  Poor ROI for low mobile/

tablet traffic sites

Cons

Responsive Web Design

Thank you and Q&A