BPM Powered By Smart SOA
Paul BrunetVice PresidentWebSphere and BPM
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Organizations are raising the bar by continuously improving their business processes
Localized processes
Globalized processes
Automatedand Visible
Optimized and Dynamic
CIO's top priority over last three years: “Improving Business Processes”
Source: Gartner, “Making the Difference: The 2008 CIO Agenda,” Jan. 2008
Agility and Innovation
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BPM Powered By Smart SOA drives agility and innovation through business processes
BPM leverages a strong SOA foundation for process flexibility and responsiveness
SOA at the core of BPM:
Foundational ExtendEnd-to-End
Transform AdaptDynamically
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BusinessView
Business ProcessManagement
SOA Foundation & Infrastructure
Business and IT Alignment is critical for success
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BPM provides benefits across a broad spectrum of business processes
Simple and
Localized
Complex and
Globalized
Payments
Supply-Chain
Contracts
Structured
Unstructured
Claims
Case Mgmt
Merchandising
Employee
On-boarding
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Organizations leverage BPM to address critical business needs
“Greater efficiency and reduced costs”
“Real-time visibility for smarter decisions and actions”
“Faster and easier response to change”
Common BPM Adoption Patterns Business Needs
Process Automation
Insight and Action
Adapt and Respond Dynamically
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Process Automation improves business efficiency and reduces costs
Simplify or eliminate exceptions
Efficiently manage manual tasks
Streamline business activities
Ensure consistency and compliance
Improve Business Performance
Improve Business Performance
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Process Automation eliminates inefficiencies and streamlines processes
�Seamlessly automates manual tasks, IT systems, and information
�Complements and extends current applications
� Leverages reusable process components
IT Systems
Automated Process
InformationManual Tasks
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End-to-End Processes Span Silos
Extending Process Automation end-to-end increases business value by spanning silos
Straight Through Processing results:
� Lower costs
� Reduced cycle time
� Greater consistency
� Easier to manage
Sales FinanceOperations Partners
Reduce staff
associated
with manual
interventions
by 85%
Source: North American company supply chain process
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Process Automation requires process integrity to scale for future business needs
� Businesses live by their Service Level Agreements
� Accommodate demanding, transaction intensive processes
� Process flexibility based on SOA-based
Source: IBM results for market leading financial services firm. Measured from gateway to order matching engine and back
SOA
Automated Processes
Application Application
Content
Best of Both: Flexibility combined with scalability and reliability
Human
Tasks
U.S. financial service firm processes1.2 million orders per second
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Enabling Insurance “Operations of the Future”
Industry Pains� Costly and
inefficient processes
Automate processes, reduce manual tasks, reuse assets, and accelerate the pace of change for operational improvements.
Why BPM Powered by Smart SOA?
Smarter Business Outcomes:� Globally optimized claims process with reduced processing
costs, faster claims cycle times and improved visibility� $50 million in projected annual savings
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2008 Mar 3 Mar 10 Mar 17 Mar 24 Mar 31
85% of CEOs Surveyed Require
More Insightinto their Business
Insight and Action allows you to capitalize on opportunities and mitigate risks
Source: IBM Global CEO Study 2008
Fannie Mae Freddie Mac
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Process Visibility provides customizable, role-based views for faster and smarter decisions
Real-time information aggregated
onto customizable dashboards Business leaders monitor
process KPIs and receive alerts
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Model and
Simulate
Monitor, Predict and Act
End-to-End Processes
Rapidly Deploy and Change
Continuously Optimize
Leverage Insights to continuously improve and optimize your processes
Sales FinanceOperations Partners
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Reduce TCO by 35%
Accelerate acquisitions by 69%
EMEA
Bank
Reduce costs by 35%
Accelerate time to value 80%
US
Bank
Grow top line revenues 15%Reduced costs by 30%
US Insurer
Accelerate time to value 64% Reduce Operating Costs 31%
EMEA
Telco
BenefitsClient
Source: IBM results from client Business Value Assessments
Process Optimization delivers sustainable performance with processes designed for change
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Large companies can experience up to 800 Billion business events daily
Untapped knowledge and insights are contained in business events all around us
Nearly 4 TrillionRFID events are emitted each day
Over 190 Billionemails are sent daily
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Our Event Driven World
An event is:� An occurrence or something that takes place� E.g.: An airplane lands, a light turns green, sharks swimming at the Baltimore
Aquarium
A business event is:� An event that has relevance to the business � E.g.: Text message (Each day more are sent than the population of the world)� E.g.: Bank account password change, a website visit, an email offer
Business Event Processing:� Correlating heterogeneous events together in order to achieve smarter business
outcomes� E.g.: Marketing Campaign
– Attended a seminar
– Member of specified Facebook group (11th largest population in the world)
– Downloaded a whitepaper
� E.g.: Energy efficiency (67% of electricity wasted in US)– Person leaving a room
– Sensor reading in a home
– Weather pattern moving through to reduce waste
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Complex Event Processing
Actionable Business Context
Event pattern detection
Correlation analysis
Real-time event visibility
Event emitters
and sources
AggregationCausality
Complex Queries
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Capture actionable insights from real-time business events
Patterns and correlations elevated to business users
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� Transport logistics – RFID Asset Tracking
� Warehouse logistics –Supply Chain optimization
Two Key Projects
Airbus Extends BPM with Business Event Processing
Business Benefits
Errors
Operational Events
Key Business Performance
Indicators
Notifications
“Improving visibility is a pre-requisite
to improve the
‘Way of Working’ & to deliver business
savings”
– Carlo Nizam,Head of Value Chain
Visibility & RFID, Airbus
� Visibility to operational events
� Event-driven triggers signal anomalous issues
� Exception management and action
� Metrics track business performance
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SAP & other legacy applications
Business process execution
Enterprise track & trace repository
Central Edge (Device configuration & Data
capture)
RFID Devices
Business Activity Monitoring
WebSphere Premises
Server
WebSphere
Process Server
OAT EDM
WebSphere Business Monitor
IBM / Airbus Architecture at a Glance
OAT Xpress Local Edge(Device control & Data capture)
Best RFID Implementation
Winner!
