February 2015 BUTANE-PROPANE NEWS
BPN
Pumping UpAg Sales
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July 2015 BUTANE-PROPANE NEWS
BPN
Summertime:Safety Season
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May 2015 BUTANE-PROPANE NEWS
PropaneForkliftOutlook
PropaneForkliftOutlook
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June 2015 BUTANE-PROPANE NEWS
BPNThe New
D.C.-Propane Alliance
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BUTANE-PROPANE NEWS
BPN
2017MEDIA KIT
The propane industry’s leading source for news and information since 1939
Butane-Propane News (BPN) Magazine
The Weekly Propane Newsletter
Contact BPN to create a customized solution that achieves your marketing goals. Call Tara Molina-Partika at (800) 214-4386 or email [email protected].
(*Signet Research AdProbe Study, July 2016, BPA Worldwide 2016 circulation audit)
Butane-Propane News (BPN) is proud to be the propane industry’s “go-to” source for in-depth
news and information since 1939. Today, BPN magazine is read by nearly 42,000 industry profes-
sionals each month* who trust its comprehensive propane-related coverage to remain up-to-date
regarding pertinent industry news and information vital to their businesses.
BPN is dedicated exclusively to the propane industry, which has been its sole focus for more than
77 years. Year-after-year, BPN consistently delivers the strongest readership among competing
publications according to third-party surveys and reputable BPA Worldwide circulation data.*
BPN remains a highly-respected autonomous source for exclusive feature articles and extensive
coverage of all aspects of the propane industry including residential, commercial, agricultural,
legal, regulatory, safety, autogas, and more.
BPN values its readers as industry partners and continually seeks ways to provide information
and services that increase opportunities for success. One example
is BPN’s Gallon Grower$ initiative that highlights products,
trends, and emerging technologies to increase gallons delivered.
Gallon Grower$ also features unique profiles of propane marketers from across the U.S. and the innovative strategies they have implemented to create new gallon opportunities from a wide spectrum of industry sectors.
With its integrated media platform, BPN provides advertisers more than 56,000 opportunities each
month to engage with owners and decision makers in the multi-billion-dollar propane industry, in the
way they prefer to access information. These include: print, BPNews.com, eHighlights newsletter,
social media, BPN Bonus Copy distribution at 20+ industry events each year, and much more.
BPN’s integrated media approach puts your message in front of the right mix of key decision makers to
achieve your marketing goals. Whether it’s generating leads, increasing brand awareness and website
traffic, or most important, growing revenue, BPN provides the target market and media services to meet your marketing objectives.
A review of BPN’s higher-than-average digital metrics make it the clear choice to achieve the highest returns on your efforts.
BPN’s Weekly Propane Newsletter provides comprehensive coverage of posted and spot prices from
virtually all major terminals and refineries across the U.S. The Weekly Propane Newsletter, with its
center spread of hundreds of pricing updates, is delivered directly to the “inbox” of subscribers each
week, or twice weekly with a Premium Subscription. It is a valuable investment that pays for itself time and again — one single pricing update, news tip, or commentary is all it takes to boost revenue!
The Weekly Propane Newsletter also provides exclusive market analysis, insightful commentary
from leading industry experts not found elsewhere, and items of interest to industry insiders.
The Weekly Propane Newsletter is also recognized as a valued and reputable source for third-
party pricing and audit documentation among companies with indexed-pricing programs.
Gallon Grower$BPN’s
Butane-Propane News (BPN) Digital
BPN magazine is read by nearly 42,000 industry professionals
every month!*
Integrated Media Services
www.BPNews.com
Social Media Reach
BPN Subscribers
Unique Monthly Website
Visitors
Opt-in Email Recipients
Pass-Along Readership rate of
2.2 people per BPN subscriber
56,371 Monthly Opportunities to
connect with a highly
targeted audience.
