CredentialsDIGITAL

Brain

Technology We Will Support to Achieve

GreetingsFrom Brain Technology

AboutUs

Brain Technology Management A starting network that works

MBA - Abdulelah Fouad Bassyoni Owner & Managing Director https://sa.linkedin.com/in/abdulelah-bassyoni-mba-2411b22

Achievements: - Lunched the communication and branding for Saudi Arabia Vision2030- Lunched the communication and branding for the National Transformation Program NTP2020- Lunched SAMA MADA program from concept to delivery (CM)- Lunched NCB 1st Digital Marketing Department

Strategy: Categorized as a visionary, strategist and tactician. Consistent record of delivering extraordinary results in revenue, growth, operational performance and

profitability. Financial transaction background including budgeting & Cost saving Management. Strong in regional, and local marketing strategy. Advance capability in long

term strategy with short term tactical approach that secures integrated strategic, tactical, and operational process. Marketing embedded in my day to day thinking

process.

Process Reengineering: Participate in high level operational initiatives, Strong record of performance in turnaround organization with focused

industry best practices approach. Result-Oriented with target focused.

Effectiveness and Accountability: Overcome complex business challenges and make high-stake decisions using experience backed judgment, strong work ethics and

irreproachable integrity. Respected as an advocate of empowerment and accountability.

Team Leader: Motivate, mentor and lead talented professionals. Live the culture and lead by example. Direct cross-functional teams using interactive and motivational

leadership that spurs people to willingly give all effort and loyalty to org.

BrainTechnology Management A starting network that works

Mohamed Farag MahdyHead of Egypt Office

https://www.linkedin.com/in/mohamed-farag-84b167

Achievements: - Finalizing the first integrated platforms built to serve Big Data and marketing reports.- Lunched the first online strategy to Egyptair performance with co-operation of Google 2011. - Lunched the first online e-health program with Elaj in KSA (Men’s health, family health) 2010.- Lunched the Arabic, Hebrew and Urdu versions of Windows XP 2004, and Vista 2008.

Strategy: The marriage of online advertising and development that will be the way to obtain the valued information and Data mining is the way to provide

The needed new ideas our main strategy to create the automated process that make that happen.

Process Reengineering: using the existing tools and enhance the availability to deal with Arabic and slang languages. Create frameworks that provide existing

applicable solutions, optimizing it and finally automate it.

Efficiency and Accountability: As efficiency measured by the ability to avoid wasting materials, energy, efforts, money, and time our technology will cover that.

Team Leader: Motivate, mentor and lead talented professionals. Live the culture and lead by example. Direct cross-functional teams using interactive and motivational

leadership that spurs people to willingly give all effort and loyalty to org.

2 fully owned offices & 2 associates

2 strategic hubs – Jeddah Saudi Arabia & Cairo Egypt

Client focused regional Business Units headed by experienced Business Directors ensure coherent strategies to deployment, from strategic to tactical, regional to local, top line to bottom line, and broadcast to narrowcast.

Brain Technology NAMEA Saudi starting network that works

Riyadh

Coming soon

BT

Dubai

Coming Soon

Jeddah

2

Cairo

6

DIGTALApproach

ACTIVATION

DIGITAL

PLANNING

CREATIVE

ACCOUNT

IDEA

We believe in creating

ideas that people want

to spend

time with

ON & OFFLINE

We Want To

Stop Interrupting People

And Start Engaging

With Them

Holistic Approach

Creative Brief

Communication Architecture (Tasks and Channels)

Consumer

Pathway Business Plan

Brand

Idea

Brand Campaign Across Touch points

BT Digital Workflow

BT has embedded production and technology

throughout the life cycle.

LearningImplementSelectionEvolutionIdeationResearchDefinition

Key Shared Phases of Digital Work

Quarterly sessions to "free think.”

Additionally, we created a senior squad to

ensure consistent participation.

During Concept Development BT producers

and project managers align closely with

Clients. Together we assess requirements and

cycles.

