Brady Corporate HPI MRO

Brady, an overview

Rev.0 / 3.3.2015

2

100-year-old company

Publicly-traded on NYSE

Brady Overview

Employs 6,400 people at operations in the

Americas, Europe and Asia-Pacific

Operations in 31 countries

Distribution in more than 79 countries

through more than 400 distributor partners

3

To be the undisputed expert

in safety and identification

solutions, helping businesses be

safe, secure and productive.

Our Vision

4

Some Little-Known Facts

Brady markers

identified every

pipe in the

Manhattan

Projects weapons plant in the 1940s

Brady SPC

sorbent products

helped clean up

the Deepwater

Horizon oil spill

Brady nameplates

and component

markers for the

Gemini spacecraft

in the 1960s

Bradys customers

include more

than 88% of the

Fortune 100

Bradys wire identification

labels are on

more than 70% of

commercial

airplanes

4

5

Global Operating Facilities

24 locations

Australia, China, Hong Kong,

India, Japan, South Korea,

Malaysia, Philippines,

Singapore, Taiwan, Thailand

Asia / Pacific Europe, Middle East & Africa

35 locations

Belgium, Denmark, France, Germany,

Hungary, Italy, Netherlands, Norway,

Poland, Slovakia, South Africa,

Spain, Sweden, Turkey, UAE, UK

USA, Brazil, Canada, Mexico 20

Americas

locations

Global R&D Capabilities

Commitment to innovation,

technology, customer focus

and building capabilities

A highly diverse set of

talents and skills focusing

on differentiated solutions

Achievement of

sustaining quality product

and performance

Label Design Software

Sign Design Software

Lockout Pro Software

Asset Management

Software

Badge Design

Bar Code Labels

Software

Portable and Benchtop

Labeling Systems

Lockout / Tag Out Devices

Wire Wrapping Devices

Systems

Coated Materials

High Temperature Labels

Cryogenic Labels

Brand Protection Labels

Wire Marking Sleeves

Exterior Durable Materials

Floor Marking Tapes

Wristbands

RFID Labels & Wristbands

Time Indicating Materials

Sorbents

Materials

6

Adhesives

Technology

Multi-Layer

Construction

Coating

Technology

Durable Print

and Films

Security

Technology

Print, Cut

and Apply

Advanced

Software

Systems

Design

Core Tech

Our Portfolio is designed to leverage differentiation based

on our 4 Emerging Technology platforms and Core Technologies

Emerging and Core Technologies

Emerging Tech

Intelligent ID

Technologies

Mobile Technology Auto Application

Data Interoperability

7 7

Global R&D Technology Centers

Milwaukee, WI

Singapore, SG

8

San Diego, CA (Software

Integration)

Plymouth, MN (Technical)

Lancaster, PA (Technical)

Zele, Belgium (Technical)

Beijing, China (Technical)

Valencia, CA (Technical)

Coating Digital Printing

Manufacturing Capabilities

Coaters & Pilot Coaters Slot Die, Reverse Roll, Gravure 7-Day Operation Full Line of Slitting Capability

Inkjet and THT Sheet, Roll to Roll & Wide Format

Auto, Semi-Auto, Manual Sheet, Roll-to-Roll

Silk Screen Printing

Printer Design and Assembly Stock and Custom Cartridge

Capability, Ribbons & Materials

Print On Demand Solutions

Best-in-Class Registration with Servo Controls

In-House Platemaking and Color Matching

Flexographic Printing

We create solutions that identify and

protect people, products and places

helping businesses be safe, secure and

productive.

Visual workplace services and software

Safety identification and a broad offering of

complimentary

products

Public spaces, facilities and hospital

identification

What we do?

Wire identification

Product identification

People identification

Our specific Identification and Protection

Services / Products include:

10 10 10

Our Segments

Telecom & Equipments

Electronics

Automotive Industry

Metal & Steel Industry

Consumer Electronics

Renewable Energy

Hard Disk Drive

Medical & Laboratory

Mobile Hand-set

Electrical Equipments

Industrial Equipment

Food Industry

Process Industries

Performance Identification

Brady PID solutions provide integration of material,

coating, adhesive, pre-printing, THT (Thermal Heat

Transfer) printing, converting and data collection

technologies to meet customer's requirements on

high performance of AIDC (Automatic Identification

and Data Collection), Packaging, Performance,

Security, Brand Enhancement and Brand Protection.

Traceability

Security

Inform

Performance

Traceability

Security

Inform

Systems &

Consumables

High Performance

Identifications

Asset Tracking

Tracking & ID

Secure Integrated Labels

(Brand Protection)

Secure Integrated

Packaging

Security Seals

Rating & Information

Compliance & Regulation

Multi-functioning Labels

Tamper Indicating

Performance

Die Cut

Gasket+Mesh

Acoustic Foam

Heat Management

PID- Solution Verticals

Brady PID Solutions

Operations Precision Stamping & Direct Part Printing Metals/Mon-Metals.

