•In our ever-changing, tumultuous publishing world, we can all use sage advice. And that’s what we’ll get at our next meeting, Wed., A pril 13, when Ken Atchity, known as “The Story Merchant,” dishes it all out with our evening theme— “NEW DIRECTIONS IN PUBLISHING, ENTERTAINMENT & PR”(THE FUTURE IS HERE!) • We’ll be meeting in the Waterfalls Room of Sportsmen’s Lodge, 12833 V entura Blvd., Studio City ( more details below). Cocktails & networking at 5:30 p.m., delicious all-you-can buffet at 7, program at 8:15, out by 10. It’s $29 for everything; $10 for program only (no dinner). •With more than 40 years experience in publishing and over 15 in world ofentertainment, Ken is a self-defined “story merchant”—author, producer, teacher & literary manager, responsible for launching many books & films (30 to date). He’ll dispense latest info relevant to E-books, the internet, Kindle, Nook, iPad, self-publishing, on-line marketing, social media plus much, much more—including tips on cutting costs in today’s publishing. He’ll also reveal where the publicist now fits in. “Dream big,” he likes to tell everyone. • Among the books he has author’d are A Writer’s Time; Writing Treatments That Sell; & How to Publish Your Novel. •Atchity will be introduced by the veteran bookman, Andy Ettinger , who also has an enviable track record over th e years as a top editor & publishing exec at Hawthorn/Prentice-Hall, Simon & Schuster, Pinnacle, Hay House & Harlequin West. In all, he has been involved one way or another with over 2,000 books in his career . • Ettinger & Atchity will field your questions. Both are known for their “outside the box” thinking. Be prepared for an informative, enlightening course on the future of book publishing. Tell a friend! Book Publicists of Southern California — Suite 730, 6464 Sunset Blvd., Hollywood, CA 90028 • (323) 461-3921 • Fax (323) 461-0917 PLACE: Sportsmen’s Lodge, 12833 Ventura Bl. (at Coldwater Cyn.), Studio City (818) 769-4700 TIME: Cocktails and networking from 5:30 pm, dinner at 7 sharp, program at 8:15, out before 10 MENU: Buffet with chicken & salmon, drinks, dessert Our website: www.bookpublicists.org See you Wed., April 13 Theme: New Directions in Publishing COST: For ’10 paid-up members & their guests — $ 29 each for the dinner & program—if paid in advance. Nonmembers or if you pay at the door— $ 33 G Reservations for dinner must be made before noon on the day of the event (as well as cancellations). G Fo r $ 10 you may attend the program (no dinner). RESERVATIONS: Make check payable to BPSC and mail to Irwin Zucker, Suite 730, 6464 Sunset Bl., Hollywood, CA 90028 (323) 461-3921, Fax (323) 461-0917. Tickets will be at the door. BOOK CALIFORNIA OF PUBLICISTS SOUTHERN FOUNDED IN 1976 CELEBRATING OUR 34 nd YEAR KNOW THY SHELFMARCH/APRIL 2011 ISSUE,VOLUME 17, NUMBER 2 The Future Is Here! DUES: Only $ 37 50 a year (lowest of all similar organizations). ‘New Directions in Publishing & PR’ - Wed., April 13 On USC campus, 3535 So. Figueroa St. (corner Exposition Blvd.) Los Angeles Our BPSC booth #099 welcomes you as an exhibitor or in absentia — $100 per title for both days Get L.A.Times Sunday, April 24, 2011 for full line-up of activities Also, be with us at 2011 BookExpoAmerica May 24-26 10 am to 6 NYC Javits Center 11th A ve. 34th-38th St. BPSC booth #4774 $100 for all 3 days plus FREE admission badge Reserve now—send check, payable to BPSC, to Irwin Zucker, suite 730, 6464 Sunset Blvd., H’wood, CA 90028. Info: (323) 461-3921 For New Y ork action, send books & up to 300 flyers to Zucker, T ravel Inn, 515 W. 42nd St., New York, NY 10036 (markhold for arrival : May 22) --Brad Butler, BPSC President Display With Us At Upcoming Fairs Sat., April 30 • 10 am to 6 pm Sun.. May 1 •10 am to 5 pm Ken Atchity Andy Ettinger “New Directions in Publishing, Entertainment & PR”Key speaker: Ken Atchity, The Story Merchant 2011
• In our ever-changing, tumultuous publishing world, we
can all use sage advice. And that’s what we’ll get at our next
meeting, Wed., April 13, when Ken Atchity, known as “The
Story Merchant,” dishes it all out with our evening theme—
“NEW DIRECTIONS IN PUBLISHING,
ENTERTAINMENT & PR” (THE FUTURE IS HERE!)
• We’ll be meeting in the Waterfalls Room of Sportsmen’s Lodge, 12833
Ventura Blvd., Studio City (more details below). Cocktails & networking at 5
p.m., delicious all-you-can buffet at 7, program at 8:15, out by 10. It’s $29 for
everything; $10 for program only (no dinner).