Detailed design and scoping enables BT and

our clients to find the right partners to ensure

cost-effective implementation

Creative Production includes copy and asset

development and ensuring that all feedback is

tracked and incorporated prior to

implementation.

BT's production team builds required components.

All technology decisions have been vetted prior to

implementation. Teams, lead by Sr. Tech Leads,

often include multiple developers

BT’s analytics dashboard allows for us to

pour gas on tactics that are working and

adjust the creative rotations.

OptimizationImplementation

Production

Creative

Production

Detailed Design

And Scoping

Concept

DevelopmentConsumer Insights

Collaborative

Productioncapabilities

Interactive Producers

(2)

Solutions ArchitectsWeb / mobile / OOH

(3)

Motion Designers

(2)

Front End

Developers

(3)

Online Media

Developers

(3)

Quality Assurance

(2)

C++

Java

Mobile

Development3D Animation

Flash

As3

Electronic

Engineers

In-house

Partners

ProductionCapabilities

Digital Strategy

Consumer

ExperienceCreative

Technology Architecture & Support

Website Development

SEO & SEM

Brand Journalism

Online campaigns

Mobile

Community MGT

Emerging Technology

Digital OOH

Social

Media

Digital Insights and

Analytics

BT

DIGITAL

Seamless full cycle In-house digital services

Case Study’s

Brain

Technology

Egyptair PPC & Mobile Ads Case Study

Aviation Industry

EGYPTAIR

EGYPTAIR is one of the world’s pioneer airlines. Established in May of 1932, it became the

seventh carrier in the world.

Mission

Create value for its customers, employees, owners & stakeholders

Vision

Deliver competitive customer service with true Egyptian spirit.

Objectives

· Customer focus, Both internal/external.

· Profitability, Favorable relation between revenues / costs.

· Staff professionalism, Increase staff motivation /professionalism.

The Challenges.. Driving Direct qualified traffic to the website.

Increasing the percentage of online sales from the total number of sales of Egypt air YOY.

Increasing the Market share of EA in a top routes Markets that will lead to an increase in the

Number of Monthly conversion focusing mainly on increasing ROI.

Open new Online markets by Covering more routes with campaigns.

Create awareness about new routes, USP of EA and aircrafts.

Building a strong online presence in different markets new potential Markets , which would be

reflected on the number of conversions.

Promoting Egypt Air as a hub for different destination. (UK, Germany &South Africa ).

Synchronizing between the Online strategy & the Offline Offers by preparing market analysis for

each market behavior.

Target to reach..

For almost 2 years, we created and optimized the existing

campaigns to improve their results by always trying to increasing

the CTR, decreasing the CPC, increasing the number of

conversions, decreasing the CPA which lead directly to

increasing the ROI and the PPC share of overall online sales.

Results

The Results: (Conversion)

Improve the Conversions with over 150% and decrease the cost per conversion with 200%

The Results: (CTR & CPC)

Improve the CTR with over 30% and decrease the cost per click with 40%

iPhone App Android AppMobile Website

Mobile Ads..

Telecommunication

Case Study

Mobinil (Orange) Case Study 2013

Mobinil (Orange) is on of the Major mobile operator in Egypt it has regular always on campaigns

and also a tactical campaigns that Orange account performance improved massively during Oct

13 compared to Oct 12 due to lots of changes have been done in the account to increase its

traffic like: pausing Competitors, Laptops & Tablets campaigns as they had a high CPC and also

the low number of products in Laptops & Tablets while they are facing a very high competition

from other competitors that have more varieties which affect on their performance.

Mission

Using the same budget to gain more KPIs massively

Vision

To Become the first Mobile Operator in Egypt and get new targeting Youth.

Objective

Re-present Mobinil emotionally and target new youth audiences, sell more than 150% from last

year target

The Challenge

Driving Direct qualified traffic to the website.

Increasing the percentage of online sales from the total number of sales myMobinil website.

Increasing the Market share of Mobinil in the top mobile operator Markets that will lead to an

increase in the Number of Monthly conversions focusing mainly on increasing ROI.

