Bra GlossaryHelen He

Client: Victoria’s SecretVictoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.

Problem:Victoria’s Secret needs a bra diagram on their website showing the parts of a bra so that they can explain the bra knowledge better with their technology built in their products.

Solution:Create a simple image with popping out information while moving the mouse onto the parts of the image to show the knowledge and not looking too crowded.

Tone:The image will involve pink as the iconic color for the brand. The image style will be simple with not much details because the information of it is more important at this point.

StrapsComfort Straps are wider than average straps and are usually padded or lined more evenly distributing the weight of the breast, increasing the comfort of the wearer. Comfort straps are an important feature for any woman who has experienced shoulder pain due to her bra.

WingBack wings are the strips of fabric, which extend from the outer base of the cups and secure in the back. Important aspects of the back wings are; stretch vs. non-stretch, the measure-ment at the widest point (which is usually at the base of the cups), measurement at the closure, and type of close including number of hooks and eyes.

Underwire CastingThe structure wire under the bra that keeps the shape of it.

SlingsInner slings are a support feature built into the cup of bras for fuller-busted sizes. They are curved strips of fabric, which follow the natural curve of the bra similar to an underwire, except they are soft and built into the design of the cup, creating an extra layer of support.

Top CupTop cup covers the top part of the breasts and keeps the outside looking smooth.