• With more than 40 years experience in publishing and over 15 in world o
entertainment, Ken is a self-defined “story merchant”—author, producer,
teacher & literary manager, responsible for launching many books & films
to date). He’ll dispense latest info relevant to E-books, the internet, Kindle,
Nook, iPad, self-publishing, on-line marketing, social media plus much, mu
more—including tips on cutting costs in today’s publishing. He’ll also revea
where the publicist now fits in. “Dream big,” he likes to tell everyone.
• Among the books he has author’d are A Writer’s Time; Writing Treatments
That Sell; & How to Publish Your Novel.
• Atchity will be introduced by the veteran bookman, An
Ettinger, who also has an enviable track record over theyears as a top editor & publishing exec at Hawthorn/
Prentice-Hall, Simon & Schuster, Pinnacle, Hay House &Harlequin West. In all, he has been involved one way oranother with over 2,000 books in his career.
• Ettinger & Atchity will field your questions. Both are known for their “out
the box” thinking. Be prepared for an informative, enlightening course on the
future of book publishing. Tell a friend!
Book Publicists of Southern California — Suite 730, 6464 Sunset Blvd., Hollywood, CA 90028 • (323) 461-3921 • Fax (323) 461-0917
PLACE: Sportsmen’s Lodge, 12833 Ventura Bl.(at Coldwater Cyn.), Studio City (818) 769-4700TIME: Cocktails and networking from 5:30 pm,dinner at 7 sharp, program at 8:15, out before 10MENU: Buffet with chicken & salmon, drinks, dessertOur website: www.bookpublicists.org
See you Wed., April 13Theme: New Directions in Publishing
COST: For ’10 paid-up members & their guests —$29 each for the dinner & program—if paid in advance.Nonmembers or if you pay at the door—$33GReservations for dinner must be made before noonon the day of the event (as well as cancellations).
G For $10 you may attend the program (no dinner).RESERVATIONS: Make check payable to BPSC and maiIrwin Zucker, Suite 730, 6464 Sunset Bl., Hollywood, CA 9(323) 461-3921, Fax (323) 461-0917. Tickets will be at the do
BOOK
CALIFORNIA
OF
PUBLICISTS
SOUTHERN
FOUNDED IN 1976CELEBRATING OUR 34ndYEAR
KNOW THY SHELF MARCH/APRIL 2011 ISSUE, VOLUME 17, NUMBER 2
The Future Is Here!
DUES: Only $3750 a year (lowest of all similar organizatio
‘New Directions in Publishing & PR’ - Wed., April 13
On USC campus, 3535 So. Figueroa St.
(corner Exposition Blvd.) Los Angeles
Our BPSC booth #099 welcomes you
as an exhibitor or in absentia —
$100 per title for both days
Get L.A.Times Sunday, April 24, 2011for full line-up of activities
Also, be with us at 2011
BookExpoAmerica
May 24-26 10 am to 6
NYC Javits Center
11th Ave. 34th-38th St.
BPSC booth #4774
$100 for all 3 days
plus FREE admission badge
Reserve now—send check, payableto BPSC, to Irwin Zucker, suite 730,
Published bi-monthly by the Book Publicists of Southern California for itsmembers. Achievements of members,news, professional tips, photographs,address changes, dues payments, dinnerreservations should be directed to:
BOOK PUBLICISTS of SO. CALIF.6464 Sunset Bl.,#755, Hollywood, CA 90028
The programs of BPSC are to improvethe quality of book public relations:informative speakers, IRWIN Awards,anthologies and networking interactionamong authors, publicists, publishers,suppliers, and print &broadcast media.
...BEST-SELLER FOR SHUR!—Wearing his signcap, BPSC founder Irwin Zucker gathers (from l. with twin daughter Judi, wife Devra, Squarepublisher Rudy Shur & twin daughter Shari to celethe twins’ new book, The Ultimate Allergy-Free SCookbook.
G Getting personal: Dentist/author David Alpan
recently took a turn for the nurse, Mary—marry
in grand style at the Riviera Country Club...IRW
Greg Doyle welcomed his second grandchild, D
thanks to daughter Sarah Washington... Atty. B
Hidalgo & make-up artist Gail O’Donnell have
tell-all with their book, Making It in Hollywood.
Gayleen Williams celebrated her latest birthday
again!) at Cafe Maurice, retitling her tome to reaHappiness Is Power!...Milt Kahn touting an ani
Harry Potter in atty. Wade Nichol’s heart-warmi
The Glamis Curse...There’s always something ne
can learn, especially in the invaluable Jessica Kl
Meryl Cooper manual, Be Your Own Best Public
G In memoriam: Sadly, we r
the passing of comedienne-au
Lotus Weinstock, who headl
our Holiday Mixer in 1976...