Create awareness about : VAS - Call Tones, VAS – Others (Mobinil 8000 & Mobinil 1111) &

Services campaigns (International, Roaming, Mobi Cash, Messages & MMS), which affected

also positively on The account performance.

Building a strong online presence in different markets new potential Markets , which would be

reflected on the number of conversions.

Decreasing the bids also for some categories in the account specially the E-Shop campaigns

which affected positively on the account performance.

Target

For almost 12 months, we created and optimized the existing

campaigns to improve their results by always trying to increase the

CTR, decrease the CPC, increase the number of conversions,

decrease the CPA which lead directly to increasing the ROI and the

PPC share of overall online sales.

Account Monthly PerformanceThe following table represents the campaigns performance summary during

October 13 compared to October 12:

Month Impr Clicks CTR CPC pos Cost Conv $/Conv Conv%

Oct. 2012 2,275,488 225,183 9.90% $0.17 1.3 $39,037 2,074 $19 0.92%

Oct 2013 2,673,837 354,842 13.27% $0.11 1.4 $40,336 5,788 $7 1.63%

Notes:

• As shown in the table above, the account performance has increased massively

during October 2013 compared to October 2012 as the clicks has increased by

58%.

• Also the CTR of the account has increased massively from 9.9% to 13.3%.

• The CPC of the account has decreased also to be $0.11 during Oct 13

compared to $0.17 for September 13.

• The number of conversions also increased during Oct 13 as all of the new types

of conversions begun to record during Oct 13.

Campaigns Overview

The following data represents the campaigns performance summary for

the period from 1st of October till October 31st :

Campaign Impr Clicks CTR CPC pos Cost Conv $/Conv Conv%

Brand Lines 40,315 12,430 30.83% $0.04 1.1 $489 97 $5 0.78%

Branding 571,299 156,643 27.42% $0.07 1.1 $10,527 4,575 $2 2.92%

Handsets 423,190 33,616 7.94% $0.21 1.5 $6,986 35 $200 0.10%

Handsets - Blackberry 275,675 14,432 5.24% $0.24 1.7 $3,393 35 $97 0.24%

Handsets - iphone 194,797 6,143 3.15% $0.24 2.1 $1,445 4 $361 0.07%

Handsets - Samsung 720,117 78,189 10.86% $0.15 1.6 $11,902 65 $183 0.08%

Mobile Internet 69,032 14,292 20.70% $0.15 1.3 $2,146 583 $4 4.08%

Services 9,410 3,005 31.93% $0.04 1.1 $135 23 $6 0.77%

USB 65,761 4,533 6.89% $0.30 1.3 $1,374 45 $31 0.99%

VAS - Azan Service 67,103 2,093 3.12% $0.21 1.3 $446 2 $223 0.10%

VAS - Call Management 14,991 1,578 10.53% $0.10 1.1 $161 239 $1 15.15%

VAS - Call Tones 221,955 27,824 12.54% $0.05 1.1 $1,329 85 $16 0.31%

VAS - Others 192 64 33.33% $0.04 1 $3 0 $0 0.00%

Total 2,673,837 354,842 13.27% $0.11 1.4 $40,336 5,788 $7 1.63%

The below table show the monthly performance of the account categories during Oct 2013.

The Following table shows the number of conversions by type for each category

The (Registration) conversion tracking code has only begun working on 30 Oct so the 155

conversions from Registration conversion tracking code is for 2 days only and its real

number of conversions will be reflected in Nov monthly report.