BPN continues to invest in the accuracy of its circulation reporting by using BPA Worldwide,
the publishing industry’s premier B2B circulation auditing organization. Unlike less-vigorous
circulation auditing firms, BPA is a not-for-profit, third-party auditing organization founded in 1931. BPA sets the “gold standard” for its rigorous auditing requirements, reporting proce-
dures, and transparency. BPN is committed to providing ethical and accurate reporting, which
is why it opens its circulation records annually to the independent scrutiny of BPA. BPN
guarantees its advertisers receive the circulation and market reach claimed. Other audits are
available, but are known to permit compromises in reporting, minimal circulation file mainte-
nance, and lack of industry approved or endorsed standards. No other media audit process
is as rigorous as BPA’s, and all procedures are fully transparent. Contact BPN to learn why a
BPA Worldwide audit is superior to any other B2B publication circulation audit.
Superior Circulation & Audience Engagement
Butane-Propane News (BPN) magazine is highly respected among its nearly 13,000 monthly subscribers, two-thirds of whom are owners and decision makers in the multi-
billion-dollar propane industry, as reported by BPA Worldwide, the publishing indus-
try’s premier B2B circulation auditing organization. BPN delivers an audience of nearly
42,000 readers each month with its Pass-Along Readership rate of 2.2 people per issue.
BPN’s Integrated Media Platform
BPN provides the right audience, the right media mix, and the right strategic solutions to achieve success!
BPN’s Integrated Media
Platform provides more
than 56,000 combined
opportunities each month
to engage with owners and
decision makers in the multi-
billion-dollar propane industry in
the way they prefer to access information.
BPN’s Superior Industry Circulation
*
56,371opportunities to connect
with a highly-targeted
audience each month.
BPN provides more than 56,000
opportunities to connect with a highly-targeted
propane industry audience each month.
Subscribers - nearly 13,000
professionals receive BPN each month
Pass-Along Readership - 2.2 people
per subscriber results in nearly 42,000
propane professionals reading BPN
each month
Opt-in email recipient list (eHighlights
newsletter) - 8,400+
Unique Monthly Visitors to
www.BPNews.com - 2,871+
BPN Social Media Reach - 3,500+
(and growing)
Total monthly opportunities to engage customers = 56,371
**
*
Contact BPN for artwork questions or to create a customized solution that achieves your marketing goals. Call Tara Molina-Partika at (800) 214-4386 or email [email protected]
(Source: *2016 BPA Worldwide Circulation Audit Report) (Source: **Signet Research Inc., AdProbe Study, July 2016)
(Contact BPN to request a copy of its 2016 BPA Worldwide Circulation Audit Report.)
(*Source: Signet Research Inc., AdProbe Study, July 2016)
Audience Profile
Butane-Propane News (BPN) has been the propane industry’s leading source for news
and information since 1939. For more than 77 years, industry professionals have trusted
BPN as their “go-to” source to remain informed and connected. That’s why 96% of
propane professionals report BPN is their primary source for industry news.
BPN Total Readership
With BPN’s nearly 13,000 subscribers, and Pass-Along Readership rate of 2.2* people per subscriber, BPN is read by nearly 42,000 propane industry professionals each month!
*
www.BPNews.com
42,000propane professionals read BPN each month.
With 13,000 subscribers and a Pass-Along Readership* rate of 2.2 people per issue, BPN is read by nearly 42,000 propane professionals each month.
2 or more readers per issue = 32%
3-5 readers per issue = 24%
Don’t pass along = 22%
One additional reader per issue = 18%
6-10 readers per issue = 3%
10+ readers per issue = 1%
As a result of having seen an ad in BPN magazine, 83%* of readers report taking one or more actions.
BPN Readers Take Action
“With 13,000 subscribers and
Pass-Along Readership* rate
of 2.2 people per issue, BPN is
read by nearly 42,000 propane
professionals each month.”
