BPMM 3133RETAILING MANAGEMENT

Student’s Name Matrix Number

Nur Hidayu Bt Ali 230106

Nor Izzati Bt Azizi 230154

Azwa Bt Osman 230161

Norsyamila Bt Bakar 230184

IntroductionMission & VisionProduct OfferedTarget MarketRetail ObjectivesRetail Marketing MixControl MechanismSuggestion & Recommendation

CONTENT

• Joe C. Thompson, Jr. is the founders of 7-eleven.

• The fi rst Australian store was opened in August 1977.

• In World wide, 7-Eleven operates more than 55,000 stores in

16 countries.

• Open 24 hours.

• These conveniences quickly became popular in other

countries.

• The numbers of International outlets at this time were some

2,500 stores.

• As result from 2010, the number worldwide is 45000 workers.

• International chain of retail convenience stores that operates

primarily as a franchise.

INTRODUCTION TO

• to be customer Convenient Neighborhood Store.

• to make life a little easier for their customers.

• ‘being where when customers need, whenever customers need ’.

MISSION

• to be the Best Retailer of Convenience .

• Make someone’s day and life a little easier.

VISION

MISSION & VISION

PRODUCTSOFFERED

Frozen soft drink (Slurpee ) known

as big gulp.

Milk

Egg

Bread

Fresh salad

Prepaid

Fast Fixers, which is young age within 18 to 34 also

called as SINKs.

Fast Fixers has Junior Junk Junkies, which is subset of

Fast Fixers that age within 16 to 21.

Go-Getters that younger within age 18 to 34 both

Single Income, No Kids (SINKs) and Double Income,

No Kids (DINKs).

Relaxed Run-Abouters consist age within 18 to 44

In transit top-ups customer. Age 18 to 34 females

that have Double Income, No Kids and younger

families characteristic also called as (DINKs).

TARGET MARKET

SWOT ANALYS

IS

Strengths

Weaknesses

Opportunities

Threats

Satisfaction of

Customers Image

RETAIL OBJECTIVES

RETAIL MARKETING

MIX

Product

Price

Promotion

Customer

Service

Location

Retail Image

Control Mechani

sm

Product

Price

Promotion

Customer Service

Location

Retail Image

PRODUCTincreasing a non-food product to enhance

customer to visit their franchisedepth of assortment

PRICEMultiple Unit Pricing strategies(buy two get

discount) PROMOTIONPromote on TV to enhance consumer

SUGGESTION & RECOMMENDATION

THANK YOU