Vern Lanegrasse, a longtime
BPSC member, died at age 86
was known internationally as
Hollywood Chef” & hosted m
radio-TV shows...In Beverly
we lost another member, Gor
Riess, at age 82. A witty raco
he was the author of From
Communism to Capitalism, ba
his work & life abroad...In Sa
Barbara, we noted the transiti
dear friend, Anne Nelan Lowenkopf, 83, a teach
writing for many years...The 23 year-old Mystery
Bookstore in the Westwood area of L.A. closed it
doors for good last month.
G Wind-ups: Our Sherry Meinberg, author of BBoss of Your Brain, guested on Bill Frank’s KKZ
Radio show where he’s known as Billy the Brain
Mary (Choosing Honor ) Ficalora Happy Birthd
at our April 13 BPSC meeting...Bad vs. Good—
debate could team up Dr. Carole Lieberman, au
Bad Boys: How We Love Them & Patty Hawn
(Goldie’s sister), writer of Good Girls Don’t...Br
Braunstein reminded me it was Ronald Reagan
said, “Politics is not a bad profession. If you suc
there are many rewards. If you disgrace yourself
can always write a book.”...REMEMBERING AN ICON!—Recently we markedthe passing of a beloved fitness pioneer/author, Jack LaLanne (glasses), at age 96. Irwin & Devra Zucker got
health tips from him many times over the years.
...OFF & RUNNING!—Atty. EdwinStegman, longtime BPSC member, isshown throwing his hat into the ring as amajor candidate for the Calif. 2012 U.S.Senate race. Here, he gets support fromactress April Sellers.
...TAKE NOTE!—Don’t miss ourWed., April 13 meeting on the futureof book publishing & PR. See pg.1 forall details featuring Ken Atchity, TheStory Merchant.
Last Call for 2011 Dues!If you have paid your BPSC Dues for 2011,
we thank you! If you haven’t, please do so
today to stay on our mailing list and enjoy
all the member benefits.
Annual dues are only $37.50 or $500 Lifetime
You can print out a Membership Form going
to our website: www.bookpublicists.org.
Mail to BPSC hq, suite 730, 6464 Sunset
Blvd., Hollywood, CA 90028. For more info:
call (323) 461-3921.
Book Publicists of Southern California—Suite 730, 6464 Sunset Bl., Hollywood, CA 90028 • (323) 461-3921 • Fax (323) 461-0917
Book-Lovers at Our Feb.10 Valentine Program
NEW PREXY INSTALLED!—At the start of our specialFeb. 10 Valentine program at Sportsmen’s Lodge, BradButler was officially inducted as our new BPSC leader,succeeding the late Ernie Weckbaugh. Here he displays afavorite slogan of his—O, LORD, GIVE ME ABASTARD WITH TALENT!
FLAG-WAVING!—In from her current base inLondon, author Joyce Alexander, left, cuddles up tothe American flag with her sister, Calif. realtorLinda Haim.
GREETERS!—Welcoming attendees atthe door was this wife-hubby writingteam, Kitty Dill & Gordon Durich, thelatter now enjoying success with a CD of his play, Grandmas Rock, starring RoseMarie.
KEY SPEAKERS!—In front: L.A. Daily Newscolumnist Dennis McCarthy (tieless) &legendary publicist Michael Levine. Rear: KPQradio talk host Ken Johannessen with LaurenGale, author of Confessions of a RecoveringDrama Queen.All stuck to evening theme—Howto Get the Media to Fall in Love With You.
IN FROM SOUTH BAY!—Specifically, Torrance, Calif. Rear:Dr. Paul Straub,left, author of MyOdyssey, with son Erik.Front: Dr.Chris Elisabeth Gilbert, left, authorof My French Stethoscope, & Mrs.Toni Straub.
Don’t
missournext
gig-See
pg.1
NAME-DROPPERS!—Meeting for thefirst time this evening: these unrelatedladies with same last name. Left, MurielDonaldson, author of Always an Ally.Right, Mimi Donaldson, writer ofNecessary Roughness. They’ll be speakersat our June 16 program on success stories.
BROOKLYN BOYS!—A reunion here of hometown lads.Center, BPSC founder Irwin Zucker, flanked on left byPhil Margo, creator of a sci-fi li t. work, The Null Quotient& Stan Weisleder, author of the novel, The Trees.
SHAMELESS HUCKSTERS!—Publicist CindyCollins, left, expresses joy at the success of clientCheri Mancuso’s literary non-fiction books,Coldspring& the follow-up, Coldspring: The Trial.Cheri’s co-author is John Scarano.
A TRUE FAN!—George Hassan, left, authorof Iran: Harsh Arm of Islam, is an admirerof guest speaker Dennis McCarthy—andproves it! He’s waving a Daily News fan.
IN GOOD HANDS!—Popular PR exec Bob Mazza in thecompany of his clients, Cindy Laverty, left, author of Caregiving: Eldercare Made Clear & Simple, & PeggySweeney-McDonald, producer of the monologue food showMeanwhile Back at Cafe du Monde.
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