BPN Readers Take Action
The following represents action(s
Vistedanadver,ser's
website=58%
Discussedar,clewithan
associate=40%
Referred/sharedanadwith
acolleague=34%
Purchasedanadver,sed
product=33%
Contactedanadrep.for
moreinforma,on=33%
Establishedarela,onship
withnewvendor=17%
Tookanotherac,on=4%
Tookoneormoreac,on=
83%
Visited an advertiser’s website
Discussed ad with an associate
Referred or shared ad with an associate
58%
40% 34%PURCHASED an advertis
ed product
33%
Contacted
an Ad Rep. fo
r informatio
n
33%Est.
relationship
with new ve
ndor
17%One o
r more
actions
4%
83% of BPN readers take one or more actions.
83%
Contact BPN to create a customized solution that achieves your marketing goals. Call Tara Molina-Partika at (800) 214-4386 or email [email protected].
BPN’s eHighlights newsletter delivers fresh propane-related news and revenue generation ideas to more than 8400 opt-in subscribers each month. The eHighlights newsletter
supplements BPN’s monthly magazine with fresh industry news, and provides a preview into the editorial and feature articles contained in their next BPN magazine. Advertisers take advantage of eHighlights as a cost-effective opportunity to deliver marketing messages directly to the “inbox” of propane executives, professionals, and industry leaders from across the country and internationally.
The eHighlights newsletter generates thousands of additional ad impressions to increase awareness of products and services, expand market share, and generate qualified leads and sales. Contact BPN for information on economical customized solutions within each edition that provide higher-than-average returns. Ask about BPN’s special ad frequency options for greater program benefits.
www.BPNews.com Metrics
Page Views 309,025
Number of Visits (2.95 pages per visit) 104,680
Unique Monthly Visitors 34,455
Advertisers consistently turn to www.BPNews.com to stay informed and connected. BPN’s
digital advertising options provide a cost-effective and powerful tool to build brand recogni-tion, raise awareness of products or services, increase website traffic, and most important, grow revenue. BPN banner ad Impressions and Click-Through rates consistently out-perform other industry publication metrics to assure your business receives the highest return on investment. Target an engaged audience of key propane decision makers, drive buyers directly to your website, and expand your print advertising message!
In addition to rapid website growth and increasing digital performance metrics, BPN focuses on the engagement of its website visitors with each visitor viewing an average of 3.05 pages per visit. Propane professionals turn to www.BPNews.com for the most up-to-date propane industry news, information, announce-ments, commentary, and other resources. BPNews.com is the “go-to” destination for members of the propane industry to stay informed and connected. The eClassifieds section provides economical options to promote products and services, equipment, vehicles and other items for sale, career resources, business opportunities, and more!
BPN’s eHighlights newsletter
Banner Ad Rates
1 month $550
3 months ($500/mo) $1500
6 months ($450/mo) $2700(Advanced Web Statistics, Sept. 2015-Aug. 2016)
www.BPNews.com
Digital Advertising Opportunities
Banner Ad Metrics
Impressions: 150,911
Click Through: 601 (Banner ad: July - Sept. 2016)
Leaderboard Banner Ad728 x 90
Side Tower Banner Ad 250 x 600
Bottom Banner Ad728 x 250
Contact BPN for artwork questions or to create a customized solution that achieves your marketing goals. Call Tara Molina-Partika at (800) 214-4386 or email [email protected].
Leaderboard Banner Ad 630 x 125
SideTower Banner
200 x 480 Mid Banner Ad 600 x 125
BPN provides advertisers more than 56,000 opportuni-ties each month to engage with a highly-targeted niche audience of propane professionals via its integrated media platform.
(*Constant Contact, Oct. 2016)
(Leaderboard banner ad statistics, July 1, 2016-Sept. 30, 2016)
www.BPNews.com
eHighlights newsletter Metrics*
Delivered: 8220
Opens: (2083 unique opens) 30.8%
Click-Through 10.5%
eHighlights Ad Rates Per month
Leaderboard $375
Side Tower $350
Mid Banner $300
35,000 UNIQUE
VISITORS
310,000 PAGE
VIEWS
Customized eBlast Metrics
Launched Oct. 2016
Delivered: 6843 (100%)
Opens: 1835 ( 27%)
Click Through: 192 (10.5%)
BPN Database List Rental
(*Constant Contact, Oct. 2016)
BPN’s mailing list of nearly 13,000 pre-qualified subscribers is available for rental to ensure your direct mail campaign reaches your targeted audience. Utilize BPN’s full database list, or select the demographic that provides the best prospects for your promotion. BPN can provide complete turn-key campaign services, including creative, mailing services, metrics, and qualified leads.
