BRANCH OUTTransform licensed betting offices and the customer experience with innovative and interactive technologies

E-GAMING

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A NEW STATE OF

PLAY

Social gaming. Mobile apps. Online betting. In the gaming sector, the choice of customer engagement channels is growing all the time. To ensure the licensed betting office retains its place in today’s increasingly digital world, gaming companies need to transform the in-store customer experience.

From interactive displays and virtual reality solutions to customer loyalty systems and beacon technologies, Computacenter helps gaming companies reinvent their high street branches . We innovate. We enable. We integrate.

With end-to-end IT expertise, we bring together the vendors and technologies needed to create holistic solutions that

differentiate licensed betting offices and enrich customer experiences. By acting as an IT aggregator, we reduce costs and complexity for gaming companies while also accelerating transformation timelines. From evaluating and sourcing new customer-facing technologies to deploying and supporting back-end systems, Computacenter brings innovation and optimisation to branch IT. We enable omni-channel experiences. We encourage greater engagement. We help gaming companies understand – and unleash - the art of the possible.

SOLUTION SUMMARY

EGAMING: BETTING OFFICES

Encourage greater customer engagement with richer in-branch

experiences and smarter IT

WHY TRANSFORMING THE LICENSED BETTING OFFICE MATTERS

FOR THE CIO FOR THE BUSINESS FOR THE USER

• Enables ongoing innovation

• Controls costs

• Simplifies omni-channel delivery

• Increases competitive advantage

• Boosts customer attraction and retention

• Frees up in-branch staff

• Improves accuracy of betting information

• Provides new gaming experiences

• Increases satisfaction

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Our services and solutions make IT in the licensed betting office more reliable, flexible and affordable. Thanks to the breadth of our global resources and service capabilities, we support gaming companies at every stage of the transformation journey.

CHANGE & CONSULTComputacenter’s advisory services help gaming companies right-size transformation initiatives for individual branches. Our pragmatic assessments identify the most appropriate solutions and services based on business impact and user need. We model the total cost of ownership and return on investment of new technologies, so companies can make smarter decisions.

SOURCE & DEPLOYWe provide a single point of contact for the procurement, configuration and implementation of hardware and software

across the branch and beyond. From thin clients to consumables, we bring automation and standardisation to the IT supply chain, removing both cost and complexity for our customers. Multi-vendor technologies can be bundled together in a repeatable solution to support the refresh or opening of new licensed betting offices.

MANAGE & TRANSFORM Our responsive and flexible support services ensure the continuity of branch operations and the availability of betting information. We take a tiered approach, balancing cost and risk with performance. Thanks to our extensive engineering resources and Operational Command Centers, we can provide on-site and remote support for in-branch technologies. Our Next Generation Service Desk also provides users with responsive support, enabling them to log their own incidents, initiate online chats with an analyst, and search knowledge articles.

WINNING COMBINATIONMinimise risk and maximise value with integrated in-branch solutions and services

END-TO-END SERVICE

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Computacenter helps gaming companies enrich every stage of the customer journey. Our solutions and services enable licensed betting offices to attract future prospects, engage current customers and unlock new revenue streams.

AttractWe use technology to challenge and change people’s preconceptions about the licensed betting office. From digital signage displaying real-time betting odds and sporting results to self-service kiosks offering automated print-outs of betting slips, we help gaming companies attract and retain more customers. We align licensed betting office technologies with wider omni-channel initiatives, such as customer loyalty schemes and in-play betting.

Transact Computacenter brings the latest digital workplace technologies to the licensed betting office. From Office 365 to mobile devices, we help staff work smarter and faster. We bring greater scalability and availability to high street operations by deploying hyper-converged infrastructure stacks that can support the operations and data of multiple branches. Taking a centralised approach helps gaming companies decrease costs and complexity while increasing quality of service.

Understand We help gaming companies tap into the power of real-time analytics, so they can get closer to their customers. By equipping licensed betting offices with wireless networks and beacon technologies, we enable gaming companies to unlock valuable new insights. As a result, personalised and compelling content can be pushed to customers’ mobile devices as well as in-store display screens.

RACE AHEAD

SERVICE STACK

Unlock greater competitive advantage and customer intimacy

EGAMING: BETTING OFFICES

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OUR CAPABILITIES

EGAMING: BETTING OFFICES

Computacenter has more than 30 years’ experience of working with businesses on British high streets. We take a holistic and pragmatic approach that is focused on enabling the user – both in front and behind the licensed betting office counter.

