BP Techno Contoh

7/24/2019 BP Techno Contoh

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EXECUTIVE SUMMARY

Neutron Animation Studio is a company that involves in business that provides

technology based product dedicated to providing affordable and easy-to-use software

and hardware capable of creating professional level graphic animation that is motion

capture. Neutron Animation Studio offers a high-tech and high quality product for

business development, market development, and channel development on international

scale. Initial focus will be on entire alaysia clients and markets that involves in gaming

or entertainment industries. !his product can be used in university for educational

purpose, research, movie or gaming creation

"ur product that is Anima# can allow anyone to capture their motion and

movements into $%. otion capture creates $% data that can be altered and

manipulated. It&s the same type of technology--typically achieved by filming actors in

spande# suits covered in 'markers' that look like ping-pong balls, identifiable by image-

processing software. Animations come to life with synthetic or natural voice, and are full

bodied, full motion, $% (avatars) and can be further customi*ed with clothing andaccessories and posed

Anima# is a high-tech motion capture camera that has been developed as a

markerless solution that uses advanced algorithms to capture and display motion data

in real time, without the need for special suits or elaborate setups. +ith Anima# users

can save days of planning with traditional marker-based sessions.


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INTRODUCTION TO THE COMPANY

Neutron Animation Studio is a new company providing high technology based

product for motion capture purpose. !he company was established in the year of $

and it was given the name of Neutron Animation Studio. !he name Neutron was taken

from the science sub/ect.

!he store is locate in the store lot area of Indera ahkota 0 and around the

housing area in order to make the store easily spotted and catch customers going to or

from work, or when the people spending time in that area. !he business will operate

from onday through 1riday. 2ours of operation will depend entirely on the area and

the location of the store


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2.1 Coman! "a#$%round

2.1.1 Coman! Name

"ur company name is Neutron Animation Studio and sells motion capture cameras for

animation to customer. !his company provides technology based product.

2.1.2 Re%i&tration

Neutron Animation Studio is Sdn3hd 4ompany that sells motion capture cameras to

customer. So, our company use 1orm A to register the company in 4ompanies

4ommission of alaysia 5SS6.

7rocedure and requirement to register and open the company is8-

1. !he owner must alaysia citi*en or permanent residents and above 9 years

old.2. !he business address must in peninsular alaysia and +ilayah 7ersekutuan

:abuan only.'. "wner or shareholder only are allowed to apply at SS counter and have to

attach copy of ;.


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Caita(

All of the capital is come from our partnership, asset and capital as follows8

CONTRI"UTION PERCENTA)E *+, CAPITA- *RM,2afi*uddin bin Abu 3akar 9 ?,

ohd Ai*at 1itri bin Ahmad @ ,

Nur Syuhada binti ohamad A*mi @ ,

Ainul ashitah binti Amran @ ,

!otal 0,

Izham2afi*uddin bin Abu 3akar

Aizat ______ohd Ai*at 1itri bin Ahmad

SyuhadaNur Syuhada binti ohamad A*mi

Ainul ______Ainul ashitah binti Amran

1or the capital we use our own money and asset to start and run the business. !his

capital we use to buy product from supplier. !he total of the capital is >0, , so

we divide 9 percent from the Beneral anager and @ percent among $ other person.

+e have discussed to use our own money to start the business and divide according

the percentage of initial capital. All of us are agree with the agreement and sign the

agreement and we /ust proceed.


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2.1. Coman! Pro/i(e

Coman! Name NEUTRON ANIMATION STUDIO

Re%i&tration Num0er ?0?-Date In#ororated ? September $

Re%i&tration Addre&&

Neutron Animation Studio Sdn 3hd

-1 3 145 !aman ahkota 7ermai Indera ahkota 0,

0,

7aid-up 4apital8 >0,

Nature o/ "u&ine&& otion capture camera-i#en#e 4ompanies 4ommission of alaysia 5SS6

"an$er SD 3usiness 4urrent Account

Coman! Se#retar! Nur Syuhada binti ohamad A*mi


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2.1.: Coman! Re&o(ution

"oard o/ Dire#tor& Re&o(ution

!"8 Neutron Animation Studio Sdn 3hd

!his is a 4ertified 4opy of >esolution that was passed at a eeting of the 3oard of

%irectors of Neutron Animation Studio Sdn 3hd, at which a quorum was present on

$ =September =$ .