Custom eBlast Campaigns
Customized eBlast Opportunities
Contact BPN for reprints, artwork questions or to create a customized solution that achieves your
marketing goals. Call Tara Molina-Partika at (800) 214-4386 or email [email protected].
Customized eBlast Rates
$1150 net first launch
$ 900 net second launch
$ 750 net third launch
(Does not include additional email forwards, word-of-mouth or other digital advertising impressions.)
BPN Reprint Services
Reprints are unique promotional pieces ideal for use as marketing collateral at trade shows, in direct mail, and other marketing campaigns. Don’t miss the opportunity to capitalize on “spreading your good news” when your company, products, or personnel are featured in BPN. Your brand’s credibility is reinforced when it is seen by thousands of potential customers and propane professionals who consider BPN the definitive source of propane industry news and information. Since 1939.
Additional Marketing Opportunities
Fast, Targeted, Low Cost — And Effective!Launching a customized eBlast campaign with BPN provides one of the most cost-effective ways to meet marketing objectives and guarantee the highest return on investment (ROI). BPN’s eBlast metrics achieve above average “Open” and “Click” rates* to increase awareness of your message and drive traffic to your website. Whether your goal is to launch a new promotion, product or program, a custom eBlast campaign to BPN’s targeted audi-ence will generate qualified leads to increase sales and revenue.
Deliver your marketing message directly to the “inbox” of BPN’s opt-in audience of more
than 8,400 propane professionals to reach propane decision makers on any digital device. Gain valuable market intelligence by launching surveys utilizing BPN’s full database. BPN will deploy your campaign so recipients accustomed to seeing BPN content will open your email for increased participation.
Launching an eBlast campaign with BPN is simple. Just provide your customizable HTML artwork or other compatible artwork files and we will work with your creative team to schedule an eBlast campaign that exceeds your marketing goals.
www.BPNews.com
Display Advertising Options…BPNBUTANE-PROPANE NEWSThe propane industry’s leading source for news and information since 1939
BPNews.com
As an added value for greater exposure, you receive a complimentary listing in the “Advertisers Index” on the Reader’s Service Page. Plus you receive more bonus copy distribution at major industry events with BPN than with any other publication — more than 20 industry-related events from around the globe!BPN advertisers are confident they get the biggest bang for their buck with its BPA Worldwide audited readership circulation. Only BPA Worldwide guarantees superior third-party verifiable review of this data. BPA has the largest membership of any media-auditing organization in the world.Regardless of your marketing budget, you can tap in to the multi-billion-dollar propane industry and drive your message across multiple media channels to reach key decision makers in the way they prefer to access information. BPN’s knowledgeable and responsive staff is happy to share its more than 150 years of combined industry experience with you to put together strategic solutions that deliver the results you seek. If you sell propane-related products or services, BPN delivers the right target audience, and the media mix, to achieve your unique sales and marketing goals.
For more information on display advertising, contact Tara Molina-Partika at (800) 214-4386 or email [email protected] BPN
Full Page7 x 10"
8-1/8" x 10-7/8" Trim8-1/4" x 11-1/8" Bleed
2/3-page4-1/2" x 10"
Horizontal1/6-page
4-1/2" x 2-1/4" Square1/3-page
4-1/2" x 4-78"Vertical1/2-page
3-7/8" x 10"1/4-page3-3/8" x 4-7/8"
Island1/2-page
4-1/2" x 7-1/2" Horizontal1/2-page
7" x 4-7/8"
Vertical1/3-page2-1/8" x
10"
Vertical1/6-page2-1/8" x 4-7/8"
Please contact Tara Molina-Partika at (800) 214-4386 or email [email protected] for complete display ad pricing, frequency discounts, and other display ad services to meet your marketing and advertising objectives.
