1Brand Guidelines

PRESS KIT VERSION 1.0

Brand Guidelines.

2Brand Guidelines

Medicine Reimagined.

OUR STORY

In two simple words, our tagline captures the

unique intersection upon which our business,

culture, and vision is built.

Tagline

3

Our logo should always be applied in

AVR Blue on lighter backgrounds or

white on AVR Blue.

Space equal to the width of the 'VR'

ligature should be used around the

wordmark to ensure a consistent clear

space border.

Asset Web Link

Wordmark

LOGO

X

X

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X

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X X

4Brand Guidelines

Our secondary icon is a great way to

maintain a consistent brand presence. It

should only be used in compositions in which

the AppliedVR logo has already appeared.

Asset Web Link

Icon

X

XX

XX

XX

XX

LOGO

Note: The icon is applied in AVR Light Blue when on an AVR Dark Blue background.

Note: The icon is applied in AVR Blue on light backgrounds.

5Brand Guidelines

ScaleOur logo is designed to scale to small sizes

on print and screen. Smallest size: 25 pixels

tall/0.25 inch tall/0.635 centimeter tall.

LOGO

6Brand Guidelines

GuidanceScale

Our logo is designed to scale to small sizes

on print and screen. Smallest size: 25 pixels

tall/0.25 inch tall/0.635 centimeter tall.

Placement

For general communications the logo

should always be placed in the corner of the

composition.

DO NOT

• Use colors other than AVR Blue in the logo

• Stretch or manipulate the logo

• Overlay the logo on imagery

X

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LOGO

25 px

7Brand Guidelines

Our primary brand colors are AVR Orange

and AVR Blue. Their consistent use provides

accessibility, simplicity, and consistency

throughout all brand communications.

Brand Colors

PRIMARY

SECONDARY

AVR Orange

CMYK 0 71 89 0 RGB 255 110 45 PMS 1505 HEX #FF6E2D

AVR Light Orange

CMYK 0 3 2 0 RGB 255 247 244 HEX #FFF7F4

AVR Dark Blue

CMYK 92 74 54 63 RGB 7 34 50 PMS 5395 HEX #072232

AVR Blue

CMYK 100 73 42 32 RGB 0 62 90 PMS 302 HEX #003E5A

AVR Light Blue

CMYK 2 0 0 0 RGB 247 251 252 HEX #F7FBFC

COLOR

8Brand Guidelines

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GT HaptikMEDIUM

BOLD

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REGULAR

PRIMARY

Our typography is unique, recognizable, and

designed to maximize its impact across all

applications maintaining legibility.

Primary

Note: We use a custom version of GT Haptik with the glyhps indicated below. If you're seeing the incorrect glyphs, either select-and-override them or request the correct font from the marketing team.

TYPOGRAPHY

9Brand Guidelines

Helvetica

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BOLD REGULAR

SYSTEM FONT

Our secondary typography is used in specific

instances only. Roboto Mono for labels and

Helvetica for situations when GT Haptik is

not available.

Secondary

Roboto Mono

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REGULAR

SECONDARY

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TYPOGRAPHY

10Brand Guidelines

Clinic PhotograhyOur clinic photography shows our products

in use. It focuses on the interaction between

the clinician and the patient. These images

should be used liberally throughout our

communications.

Asset Web Link

PHOTOGRAPHY

11Brand Guidelines

Content PreviewAll AppliedVR content is developed using an

evidence-based approach in partnership with

psychologists, patients, doctors, researchers,

and designers.

Asset Web Link

CONTENT BREATH OF HOPE DOLPHINS HEALING

LOVING KINDNESS PAIN EDUCATION

12Brand Guidelines

Graphic SourcesAsset Web Links: logos, curated images,

content still Images and b-roll footage

are provided.

APPENDIX

Logos

Photography

Content Preview

Digital files with .ai or .eps extensions

SHOULD be used for printed materials.

Please consult your vendor for their preferred file

format before submitting artwork for production.