Campaign Impr Clicks CTR CPC pos Cost Conv $/Conv Conv%

E-Shop 1,613,779 132,380 8.20% $0.18 1.7 $23,726 139 $171 0.11%Branding 571,299 156,643 27.42% $0.07 1.1 $10,527 4,575 $2 2.92%

Mobile Internet 134,793 18,825 13.97% $0.19 1.3 $3,520 628 $6 3.34%VAS 304,241 31,559 10.37% $0.06 1.1 $1,938 326 $6 1.03%

Pre Paid 21,751 6,729 30.94% $0.04 1.1 $248 52 $5 0.77%Post Paid 18,564 5,701 30.71% $0.04 1.1 $241 45 $5 0.79%Services 9,410 3,005 31.93% $0.04 1.1 $135 23 $6 0.77%

Total 2,673,837 354,842 13.27% $0.11 1.4 $40,336 5,788 $7 1.63%

Category Online Sales Block Data Buckets Download Apps Roaming Voice Mail Conference Call Call Tone Regesteration

Branding 19 1,573 2,770 12 70 31 3 0 99

E Shop 9 25 94 2 0 0 0 0 10

Mobile Internet 1 6 609 0 1 1 0 0 10

VAS 5 260 46 1 0 0 0 0 14

Pre Paid 0 38 7 0 0 0 0 0 7

Post Paid 1 7 23 2 1 1 0 0 10

Services 0 7 8 0 2 0 1 0 5

All 35 1,916 3,557 17 74 33 4 0 155

Account Category Performance Progress

Overall CPC & CTR comparison for Mobinil vs The Telecom Industry in Egypt for 2013

As shown in the graph above, Mobinil CPC is lower than all of Telecom industry companies

during all of 2013 months.

Mobinil CTR is lower than other Telecom industry companies as we are always

decreasing the CPC to get more traffic with the minimum cost which is affecting on the

positions of the account and also affected the CTR as lower positions is getting lower CTR.

Overall CPC & CTR Industry Comparison

Search Evolution of terms from 2004 onwards, until date

FMCG

Consumer Durables

Case Study - ROI

Kenwood Egypt Case Study

Kenwood Egypt Case Study

Their StoryKenwood design and manufacture cutting edge, stylish and efficient kitchen appliances since 1947. Their focus is to ensure every Kenwood product enhances enjoyment of cooking, producing consistently high quality results with the greatest of ease

MissionEven well-known brands can’t stand still in the hyper-competitive kitchen appliances category, especially when busy lifestyles mean that fewer and fewer Egyptian women take the time to cook at home. Kenwood goal is to raise awareness among women aged 25–49, but Kenwood also wanted to reach a younger audience to build an emotional connection for their next target audience generation, continue to lead the market & regain market share and grow kitchen machine category

Solution Methodology Industry analysis: We understood how big the industry is online, what’s the yearly growth rate?, whom are the top brands, what are they doing, what are their digital activities, strategies and marketing budget (E.g.: Small Kitchen Appliances average monthly searches = 110,800, 44.5% search from Cairo, 53.2% search from their computers) –(2,900,000 women on Facebook interested in Kitchen Appliances) 1,300,000 women on FB interested in Baking-3,500,000 women on FB interested in Cooking.

Kenwood Egypt Case StudyBrand analysis

We listened to the top 5,000 posts that mentioned Kenwood for the past year and analysed them to find out

1. What were the topics that Kenwood was associated with (most of the posts were product

feedback, how to use it, sell products, which one to buy and compare them)

2. Which media platforms the conversation happened on (We found out that most of the posts

came from Facebook pages that sell products and local women interest forum)

3. What products people were mentioning the most (top products were the mixer, kitchen machine,

food processor and blenders)

4. This practice also identifies the peak time of activity, positive and negative influencers, sentiment

analysis and more)

Competition Analysis:

1. Identifying the competitors from the consumer’s online behaviour (we found out that Mienta

Egypt is one of the top similar brands that people talk about online and the client didn’t know it’s

that big and only Moulinex Egypt was mentioned in the brief

2. Identified Kenwood’s competitors strengths and pain points (people perception on the quality of

products, price, customer service and more)

Kenwood Egypt Case Study

3. We knew what is beyond age, gender and social class, we dig deep into their psychology (the way

they write, the time, what makes them interact, why they wouldn’t buy your product, what are their

challenges and how can you help them overcome and more.