2017 Editorial Calendar
Issue Editorial Focus Bonus Distribution Opportunities
January
February
Ag / Irrigation & Commercial Uses
• NPGA Benchmarking Meetings (West Palm Beach, FL)• NPGA Board of Directors Meeting (San Antonio, TX)• NAHB International Builders’ Show (Orlando, FL)• World AG Expo (Tulare, CA)
Residential • HPBExpo (Atlanta, GA)
March**Special Issue: Gallon Growers
Trucks & Truck Equipment
• The Green Truck Summit & Work Truck Show (Indianapolis, IN)• NPGA TS&S Committee Meeting (Louisville, KY)
April Autogas & Fleets
• NPGA Southeastern Convention & Int’l Expo (Nashville, TN)• PERC Council Meeting (Nashville, TN) • NPGA Benchmarking Meetings (Dallas, TX)• Alternative Clean Transportation Expo (Long Beach, CA)
May Propane Personalities • Western Propane Gas Association Trade Show (Reno, NV)
June* *Special Issue: Gallon Growers Regulatory & Legislative
• Presidential Forum/Propane Days (Washington, DC)• NPGA Board of Directors Meeting (Washington, DC)• Mid-States Propane Expo & Convention (Kansas City, MO)
July Material Handling & Forklifts • Texas Propane Gas Association (TPGA) Expo (Galveston, TX)
August Safety
September* *Special Issue: Gallon Growers
International • 30th World LPG Forum (Marrakesh, Morocco)• NPGA Board of Directors Meeting (Minneapolis, MN)• NPGA TS&S Committee Meeting (Colorado Springs, CO)• NPGA Benchmarking Meetings (St. Charles, MO)
October Supply / Demand & Logistics
November Management/Marketing & Customer Service
December**Special Issue: Gallon Growers
Preparing for the New Year
Ad Closing Dates: Ad Space Reservation: 8th of month prior. Materials Due: 15th of month prior.
(Features subject to change)
For more information contact Tara Molina-Partika
at (800) 214-4386 or email [email protected].
*Ad Study Issue: Receive a customized report containing valuable industry feedback regarding your ad’s noticeability, effectiveness, and measurement scores compared to other ads in the same issue.
www.BPNews.com
Contact BPN to create a customized solution that achieves your marketing goals.
Call Tara Molina-Partika at (800) 214-4386 or email [email protected].
Natalie Peal President and Publisher
Natalie Peal Presdident and Publisher
Natalie Peal Presdident and Publisher
Daryl Lubinsky Managing Editor
Andrea Young Marketing Manager
Sheri Sinske Magazine Circulation Manager
John Needham Editor-in-Chief
John Needham Editor
John Needham Editor
Tara Molina-Partika Advertising Sales Manager
Julie Davis Office Manager
Brenda Lieswald Newsletter Circulation Manager
Who We Are…BPNBUTANE-PROPANE NEWSThe propane industry’s leading source for news and information since 1939
Natalie is president and publisher of both Butane-Propane News and the Weekly Propane Newsletter. With more than 45 years in the organization, Natalie possesses an intimate knowledge of the propane industry.
Andrea brings more than 20 years of energy-related marketing and communications expertise to BPN, including writing, editing, and marketing consulting services for a variety of audiences. [email protected]
Sheri has been with BPN for nearly 39 years. She leads BPN’s rigorous BPA Worldwide circula-tion audit each year as well as handling all the details regarding BPN subscriptions.
John is a veteran journalist and has covered a wide array of top-ics for both BPN magazine and the Weekly Propane Newsletter for nearly 15 years, ranging from industry news to NPGA and PERC activities. John is the anchor of BPN’s aggressive writing staff. [email protected]
With 17 years of experience work-ing exclusively in the propane industry and with BPN advertisers, Tara enjoys sharing her unique knowledge base and helping BPN advertisers create customized solutions that achieve their mar-keting goals. [email protected]
Julie has been with BPN for more than 12 years. She oversees the company’s accounts payable, han-dles the advertising department’s billing and receivables, reprint requests, and is the sales contact for BPN’s “Propane in America” book. [email protected]
With more than 30 years of indus-try experience, Brenda ensures that Weekly Propane Newsletter readers receive prompt and effi-cient subscription services.