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BPM with BEP puts the power of business events in the hands of business users
� Broadest range of event sources
� Business user interface
� Massive scalability and speed
� The Power of BPM to respond
BPM
Business UsersRespond
Capture
Event Sources
!
Filter
Alert
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CICS Event Sources
Leverage mainframe transactions and events in powerful new ways
Stock
Trades WebSphere Business Events
Event Streams
Detect fraud and take action
WebSphereBusiness MonitorAccount
Transactions
Authorities
WebSphereProcess Server
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Insight and Action enables market leadership
Industry Pains� Inadequate and
costly access to injectible drugs
Leveraged greater visibility and insights to enable a powerful new business model for the healthcare industry
Why BPM Powered by Smart SOA?
Smarter Business Outcomes:� Detect and respond to disparate events such
as tampering, adverse reactions, pandemics� Optimize resources on-the-fly based on
visibility and insights
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Organizations face significant challenges adapting to today's marketplace
Past Today
Degree of
change
Change is occurring faster
Change is making a bigger
impact
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Organizational Leaders need new tools to Adapt and Respond Dynamically
Past Today
Expected delays in executing commands
Leaders today need a direct response
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IBM's BPM Suite is unique in enabling all Six Agility Enablers
Processes respond faster to changing needs when supported by Agility Enablers
PoliciesBusinessEvents
Service Selection
Active Content
RulesAnalytics
Business Process Management
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Agility Enablers deliver the direct response that government departments and agencies need
Analytics PoliciesRules
“Close the gap”between changes and the ability to implement them
Constituent service goals
are at risk
Modify service eligibility
requirements
Change field resource allocation
Direct Deploy Now
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� Empowers departmental administrators to “take the wheel”
� Enables administrative-IT joint governance
� Drives faster change with fewer IT resources
“8A” agencies get immediate
refund
Chapter “C” and “S”corporations are
processed monthly
For Phone and Web-based transactions
Policies enable administrators to steer processes
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What is a Key Agility Indicator (KAI)?
� Quantitative measurement of how quicklyand effectively you respond to change
What’s Available
� KAI Benchmark Wizard with 300+ KAIs
� Thought leadership whitepapers on agility across 10 industries
Benchmark agility with Key Agility Indicators
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Improving Agility and Market Leadership
Adopt BPM and SOA to model, assemble, and deploy reusable business services across the organization
Why BPM Powered by Smart SOA?
Smarter Business Outcomes:� Improve operational efficiency� Maximize customer access across multiple channels� Ease of doing business and delivery of highly
personalized services
Industry Pains� Aggressive
competition in
multiple markets
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IBM's BPM Suite addresses the full range of business process needs
Comprehensive set of collaborative, role-based capabilities to continuously optimize business
processes and adapt them to rapidly changing needs
Model and Simulate
Monitor, Predict and Act
Rapidly Deploy and Change
IBM BPM Suite
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IBM BPM Suite and Foundational Offerings
WebSphere Dynamic Process Edition
FileNet Active Content Edition
Extended Value Offerings:
Business Event ProcessingAsset repository for BPM
Collaboration ToolsAdvanced Analytics
Process Accelerators and Adaptors
BPM Methodology • BPM Professional Services • BPM Mentoring
IBM BPM SuiteFoundational Offerings:
Now Available!
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Accelerate your BPM success with industry accelerators and expertise
Financial
Government
Insurance
Manufacturing
Telecom
Utilities
RetailHealthcare
Transportation
� Industry Best Practices
� Industry Domain Models
� BPM Methodologies
� BPM and Industry Expertise
� Industry Content Packs
� Industry Solution Partners
� Industry Benchmarks
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Over 4600 BPMcustomers in over
30 countries and growing
#1 in BPMS market share� Market leading
products
� Deep industry knowledge and pre-built assets
� Largest partner ecosystem
� Global reach and scale
BPM from IBM Delivers Unrivaled Customer Value
Thank You!More information 7 October:http://www.ibm.com/software/info/bpm