4. They were interested in Juicers & Blenders, Mixers, Washers & Dryers, Dishwashers, Refrigerators,

Cooking Ranges & Stoves, Vacuums, Microwaves, Coffee & Espresso Makers and Consumer

Electronics

5. Affinity: Home Decor Enthusiasts and Cooking Enthusiasts

6. Topics they talk about the most: Home & Garden, Kitchen & Dining, Small Kitchen Appliances,

Laundry, Blenders, Food Processors, public safety, (Security Products & Services), Cleaning

Supplies & Services, Major Kitchen Appliances (Ranges, Cooktops & Ovens, Refrigerators &

Freezers) and food services.

1. Industry, brand, competition and target audience analysis and findings to create Kenwood digital

strategy that can achieve their business and marketing objectives online.

2. Everything we do has to be measured and Kenwood team approves the way we measure it. Activities

early indicators were also taking care of performance indicators

3. the content strategy was to provide high quality content based on their interests and affinity, to consider

the language they use the most, the depth of the content that makes it appealing not too sophisticated

or too shallow and the frequency of update based on their online habits.

4. The social media strategy was to build the right social media crowd, engage with community, be

personalised, segment messages based on which stage of the buying cycle they are in, build emotional

connection instead of going for promotions and sampling and make sure the content format and weight

is the right one for them.

5. Educate fans about Kenwood products and drive them to stores based on their location

6. The media strategy was digital led, and always on, be a friend that exists all year long not only during

Ramadan or when the competitors are advertising the most.

Digital Strategy

Target

Digital Activities

Content Implementation

6,835 Likes

1,023 Comments

202 Shares

11,159 Post clicks

Target

Digital Activities

• Content Implementation

444 Likes

73 Comments

12 Shares

565 Post clicks

1. Emotional Content Examples: posts that encourage enjoyment of cooking, to discover new ideas, new dishes and new recipes to make every meal special.

2. Functional Content Examples: (beyond baking campaign that educates people about the power of kitchen machine, beyond frying campaign that educates people on 1000 recipes that you can try using multi fry product like pizza and Om Ali ( this is Delonghi’s product not Kenwood’s), difference between blenders and hand benders and more)

3. Personalised (get to know some fan’s occasions and mention them during that day. 4. Occasional (Pre- Ramadan, Mother’s day) 5. Real-time: based on trending topics that can go viral 6. Performance: drive people to stores, content for data gathering.

Content Strategy

Creative Strategy 1. Customer service: Kenwood Facebook page became the favourite customer service support

with real-time response 24/7

2. Gamification techniques: adding gaming elements in non-game format (competition, ask

questions with time frame and award fans that answered the best, and more.

3. Brand advocates: identify fans that interact regularly, and answer community questions on

behalf of the page admins, involve them more and recognize them.

E-Media Success

30.6 Million Ads impressions

+600K Page Likes

508.5K Post Engagement

1.1 Million Ads clicks

3.72 % Click through rate

Media Success

Social Media Success

Number of page likes +600 (20% from appliances category)

Paid likes growth: 90%, Organic Likes Growth :10%

65% of the fans were engaged.

Customer service inquiries: 1,681 online Inquiry.

Average video completion rate 17%.

Average engagement per activation

Mother’s day: recorded 8,665 total number of engagement.

Multi-one: recorded 1,325 total number of engagement.

Ramadan’s activation: 61,812 total number of engagement.

80% satisfied Fans (attitude & sentiment)

Their business success

500 Multi one food possessor were sold in three weeks

14% Increase in year-on-year sales

21% Market Share Increase

purchase intent (indirect impact to sales) (We can make an assumptions because the client didn’t provide us with this)

Return on ad investment from Facebook

147% Direct impact to sales increase

67% average increase in number of sales compared to the second quarter of 2014.

Business Success – ROI

RealState

Hyde Park PPC Case Study

Hyde Park PPC Case Study

Hyde Park is an avant-garde development that sets out to create flourishing communities and redefine living

standards in a place where connections between humans are cultivated, and where people, buildings and nature

exist in harmony.