Daryl has been with BPN for near-ly 10 years. Prior to joining BPN, he spent more than a dozen years editing and writing for a variety of trade publications. [email protected]
6—SPECIAL POSITIONSpecified positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15% extra
7—CLASSIFIED ADVERTISING AND SHOPPER’S MARTa . Rates for undisplayed classified: $1 .50 per word, $2 .00 per word for bold type or all capitals . Minimum charge $70 .00 per insertion . Ads will be set in 7 pt . type without border in magazine style unless otherwise specified . If blind box is used, add $35 .00 .
b . Classified advertising and Shopper’s Mart do not qualify as rate holders .
1—PERSONNELOwner: Butane-Propane News, Inc .President and Publisher: Natalie Peal
2—REPRESENTATIVESTara Molina-PartikaButane-Propane NewsP .O . Box 660698, Arcadia, CA 91066338 E . Foothill Blvd ., Arcadia, CA 91006(626) 357-2168 (800) 214-4386 Fax (626) 303-2854 email: [email protected]
3—COMMISSION Net rates include agency discount of 15% .
4—INSERTSPrinted inserts are charged at black & white earned space rate, plus insert charge . We recommend that you verify mechanical require-ments with us before beginning production of inserts.a . Rates: Insert charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$800 Back-up charge as appropriate . . . . . . . . . . . . . . . . . . . . . . .$450 (Insert and back-up charges are non-commissionable)
5—ADVERTISING RATES, 4-Color Process
Rate Card #151Effective January 1, 2017
The propane industry’s leading source for news and information since 1939
2017 Advertising RatesBUTANE-PROPANE NEWS
Display Classified Rates (per column inch)1 time 6 times 12 times 24 times
4/C* $175 $160 $135 $1202/C** $150 $135 $110 $95B&W $125 $110 $85 $70
Shopper’s Mart Rates1 time 4 times 6 times 12 times 24 times
4/C* $545 $510 $475 $425 $3852/C** $395 $360 $325 $275 $235B&W $320 $285 $250 $200 $160
*Denotes 4-color process ** Matched color not available
*Denotes 4-color process ** Matched color not available
BPN
For color display ad rates, matched color or B&W rates, call Tara Molina-Partika at (800) 214-4386 or email [email protected] .
Rate earned is determined by the number of insertions, regardless of size, placed in any one or more issues within one year of the first inser-tion . Inquire how you may qualify for special frequency rates .
P.O. BOx 660698, Arcadia, Calif. 91066338 E. Foothill Blvd., Arcadia, Calif. 91006(626) 357-2168 (800) 214-4386Fax (626) 303-2854 BPNews.com
8—MECHANICAL REQUIREMENTSa. Publication trim size . . . . . . . . . . . . . . . . . . . . . . . . . . 81⁄8”x107⁄8”b. Standard unit sizes in inches: 1 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7”x10” 2/3 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41⁄2”x10” 1/2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7”x47⁄8”, 33⁄8”x10” Island 1/2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41⁄2”x71⁄2” 1/3 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41⁄2”x47⁄8”, 21⁄8”x10” 1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7”x23⁄8”, 33⁄8”x47⁄8” 1/6 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21⁄8”x47⁄8”, 41⁄2”x21⁄4”
c. Full page bleed size . . . . . . . . . . . . . . . . . . . . . . . . . . 81⁄4” x 111⁄8”
This allows 1⁄8” trim top, bottom and outside. Keep live matter at least 3⁄8” away from trim and binding edges.
d. Width of column . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21⁄8” Double column . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41⁄2”e. Kind of printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . web offsetf. Method of binding . . . . . . . . . . . . . . . . . . . . . . . . .saddle-stitched
10—ISSUANCE AND CLOSING DATESa. Closing date: Insertion orders in Arcadia office 8th of month
preceding issue date. Ad materials must be in Arcadia office by 15th of month preceding issue date.
b. Issuance date: 1st of month.