>DS":ED%, that this 3oard of %irectors hereby authori*es and directs 2afi*uddin bin

Abu 3akar Beneral anager of Neutron Animation Studio Sdn. 3hd, arketing

anager ohd Ai*at 1itri bin Ahmad, 2uman >esource anager Nur Syuhada binti

ohamad A*mi and 1inancial anager Ainul ashitah binti Amran to sign contracts and

amendments to the contracts and to review various claims on behalf of Ideal !ech Sdn

3hd 3oard of %irectors.

_ ________ izham __

4hairman of the 3oard of %irectors Signature


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2.2 "u&ine&& "a#$%round

2.2.1 Strate%! and Vi&ion

Vi&ion

!o be the leading company of selling and providing animation products

Mi&&ion

Neutron aims to be the number one e#pert in providing high quality, easily accessible

motion capture products to film industry, game industry and university. !hrough an

effective and educational marketing drive, Neutron hopes to lead a technologicalrevolution in animation throughout the country by highlighting the benefits of accessible

and affordable $% motion capture analysis. "nce the benefits of the technology have

been highlighted to potential customers, a consistently professional, high quality and

reliable service must be delivered that meets and e#ceeds all of the customer&s

e#pectations.

Strate%!

!he strategies of the company will include8

Dffectively communicating the benefits of using our products to potential

customers.

7roviding a consistently reliable, fle#ible and accessible service that meets the

needs of the customers.

Securing the ma/ority of available markets before any potential competitors

establish themselves.


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2.2.2 Produ#t& O//ered

Produ#t Mode( Derition Pri#e *er item,

Anima8 Video

!he camera is automatically calibrated

together with the rest of the system, without

the need for manual intervention

RM25444

Anima8 Under;ater

7rovides the possibility to measureunderwater by using specially adapted

Anima# motion capture cameras. easure

anything underwater, for e#ample ship scale

models, water sports, animation and more

RM'5444

Anima8 7a#ia( Cam

4apture crystal-clear video reference of any

acting performance that is optimi*ed for

animator reference and facial tracking with

1aceware software.

RM'5444


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2.2.' Mar$et Demand

4urrently in the other country, $% motion capture technology is only used in big

company, most of which are film production and Eideo Bames 4ompany. +e aim to

provide this product to any level that are involved in animation like film production or

universities that can make use of the technology. And the students can also use theproduct to make their pro/ect or assignment

!he e#isting users or animators need some simple and yet powerful impressive tools

that will scores more than traditional style.

2.2. "u&ine&& Cometiti


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2.' Pro>e#t -o#ation

-o#ation

:-@9 G -@C, !aman ahkota 7ermai Indera ahkota 0,


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MAR?ETIN) PRO)RAM

'.1 )ENERA- VIE9 O7 PRODUCT

Neutron Animation Studio

2010 2013 2016 2019

0

50000

100000

150000

200000

250000

300000


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'.2 TAR)ET MAR?ET

'.2.1 Tar%et mar$et

!o target our customer, we e#amined the market trends. !he development of

technology, it among the reasons why we produce this product for market. !he best of

our target are among teenagers and adults, the age range from to @ years old. +e

also target the customer)s income from > and above to buy our products.

'.2.2 Mar$et Se%mentation

%emographic segmentation8

+e targeted the consumer that are income above > or who works with the

animation industry


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'.' MAR?ETIN) P-AN

'.'.1 Produ#t Con#et@Produ#t Derition

"randin%

=ua(it!