Mission

As one of the largest master-planned communities in New Cairo, Hyde Park is committed to developing

outstanding residential, commercial and retail facilities that offer affluent living, working and leisure experiences

in a safer, greener and healthier setting.

Vision

At Hyde Park our entrepreneurial approach and efforts are focused on creating exceptional, fully-integrated

communities that inspire people and enrich their quality of life and, consequently, position us as Egypt’s leading

real estate developer and industry trendsetter.

Objective

To build exceptional communities and living experiences that reflect you, your dreams and your desires.

The Challenge …

• Driving Direct qualified traffic to the website.

• Increasing the percentage of online sales from the total number of sales of Hyde Park YOY.

• Increasing the Market share of Hyde Park in the top real estate Markets that will lead to an increase in the Number of Monthly conversions focusing mainly on increasing ROI.

• Open new Online markets by Covering more regions with campaigns.

• Create awareness about residential, commercial, and retail properties

• Building a strong online presence in different markets new potential Markets , which would be reflected on the number of conversions.

• Promoting Hyde Park as one of the largest master-planned communities in Egypt.

• Synchronizing between the Online strategy & the Offline Offers by preparing market analysis for each market behavior.

Target

For almost 5 months, we created and optimized the existing campaigns to improve their results by always trying to increase the CTR, decrease the CPC, increase the number of conversions, decrease the CPA which lead directly to increasing the ROI and the PPC share of overall online sales.

ResultsThe Results: (Conversion)

The graph below shows conversion metrics of the Hyde Park account on the Google platform

during the months between July to October. It shows that as the number of conversions increased,

the cost per conversion decreased.

ResultsThe Results: (Conversion) The graph below shows conversion rate metrics of the Hyde Park account on the Google platform

during the months between July to October. This is the ideal graph as it shows that as the conversion

rate increased, the cost per conversion decreased.

ResultsThe Results: (CTR vs Avg.CPC)

The graph below shows CTR metrics of the Hyde Park account on the Google platform during the

months between July to October. This is the ideal graph as it shows that as the CTR increased, the

average cost per click decreased.

Financial Institutions

Banking… The National Commercial Bank (NCB) Case Study

NCB Case Study 2015

NCB is a well-established franchise and is one of the most recognized financial brands in the region. Established

in 1953, The National Commercial Bank was the first Saudi bank. Today, it is one of the Arab world's largest

financial institutions.

Mission

Increase the number of leads for bank products.

Vision

NCB aims to be the region's premier financial services group.

Objectives:

The leading Islamic retail bank

The market leader in consumer finance

The preferred provider of financial solutions for business

The leading wealth manager,

The first choice investment house in the region

A growing presence in selected markets

The Challenge

Driving Direct qualified traffic to the website.

Increasing the percentage of online sales from the total number of sales NCB’s website.

Increasing the Market share of NCB in the banking industry that will lead to an increase in the

Number of Monthly conversions focusing mainly on increasing ROI.

Create awareness about bank products.

Building a strong online presence in different markets new potential Markets , which would be

reflected on the number of conversions.

Decreasing the bids also for some categories in the account specially the E-Shop campaigns which

affected positively on the account performance.

Target

For almost 12 months, we created and optimized the existing campaigns to improve

their results by always trying to increase the CTR, decrease the CPC, increase the

number of conversions, decrease the CPA which lead directly to increasing the ROI and

the PPC share of overall online sales.

Actions had been done The main products that we worked with were credit card, residential campaign and personal loan,

Increasing the percentage of online sales of each products by running specified campaign for each product.

In 15 Mins campaign for personal loan: we manage an offer for a personal loan and we get the following:

Our campaign recorded more for 14% of overall website traffic of 2,585,631 visits for the same monthly.

Celebrate life Campaign The account recorded an average click thru rate (CTR) of 0.77% during this reporting

period. The Search campaigns recorded a CTR of 5.93% which is higher than the Finance industry CTR of

3.57% while the display campaigns recorded a CTR of 0.57% which is very higher than the display network

CTR of 0.15%.