11—CIRCULATIONa. Audit: BPA Worldwideb. General character of medium:
BUTANE-PROPANE NEWS is edited to serve the companies and personnel actively engaged in the sale and distribution of liquefied petroleum gases or both liquefied petroleum gases and the appliances and/or equipment necessary for their use. Principal divisions are: LPG distributor-dealers, operating bulk plants; LPG bottle gas dealers; LPG piped town systems and gas utilities with bulk LPG storage facilities; LPG producers and marketers; LPG design and construction engi-neers; and all aspects of propane autogas.
c. Locality of circulation:United States and possessions, Canada, Mexico, Central and South America, and other foreign countries.
12—CONTRACT AND COPY REGULATIONSa. The publisher reserves the right to refuse libelous or unfair copy.
The advertiser agrees to indemnify BUTANE-PROPANE NEWS against any loss, damages, or expenses resulting from libelous copy or the unauthorized use of any name, photograph, sketch, or words protected by copyright or registered trademarks, labels, etc., in conjunction with his advertising. The publisher is not responsible for errors occurring in key numbers or wrong files unless proofs of the same are provided as hard copy proofs.
b. Advertising which simulates editorial content must carry the word “Advertisement” at the top.
c. Short rate and rebate:Space orders (except for covers) are subject to cancellation by either party upon 30 days notice in writing. If more or less space than contracted is used within one year (12 issues), the actual space used is to be paid for according to the rates printed on this form.
d. Rate protection policy:We reserve the right to change rates upon notice. Contracts may be cancelled at the time a change in rates becomes effective without incurring a short rate adjustment provided the contract rate has been earned up to the date of cancellation.
e. A 1.5% per month service charge will be added to past due bal-ances. Classified and Shopper’s Mart advertisements are Net.
f. In the event an account is placed for collection, customer agrees to pay publisher for all reasonable collection costs and/or attor-ney’s fees incurred.
g. Prepayment by new customers or customers without verified credit rating will be required until such time as credit can be established.
9—DIGITAL REQUIREMENTSa. Preferred File Format: PDF/X-1a
Files should be press-optimized, converted to CMYK (if appli-cable), and all fonts embedded. Use Acrobat Distiller, not PDFWriter, to create files to ensure that all elements are saved in high-resolution Postscript language. We recommend that Postscript fonts be used—no TrueType, Windows or printer-embedded fonts.BUTANE-PROPANE NEWS will be relieved from any form of responsibility if an ad is supplied in non-preferred or non-accept-able formats, such as native application files. Cost of conversion of non-preferred or non-acceptable formats will be passed on to advertiser. BUTANE-PROPANE NEWS cannot guarantee the accuracy of reproduction of any ads supplied in non-preferred or non-acceptable formats or without hard copy proofs.
b. Content and Position Proofs: BUTANE-PROPANE NEWS will not supply a faxed or soft proof of advertiser-supplied files. We assume due diligence has been taken—by the client and/or its agency—to preflight and proof all advertisements prior to submission. If we detect an error before going to press, we will make a reasonable effort to contact you to correct and resubmit your file before publication. Supply hard copy proofs for each digital file; b&w for 1/c ads, 4/c SWOP-certified from the supplied ad file for 4-color ads. We cannot guarantee the accuracy of reproduction of your ad with-out a SWOP proof. No makegoods will be issued on ads run without a SWOP proof. PDF files may be e-mailed but a hard copy proof must also be sent. Hard copy proofs must be clearly marked as in Section 11(a.) above. Fax and PDF proofs will not be accepted.
c. Build Ad to Size: Document size must be 83⁄8”x111⁄8” for a full-page ad (this includes 1⁄8” trim on 4 sides); float non-bleed full-page ads. Do not position type or non-bleed items closer than 1⁄4” to trim.Other size ads should be built to the dimensions in Section 8 above. Cost of conversion of ads to proper size will be passed on to adver-tiser.
Rate Card #151Effective January 1, 2017
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