#SeltzerBP

MARY ADAMS

I-Capital Advisors

Intangibles growth 1975–2005

Components of

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005

Market Premium

Intangible Book Value

Tangible Book Value

Components of S&P 500® Market Capitalization

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005

S&

P 5

00

Mark

et

Cap

($

bil

lion

s)

Market Premium

Intangible Book Value

Tangible Book Value

Research: Ned Davis

this change touches all sectors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Energy

Materials

Industrials

Consumer Discretionary

Consumer Staples

Health Care

Financials

Telecommunications Services

Information Technology

Utilities

Intangible Value as a % of Total Market Capitalization by Sector

1975

2005

global mergers — 2007

E&Y: Acquisition Accounting – What’s Next for You?

Tangible, 30%

Intangible, 23%

Goodwill, 47%

U.S. Corporate Investments — 2007

Tangible $1.2 trillion, 43%

Intangible $1.6 trillion, 57%

Business Week, October 29, 2009

The clearest answers come from the field of IC (intangible capital)

Knowledge assets

Structural CapitalHuman Capital

Relationship Capital

YouTube: You Can Grow Like Google

Knowledge factory

Illustrating a complex process

R i s k M a n a g e m e n t A c t i v i t i e s

1 . I n i t i a l R i s k A n a l y s i s a n dE v a l u a t i o n

2 . I m p l e m e n t a t i o n o f R i s k C o n t r o lM e a s u r e s a n d R e -E v a l u a t i o n o f I n i t i a lR i s k A n a l y s i s

3 . R e q u i r e m e n t F o c u s e d R i s kA c t i v i t i e s (E v a l u a t i o n a n d C o n t r o lM e a s u r e s )

4 . A r c h i t e c t u r e a n d D e s i g n D o c u m e n tF o c u s e d R i s k A c t i v i t i e s . P r e l i m i n a r yT e s t W r i t i n g .

5 . I m p l e m e n t a t i o n a n d D r y R u nF o c u s e d R i s k A c t i v i t i e s

6 . S y s t e m I n t e g r a t i o n F o c u s e d R i s kA c t i v i t e s

7 . F o r m a l T e s t E x e c u t i o n F o c u s

8 . R e g r e s s i o n T e s t i n g F o c u s

9 . R e g r e s s i o n T e s t i n g F o c u s

1 0 . R e g r e s s i o n T e s t i n g F o c u s

1 1 . R e g r e s s i o n T e s t i n g a n d P o s tP r o d u c t i o n S a fe t y F o c u s

1 0 1 1987654321

R i s k A c t i v i t i e s

I N T E R T E C HE n g i n e e r i n gA s s o c i a t e s , I n c .2 4 9 V a n d e r b i l t A v e n u eN o r w o o d , M A 0 2 0 6 2 U S A

(7 8 1 ) 2 5 5 -9 6 9 6

C o p y r i g h t 2 0 0 5 - I n t e r t e c h E n g i n e e r i n g A s s o c i a t e s , I n c .

C O N C E P T P H A S E R E Q U I R E M E N T S P H A S E D E S I G N P H A S E T E S T I N G P H A S EI M P L E M E N T A T I O N P H A S E M A I N T E N A N C E P H A S E