The Adwords account recorded and average CPC of $0.17. The search campaigns recorded a CPC of $0.22

which is so lower than the Finance industry CPC of $0.44 while the display campaigns recorded a CPC of $0.14

during this reporting period which is also so lower than the average display ads CPC in KSA of $0.35.

The account recorded an average Position of 1 during this reporting period.

Break 4 records at once for the first time in NCB credit cards history!

We received that from NCB side we were a key party to make a outstanding achievement for

NCB credit cards as we break 4 records at once for the first time in NCB credit cards history!

Which coincided with our digital campaigns.

The records are:

1. 8K new customers acquired in one month

2. SR 1 Billion of usage in one month

3. SR 2 Billion of ENR

4. 300K active customers

Best Performing Image & Text Ads

Best Performing Image Ads Based On CTR:

Campaign: Credit Cards (Celebrate Life) -Contextual – AR / CTR: 2.74% / Size: 300 x 250

Campaign: Credit Cards (Celebrate Life) –Contextual – AR / CTR: 2.30% / Size: 300 x 250

Best Performing Image & Text Ads

Best Performing Text Ads Based On CTR:

Campaign: Credit Cards (Celebrate Life) –Search – EN / CTR: 29.56%

Campaign: Credit Cards (Celebrate Life) –Search – AR / CTR: 21.15%

15 minutes Personal Finance Campaign (New

records campaign!)

Google PlatformThis campaign was the beginning of the many new records in the Adwords campaigns performance in Saudi Arabia in the finance industry in terms of performance and the creation of awareness about the product in an unprecedented way as the following graphs:

GoalCreate awareness, drive traffic & Increase leads for (15 mins) for new service in NCB website

14.73%

3.57%

SAB CTR

LEGACY CTR

Search Campaign CTR

0.78%

0.15%

SAB CTR

LEGACY CTR

Display Campaign CTR

Agency Agency

$0.08

$0.44

SAB CPC

LEGACY CPC

Search Campaign CPC

$0.12

$0.35

SAB CPC

LEGACY CPC

Display Campaign CPC

Finance industry

CPC

Finance industry

CPC

2in1 Campaign (Personal Finance & Residential Finance)

Goal

Create awareness, drive traffic to 2 In 1 Residential Finance new product on NCB website.

Google Platform

This campaign was the continuity a new records in the Adwords campaigns performance in Saudi Arabia

in the finance industry in terms of performance and the creating awareness about the product in an

unprecedented way as the following graphs:

Agency

Agency

Agency

Agency

Residential Campaign

10.72%

3.57%

SAB

FINANCE INDUSTRY

Search Campaign CTR

Agency $0.09

$0.44

SAB

FINANCE INDUSTRY

Search Campaign CPC

Agency

Google Platform:

This campaign was the continuity a new records in the

Adwords campaigns performance in Saudi Arabia in the

finance industry in terms of performance and the creating

awareness about the product in an unprecedented way as the

following graphs:

Goal:

Create awareness, drive traffic to use residential loan services

on NCB website.

0.61%

0.15%

SAB

FINANCE INDUSTRY

Display Campaign CTR

$0.16

$0.35

SAB

FINANCE INDUSTRY

Display Campaign CPC

Agency Agency

Goal:

Increasing numbers of followers on Twitter account to

increase the engagement with NCB audiences

(followers) with its products & offers.

Twitter Platform

The promoted account campaign recorded more than

117K new followers via 3 months with The CPF of the

account was $0.34 which is so much lower than $1 that

average of finance market.

We put the bank at the forefront of Saudi banks in terms

of the number of followers on Twitter as the following

graph shows that.

Twitter Promoted Account Campaigns

Thanks…Brain

Technology

Abdulelah Basyouni Founder & Managing Director Abdulelah@brain-technology.comOffice :+966 12 283 4084 Mobil: +966 50 464 5405