Date post: | 22-Aug-2015 |
Category: |
Business |
Upload: | alan-arguelles |
View: | 208 times |
Download: | 2 times |
Brainwash CaféConsumer Segment Report
presented by:
• Nittayawan Bangkhomkhun• Alan Arguelles
PET PROJECT:
1122 Folsom Street, San Francisco, CA 94103
"Contemporary Dad"
• well-rounded• knowledgeable• revolutionary
Phase I:
Phase II:
"New-Gen"
• tech-savvy• childish (but flirty)• rebellious
Phase III:
“Toned-down Ozzy”
• raw• devotee (of rock)• (slightly) creepy
Phase IV:
“Modern Cool-Guy”
• casual• a bit edgy• more refined (among the others)