Rotary & Flat Die Cut

Multi color flexographic printing

Expertise Integrated Customized solution

Global Foot print

Product Design

Global Sourcing Relationships

In house conversion facility

Application Engineering

Services Placement & Assembly

Integration Capability

Asset marking & Bar-coding

Market Specific Software

Brady PID Solutions

Products High Performance Identification

Labels to withstand harshest environments

Brand Protection Solutions

Integrated Customized solution

Handheld labelers and supplies

Scanners

Printers & Consumables

Softwares & Supplies

PID Application Areas & Benefits

Traceability

Process Efficiency

Supply Chain Management

Waste Reduction

High Performance Identification

Tracking & Identification

Reverse logistics

Inform

Product Appearance

Variable Information Print

Regulatory & Compliance

Rating & Information

Indicating Labels

Confidential

Secure

Product Authentication

Tamper Evidence

Track & Trace

Warranty Sealing

Brand Protection

Anti Counterfeiting

Sealing

Performance

Heat Management

Acoustics

Vibration damping

Assembly

EMI Shielding

Product functions

PID Application Areas & Benefits

Traceability Solutions

Process Efficiency

Value Proposition: Brady solutions improves process efficiency through integrated AIDC solution in terms of bar-code printers, labels, software , scanners and other required

hardware components with required system integration.

Benefits: A barcode enabled WIP & subassembly tracking system. The collected database

can be used as feedback to a material requirements planning system, and can provide key

management reports on Work Order Status, WIP levels, Bottlenecks, Productivity & Yield.

Quality control is effective, and enforced with an automated WIP.

Tracking & Identification Value Proposition: Brady solutions incorporates high performance labeling and bar-coding

identification systems. Range of printer and consumable options to create clear,

professional-looking labels, signs and tags - with the durability to withstand even the

extremely harsh environments.

Benefits: Our high-performance materials clearly identify products, components and other

assets, even in the most extreme conditions. Engineered to resist the harsh environments

such as temperature, humidity, abrasion or chemical exposure that are associated with

identifying PC boards, components, industrial manufacturing and heavy machinery.

Process Efficiency- Scope

Ribbons

Label Design Software

Labels

Portable

Fixed

Reader

(scanner)

Batch

Host

Subsystem

Computer

Database

Business Application

Software

Realtime

Bar Code System Components

Integration Tools

Printer

Process Efficiency

Tracking & Identification

Inform Solutions

Value Proposition: Brady provides solutions which helps in improving the product appearance. Brady

solution improves & maintain a professional glossy or

matte appearance that would endure in multiple

harsh environments, including constant moisture,

humidity, heat, sunlight or UV exposure.

Benefits: When applications require durable materials that are weather-resistant, tear-resistant, puncture-

resistant or suitable for harsh environment.

Inform Solutions

Solutions

Value Proposition: Brady's brand security product offering ranges from standard and custom tamper-

indicating labels to sophisticated brand authentication

technologies and services for anti counterfeiting and

gray market protection. We work with each customer

to develop a unique, multi-layered solution that

integrates the latest in brand security technologies.

Benefits : Brady offers a full line of tamper indicating, covert, overt and tracking solutions. With such a wide

offering of technologies, we can create a multi-

faceted security solution unique to your brand, with

the latest innovations in technology and design.

Secure Technologies

Overt Technology: Visible holograms, encrypted data and color changes that can be authenticated with

little to no training.

Covert Technology: Hidden images, Taggants and retroflective technology that require private brand

authentication.

Track & Trace Technology: Unit level serialization and RFID tracking to protect against diversion and assist

with product recall.

Indicating Technology: Security labels that provide irreversible evidence of water , temperature ,

mechanical shock and tamper against improper

handling or fraud.

BRADY

BRADY

Tamper slits

Destructible label

BRADY BRADY BRADY BRADY BRADY



UV detectable

printing

Tamper evident

(without trace)

Tamper evident

(with trace)

12345678

Unique

serialization

Color shifting

printing

13579246

UV/ IR detectable

barcode printing




IR detectable

printing

Hologram Unique overt

feature

Bradys Integrated Secure Solutions

Brand Protection

Performance Products

Value Proposition: Brady Solutions introduce significant performance advantages to the products.

Our solutions are having unique combination of

attributes & properties, would help our customers to

get advantage of the same for improving the

performance of their end product.

Benefits: Improvement in the product performance with help of Brady engineered solutions i.e. Thermal

Interface Material, EMI Shielding ,High Performance

Materials, Dynamic labels etc..

