BRADEN CURRIE / 30.5.1986 17 MT LINTON AVE, WANAKA 9305, NZ +64 (0) 27 555 2977 / RACE@BRADENCURRIE.COM

Some might call Braden an overachiever as normally one goal is not quite enough. But Braden likes the diversity within the sport of triathlon and also likes the cross training between on and off road disciplines. So while he will put his major focus into off-road triathlon, he will also test his ability at on-road by competing in long distance triathlons. The sport of half ironman is growing rapidly at present and the Challenge Family of events has announced that in 2015 it will offer 10 Challenge events within the USA. Braden will compete in two of the Challenge events, with the goal of winning. This will grant him the opportunity to compete in the most prestigious long distance triathlon event in the world “Challenge Bahrain.” This event will finish the year for Braden and if his ability, combined with his relentless mental fortitude are anything to go by, then it is likely that Braden will tick off yet another inconceivable result.

Armed with his cheeky grin, his humble nature and his fun loving attitude; Braden’s success will no doubt be self-determined but it will be a thrilling journey to watch none the less!

Described by NZ triathlon magazine as New Zealand’s best all round athlete, Braden Currie believes there is still more to achieve than the vast entity of titles that he currently holds.

In December 2014 he won the Australasian Multisport champs, and then 4 weeks later he won the NZ long distance triathlon champs. In February he won his 3rd longest day Coast to Coast and backed that up with a 5th place at his first ever Ironman. In April he took on the NZ Xterra championships and won that title in a win that he describes as his most satisfying win in the last two years. One week after that he smashed the field at the Asia Pacific Xterra championships in Australia. He has been described as super human, or a freak but to those closest to him, he is simply described as “relaxed, humble and down to earth.”

Over the last two years Braden has won 47% of all his individual events and had an incredible 97% podium success rate. He has not only achieved individual notoriety but has also won 90% of the team events he has competed in with Team NZ Adventure. In 2014 he generated over $1 million in media value and continues to push hard to break down any limits that still exist within multisport, adventure racing and on and off-road triathlon. Braden will not stop until he has conquered it all!

After 4 years of consistent professional racing and a vast entity of success competing against the world’s best, he now has the experience and courage to take him to the next level. This journey will involve a strategic and disciplined approach that will see him pursue the crown of Xterra World champion. Only one New Zealand male athlete ‘Hamish Carter’ has ever achieved this title, but Braden has proved it is within his reach. In 2014 he was 2nd to the World Champion Ruben Ruzafa in the European Xterra circuit. He now knows what 2nd feels like and knows that 1st feels so much better which has only fuelled his motivation to win.

LAST 2 YEARS AT A GLANCE

30 RACESPODIUM 81%

52% WININDIVIDUAL

89% WINTEAM RACE

ON THE

Team NZ Adventure: Braden Currie, Jess Simson, Glen Currie and Dougal Allan

*

1ST Asia Pacific Xterra Australia Apr

1ST NZ Xterra NZ Apr

1ST Speights Cost to Coast World Multisport Champs NZ Feb

4TH Oceania X Tri Champs Australia Feb

5TH Challenge Wanaka NZ Feb

2ND Port of Tauranga Half Ironman NZ Jan

1ST NZ Long Distance Triathlon NZ Jan

1ST Wuhan Adventure Challenge China Nov

1ST Augusta Adventure Festival Australia Nov

1ST Red Bull Defiance NZ Oct

1ST Suqian Luoma Lake Eco Quad China Sep

1ST Wulong Mountain Quest China Aug

2ND European Xterra Europe Aug

3RD ITU World Cross Tri Champs Europe Aug

2ND Czech Xterra Europe Aug

1ST Sweden Xterra Europe Jul

2ND France Xterra Europe Jul

2ND Switzerland Xterra Europe Jun

2ND Pengzhou Adventure Challenge China May

1ST Wengzhou outdoor Challenge China Apr

3RD Asia Pacific Xterra Australia Apr

1ST Motutapu Xterra NZ Mar

1ST Speights Cost to Coast NZ Feb

2ND Port of Tauranga Half Ironman NZ Jan

2014/2015 RACE RESULTS

2014

2015

3XCHAMP

BRADEN IS UNDOUBTEDLY THE

STRONGEST TALENT TO HAVE ARISEN

IN THE NZ AND INTERNATIONAL

MULTISPORT SCENE IN RECENT YEARS.

RICHARD USSHER, 2013

BRADEN IS VERY, VERY TALENTED AND I WOULD SAY HIS BIGGEST ASSET IS HIS HEAD. HE’S VERY DRIVEN AND HIS HEAD IS VERY STRONG. PLUS, HE’S A NICE GUY AND DOWN TO EARTH. HE’S THE REAL DEAL.CONRAD STOLZ 7X WORLD XTERRA CHAMPION

2015 SCHEDULE

APRNZ Xterra NZ 11 Apr

Asia Pacific Xterra Australia 18 Apr

MAYWings for Life Chile 3rd May

USA Southwest Xterra champs USA 17 May

JUNUSA Northwest Xterra champs USA 14–15 Jun

Challenge Williamsburg USA 14 Jun

JULVineman 70.3 USA 12 Jul

USA Northeast Xterra Champs USA 19–20 Jul

SEP USA Xterra Championships USA 19 Sep

OCTSuperfrog 70.3 USA 27 Sep

World Xterra Championships USA 31 Oct

NOV

WA Adventure Fest Australia 8 Nov

Challenge Shepparton Australia 15 Nov

Red Bull Defiance NZ 27–28 Nov

DEC Challenge Bahrain Asia 12 Dec

SOCIAL MEDIA

Facebook – facebook.com/multisportbradencurrie 1274 followers

Twitter – twitter.com/bradencurrie 278 Followers

NZ COAST TO COAST PUBLICATIONS FEBRUARY 2014

Prime time 6pm Channel 3 news, 9th February

Prime time Channel One news: 9th February

Prime time Channel One news 7th February

Total combined media value of $256,400 over the 1 week period of Coast to Coast lead up and post race news.