D e v e l o p m e n tA c t i v i t i e s

R i s kM a n a g e m e n tA c t i v i t i e s

V e r i f i c a t i o na n dV a l i d a t i o nT e s t A c t i v i t i e s

D e fe c t a n dA c t i o n I t e mM a n a g e m e n tA c t i v i t i e s

D E V I C E L I F E C Y C L E T I M E L I N E - L I N E A R M O D E L

S u b m it C h an g e /D e fec t to D a tab a s e

E v a lu a te D e fec t /C h a n g e R eq u es t

Im p ac t A n a ly s isR is k A n a ly s is

A p p ro v e C h an g e

C h an g e M a d e

R ev iew /Va lid atio n /A p p ro va l

C lo s e Item inD atab as e

D efe r D e fec t /C h an g e R eq u es t

R e jec t D e fec t /C h an g e R eq u es t

T h e C h an g e C o n tro l P ro c es s

T r a c e

Explaining a business model

Emerging Introduction Maturity Decline

Technology Product Life Cycle

Research

VendorConsulting

Events

End User Consulting

1989

1995

2000

Mapping a sales ecosystem

Viewing sales tasks as micro-networks

Mapping the work done in each micro-network

PatientKnowledge

MedicalKnowledge

CareServices

PatientKnowledge

PatientKnowledge

Paymentfor Service

MedicalKnowledge

MedicalServices

MedicalKnowledge

Care ServiceKnowledge

MedicalKnowledge

Patient Referrals

ResourceKnowledge

Care Authorization

Request forServices

AuthorizationKnowledge ofPatient Needs

Insurers orPayors

Y ork Hospital

Patients

PATH Team

CommunityServices

Source: Verna Allee

CLARE MCDERMOTT

SoloPortfolio

What is Content marketing?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.

JUNTA42

“

Nearly 70% of respondents use email newsletters and approx 50% use white papers and case studies.

The dollars spent in 2009 on content marketing has hit record highs even while overall marketing spending was down.

Most estimates peg content marketing as 30% of the overall marketing spend in B2B in 2009.

what it means for professional services firms

The biggest PSFs have massive libraries that flex their intelligence muscle… But how to engage an audience that is pummeled by new content every day?

Notice how The Wall Street Journal—a leader in interactive business news formats—packages news about the recent investigation of hedge fund, Galleon:• traditional article, • video analysis, • interactive graphics (at left), &• a lively comments section.

How to engage professionals to who are growing accustomed to receiving their news in bite-size pieces with media-rich content?

Five ideas for 2010 in content marketing:

Blending information, expectations and design.

1. Consider a generation of content skimmers

Abridged content marketing from PwC.

2. Keep in mind the move to online reading

The new must-have content: the E-book.

An e-book is sized to fit your screen and—distinct from a white paper—tells a story about your business, your clients, or your area of expertise.

An e-book balances conversation with information.

3. Use infographics to zero in on the good stuff

4. Consider interactive content design

Here, PwC offers readers the opportunity to create their own “research” by answering a short survey and comparing themselves to a peer universe.

5. Use information design to tell a story

Bullet-point lists of all your services, people, branch offices, industry expertise… None of this cuts the mustard anymore.

Content marketing at its very best allows you to tell a story about your customers and their successes.

Design is art that makes itself useful.

“

Clare McDermottSoloPortfolio

857-928-9725clare@soloportfolio.com

ANNIE SMIDT

seltzer

Types of designed visual information

early

From Bellicorum instrumentorum liber, cum figuris et fictitys litoris conscriptus' (Illustrated and encrypted book of war instruments) by Giovanni da Fontanna, c.1420, Italy

Types of designed visual information

19th century

Types of designed visual information

modern infographics

Types of designed visual information

visual journalism

But what we’re more interested in are…

business communications

before

after

after

At home

A last bit of information

Credits for Annie’s slides

ITALIAN MANUSCRIPT: http://bibliodyssey.blogspot.com/2010/01/bellicorum-instrumentorum-liber.html

VICTORIAN MOUNTAINS: http://www.flickr.com/photos/bibliodyssey/4200468830/in/set-72157622909836063/

A PLAN FOR ALL SEASONS: http://www.good.is/post/a-guide-to-when-fruits-and-vegetables-are-in-season/

SOUTH TOWER COLLAPSES: http://www.sarahslobin.com/home.html

DOG IN THE WINDOW: http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0002w4

MAP OF YAHOO! APIs: http://www.flickr.com/photos/phploveme/2957594235/

ONE NATION UNDER GOD: http://awesome.good.is/transparency/web/0910/what-we-believe/flat.html

#SeltzerBP