We combine independent advice and best practice processes with flexible and competitive commercials to help gaming companies stage their investment in new IT solutions and services. We minimise capital expenditure. We maximise business value. We simplify mergers and acquisitions.

From video walls and digital printers to hyper converged environments, our Customer Experience Center enables gaming companies to visualise the licensed betting office of the future.

New technologies can also be evaluated and staged at our Global Solutions Center which offers on-site and remote testing capabilities using real business data.

Both facilities feature hardware and software from a range of established and emerging vendors. We are continually developing our partnerships, processes and people to deliver the best outcomes for our customers.

A SURE BET

Our proven pedigree ensures predictable

outcomes for customers

£75 millioninvestment in industrialised processes and shared service centres by Computacenter

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WHY CHOOSE COMPUTACENTER

Computacenter has the global scale, skilled resources and service capabilities to bring greater customer engagement and operational efficiency to licensed betting offices. With a dedicated team of gaming specialists as well as offices in Gibraltar, we understand the business challenges and digitalisation opportunities facing the sector.

• Computacenter supports more than 17,000 high street retail branches

• We ship more than 30,000 items a day from our global supply chain facilities and execute more than 3,000 builds per day

• We have a pool of 4,600 highly qualified engineers and more than 700 project managers

• Our Computacenter Recommends portfolio eliminates the need for product evaluations by providing customers with a selection of devices pre-selected for their quality and competitive pricing

• Our Global Service Desk provides support in 27 native languages and handles nearly 13 million contacts every year

• We help gaming companies ensure their branch systems and data are compliant with government regulations and industry standards, such as PCI DSS and ISO27000

• Computacenter has direct relationships with more than 1,100 IT vendors and 4,000 manufacturers

DIFFERENTIATION

Reinventing the licensed betting office for the digital age

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AkzoNobel improves the customer experience with new in-store technologies

ChallengeAkzoNobel supplies paint across the UK and Northern Ireland through its 189 Dulux Decorator Centres. To standardise its business operations, the company decided to launch a new retail management system within its stores, replacing legacy computers.

SolutionComputacenter provided AkzoNobel with a consolidated ‘shop-in-a-box’ solution, including technology sourcing, configuration, installation and support. The refresh was completed in just six weeks, with nine stores being upgraded each day at the height of the project. Computacenter has set up an online portal with a predefined catalogue of products to simplify the ordering of new equipment.

ResultsBy upgrading store technologies, AkzoNobel has been able to create an environment that empowers staff to work more productivity and serve customers more efficiently.

Waitrose enables Partners to deliver more responsive customer service with IP telephony

ChallengeTo ensure customers continued to receive the highest standard of service on the shop floor, Waitrose wanted to free up branch-based Partners from spending time on the phone in the back office

SolutionWaitrose partnered with Computacenter to deploy an IP telephonysolution that included cordless handsets and a wireless network infrastructure. The IT services and solutions provider conducted surveys, upgraded access points and deployed handsets. It is responsible for supporting the IP telephony system from its Global Service Desk.

ResultsWaitrose will be able to significantly reduce telecommunications costs while also enhancing collaboration between branches and head office. With a more flexible and mobile telephony system, Partners are able to spend more time on the shop floor helping customers.

EXPERIENCE

EGAMING: BETTING OFFICES

DELIVERING RESULTS

We had a completely transparent and collaborative approach with Computacenter.

Ben Hart, Project Manager, Waitrose

GET IN TOUCH

To find out how Computacenter can help transform the customer experience within your licence betting offices please contact your Computacenter Account Manager, call 01707 631000 or email enquiries@computacenter.com

computacenter.com

Enabling users and their business

Computacenter (UK) LtdHatfield Avenue, Hatfield, Hertfordshire AL10 9TW, United Kingdom

Computacenter is Europe’s leading independent provider of IT infrastructure services, enabling users and their business. We advise organisations on IT strategy, implement the most appropriate technology, optimise its performance, and manage our customers’ infrastructures. In doing this we help CIOs and IT departments in enterprise and corporate organisations maximise productivity and the business value of IT for internal and external users.

computacenter.com+44 (0)1707 631000