TRIRADAR.COM USA TRIATHLON MAGAZINE

www.triradar.com/tag/braden-currie/

NATIONAL SPORTZ HUB ARTICLES

sportzhub.com/news/braden-currie-dominates-xterra-sweden/

trihb.kiwi/real-track-footage-brings-stage-one-of-red-bull-defiance-to-life/

sportzhub.com/news/braden-currie-multisport-media-statement/

sportzhub.com/news/braden-currie-second-xterra-europe-debut/

RED BULL BULLETIN

Article: The fittest man in NZ

Circulation: 2 million monthly print copies. Total media value: $312,000

OTAGO DAILY TIME NEWSPAPER ARTICLES

www.odt.co.nz/sport/multisport/308673/multisport-currie-beaten-world-champion

www.odt.co.nz/sport/triathlon/313230/triathlon-currie-rapt-placing

www.odt.co.nz/sport/multisport/307442/multisport-training-altitude-has-currie-high

home.nzcity.co.nz/news/newslinks.aspx?sid=1&search=%2BWanaka&page=9

multisport48.rssing.com/browser.php?indx=27164106&item=66

article.wn.com/view/2014/06/29/Braden_Currie_second_in_Xterra_event/

multisport48.rssing.com/browser.php?indx=27164106&item=68

multisport48.rssing.com/browser.php?indx=27164106&item=69

OTHER NEWSPAPERS WITH BRADEN CURRIE ARTICLES

issuu.com/thewanakasun/docs/wanaka_sun_621/16

guardianonline.co.nz/tag/braden-currie/

tearaway.co.nz/braden-currie-wanaka-to-the-world/

zimbio.com/Braden+Currie

triathlonvalleedeslacs.com/wordpress/en/athletes/braden-currie/

multisport48.rssing.com/browser.php?indx=27164106&item=63

NEW ZEALAND TRIATHLON AND MULTISPORT MAGAZINE, OCT 2014

Front Page cover: Braden Currie NZ’s best all round athlete?

Media Value: $54,000 Circulation: 89,000

MEDIA COVERAGE 2014TOTAL MEASURABLE MEDIA VALUE 2014: $961,194.00

RED BULL DEFIANCE

Full Media Report with Braden Currie images/videos in all published media releases

OVERVIEW

• Hugely successful for a first time event with 138 items placed in the media.

• Editorial features in the top rating mainstream TV (TV3, Crowd Goes Wild, SKYSport), print (NZ Herald, Sunday News), radio (RadioSport, RadioLive) and web (Stuff) media outlets, as well as creating awareness across the country profiling teams in 29 regional newspaper items.

• International news, with our News Cut appearing on CNTV in China!

• Coverage included blog entries from influential athletes such as Dougal Allan, Scott Cole, Mike Dawson and Thomas Reynolds.

• Sky Sport 15x 24minute Red Bull Defiance clip screening at prime times across November and December 2014.

Total contacts: 3,444,171 (plus web) VS BP 3,000,000. Total media value: $331,194.

TV

Items: 18

• Media reach: 306,500 (plus Chinese TV item and 13 more SKYSport shows)

• Media value: $83,583• Highlights: TV3 News, the Crowd Goes Wild, 15x

SKYSport 24min highlight shows, CNTV News China (web link only)

Please note: There are still 13 episodes on SKY TV to be counted.

PRINT

Items: 35 (5 national, 30 regional)

• Media reach: 3,131,771• Media value: $227,604• Highlights: Weekend Herald - Action Page, Sunday

News, New Zealand Triathlon and Multisport Magazine.

Note: We are expecting a feature in the NZ Adventure Magazine next month.

ONLINE

Items: 82

• Media reach: Not measureable.• Media value: Not measureable.• Highlights:

3news.co.nz/sport/defiance-race-attracts-world-class-field-2014102618/endurancesport.co.nz/story.cfm?id=107839bikenz.org.nz/Story?Action=View&Story_id=498stuff.co.nz/southland-times/sport/10664774/Wanaka-pair-take-out-Defiance-adventure-racesportzhub.com/news/red-bull-defiance-new-breed-adventure-race-born/360queenstown-wanaka.com/info/inaugural-red-bull-defiance-success/stoppress.co.nz/blog/2014/05/red-bull-and-ryan-heron-shoot-sherwood-skynzmtbr.co.nz/news.php?id=315ridersmatch.com/videos/kayak/red-bull-defiance-2014-new-zealand-event-clip-day-1

Note: web reach and values cannot be measured.

RADIO

Items: 4

• Media reach: 5,900• Media value: $20,007• Highlights: Radio Sport, RadioLIVE, Radio Wanaka.

TOTAL

Items: 138

• Media reach: 3,444,171 (plus web & 13x SKY TV episodes) VS BP 3,000,000.

• Media value: $331,194

MEDIA COVERAGE 2014

CONTENT POOL STILL IMAGES

EVENT

redbullcontentpool.com/content/international/search?s=defiance&submit=true&ffs%5BmediaType%5D=Photo

BRADEN CURRIE

redbullcontentpool.com/content/international/search?s=braden+currie&ffs%5BmediaType%5D=Photo

CONTENT POOL MOVING IMAGES

redbullcontentpool.com/content/international/search?s=defiance&submit=true&ffs%5BmediaType%5D=Video

IMAGE AND VIDEO GALLERIES