Bram Alkema - Youwe Seminar B2B eCommerce 2020

SEMINAReCommerce 2020

Youwe Rotterdam.

bit.ly/youwe2020

MissionClaptrap truisms

No business sets out to impoverish

shareholders, irritate customers,

demoralise employees, outrage

governments and leave the world worse off

– so why write mission statements claiming

otherwise?

2

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Dauphine, makkelijk

@bramalkema

+bramalkema

3

Companies are

rarely killed;

they prefer to

commit suicide.”

Who We Are?I do not care.

Uncommon sense is what differentiates

smart companies from the others.

There is common nonsense behind

much managerial behaviour today,

particularly in the tired and cynical

assumptions that underpin organisational

routines, rituals and discussions..“

5

“Strategy is about setting yourself apart from the

competition. It’s not a matter of being better at

what you do – it’s a matter of being different at

what you do.”

5 Point Why Do Business With Us!If I like you…

Branding

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Graphic Design


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SEO Optimazion


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Subscribe


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Web Development


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What We Do?As little as possible

The righter we do the wrong

thing, the wronger we become.

Therefore, when we correct a

mistake doing the wrong thing

we become wronger. It is better

to do the right thing wrong than

the wrong thing right.

Ackoff:

How often do we hear that

companies – and investors –

“hate surprises”, to which we

are tempted to reply, “What, not

even good ones?

Surprises

“The behaviour of peer

companies, whether they are

expanding, acquiring, setting

executive compensation or

whatever, will be mindlessly

imitated.”

Buffet:

The mantra by which they live

is more likely to include the

watchwords of compliance,

alignment, control and

predictability.

Mantra

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Hoe wij groeienThis is example text lorem ipsum dolor sit contecture

We Born

2006

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Growth

2009 2015

Growth

2013

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2011

100 New Clients

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What We Do?Irritate the shit out of people….

93%Lorem ipsum dolor sit amet,

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78%

Incompetence explains

performance differences better

than competence.

What We Do?

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What We Do?This is example text lorem ipsum dolor sit contecture

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Why Do Business With Us?




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Simple Work




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Very Easy




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Many Business




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Modern Slide

11

See Our OfficesWhy would I ever want to go there?

“Both the ideas that science generates and the way in which science is carried out are entirely counter-intuitive and against common

sense.”

“You don’t want to be the best of the

best. You want to be the only one who

does what you do.”

You don’t want to be…

12

Bullshit listThis

Beliefs that we and our competitors share, whether

true or false, cannot be the cause of differential

performance between us

CANNOT

Only those beliefs that differentiate us and our

competitors, including those beliefs that underpin

the skills of implementation, can explain differences

of performance between us

EXPLAIN

As competitors, we differ from each other,

knowingly or tacitly, in the beliefs that drive our

respective decisions and actions

DIFFER

Strategising is therefore a discovery process, where

the game is won by those who acquire sense and

discard nonsense faster than their rivals

FASTER

Winning strategies are based on belief systems that

are closer to the truth than those of losing strategies

CLOSER

Because we inhabit the same reality, most of these

beliefs will be shared between us and our

competitors

SHARED

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Product


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Dienst


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Experience


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Wat ik ga vertellenThis is example text lorem ipsum dolor sit contecture

Cockups. Introductie

MOCKUPS01 Er is alleen maar commerce.

Automatisering.

eCommerce02 Automatisering van

bestaande shit geeft dezelfde

shit.

De wereld is anders03



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Voorspellingen06

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Cock up theory of PattonMove over 山东惠民县

The best way to win battles is to

do nothing and wait for the other

lot to cock things up.

Other lot

The more they try to do, the greater

the chances of a cock-up.

More

Everybody cocks up. Armies cock

up.

Cock up Theory

Armies make a cock-up of

everything.

Everything

16

Business ModelIs een waarde motortje

Belangrijke shit. Maar kan

gedaan worden door een

dommerik.

Doen en Hebben

Verliesmodellen en

verdienmodellen

Kosten en baten

Het uitgebreide produkt en

wat je dat kunt laten lijken

De propositie

naar deklant

Hoe komt al dit moois bij je

klant en hoe hou je ze blij.

De inlossing

17

Tuurlijk is die shit belangrijk

Wat kost dat?

De job to be done

Wat moet het doen voor de klant is

wat anders dan jouw product

Wat moet het doen?

VragenDie elk bedrijfs zich steeds moet stellen...

18

Kies je outsourcing goed

Wie gaat je helpen?

Hoe komt die shit bij je klant of

gebruiker.

Verscheping


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Wat moet je hebben?

Wat je verkoopt en waarvoor men

betaalt is niet hetzelfde

Wat staat er op de factuur


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Relatie

Noem het een klant.

Wie moet overtuigen

Waardepropositie

Wat ga je oplossen?

Samengevat

Dit is marketingDus….

Dit is marketingPromotie = praten tegen, met en onderling

Dit is innovatieNieuwe businessmodellen

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Idea Shop Online






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Money






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36

YOUHOU!!!

12.00 – 12.45

Break section

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It’s Super Simple to

Get Started

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Server


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Media Social


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Privasi &

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60

Everybody GoingThrough Something

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Presentation Business ProfessionalThis is example text lorem ipsum dolor sit contecture

78

Our work and

various example of

project

Youwe business

Contact SampleThis is example text lorem ipsum dolor sit

contecture

www.yourwebsite

.com

[email protected]

om

3456 NYC, Street

Avenue 21

+22 3245 67890

+22 3245 67891

10

4

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THANK YOUFor Watching

Date post:	14-Jul-2015
Category:	Marketing
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Bram Alkema - Youwe Seminar B2B eCommerce 2020

Marketing