1or our product that is motion capture cameras are in high quality and reliable

to give high performance to users

De&i%n5a#$a%in%5(a0e(in%

Anima# packaging comes in bo# to ensure the safety of the product to avoid

breakage

Pri#in%

+e used cost-based pricing for pricing strategy

A/ter &a(e&

!he customers that are having problems with our products can contact our

company to claim warranty

3rand Name Anima#

3rand ark


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'.'.2 Mar$et Sie

!he total potential purchase of target market refers to the market si*e. !he e#pected

purchase and online order of our products is around >0, per day. +e also

e#pected any company that would like to order in high quantity

Produ#t Per Da! *RM,

Anima# 4ameras >?, Tota( RMB5

Produ#t Per Mont6 *RM,

Anima# 4ameras >@, Tota( RM15

Produ#t Per Year *RM,Anima# 4ameras >, 99,

Tota( RM15 5

'.'.' Cometitor

Cometitor Pro/it er Year

>, $,

>, 9CC,

Tota( RM5 225


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'.'. Mar$et S6are

arket Share H arket Si*e 4ompetitor

a. arket Share 3D1">D the entry of Neutron Animation Studio

Cometitor Per#enta%e *+, Tota( *RM,

00 , $,

@0 , 9CC,

Tota( Per Year 1 5 225

b. arket Share A1!D> the entry of Neutron Animation Studio

Cometitor Per#enta%e *+, Tota( *RM,

Neutron Animation Studio @ , 99,

$0 , @??,

0 , 00,

Tota( Per Year 1 5 225


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'.'.: Sa(e& 7ore#a&t

Mont6 Sa(e& Co((e#tion *RM,

January 1:5 1

1ebruary 1:5 1

arch 1:5 1

April 1'B5 :

ay 1'B5 :

June 1'B5 :

July 1'B5 :

August 1:5 1

September 1:5 1

"ctober 1'B5 :

November 1'B5 :

%ecember 1'B5 :

TOTA- 15 5

YearIn#rea&e o/

er#enta%eE&timated &a(e&

21 - 15 5

21B K 15 :5

21 0K 15 415 2


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'.'. Promotion Strate%!

Promotion Strate%!+e using our promotion strategies to spread out information about our services

with our purpose to attract our target customer. +e Neuron Animation Studio

decided to choose possible ways to promote our products. "ur strategies is8

"u&ine&& Card

+e used business card as tool of introduction for our business. !hrough

this card, we can introduces our products to our potential customers. In

our business card consist of name, address, telephone number, e-mail

address, website address, and other information about our business,

products and services.

Print Media

+e have made an advertisement of our business in our several local

newspapers, maga*ines which high in possibility in introducing our

business, products and services.

"road#a&t Media and 9e0&ite

+e also design and manage our very own business website in the internet

so that customer can get more informations about our business, products,

and services. 3esides that, we also broadcast our business

advertisement in the broadcast media such in the television and radio. 3y

this way, we can make promote our business more widely.

7(!er&

+e have made self-design flyers to promote our business on the streets in

the main place where fully with people. All the informations related to our

business, products and other information contained in the flyers.

"ro#6ure&

+e also have made self-design brochures to be distribute to the people

especially people from around


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Beneral anager

2afi*uddin 3in Abu 3akar

arketing anager

ohd Ai*at 1itri 3in Ahmad

2uman >esources anager

Nur Syuhada 3inti ohamadA*mi

1inancial arketinganager

Ainul ashitah 3inti

Amran

MANA)EMENT TEAM

.1 Coman! Or%ani&ation


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.2 Dire#tor

Name 2afi*uddin 3in Abu 3akar

A%e $ years old

=ua(i/i#ation

%iploma in 3usiness anagement,

Lniversity of alaya, alaysia

3achelor in Information !echnology

53usiness6 from Lniversity of alaya, alaysia

aster in Information !echnology 53usiness6

form Lniversity of :iverpool, Dngland.

E8erien#e+orks as 3usiness anagement !eam for 4lick Brafi#

Sdn 3hd for @ years

Va(ue o/Per#enta%e

"wn and establish the company and highest shareholderwith 9K of the shared

Se#ia(iatio

n&

2ave proficient leadership, be able to properly manage

team and be able to delegate responsibilities.