Acoustic Damping Bonding

Filtration Gasket

Heat

management APPLICATIONS

Constrained layer damping treatments

Damping Links, Pads, Isolators

Die-Cut Acoustic Absorbers Discrete Damping Devices

APPLICATIONS

Window lens bonding Metal bonding with heat activated materials

Low energy surface Very thin bonding 10m Reworkable adhesives Environmental friendly materials Water and dust sealing with adhesive

Optical clear adhesives Transfer adhesive without carrier Adhesive delivered with different protective films with pull tab to

simplify assembly

APPLICATIONS

Dust protection Shock absorption Light blocking Sound blocking

APPLICATIONS

Loudspeakers Microphones

APPLICATIONS

Memory module Chipset / Power IC HDD CPU / GPU

APPLICATIONS

Filtration is used within a Hard Disk Drive in

order to clean the air of

gasses, moisture and

particles

Performance Products

Mobile Handset Solution

Consumer Electronics Solution

HDD Solution

Technology

Performance

Quality

Security

Service

Fully Integrated Processes Full Range of Fabrication Solutions

Vendor Managed Inventory Global Support Sub-Assembly

Brand Protection Products

NASPO Approved

Zero Defects High Precision Repeatable Reliable

High Temp Resistance Durable Scratch Proof Counterfeit Proof Halogen Free Flame Retardant Bubble Free

Thermal Management Optical Enhancement Latest Printing Solution Latest Label Solution Strong Research & Development Team

Brady Advantage

Brady Core Competency

Strong team of domain experts supports sales engineer

Material- Application-Solution

One Stop Solution

Multi layer lamination

Rotary die cutting

Multi color flexographic printing

Proprietary products

Vendor Management

Global Supply Chain

Raw Material Sourcing

Expertise in Conversion

Application Development

Total Solution

Integration

Cable & Wire ID Solutions

Products

- Engraved Plate Replacements

- Sleeves

- Wire & Cable Tags

- Labels [Preprinted/THT/Laser/Dot Matrix]

- Handheld Labelers

- THT Benchtop Printers

- Wraptor Applicator

Key Customer Value Preposition

-End-to-end solutions for cable and panel

identification

Target Markets

- Data Communication

- Electrical

- Panel Manufacturing

- ADM

Brady Thermal Solutions

Silicone Pad

Non-silicone pad

Gap Filler

Thermal conductive adhesive

Thermal

Management

Transtherm TM

Phase Change Material

e-GRAF SPREADERSHIELD

Fiberglass / Al foil, silicone coating 5mil ~10mil thickness (0.125~0.25mm)

Fiberglass / PI film, polyester coating 5mil ~10mil thickness(0.125~0.25mm)

Fiberglass / non-support layer , silicone 10mil ~240mil thickness(0.25~6mm)

PI film / Al foil / PEN/ non-support layer, 2mil ~5mil thickness(0.05~0.125mm)

PI film / Al foil / non-support layer, 3mil ~5mil thickness(0.075~0.125mm)

SS400/SS500/SS600/SS1500,P /A/ M option 1mil ~39mil thickness (from Graf-Tech) (0.025~1mm)

BRADY products pass reliability test such as

HTS(150C), 85/85 TH, -40/125 TC,

Workplace & Safety Compliance

Products

- Visual Warning and Identification

- Maintenance Procedures

- Security and Safety

- Spill Control

Key Customer Value Preposition

- Creates a visual alert system, facilitates efficient

identification of potential hazards, leads to safe,

compliant environment and thus helps in overall

business performance

Target Markets

- Process Industries

- Pharmaceuticals

- Oil & Gas

Padlocks

Signs

Egress

(BradyGloTM)

Devices

Tags

MRO

Absorbents

MRO Spill

Containment Kits &

Stations

Traffic

(on premise)

Labels

Pipe &

Valve ID

Floor Marking

(ToughStripeTM)

Procedures

Environmental

Spill (Booms)

Audits,

Assessments,

Inspections

Training

Facility ID Spill Control Lockout Software/Service

Market & Application

40 Workplace & Safety Compliance

Process & Quality Management

High precision Die Cut Capability

7 station Rotary Die Cut Flat Bed , Flat Bed with on line printing

Printing Capability

Letter Press Upto 5 colour High Speed Printing Silk Screen Printing

Clean Room Facility

10K Class ideal for display products

Prototyping

Sample within 24 Hrs

Precision Dimension Control 0.5 micron least count

Brady India Capabilities

57 Brady : Our Customers

Communities Brady Corporation Foundation Multi-Year Grants

Gifts-in-Kind Program

Employee Volunteer Program

Donations & Drives

HOPE Brady India CSR Initiative

Company Conserve Energy & Preserve Resources

Eliminate Waste

Continuously Improve Safety Performance

Reduce Greenhouse Gas Emissions

Corporate Social Responsibility

58

A commitment to all of our stakeholders

Customers Create Products Without Hazardous Materials

Reduce Packaging Materials

Use Sustainable Materials

Reduce Carbon Footprint

59 Brady : Key Contacts

Sales

- Maruth S

- Velayutham P

- Shyam Shet

- Pardip Singh

- Ashwin T

Brady Company India Pvt. Ltd.

No.76,77,78, 2nd Floor Cyber Park

Electronic City

Hosur Road

Bangalore 560 100 Ph. +91 80 66582901 / 960

Fax : +91 80 41485684

[email protected]

www.bradyindia.co.in

Marketing

Roopa Satish

Engineering

Revana Siddappa

60 Brady : Wisconsin, USA

61 Brady : Bangalore, India

62

Thank you.

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Brady Corporate HPI MRO

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