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.' Main Sta//

1. Mar$etin% Mana%er

Name ohd Ai*at 1itri bin Ahmad

A%e $ years old

=ua(i/i#ation

%iploma in Information !echnology,

Lniversity !echnology alaysia, Johor

3achelor of 3usiness !echnology, Lniversity

of +ales, Dngland

E8erien#e Sales arketing !echnology

Va(ue o/

Per#enta%e7artnership with @K of shareholder

Se#ia(iatio

n&

D#pert knowledge of current marketing and technology

platforms

2. Human Re&our#e& Mana%er

Name Nur Syuhada 3inti ohamad A*mi

A%e $ years old

=ua(i/i#ation

%iploma in 4omputer Science, 7olytechnic

!uanku Syed Sira/uddin, 7erlis

3achelor 52ons6 in 2uman >esources

anagement, Lniversity of 7utra alaysia.

E8erien#e 2uman >esources at private company for $.0 years

Va(ue o/


Se#ia(iatio

n&

D#pert some knowledge of current in 2uman >esources

platform

'. 7inan#ia( Mar$etin% Mana%er

Name Ainul ashitah 3inti Amran

A%e C years old

=ua(i/i#ation

%iploma in anagement with 3usiness

!echnology from Lniversity of alaya

3achelor of 3usiness Administration 52ons6

in Islamic 1inance

E8erien#e+orks as arketing anagement at 2armoni Sdn 3hd for

$ years


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Va(ue o/


Se#ia(iatio

n&

Lndertaking regular salary reviews, prepare and analyst

the company)s account

. u&ti/i#ation

)enera( Mana%er

P(an "u&ine&& A#ti


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7INANCIA- PROECTION

:.1 7inan#ia( O


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:.1.1 Pro/it and -o&& Statement

PRO7IT AND -OSS STATEMENT

YEAR 21

!otal revenue > ,99, K

-e&& 4ost of Boods Sold > ?0, @K

)ro&& Pro/it > 15 125 K

-e&& E8en&e&

Accounting and legal fees > 0,

Advertising > ,

%epreciation > @,

Dlectricity > $,

Insurance > ,

Interest and bank charges > ?,0

7ostage > ,

7rinting and stationery > 9,0

7rofessional memberships > ,

>ent for premises > ?0,

>epairs and maintenance > 0,!raining > ?,0

Eehicle operating costs > 0,

+ages and salaries > 0,

+orkers compensation > ,

All other e#penses > ,

-e&& Tota( E8en&e& RM 00,0 :1.4+

EFua(& Net Pro/it *"OS, RM B5' .1+

"OS G "e/ore o;ner& &a(ar!


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YEAR 21B

!otal revenue > , 90, 9 K

-e&& 4ost of Boods Sold > 9$0,0 @0K

)ro&& Pro/it > 15 2152 00K

-e&& E8en&e&


Advertising > 0,

%epreciation > $0,

Dlectricity > $,

Insurance > ,

Interest and bank charges > 9,

7ostage > ,

7rinting and stationery > 9,0

7rofessional memberships > ,


>epairs and maintenance > ?,0

!raining > 0,Eehicle operating costs > -

+ages and salaries > ?,0


All other e#penses > 0,

-e&& Tota( E8en&e& RM @99, ? B.4+

EFua(& Net Pro/it *"OS, RM :'25 : :2.1+



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YEAR 21

!otal revenue > , C@, K

-e&& 4ost of Boods Sold > C$, ?? @9K

)ro&& Pro/it > 15 452 0K

-e&& E8en&e&


Advertising > ,

%epreciation > $,

Dlectricity > $,$

Insurance > ,

Interest and bank charges > 9,0

7ostage > ,

7rinting and stationery > 9,07rofessional memberships > ,


>epairs and maintenance > $,

!raining > 0,

Eehicle operating costs > -

+ages and salaries > $,


All other e#penses > 0,

-e&& Tota( E8en&e& RM @9@, $ +

EFua(& Net Pro/it *"OS, RM :2:5 12 :2+



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:.1.2 In#ome Statement@Ca&6 7(o;


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:.1.' "a(an#e S6eet


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:.2 7inan#ia( u&ti/i#ation

1inancial Fs to consider, or key questions that can be

observed8

2ow will your revenues and e#penses developM

+hat assumptions underlie your financial planningM

+hat sources of capital are available to you to sustain

operationsM

2ow will you reali*e profitsM

+hat can an investor e#pect should they invest in

your companyM


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CONC-USION


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APPENDICES


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